Media Prima Bhd (4502) fair value: what the stock is really worth
As of Sep 24, 2026: fair value of Media Prima Bhd MYR 0.42, price MYR 0.25, upside +68.0%, quality 54 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 24, 2026.
How to read this chart
60‑month range 0.2500 MYR – 0.5816 MYR · fair‑value band 0.3100 MYR – 0.5200 MYR · the 0.2500 MYR price screens below the 0.4200 MYR fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). 1 fiscal year is left out: there the valuation rested on only a fraction of the usual models. Dashed = 300-day average. As of Sep 24, 2026.
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Media Prima Berhad operates as a media company in Malaysia and internationally. The company operates through Omnia, Broadcasting, Outdoor Media, Print Media, Digital Media, and Home Shopping segments. It provides media services in television, print, radio, out-of-home advertising, content creation and digital media.
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Media Prima Berhad operates as a media company in Malaysia and internationally. The company operates through Omnia, Broadcasting, Outdoor Media, Print Media, Digital Media, and Home Shopping segments. It provides media services in television, print, radio, out-of-home advertising, content creation and digital media. The company owns and operates television network channels, which include TV3, 8TV, ntv7, and TV9; Wow Shop, a home shopping network; and tonton, a video streaming platform, as well as publishes, prints, sells, and distributes newspapers comprising New Straits Times, Berita Harian, and Harian Metro. It also operates radio stations that include Hot FM, Kool 101, Molek FM, Fly FM and Eight FM; Audio+ app, which hosts radio station, podcasts, and other engaging content; and provides out-of-home advertising services in cities, expressways, transit network, and retail hubs. In addition, the company provides integrated advertising solutions; and markets and sells advertisements across media platforms, including broadcasting, print, digital, and outdoor. Further, it is involved in advertising-supported free-to-air television broadcasting; commercial radio broadcasting; video-on-demand streaming platform activities; and sale and licensing of programming content. The company also provides outdoor advertising space and related outdoor advertisement production services; digital content creation; and online advertising services. Media Prima Berhad was incorporated in 2000 and is headquartered in Kuala Lumpur, Malaysia.
Stock analysis
Media Prima Bhd (4502) currently trades at 0.2500 MYR, while our model-based Fair Value estimate is 0.4200 MYR, implying the stock looks roughly 40.5% undervalued today.
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Valuation
Bull case: the Growth DCF group reads highest at a median of 0.6300 MYR per share, and 20 of the 23 models we run sit above the 0.2500 MYR price.
Bear case: the Dividend Discount group reads lowest at 0.1100 MYR, and 3 of the 23 models stay below the price. Evidence for this calculation is low.
Scenario range: 0.3100 MYR (bear) to 0.5200 MYR (bull), the price of 0.2500 MYR sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 54/100 (solid quality), in the Communication Services sector.
Weak Growth: Revenue growth is weak: less than 2 % a year.
Media Prima Bhd reported revenue of 857M MYR in FY2024 versus 1.0B MYR in FY2020, a compound −4.8%/yr. Reported net income was 21.0M MYR in FY2024.
Key figures
Market cap 316M MYR (≈ $77.5M) · P/E ratio 12.5 · P/S ratio 0.31 · EPS (TTM) 0.0200 MYR · Dividend yield 6.0% · Net margin 2.5% · Return on equity 3.8% · Return on assets (EBIT) 4.9%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 42 out of 100 (low confidence).
What moves the price
The share trades about 33% below its 52-week high and at its 52-week low, currently below its 200-day average.
For context, the median of 10 Communication Services peers we cover trades at −4% fair-value upside, at 68%, 4502 screens cheaper than that median.
Fair Value models
Bear 0.3100 MYRFair Value 0.4200 MYRBull 0.5200 MYR
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Based on fiscal year 2024 figures (about 12 months old). Earnings retained since then (0.0050 MYR per share) are deliberately not added.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.39/100
Revenue growth is weak: less than 2 % a year.
Revenue growth 1 year
+1.5%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−8.5%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−5.0%
Revenue growth 12 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−5.5%
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What shareholders gained per year (last 5 years), in MYR ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Measured in MYR: this currency has depreciated against the euro and dollar over the long run, so part of the nominal rate is currency erosion that never reaches a EUR/USD investor.
−12.5%
Earnings growth per share plus dividend.
Earnings per share, growth per year−18.5%
Dividend (yield on the price)6.0%
Profit margin 2019 to 2024 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.−15% → 4%
⚠ Revenue per share shrinking 5.4%/yr over ~6Y (margin trend unclear) ⓘStructural-decline marker: revenue PER SHARE has fallen over the last decade (robust median trend, not a single year). Backtested across 2005 to 2017, such businesses trailed the market by about 2.5 percentage points per year. Display only: it does not change the fair value or the quality score.
Growth Forecast
Little optimism in the price
The price assumes less growth than the company has delivered so far and less than analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
−32.9%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
−1.7%
Yearly sales growth analysts expect, extended to five years.
After inflation (Malaysia: IMF forecast 2.0% a year to 2030, 1.8% from 2016 to 2025) that is about −34.2% a year for the price and −3.6% for the forecasts.
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Entertainment · 261 stocks
Beats the industry median on 12/14 measures
Overall it ranks above its industry peers.
Valuation
Quality Score54 · Above median
Fair Value upside+68% · Top 25%
Profitability
Return on equity (TTM)4% · Above median
Return on assets2% · Above median
Net margin (TTM)3% · Above median
Operating margin (TTM)2% · Above median
Growth and dividend
Revenue growth−9% · Below median
Dividend yield (TTM)6.0% · Top 25%
Balance sheet
Debt / equity0.27× · Above median
Valuation Multiplesvs Entertainment median · lower = cheaper
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Cite: Fair Value Calculator (2026). "Media Prima Bhd Fair Value". https://www.fairvalue-calculator.com/stock/4502
Frequently asked questions
Is Media Prima Bhd (4502) overvalued or undervalued?
As of Sep 24, 2026, our model estimates a fair value of 0.4200 MYR versus a price of 0.2500 MYR, about +68% upside (undervalued).
What is the fair value of 4502?
Our model-based fair value for Media Prima Bhd is 0.4200 MYR (as of Sep 24, 2026), built from audited fundamentals. The current price: 0.2500 MYR.
What is the quality score of 4502?
Media Prima Bhd has a Quality Score of 54/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Media Prima Bhd (4502)?
Our model-based price target is the fair value of 0.4200 MYR (as of Sep 24, 2026) from 23 valuation models. Cautious scenario 0.3100 MYR, optimistic scenario 0.5200 MYR. It is a calculation from audited fundamentals, not an analyst target.
What is the Media Prima Bhd stock forecast for 2026?
Our models put fair value at 0.4200 MYR, about +68% upside versus a price of 0.2500 MYR (undervalued). Cautious scenario 0.3100 MYR, optimistic scenario 0.5200 MYR. The calculation is refreshed regularly with new filings.
What is the revenue of Media Prima Bhd (4502)?
Media Prima Bhd reported trailing-twelve-month revenue of about 831M MYR (latest available figure, as of Sep 24, 2026).
Does Media Prima Bhd pay a dividend?
Media Prima Bhd currently shows a dividend yield of about 6.00% relative to its recent price (as of Sep 24, 2026).
What growth is priced into Media Prima Bhd (4502)?
For today's price to be fair in a discounted-cash-flow model, Media Prima Bhd would have to grow free cash flow by -32.9 % per year for five years (discount rate 12.6 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew -5.0 % per year. As of Sep 24, 2026.
What discount rate (WACC) does the fair value of 4502 use?
Our models discount Media Prima Bhd at 12.6 %: a base by market capitalisation (micro), damped by beta 0.09, country premium for Malaysia. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Media Prima Bhd that is -32.9 % per year a year over ten years, using the same discount rate (12.6 %) and the same formula as our fair value.
How much growth has Media Prima Bhd (4502) delivered so far?
Over the past 5 years revenue at Media Prima Bhd grew -5.0 % a year. The price currently implies -32.9 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Media Prima Bhd (4502) growing?
The median revenue growth in the sector is +1.6 % a year. That is the yardstick for the growth priced into Media Prima Bhd (-32.9 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Media Prima Bhd (4502)?
The free-cash-flow yield on the price is 21.27 %: that much free cash flow Media Prima Bhd produces per unit of market value. When it exceeds the discount rate of our models (12.6 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Media Prima Bhd (4502)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Media Prima Bhd it is 0.4200 MYR per share (as of Sep 24, 2026), against a price of 0.2500 MYR. It is the blended result of 23 valuation models (cash flow, earnings, asset, dividend).
Is Media Prima Bhd stock overvalued or undervalued in 2026?
As of Sep 24, 2026, 4502 trades below its calculated fair value: price 0.2500 MYR, fair value 0.4200 MYR, a gap of about +68% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 4502?
No. The price is what the market pays today (0.2500 MYR); the fair value is what the company's own numbers justify (0.4200 MYR). For Media Prima Bhd the two are 0.1700 MYR per share apart. That gap is exactly why we show both numbers side by side.
How much is Media Prima Bhd worth?
The market values Media Prima Bhd at about 316M MYR (market capitalisation, as of Sep 24, 2026). Per share that is 0.2500 MYR; our models calculate a fair value of 0.4200 MYR per share.
What do the bullish and bearish scenarios say about 4502?
Our models span a range for Media Prima Bhd: cautious scenario 0.3100 MYR, base 0.4200 MYR, optimistic 0.5200 MYR per share (as of Sep 24, 2026, price 0.2500 MYR). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of 4502?
Media Prima Bhd trades at a price-to-earnings ratio of 12.5 (as of Sep 24, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of 0.4200 MYR is built from several models across several years. Other multiples: PEG 0.3, P/B 0.1, P/S 0.1.
What is the PEG ratio of 4502?
The PEG ratio of Media Prima Bhd is 0.29 (P/E divided by earnings growth, as of Sep 24, 2026). That is below 1, so growth is priced more cheaply than the earnings multiple alone suggests.
How solid is the balance sheet of Media Prima Bhd (4502)?
Balance-sheet figures for Media Prima Bhd (as of Sep 24, 2026): return on equity 3.8%, debt of 0.27 per unit of equity. They feed the Quality Score of 54/100, which measures business quality independently of the share price.
How far is 4502 from its 52-week high?
Media Prima Bhd trades at 0.2500 MYR, about 33% below its 52-week high of 0.3750 MYR and at the low of 0.2500 MYR (as of Sep 24, 2026). Distance from the high says nothing about value: that is what the fair value of 0.4200 MYR is for.
Which stocks are comparable to Media Prima Bhd?
From the same area (Communication Services) we also value Netflix, Inc, The Walt Disney Company, Warner Bros. Discovery, Inc, Live Nation Entertainment, Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Media Prima Bhd stock attractive at the current price?
The data as of Sep 24, 2026: price 0.2500 MYR, calculated fair value 0.4200 MYR (+68%), Quality Score 54/100, from 23 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 4502 calculated?
We run Media Prima Bhd through 23 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of 0.4200 MYR, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.0 % above its aggregate fair value. Media Prima Bhd currently trades 68 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Media Prima Bhd (4502)?
The closing price on Sep 24, 2026 was 0.2500 MYR. Our model-based fair value is 0.4200 MYR, about +68% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Media Prima Bhd right now?
The price is below even our cautious bear case (0.3100 MYR). The market is more pessimistic than our downside scenario. The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution. Solid quality (54/100) at a price below fair value, the discount is the argument here, not the business quality.
Key figures of Media Prima Bhd
How large is the market capitalisation of Media Prima Bhd (4502)?
The market capitalisation of Media Prima Bhd is 316M MYR (≈ $77.5M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Media Prima Bhd (4502)?
The price-to-sales ratio of Media Prima Bhd is 0.31 (P/E × margin). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Media Prima Bhd (4502)?
Earnings per share at Media Prima Bhd are 0.0200 MYR (price ÷ EPS = P/E 12.5). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Media Prima Bhd (4502)?
The dividend yield of Media Prima Bhd is 6.0% (payout 75.0%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Media Prima Bhd (4502)?
The net margin of Media Prima Bhd is 2.5% (fiscal year 2024). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Media Prima Bhd (4502)?
The return on equity (ROE) of Media Prima Bhd is 3.8% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Media Prima Bhd (4502)?
On an EBIT basis the return on assets of Media Prima Bhd is 4.9% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Media Prima Bhd (4502)?
The operating margin of Media Prima Bhd is 2.1% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Media Prima Bhd (4502)?
Revenue at Media Prima Bhd is growing −9.2% versus a year earlier (3y avg −8.5%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Media Prima Bhd (4502)?
Earnings per share at Media Prima Bhd are growing +73.0% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does Media Prima Bhd (4502) carry?
The net debt of Media Prima Bhd is 91.6M MYR (fiscal year 2020, ≈ 1.6 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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