Butong Group (6090) Fair Value & Analysis
Consumer Defensive · HK · Market cap HK$2.6B
Fair value as of: Jul 2, 2026
From 26 valuation models · updated 28 days ago
Share price +41.3% over the past month.
What matters now
- The price sits above even our optimistic bull case (HK$21.02). The favourable scenario is already priced in.
- Weak quality (42/100) and above fair value at the same time, the margin of safety is missing on both counts.
Price vs Fair Value (10 months)
10‑month range HK$26.88 – HK$138.60 · fair‑value band HK$12.61 – HK$21.02 · the HK$41.22 price screens above the HK$16.82 fair value. As of Jul 2, 2026.
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Butong Group (6090) currently trades at HK$41.22, while our model-based Fair Value estimate is HK$16.82, implying the stock looks roughly 59.2% overvalued today. We read business quality at 42/100 (below-average quality), in the Consumer Defensive sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: high).
Over the trailing twelve months, Butong Group generated revenue of HK$1.4B at a net margin of 4.5%. Revenue grew 7.9% year over year. It earns a return on equity of 12.4%. The balance sheet holds a net cash position of HK$153M. Fundamentals as of Jul 2, 2026
Our scenario range runs from HK$12.61 (bear case) to HK$21.02 (bull case); at HK$41.22, the current price sits above that range. The share trades about 71% below its 52-week high and 48% above its 52-week low, currently below its 200-day average. For context, the median of 10 Consumer Defensive peers we cover trades at -50% fair-value upside, at -59%, 6090 screens richer than that median.
Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Jul 2, 2026. TTM = trailing twelve months.
Quality Score breakdown
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Butong Group through its subsidiaries, engages in the designing, manufacturing, selling and research and development of nursery products.
Full company description
Butong Group through its subsidiaries, engages in the designing, manufacturing, selling and research and development of nursery products. The company offers travel gears, such as strollers, car seats and baby carriers; sleep gears including cribs, pajamas and pillows; feeding gears consist of highchairs and tablewares; baby care products comprising diapers and wipes. It also engages in e-commerce business, marketing and promotion and aftersales services. The company was founded in 2018 and is headquartered in Shanghai, China.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Butong Group reported revenue of HK$1.4B in FY2025 versus HK$158M in FY2021, a compound +73.9%/yr. Reported net income was HK$65.2M in FY2025, compounding +5.5%/yr from FY2021.
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Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Household & Personal Products stocks, each showing price versus our Fair Value estimate (as of Jul 2, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| The Procter & Gamble Company PRG | €131.20 | €109.91 | -16% |
| L'Oréal S.A LRLCF | $428.02 | $273.79 | -36% |
| Unilever PLC ULEV34 | R$342.24 | R$355.27 | +4% |
| Colgate-Palmolive Company CL | 1,487 MXN | 55.95 MXN | -96% |
| Hindustan Unilever Limited HINDUNILVR | ₹2,185 | ₹1,000 | -54% |
| Kimberly-Clark Corporation KMBB34 | R$530.90 | R$72.97 | -86% |
| Church & Dwight Co CHDC34 | R$488.56 | R$243.53 | -50% |
| Essity AB ESSITYA | kr 262.50 | kr 195.08 | -26% |
| Godrej Consumer Products Limited GODREJCP | ₹1,028 | ₹382.03 | -63% |
| Marico Limited MARICO | ₹812.45 | ₹249.21 | -69% |
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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