6601 (6601) Fair Value & Analysis

Consumer Defensive · Market cap HK$2.7B

6 6601 6601 · HK

PriceHK$2.03

Fair ValueHK$2.96

Upside+45.8%

Quality67/100

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Evidence: High Range HK$2.47 – HK$3.44

Fair value as of: Jul 2, 2026

From 26 valuation models · updated today

Share price −6.1% over the past month.

Price vs Fair Value (12 months)

12‑month range HK$1.98 – HK$2.66 · fair‑value band HK$2.47 – HK$3.44 · the HK$2.03 price screens below the HK$2.96 fair value. As of Jul 2, 2026.

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Analysis

6601 (6601) currently trades at HK$2.03, while our model-based Fair Value estimate is HK$2.96 — implying the stock looks roughly 45.8% undervalued today. We read business quality at 67/100 (solid quality), in the Consumer Defensive sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high) — always confirm before acting.

Over the trailing twelve months, 6601 generated revenue of HK$2.0B at a net margin of 11.3%. Revenue grew 13.7% year over year. It earns a return on equity of 7.2%. The balance sheet holds a net cash position of HK$1.4B. Fundamentals as of Jul 2, 2026

Key figures & financial health

Revenue (TTM) HK$2.0B

Revenue growth (YoY) +13.7%

Net margin 11.3%

Return on equity 7.2%

Free cash flow HK$369M FY2025

P/E ratio 10.7

More key figures

Operating margin -1.6%

EPS (TTM) HK$0.1300

Dividend yield 6.8%

EPS growth (YoY) +110%

Net cash HK$1.4B FY2025

Figures from reported company fundamentals (EODHD) · as of Jul 2, 2026. TTM = trailing twelve months.

Revenue & earnings trend

FY2021 – FY2025 · reported fiscal years

6601 reported revenue of HK$2.0B in FY2025 versus HK$1.8B in FY2021, a compound +3.0%/yr. Reported net income was HK$224M in FY2025, compounding +24.8%/yr from FY2021.

Revenue +3.0%/yr

FY21 HK$1.8B

FY22 HK$1.4B

FY23 HK$1.6B

FY24 HK$1.8B

FY25 HK$2.0B

Net income +24.8%/yr

FY21 HK$92.1M

FY22 HK$66.1M

FY23 HK$175M

FY24 HK$203M

FY25 HK$224M

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Similar stocks

6 more Household & Personal Products stocks, each showing price versus our Fair Value estimate (as of Jul 2, 2026).

Stock	Price	Fair Value	vs Fair Value
PG PG	2,590 MXN	108.66 MXN	-96%
The Procter & Gamble Company PGCO34	R$54.71	R$7.69	-86%
L'Oréal S.A LRLCF	$445.77	$275.67	-38%
Unilever PLC UNLYF	$59.34	$46.11	-22%
Colgate-Palmolive Company CPA	€77.60	€36.69	-53%
Hindustan Unilever Limited HINDUNILVR	₹2,170	₹807.38	-63%

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Frequently asked questions

Is 6601 (6601) undervalued?

As of Jul 2, 2026, our model estimates a fair value of HK$2.96 versus a price of HK$2.03 — about +46% (undervalued). Model-based estimate, not financial advice.

What is the fair value of 6601?

Our model-based fair value for 6601 is HK$2.96 (as of Jul 2, 2026), built from audited fundamentals. The current price is HK$2.03.

What is the quality score of 6601?

6601 has a Quality Score of 67/100, measuring profitability, growth and balance-sheet strength from non-valuation factors.

What is the revenue of 6601 (6601)?

6601 reported trailing-twelve-month revenue of about HK$2.0B (latest available figure, as of Jul 2, 2026).

What is the net profit margin of 6601?

The net profit margin of 6601 is about 11.3%, meaning it keeps roughly 11.3% of revenue as net income. Based on the latest reported figures.

Does 6601 pay a dividend?

6601 currently shows a dividend yield of about 6.77% relative to its recent price (as of Jul 2, 2026).

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.

Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.