Fairvalue-Calculator Fairvalue-Calculator

F&F Co (383220) Fair Value & Analysis

Consumer Cyclical · KR · Market cap 3.2T KRW

Price73,200 KRW
Fair Value180,490 KRW
Upside+146.6%
Quality95/100
Evidence: High Range 124,446 KRW – 259,044 KRW

Analysis

F&F Co (383220) currently trades at 73,200 KRW, while our model-based Fair Value estimate is 180,490 KRW — implying the stock looks roughly 146.6% undervalued today. We read business quality at 95/100 (high quality), in the Consumer Cyclical sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high) — always confirm before acting.

About the company

F&F Co., Ltd. manufactures and sells apparel and accessories in South Korea. The company offers fashion products under the MLB, MLB KIDS, DISCOVERY, DUVETICA, SUPRA, and SERGIO TACCHINI brands; and skincare products under the BANILA CO brand. It also retails its products through fashion specialty outlet. The company was founded in 1992 and is headquartered in Seoul, South Korea.

Open the full interactive analysis →

Similar stocks

H & M Hennes & Mauritz AB (HNNMY) +10% Ralph Lauren Corporation (RL) -10% Moncler S.p.A (MONRY) -31% Gildan Activewear Inc (GIL) -39% LPP SA (LPP) +9% Levi Strauss & Co (LEVI) +151%

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.

Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.