3398 (3398) Fair Value & Analysis

Consumer Cyclical · Market cap HK$246M

3 3398 3398 · HK

PriceHK$0.1170

Fair ValueHK$0.0200

Upside-82.9%

Quality57/100

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Evidence: Low Range HK$0.0200 – HK$0.0200

Fair value as of: Jul 2, 2026

From 3 valuation models · updated today

Share price −2.5% over the past month.

Price vs Fair Value (12 months)

12‑month range HK$0.0530 – HK$0.1270 · the HK$0.1170 price screens above the HK$0.0200 fair value. As of Jul 2, 2026.

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Analysis

3398 (3398) currently trades at HK$0.1170, while our model-based Fair Value estimate is HK$0.0200 — implying the stock looks roughly 82.9% overvalued today. We read business quality at 57/100 (solid quality), in the Consumer Cyclical sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium — the entry price still matters most (evidence: low).

Over the trailing twelve months, 3398 generated revenue of HK$1.6B at a net margin of -8.6%. Revenue declined 9.7% year over year. It earns a return on equity of -8.3%. Net debt stands at HK$629M. Fundamentals as of Jul 2, 2026

Key figures & financial health

Revenue (TTM) HK$1.6B

Revenue growth (YoY) -9.7%

Net margin -8.6%

Return on equity -8.3%

Free cash flow −HK$117M FY2025

Operating margin -12.5%

More key figures

EPS (TTM) HK$-0.0400

Net debt HK$629M FY2025

Figures from reported company fundamentals (EODHD) · as of Jul 2, 2026. TTM = trailing twelve months.

Revenue & earnings trend

FY2021 – FY2025 · reported fiscal years

3398 reported revenue of HK$1.6B in FY2025 versus HK$1.6B in FY2021, a compound +0.4%/yr. Reported net income was −HK$141M in FY2025.

Revenue +0.4%/yr

FY21 HK$1.6B

FY22 HK$1.8B

FY23 HK$1.7B

FY24 HK$1.6B

FY25 HK$1.6B

Net income

FY21 −HK$333M

FY22 −HK$152M

FY23 −HK$362M

FY24 −HK$481M

FY25 −HK$141M

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Similar stocks

6 more Apparel Manufacturing stocks, each showing price versus our Fair Value estimate (as of Jul 2, 2026).

Stock	Price	Fair Value	vs Fair Value
H & M Hennes & Mauritz AB HNNMY	$3.58	$3.95	+10%
Ralph Lauren Corporation RL	$376.43	$423.69	+13%
Moncler S.p.A MONC	€50.90	€50.69	-0%
Gildan Activewear Inc GIL	$57.04	$34.84	-39%
LPP SA LPP	21,720 PLN	18,670 PLN	-14%
Levi Strauss & Co LEVI	$22.53	$56.56	+151%

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Frequently asked questions

Is 3398 (3398) undervalued?

As of Jul 2, 2026, our model estimates a fair value of HK$0.0200 versus a price of HK$0.1170 — about −83% (overvalued). Model-based estimate, not financial advice.

What is the fair value of 3398?

Our model-based fair value for 3398 is HK$0.0200 (as of Jul 2, 2026), built from audited fundamentals. The current price is HK$0.1170.

What is the quality score of 3398?

3398 has a Quality Score of 57/100, measuring profitability, growth and balance-sheet strength from non-valuation factors.

What is the revenue of 3398 (3398)?

3398 reported trailing-twelve-month revenue of about HK$1.6B (latest available figure, as of Jul 2, 2026).

What is the net profit margin of 3398?

The net profit margin of 3398 is about -8.6%, meaning it is currently running at a net loss. Based on the latest reported figures.

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.

Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.