Shanghai Flyco Electrical Appliance Co (603868) Fair Value & Analysis
Consumer Defensive · CN · Market cap 14.8B CNY
Fair value as of: Jul 12, 2026
From 26 valuation models · updated 29 days ago
Fair value updated Jul 12, 2026, revised from ¥24.58 to ¥22.25 (−9.5%) since Jun 24, 2026. Share price +2.5% over the past month.
A strong business, but screening 28% overvalued on our models.
What matters now
- A high-quality business (quality 76/100), yet the market already pays well above fair value. Quality at a full price, with little margin of safety.
- The price sits above even our optimistic bull case (¥27.71). The favourable scenario is already priced in.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 12, 2026.
How to read this chart
60‑month range ¥29.05 – ¥87.42 · fair‑value band ¥16.79 – ¥27.71 · the ¥30.97 price screens above the ¥22.25 fair value. Dashed = 300-day average. As of Jul 12, 2026.
Analysis
Shanghai Flyco Electrical Appliance Co (603868) currently trades at ¥30.97, while our model-based Fair Value estimate is ¥22.25, implying the stock looks roughly 28.2% overvalued today. The Quality Score stands at 76/100 (high quality), in the Consumer Defensive sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: high).
Over the trailing twelve months, Shanghai Flyco Electrical Appliance Co generated revenue of 3.7B CNY at a net margin of 14.0%. Revenue declined 13.6% year over year. It earns a return on equity of 15.5%. The balance sheet holds a net cash position of 184M CNY. Fundamentals as of Jul 12, 2026
Our scenario range runs from ¥16.79 (bear case) to ¥27.71 (bull case); at ¥30.97, the current price sits above that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 31% below its 52-week high, currently below its 200-day average. For context, the median of 10 Consumer Defensive peers we cover trades at -26% fair-value upside, at -28%, 603868 screens richer than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 26 models by family
Widest divergence: DCF Models (¥25.44) versus Asset-Based (¥5.12). Highest evidence: Residual Income (76).
Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Jul 12, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 76 · Market factors (momentum, volatility) 38
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Shanghai Flyco Electrical Appliance Co., Ltd. engages in the research and development, production, processing, and sales of personal care electrical appliances in China and internationally.
Full company description
Shanghai Flyco Electrical Appliance Co., Ltd. engages in the research and development, production, processing, and sales of personal care electrical appliances in China and internationally. It offers personal care electrical appliances, including electric shavers, high-speed hair dryers, electric toothbrushes, water flossers, electric hair clippers, nose hair trimmers/removers, women's shavers, hair curlers, etc. The company also provides household electrical appliances such as electric irons, hanging irons, humidifiers, smart health scales, lint trimmers, etc.; and kitchen appliances including electric and health kettles. Shanghai Flyco Electrical Appliance Co., Ltd. was founded in 2006 and is headquartered in Shanghai, China. Shanghai Flyco Electrical Appliance Co., Ltd. is a subsidiary of Shanghai Feike Investment Co., Ltd.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Shanghai Flyco Electrical Appliance Co reported revenue of ¥3.9B in FY2025 versus ¥4.0B in FY2021, a compound −0.9%/yr. Reported net income was ¥512M in FY2025, compounding −5.4%/yr from FY2021.
603868 screens 28% overvalued. Compare with The Procter & Gamble Company →
Peer Group
Household & Personal Products · 244 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Household & Personal Products median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
VALUE 0: the price sits above our fair-value range.
Insider activity: 40/100
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Household & Personal Products stocks, each showing price versus our Fair Value estimate (as of Jul 12, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| The Procter & Gamble Company PG | $146.80 | $108.16 | -26% |
| Unilever PLC ULN | 1,080 MXN | 1,273 MXN | +18% |
| Hindustan Unilever Limited HINDUNILVR | ₹2,144 | ₹1,000 | -53% |
| Essity AB ESSITYA | kr 279.00 | kr 250.02 | -10% |
| Godrej Consumer Products Limited GODREJCP | ₹1,088 | ₹367.64 | -66% |
| Marico Limited MARICO | ₹846.75 | ₹233.05 | -72% |
| APR Co 278470 | 375,000 KRW | 151,222 KRW | -60% |
| Dabur India Limited DABUR | ₹429.45 | ₹181.60 | -58% |
| Kimberly-Clark de México, S. A. B. de C. V., KIMBERA | 38.07 MXN | 50.09 MXN | +32% |
| PT Unilever Indonesia Tbk UNVR | 1,730 IDR | 1,934 IDR | +12% |
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Frequently asked questions
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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