Media Prima Berhad (4502) Fair Value & Analysis
Communication Services · MY · Market cap 316M MYR
Fair value as of: Jul 17, 2026
From 23 valuation models · updated 24 days ago
Share price +1.8% over the past month.
A solid business, screening 47% undervalued on our models.
What matters now
- The price is below even our cautious bear case (0.3100 MYR). The market is more pessimistic than our downside scenario.
- Solid quality (54/100) at a price below fair value, the discount is the argument here, not the business quality.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 17, 2026.
How to read this chart
60‑month range 0.2750 MYR – 0.6122 MYR · fair‑value band 0.3100 MYR – 0.5200 MYR · the 0.2850 MYR price screens below the 0.4200 MYR fair value. Dashed = 300-day average. As of Jul 17, 2026.
Analysis
Media Prima Berhad (4502) currently trades at 0.2850 MYR, while our model-based Fair Value estimate is 0.4200 MYR, implying the stock looks roughly 47.4% undervalued today. The Quality Score stands at 54/100 (solid quality), in the Communication Services sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high), always confirm before acting.
Over the trailing twelve months, Media Prima Berhad generated revenue of 831M MYR at a net margin of 3.3%. Revenue declined 9.2% year over year. It earns a return on equity of 3.8%. Net debt stands at 91.6M MYR. Fundamentals as of Jul 17, 2026
Our scenario range runs from 0.3100 MYR (bear case) to 0.5200 MYR (bull case); at 0.2850 MYR, the current price sits below that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 25% below its 52-week high and 6% above its 52-week low, currently below its 200-day average. For context, the median of 10 Communication Services peers we cover trades at -52% fair-value upside, at 47%, 4502 screens cheaper than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 23 models by family
Widest divergence: Growth DCF (0.6300 MYR) versus Dividend Discount (0.1300 MYR). Highest evidence: Growth DCF (80).
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Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Jul 17, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 55 · Market factors (momentum, volatility) 35
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Media Prima Berhad operates as a media company in Malaysia and internationally. The company operates through Omnia, Broadcasting, Outdoor Media, Print Media, Digital Media, and Home Shopping segments. It provides media services in television, print, radio, out-of-home advertising, content creation and digital media.
Full company description
Media Prima Berhad operates as a media company in Malaysia and internationally. The company operates through Omnia, Broadcasting, Outdoor Media, Print Media, Digital Media, and Home Shopping segments. It provides media services in television, print, radio, out-of-home advertising, content creation and digital media. The company owns and operates television network channels, which include TV3, 8TV, ntv7, and TV9; Wow Shop, a home shopping network; and tonton, a video streaming platform, as well as publishes, prints, sells, and distributes newspapers comprising New Straits Times, Berita Harian, and Harian Metro. It also operates radio stations that include Hot FM, Kool 101, Molek FM, Fly FM and Eight FM; Audio+ app, which hosts radio station, podcasts, and other engaging content; and provides out-of-home advertising services in cities, expressways, transit network, and retail hubs. In addition, the company provides integrated advertising solutions; and markets and sells advertisements across media platforms, including broadcasting, print, digital, and outdoor. Further, it is involved in advertising-supported free-to-air television broadcasting; commercial radio broadcasting; video-on-demand streaming platform activities; and sale and licensing of programming content. The company also provides outdoor advertising space and related outdoor advertisement production services; digital content creation; and online advertising services. Media Prima Berhad was incorporated in 2000 and is headquartered in Kuala Lumpur, Malaysia.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2020 – FY2024 · reported fiscal years
Media Prima Berhad reported revenue of 857M MYR in FY2024 versus 1.0B MYR in FY2020, a compound −4.8%/yr. Reported net income was 21.0M MYR in FY2024.
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Peer Group
Entertainment · 265 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Entertainment median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Entertainment stocks, each showing price versus our Fair Value estimate (as of Jul 17, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Netflix, Inc ZNFL | C$6.77 | C$2.96 | -56% |
| The Walt Disney Company DIS | $96.30 | $89.55 | -7% |
| Warner Bros. Discovery, Inc WBD | $26.87 | $9.13 | -66% |
| Live Nation Entertainment, Inc LYV | $178.44 | $46.89 | -74% |
| Universal Music Group UMG | €18.91 | €14.78 | -22% |
| TKO Group TKO | $184.40 | $22.16 | -88% |
| Empresas Cablevisión, S.A. CABLECPO | 55.00 MXN | 60.49 MXN | +10% |
| Beijing Enlight Media Co 300251 | ¥11.77 | ¥10.97 | -7% |
| PT MNC Digital Entertainment Tbk, MSIN | 456.00 IDR | 221.09 IDR | -52% |
| Prime Focus Limited PFOCUS | ₹298.25 | ₹63.45 | -79% |
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Frequently asked questions
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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