F&F Co Ltd (383220) fair value: what the stock is really worth
As of Nov 6, 2026: fair value (intrinsic value) of F&F Co Ltd stock KRW 157,556, price KRW 64,900, upside +142.8%, quality 69 out of 100. Rating: strongly undervalued. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
69 individual criteria per stock, every one traceableSee the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 6, 2026.
How to read this chart
60‑month range 44,114 KRW – 177,151 KRW · fair‑value band 106,775 KRW – 222,905 KRW · the 64,900 KRW price screens below the 157,556 KRW fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 6, 2026.
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F&F Co., Ltd. manufactures and sells apparel and accessories in South Korea. The company offers fashion products under the MLB, MLB KIDS, DISCOVERY, DUVETICA, SUPRA, and SERGIO TACCHINI brands; and skincare products under the BANILA CO brand.
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It also retails its products through fashion specialty outlet. The company was founded in 1992 and is headquartered in Seoul, South Korea.
Stock analysis
F&F Co Ltd (383220) currently trades at 64,900 KRW, while our model-based Fair Value estimate is 157,556 KRW, implying the stock looks roughly 59% undervalued today.
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Valuation
Bull case: the Growth Earnings group reads highest at a median of 199,558 KRW per share, and 19 of the 26 models we run sit above the 64,900 KRW price.
Bear case: the Dividend Discount group reads lowest at 23,769 KRW, and 7 of the 26 models stay below the price. Data coverage for this calculation is high.
Scenario range: 106,775 KRW (bear) to 222,905 KRW (bull), the price of 64,900 KRW sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 69/100 (solid quality), in the Consumer Cyclical sector.
Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.
F&F Co Ltd reported revenue of 1.9T KRW in FY2025 versus 1.1T KRW in FY2021, a compound +15.4%/yr. Reported net income was 399B KRW in FY2025, compounding +14.5%/yr from FY2021.
Key figures
Market cap 2.4T KRW (≈ $1.8B) Small · P/E ratio 4.6 · P/S ratio 1.21 · EPS (TTM) 13,960 KRW · Dividend yield 4.2% · Net margin 26.0% · Return on equity 28.4% · Return on assets (EBIT) 25.3% (5-year average).
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 81 out of 100 (low confidence).
What moves the price
The share trades about 25% below its 52-week high and 10% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at −7% fair-value upside, at 143%, 383220 screens cheaper than that median.
Fair Value models
Bear106,775 KRWFair Value 157,556 KRWBull222,905 KRW
Price 64,900 KRW · Upside +142.8%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models. Based on fiscal year 2025 figures (about 10 months old). Earnings retained since then (9,625 KRW per share) are deliberately not added.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.72/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Revenue growth 1 year
+2.0%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+2.3%
’21
’22
’23
’24
’25
What shareholders gained per year (last 5 years), in KRW ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Measured in KRW: this currency has depreciated against the euro and dollar over the long run, so part of the nominal rate is currency erosion that never reaches a EUR/USD investor.
−14.7%
Earnings growth per share plus dividend.
Earnings per share, growth per year−18.9%
Dividend (yield on the price)4.2%
Profit margin 2021 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.30% → 24%
Growth Forecast
Little optimism in the price
The price assumes less growth than the company has delivered so far and less than analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
−8.3%
The company could shrink this much every year for the next five years and today's price would still be justified.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
+5.3%
Yearly sales growth analysts expect, extended to five years.
After inflation (South Korea: IMF forecast 2.1% a year to 2030, 2.1% from 2016 to 2025) that is about −10.2% a year for the price and +3.1% for the forecasts.
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Apparel Manufacturing · 213 stocks
Beats the industry median on 11/13 measures
Overall it ranks above its industry peers.
Valuation
Quality Score69 · Top 25%
Fair Value upside+142.8% · Top 25%
Profitability
Return on equity (12 months)28.4% · Top 25%
Return on assets15.0% · Top 25%
Net margin (12 months)26.0% · Top 25%
Operating margin (12 months)21.7% · Top 25%
Growth and dividend
Revenue growth (quarter YoY)5.5% · Above median
Dividend yield (12 months)4.2% · Above median
Valuation Multiplesvs Apparel Manufacturing median · lower = cheaper
P/E (12 months)4.6× · Cheapest 25%
P/B1.30× · Pricier than median
P/S (12 months)1.21× · Pricier than median
Price / free cash flow (fiscal year)7.4× · Cheaper than median
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "F&F Co Ltd Fair Value". https://www.fairvalue-calculator.com/stock/383220
Frequently asked questions
Is F&F Co Ltd (383220) overvalued or undervalued?
As of Nov 6, 2026, our model estimates a fair value of 157,556 KRW versus a price of 64,900 KRW, about +143% upside (undervalued).
What is the fair value of 383220?
Our model-based fair value for F&F Co Ltd is 157,556 KRW (as of Nov 6, 2026), built from audited fundamentals. The current price: 64,900 KRW.
What is the quality score of 383220?
F&F Co Ltd has a Quality Score of 69/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for F&F Co Ltd (383220)?
Our model-based price target is the fair value of 157,556 KRW (as of Nov 6, 2026) from 26 valuation models. Cautious scenario 106,775 KRW, optimistic scenario 222,905 KRW. It is a calculation from audited fundamentals, not an analyst target.
What is the F&F Co Ltd stock forecast for 2026?
Our models put fair value at 157,556 KRW, about +143% upside versus a price of 64,900 KRW (undervalued). Cautious scenario 106,775 KRW, optimistic scenario 222,905 KRW. The calculation is refreshed regularly with new filings.
What is the revenue of F&F Co Ltd (383220)?
F&F Co Ltd reported trailing-twelve-month revenue of about 2.0T KRW (latest available figure, as of Nov 6, 2026).
Does F&F Co Ltd pay a dividend?
F&F Co Ltd currently shows a dividend yield of 4.16% relative to its recent price (as of Nov 6, 2026).
How much is the dividend of F&F Co Ltd (383220) and when is the ex-dividend date?
F&F Co Ltd pays a dividend of 2,700 KRW per share a year, a dividend yield of 4.2%. The last ex-dividend date was Dec 29, 2025. A dividend has been paid every year since at least 2021. The payout ratio is 19.3% of earnings. Free cash flow covers the dividend 3.25 times. Our assessment: Well covered. A low payout and the dividend is fully funded by free cash flow, a comfortable, sustainable dividend.
What growth is priced into F&F Co Ltd (383220)?
For today's price to be fair in a discounted-cash-flow model, F&F Co Ltd would have to grow free cash flow by -8.3 % per year for five years (discount rate 10.3 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 4 years revenue grew +15.4 % per year. As of Nov 6, 2026.
What discount rate (WACC) does the fair value of 383220 use?
Our models discount F&F Co Ltd at 10.3 %: a base by market capitalisation (small), damped by beta 0.54, country premium for South Korea. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For F&F Co Ltd that is -8.3 % per year for five years, then slowing evenly to 2 % by year ten, using the same discount rate (10.3 %) and the same formula as our fair value.
How much growth has F&F Co Ltd (383220) delivered so far?
Over the past 4 years revenue at F&F Co Ltd grew +15.4 % a year. The price currently implies free-cash-flow growth of -8.3 % per year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of F&F Co Ltd (383220) growing?
The median revenue growth in the sector is +4.7 % a year. That is the yardstick for the growth priced into F&F Co Ltd (-8.3 % per year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of F&F Co Ltd (383220)?
The free-cash-flow yield on the price is 13.49 %: that much free cash flow F&F Co Ltd produces per unit of market value. When it exceeds the discount rate of our models (10.3 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of F&F Co Ltd (383220)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For F&F Co Ltd it is 157,556 KRW per share (as of Nov 6, 2026), against a price of 64,900 KRW. It is the blended result of 26 valuation models in 8 families (DCF Models, Earnings-Based, Dividend Discount, Multiples, Asset-Based, Growth DCF, Economic Profit, Growth Earnings).
Is F&F Co Ltd stock overvalued or undervalued in 2026?
As of Nov 6, 2026, 383220 trades below its calculated fair value: price 64,900 KRW, fair value 157,556 KRW, a gap of about +143% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 383220?
No. The price is what the market pays today (64,900 KRW); the fair value is what the company's own numbers justify (157,556 KRW). For F&F Co Ltd the two are 92,656 KRW per share apart. That gap is exactly why we show both numbers side by side.
How much is F&F Co Ltd worth?
The market values F&F Co Ltd at about 2.4T KRW (market capitalisation, as of Nov 6, 2026). Per share that is 64,900 KRW; our models calculate a fair value of 157,556 KRW per share.
What do the bullish and bearish scenarios say about 383220?
Our models span a range for F&F Co Ltd: cautious scenario 106,775 KRW, base 157,556 KRW, optimistic 222,905 KRW per share (as of Nov 6, 2026, price 64,900 KRW). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of 383220?
F&F Co Ltd trades at a price-to-earnings ratio of 4.6 (as of Nov 6, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of 157,556 KRW is built from several models across several years. Other multiples: P/B 1.3, P/S 1.2, EV/EBITDA 3.6.
How solid is the balance sheet of F&F Co Ltd (383220)?
Balance-sheet figures for F&F Co Ltd (as of Nov 6, 2026): return on equity 28.4%. They feed the Quality Score of 69/100, which measures business quality independently of the share price.
How far is 383220 from its 52-week high?
F&F Co Ltd trades at 64,900 KRW, about 25% below its 52-week high of 86,100 KRW and 10% above the low of 58,837 KRW (as of Nov 6, 2026). Distance from the high says nothing about value: that is what the fair value of 157,556 KRW is for.
Which stocks are comparable to F&F Co Ltd?
From the same area (Consumer Cyclical) we also value Ralph Lauren Corporation, Moncler S.p.A, LPP SA, Levi Strauss & Co, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is F&F Co Ltd stock attractive at the current price?
The data as of Nov 6, 2026: price 64,900 KRW, calculated fair value 157,556 KRW (+143%), Quality Score 69/100, from 26 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 383220 calculated?
We run F&F Co Ltd through 26 models from 8 families: DCF Models, Earnings-Based, Dividend Discount, Multiples, Asset-Based, Growth DCF, Economic Profit, Growth Earnings. Every model gets the same audited fundamentals; the fair value of 157,556 KRW builds on their evidence-weighted average, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.0% above its aggregate fair value. F&F Co Ltd currently trades 59% below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of F&F Co Ltd (383220)?
The closing price on Nov 6, 2026 was 64,900 KRW. Our model-based fair value is 157,556 KRW, about +143% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with F&F Co Ltd right now?
The price is below even our cautious bear case (106,775 KRW). The market is more pessimistic than our downside scenario. Solid quality (69/100) at a price below fair value, the discount is the argument here, not the business quality. A fairly wide model range (106,775 KRW to 222,905 KRW) leaves room in how you read the outcome.
Key figures of F&F Co Ltd
How large is the market capitalisation of F&F Co Ltd (383220)?
The market capitalisation of F&F Co Ltd is 2.4T KRW (≈ $1.8B). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of F&F Co Ltd (383220)?
The price-to-sales ratio of F&F Co Ltd is 1.21 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of F&F Co Ltd (383220)?
Earnings per share at F&F Co Ltd are 13,960 KRW (price ÷ EPS = P/E 4.6). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of F&F Co Ltd (383220)?
The dividend yield of F&F Co Ltd is 4.2% (payout 19.3%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of F&F Co Ltd (383220)?
The net margin of F&F Co Ltd is 26.0% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of F&F Co Ltd (383220)?
The return on equity (ROE) of F&F Co Ltd is 28.4% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of F&F Co Ltd (383220)?
On an EBIT basis the return on assets of F&F Co Ltd is 25.3% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of F&F Co Ltd (383220)?
The operating margin of F&F Co Ltd is 21.7% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at F&F Co Ltd (383220)?
Revenue at F&F Co Ltd is growing +5.5% versus a year earlier (3y avg +2.3%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at F&F Co Ltd (383220)?
Earnings per share at F&F Co Ltd are growing +16.5% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does F&F Co Ltd (383220) carry?
The net debt of F&F Co Ltd is 25.8B KRW (fiscal year 2024, ≈ 0.1 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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Broad data
Nov 6, 2026