2540 (2540) Fair Value & Analysis

Communication Services · Market cap HK$435M

2 2540 2540 · HK

PriceHK$0.8700

Fair ValueHK$1.56

Upside+79.3%

Quality32/100

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Evidence: High Range HK$1.17 – HK$1.95

Fair value as of: Jul 2, 2026

From 15 valuation models · updated today

Share price −2.2% over the past month.

Price vs Fair Value (12 months)

12‑month range HK$0.7700 – HK$1.69 · fair‑value band HK$1.17 – HK$1.95 · the HK$0.8700 price screens below the HK$1.56 fair value. As of Jul 2, 2026.

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Analysis

2540 (2540) currently trades at HK$0.8700, while our model-based Fair Value estimate is HK$1.56 — implying the stock looks roughly 79.3% undervalued today. We read business quality at 32/100 (below-average quality), in the Communication Services sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high) — always confirm before acting.

Over the trailing twelve months, 2540 generated revenue of HK$1.5B at a net margin of 2.6%. Revenue grew 127.3% year over year. It earns a return on equity of 6.3%. Net debt stands at HK$125M. Fundamentals as of Jul 2, 2026

Key figures & financial health

Revenue (TTM) HK$1.5B

Revenue growth (YoY) +127%

Net margin 2.6%

Return on equity 6.3%

Free cash flow −HK$301M FY2025

P/E ratio 9.7

More key figures

Operating margin 3.8%

EPS (TTM) HK$0.0200

EPS growth (YoY) -37.3%

Net debt HK$125M FY2025

Figures from reported company fundamentals (EODHD) · as of Jul 2, 2026. TTM = trailing twelve months.

Revenue & earnings trend

FY2021 – FY2025 · reported fiscal years

2540 reported revenue of HK$1.5B in FY2025 versus HK$470M in FY2021, a compound +34.7%/yr. Reported net income was HK$39.7M in FY2025, compounding −8.9%/yr from FY2021.

Revenue +34.7%/yr

FY21 HK$470M

FY22 HK$493M

FY23 HK$628M

FY24 HK$682M

FY25 HK$1.5B

Net income −8.9%/yr

FY21 HK$57.5M

FY22 HK$67.3M

FY23 HK$65.2M

FY24 HK$72.5M

FY25 HK$39.7M

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6 more Advertising Agencies stocks, each showing price versus our Fair Value estimate (as of Jul 2, 2026).

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AppLovin Corporation APP	$492.98	$253.58	-49%
Publicis Groupe S.A PGPEF	$103.00	$166.23	+61%
Omnicom Group OMC	$72.55	$124.48	+72%
Focus Media Information Technology Co 002027	¥5.06	¥4.08	-19%
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BlueFocus Intelligent Communications Group 300058	¥15.49	¥2.14	-86%

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Frequently asked questions

Is 2540 (2540) undervalued?

As of Jul 2, 2026, our model estimates a fair value of HK$1.56 versus a price of HK$0.8700 — about +79% (undervalued). Model-based estimate, not financial advice.

What is the fair value of 2540?

Our model-based fair value for 2540 is HK$1.56 (as of Jul 2, 2026), built from audited fundamentals. The current price is HK$0.8700.

What is the quality score of 2540?

2540 has a Quality Score of 32/100, measuring profitability, growth and balance-sheet strength from non-valuation factors.

What is the revenue of 2540 (2540)?

2540 reported trailing-twelve-month revenue of about HK$1.5B (latest available figure, as of Jul 2, 2026).

What is the net profit margin of 2540?

The net profit margin of 2540 is about 2.6%, meaning it keeps roughly 2.6% of revenue as net income. Based on the latest reported figures.

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.

Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.