Shanghai Flyco Electrical Appliance Co Ltd (603868) fair value: what the stock is really worth
As of Sep 23, 2026: fair value of Shanghai Flyco Electrical Appliance Co Ltd ¥22.25, price ¥31.26, upside -28.8%, quality 76 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
- Fair value above price? No
- Good quality? Yes
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Shanghai Flyco Electrical Appliance Co Ltd
603868 · SHGGreat Company, Expensive PriceHigh Quality, but the stock trades above estimated Fair Value.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 24, 2026.
How to read this chart
60‑month range ¥29.05 – ¥87.42 · fair‑value band ¥16.79 – ¥27.71 · the ¥31.26 price screens above the ¥22.25 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 24, 2026.
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Company profile
Shanghai Flyco Electrical Appliance Co., Ltd. engages in the research and development, production, processing, and sales of personal care electrical appliances in China and internationally.
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Shanghai Flyco Electrical Appliance Co., Ltd. engages in the research and development, production, processing, and sales of personal care electrical appliances in China and internationally. It offers personal care electrical appliances, including electric shavers, high-speed hair dryers, electric toothbrushes, water flossers, electric hair clippers, nose hair trimmers/removers, women's shavers, hair curlers, etc. The company also provides household electrical appliances such as electric irons, hanging irons, humidifiers, smart health scales, lint trimmers, etc.; and kitchen appliances including electric and health kettles. Shanghai Flyco Electrical Appliance Co., Ltd. was founded in 2006 and is headquartered in Shanghai, China. Shanghai Flyco Electrical Appliance Co., Ltd. is a subsidiary of Shanghai Feike Investment Co., Ltd.
Stock analysis
Shanghai Flyco Electrical Appliance Co Ltd (603868) currently trades at ¥31.26, while our model-based Fair Value estimate is ¥22.25, implying the stock looks roughly 40.5% overvalued today.
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Valuation
Bull case: the DCF Models group reads highest at a median of ¥24.90 per share, and 0 of the 26 models we run sit above the ¥31.26 price.
Bear case: the Asset-Based group reads lowest at ¥5.12, and 26 of the 26 models stay below the price. Evidence for this calculation is high.
Scenario range: ¥16.79 (bear) to ¥27.71 (bull), the price of ¥31.26 sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 76/100 (high quality), in the Consumer Defensive sector.
Weak Growth: Growth has flattened: the last year, three and five years all grew more slowly than the long-term average.
Shanghai Flyco Electrical Appliance Co Ltd reported revenue of 3.9B CNY in FY2025 versus 4.0B CNY in FY2021, a compound −0.9%/yr. Reported net income was 512M CNY in FY2025, compounding −5.4%/yr from FY2021.
Key figures
Market cap 13.6B CNY (≈ $2.0B) · P/E ratio 26.3 · P/S ratio 3.48 · EPS (TTM) ¥1.19 · Dividend yield 1.6% · Net margin 13.3% · Return on equity 15.5% · Return on assets (EBIT) 19.3%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 52 out of 100 (low confidence).
What moves the price
The share trades about 28% below its 52-week high and 8% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Defensive peers we cover trades at −25% fair-value upside, at −29%, 603868 screens richer than that median.
Fair Value models
All 26 models by family
Notify me when 603868 reaches fair value
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Set up alert →Quality Score breakdown
Of which business quality 76 · Market factors (momentum, volatility) 43
Revenue & earnings trend
Growth Forecast
603868 screens 40% overvalued. Compare with The Procter & Gamble Company →
Compare Shanghai Flyco Electrical Appliance Co Ltd with another stock
Price, fair value, quality and upside side by side.
Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Household & Personal Products · 250 stocks
Valuation Multiplesvs Household & Personal Products median · lower = cheaper
Strength profile in five axes (Snowflake)
VALUE 0: the price sits above our fair-value range.
Context: sector, industry, market
- Is the Consumer Staples sector expensive or cheap?
- P/E, EV/EBITDA and margins by industry (reference tables)
- Undervalued stocks: Chinese Stocks
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Household & Personal Products stocks, each showing price versus our Fair Value estimate.
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| The Procter & Gamble Company PG | $148.22 | $110.45 | −25% |
| Colgate-Palmolive Company CL | $87.05 | $55.95 | −36% |
| Hindustan Unilever Limited HINDUNILVR | ₹1,950 | ₹775.25 | −60% |
| Kenvue Inc KVUE | $17.86 | $12.73 | −29% |
| Kimberly-Clark Corporation KMB | $98.91 | $83.93 | −15% |
| Henkel AG HEN | €69.30 | €80.96 | +17% |
| The Estée Lauder Companies Inc EL | $100.29 | $27.22 | −73% |
| Church & Dwight Co CHD | $96.12 | $65.12 | −32% |
| Beiersdorf Aktiengesellschaft, BEI | €76.46 | €68.95 | −10% |
| Puig Brands, S.A PUIG | €17.56 | €19.32 | +10% |
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Key figures of Shanghai Flyco Electrical Appliance Co Ltd
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