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Butong Group (6090) Fair Value & Analysis

Consumer Defensive · HK · Market cap HK$2.6B

BG Butong Group 6090 · HK
PriceHK$45.88
Fair ValueHK$17.78
Upside-61.3%
Quality61/100
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Healthy Growth
Thin margins · 4.5% net margin
Low debt · generates free cash flow
Mixed vs. peers (7/13)
Narrow moat 40/100
Evidence: High Range HK$13.34 – HK$22.23 Share as image

Fair value as of: Aug 15, 2026

From 26 valuation models · updated 2 days ago

Fair value updated Aug 15, 2026, revised from HK$17.76 to HK$17.78 (+0.1%) since Aug 6, 2026. Share price +19.0% over the past month.

A solid business, but screening 61% overvalued on our models.

What matters now

  • The price sits above even our optimistic bull case (HK$22.23). The favourable scenario is already priced in.
  • Solid but not exceptional quality (61/100) and above fair value, neither a clear bargain nor a standout compounder.
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Price vs Fair Value (11 months)

HK$138.60 HK$26.88 Fair Value HK$17.78 Sep 2025 Aug 2026

White line = price, green steps = our fair value per fiscal year. As of Aug 15, 2026.

How to read this chart

11‑month range HK$26.88 – HK$138.60 · fair‑value band HK$13.34 – HK$22.23 · the HK$45.88 price screens above the HK$17.78 fair value. As of Aug 15, 2026.

Full chart & analysis →

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Analysis

Butong Group (6090) currently trades at HK$45.88, while our model-based Fair Value estimate is HK$17.78, implying the stock looks roughly 61.3% overvalued today. The Quality Score stands at 61/100 (solid quality), in the Consumer Defensive sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: high).

Over the trailing twelve months, Butong Group generated revenue of HK$1.4B at a net margin of 4.5%. Revenue grew 7.9% year over year. It earns a return on equity of 12.4%. The balance sheet holds a net cash position of HK$153M. Fundamentals as of Aug 15, 2026

Our scenario range runs from HK$13.34 (bear case) to HK$22.23 (bull case); at HK$45.88, the current price sits above that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 68% below its 52-week high and 65% above its 52-week low, currently below its 200-day average. For context, the median of 10 Consumer Defensive peers we cover trades at -38% fair-value upside, at -61%, 6090 screens richer than that median.

Fair Value models

Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.

Model Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. Evidence
Highest evidence
Growth DCF HK$17.18 HK$23.79 HK$34.44 80
Residual Income HK$9.43 HK$9.62 HK$9.50 76
Rev-Margin DCF HK$25.44 HK$40.15 HK$70.63 74
All 26 models by family
DCF Models
FCF DCF HK$17.65 HK$21.86 HK$34.97 38
Owner Earnings HK$13.43 HK$17.78 HK$26.58 31
5Y Revenue Exit HK$23.91 HK$36.38 HK$62.66 39
5Y EBITDA Exit HK$25.72 HK$40.04 HK$68.21 41
5Y P/E Exit HK$20.55 HK$34.65 HK$54.02 38
10Y Revenue Exit HK$21.58 HK$40.54 HK$54.14 36
10Y EBITDA Exit HK$23.52 HK$44.35 HK$81.97 37
10Y P/E Exit HK$19.84 HK$33.48 HK$56.24 35
Earnings-Based
Graham-Dodd HK$4.95 HK$34.53 HK$48.45 54
Lynch FV HK$16.82 HK$24.03 HK$31.23 50
PEG = 1.0 HK$16.82 HK$24.03 HK$31.23 46
EPV HK$18.88 HK$20.30 HK$21.53 59
Dividend Discount
Gordon GGM HK$0.8300 HK$1.65 HK$2.49 70
DDM Multi-Stage HK$0.8300 HK$1.42 HK$1.74 61
Multiples
P/E Multiple HK$11.47 HK$15.29 HK$19.11 63
P/S Multiple HK$9.28 HK$12.38 HK$15.47 58
P/B Multiple HK$9.28 HK$12.38 HK$15.47 55
EV/EBIT HK$30.79 HK$37.77 HK$44.75 53
EV/EBITDA HK$28.32 HK$34.48 HK$40.64 54
EV/Revenue HK$24.80 HK$31.20 HK$37.61 43
Asset-Based
NCAV (Graham) HK$6.11 HK$8.19 HK$12.22 50
Growth DCF
Growth DCF HK$17.18 HK$23.79 HK$34.44 80
Rev-Margin DCF HK$25.44 HK$40.15 HK$70.63 74
Economic Profit
Residual Income HK$9.43 HK$9.62 HK$9.50 76
ROIC Compounder HK$21.37 HK$26.95 HK$34.10 72
Growth Earnings
Growth-Adj P/E HK$22.24 HK$31.78 HK$41.31 68

Widest divergence: DCF Models (HK$34.65) versus Dividend Discount (HK$1.42). Highest evidence: Growth DCF (80).

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Key figures & financial health

Revenue (TTM) HK$1.4B
Revenue growth (YoY) +7.9%
Net margin 4.5%
Return on equity 12.4%
Free cash flow HK$43.9M FY2025
P/E ratio 25.2 as of Jul 2, 2026
More key figures
Operating margin 5.2%
EPS (TTM) HK$0.5300
EPS growth (YoY) -44.7%
Net cash HK$153M FY2024

Figures from reported company fundamentals · as of Aug 15, 2026. TTM = trailing twelve months.

Quality Score breakdown

Overall quality 61/100

Of which business quality 61 · Market factors (momentum, volatility) 19

Profitability 52
Margins and returns on capital today
Quality Growth 38
Are margins and returns improving?
Cashflow 38
Earnings quality: real cash, not paper profit
Fin. Strength 87
Balance sheet, leverage, solvency risk
Investment 67
Disciplined investing over empire-building
Low Volatility 0
Calm price path (market factor)
Momentum 39
Price trend over the last 3–12 months (market factor)
52W Momentum 8
Distance to the 52-week high (market factor)
Net Issuance 90
Buybacks instead of dilution

Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.

About the company

Butong Group through its subsidiaries, engages in the designing, manufacturing, selling and research and development of nursery products.

Full company description

Butong Group through its subsidiaries, engages in the designing, manufacturing, selling and research and development of nursery products. The company offers travel gears, such as strollers, car seats and baby carriers; sleep gears including cribs, pajamas and pillows; feeding gears consist of highchairs and tablewares; baby care products comprising diapers and wipes. It also engages in e-commerce business, marketing and promotion and aftersales services. The company was founded in 2018 and is headquartered in Shanghai, China.

Company description, as reported by the company or data provider.

Revenue & earnings trend

FY2021 – FY2025 · reported fiscal years

Butong Group reported revenue of HK$1.4B in FY2025 versus HK$158M in FY2021, a compound +73.9%/yr. Reported net income was HK$65.2M in FY2025, compounding +5.5%/yr from FY2021.

Growth Quality 90/100
Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Latest Revenue (FY 2025)
HK$1.4B
Latest YoY
+15.8%
Avg. growth/yr (3Y) ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump.
+144.8%
Avg. growth/yr (5Y) ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump.
+61.1%
Avg. growth/yr (26Y) ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump.
+14.4%
Revenue +73.9%/yr
FY21 HK$158M
FY22 HK$98.5M
FY23 HK$852M
FY24 HK$1.2B
FY25 HK$1.4B
Net income +5.5%/yr
FY21 HK$52.7M
FY22 HK$71.4M
FY23 HK$27.2M
FY24 HK$58.5M
FY25 HK$65.2M
Character of growth · EPS growth decomposed (2013-2024) +4.4 % p.a.
Revenue per share +38.9 pp

of which total revenue +27.0 pp · buybacks/dilution +11.9 pp

EBIT margin −14.4 pp
Tax rate −4.3 pp
Residual (interest, one-offs) −15.8 pp

Absolute contributions in percentage points per year; they sum to the EPS growth rate. Start and end points are 3-year averages (details on hover).

6090 screens 61% overvalued. Compare with The Procter & Gamble Company →

Run the numbers yourself: free valuation calculators
DCF CalculatorGraham NumberPeter Lynch FormulaDDM CalculatorFama-French ModelIntrinsic Value
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Butong Group · Fair Value
HK$17.78 −61%Fair Value
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Cite: Fair Value Calculator (2026). "Butong Group Fair Value". https://www.fairvalue-calculator.com/stock/6090

Peer Group

Household & Personal Products · 252 stocks

How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.

Quality Score 61 · Above median
Fair Value upside −61% · Bottom 25%
Return on equity (TTM) 12% · Above median
Return on assets 8% · Top 25%
Net margin (TTM) 5% · Below median
Operating margin (TTM) 5% · Below median
Revenue growth 8% · Above median
Dividend yield (TTM) 0.3% · Bottom 25%

Valuation Multiples vs Household & Personal Products median · lower = cheaper

P/E (TTM) 25.2× · Pricier than median
P/B 0.30× · Cheaper than 75% of peers
P/S (TTM) 0.23× · Cheaper than 75% of peers
P/FCF 7.6× · Pricier than 75% of peers

Snowflake

Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.

VALUE 0 · sector 29
FUTURE 40 · sector 4
PAST 50 · sector 27
HEALTH 100 · sector 98
DIVIDEND 6 · sector 52

VALUE 0: the price sits above our fair-value range.

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.

Similar stocks

10 more Household & Personal Products stocks, each showing price versus our Fair Value estimate (as of Aug 15, 2026).

Stock Price Fair Value vs Fair Value
The Procter & Gamble Company PG $144.26 $108.16 -25%
Unilever PLC ULN 1,080 MXN 973.58 MXN -10%
Hindustan Unilever Limited HINDUNILVR ₹2,063 ₹789.46 -62%
Essity AB ESSITYA kr 276.50 kr 250.02 -10%
Godrej Consumer Products Limited GODREJCP ₹936.90 ₹367.64 -61%
Marico Limited MARICO ₹855.00 ₹233.05 -73%
APR Co 278470 397,000 KRW 137,521 KRW -65%
Dabur India Limited DABUR ₹411.25 ₹175.59 -57%
PT Unilever Indonesia Tbk UNVR 1,760 IDR 1,928 IDR +10%
Amorepacific Corporation 090430 135,700 KRW 84,785 KRW -38%

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Frequently asked questions

Is Butong Group (6090) overvalued or undervalued?
As of Aug 15, 2026, our model estimates a fair value of HK$17.78 versus a price of HK$45.88, about −61% (overvalued).
What is the fair value of 6090?
Our model-based fair value for Butong Group is HK$17.78 (as of Aug 15, 2026), built from audited fundamentals. The current price is HK$45.88.
What is the quality score of 6090?
Butong Group has a Quality Score of 61/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the revenue of Butong Group (6090)?
Butong Group reported trailing-twelve-month revenue of about HK$1.4B (latest available figure, as of Aug 15, 2026).
What is the net profit margin of 6090?
The net profit margin of Butong Group is about 4.5%, meaning it keeps roughly 4.5% of revenue as net income. Based on the latest reported figures.

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.

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