Shenzhen Sunmoon Microelectronics Co (688699) Fair Value & Analysis

Technology · CN · Market cap 6.5B CNY

A solid business, but screening 38% overvalued on our models.

What matters now

• The price sits above even our optimistic bull case (¥48.86). The favourable scenario is already priced in.
• Solid but not exceptional quality (58/100) and above fair value, neither a clear bargain nor a standout compounder.

Price vs Fair Value (5 years)

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 12, 2026.

How to read this chart

60‑month range ¥21.43 – ¥249.05 · fair‑value band ¥29.03 – ¥48.86 · the ¥62.95 price screens above the ¥38.98 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Jul 12, 2026.

Full chart & analysis →

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Analysis

Shenzhen Sunmoon Microelectronics Co (688699) currently trades at ¥62.95, while our model-based Fair Value estimate is ¥38.98, implying the stock looks roughly 38.1% overvalued today. The Quality Score stands at 58/100 (solid quality), in the Technology sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: medium).

Over the trailing twelve months, Shenzhen Sunmoon Microelectronics Co generated revenue of 770M CNY at a net margin of 1.4%. Revenue grew 94.9% year over year. It earns a return on equity of 0.9%. Net debt stands at 10.7M CNY. Fundamentals as of Jul 12, 2026

Our scenario range runs from ¥29.03 (bear case) to ¥48.86 (bull case); at ¥62.95, the current price sits above that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 17% below its 52-week high and 117% above its 52-week low, currently above its 200-day average. For context, the median of 10 Technology peers we cover trades at -73% fair-value upside, at -38%, 688699 screens cheaper than that median.

Fair Value models

Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.

Widest divergence: Growth DCF (¥13.53) versus Dividend Discount (¥0.1200). Highest evidence: Growth DCF (72).

Key figures & financial health

Quality Score breakdown

About the company

Shenzhen Sunmoon Microelectronics Co., Ltd engages in the design, processing, and sale of integrated circuits in China. The company offers LED display driver chips, including display driver, grid screen driver, single/dual color drive, row driver chip, logic control chip, and numeric display driver chip; LED intelligent landscape driver chips, such as …

Full company description

Shenzhen Sunmoon Microelectronics Co., Ltd engages in the design, processing, and sale of integrated circuits in China. The company offers LED display driver chips, including display driver, grid screen driver, single/dual color drive, row driver chip, logic control chip, and numeric display driver chip; LED intelligent landscape driver chips, such as series driver, DMX512 parallel driver, and DMX512 serial driver chips; LED lighting driver chips that include intelligent driver chips, high voltage linear driver chips, low voltage linear driver chips, and power supply driver chips; power management chips, including AC-DC driver, DC-DC driver, and LDO linear regulator; and mini LED backlight driver chips. Its products are used in MiniLED and MicroLED, such as LED display screens, smart landscapes, intelligent lighting, and electronics product and equipment. The company was founded in 2003 and is based in Shenzhen, China.

Company description, as reported by the company or data provider.

Revenue & earnings trend

FY2021 – FY2025 · reported fiscal years

Shenzhen Sunmoon Microelectronics Co reported revenue of ¥665M in FY2025 versus ¥1.3B in FY2021, a compound −14.6%/yr. Reported net income was −¥46.4M in FY2025.

688699 screens 38% overvalued. Compare with Delta Electronics, Inc →

Peer Group

Electronic Components · 626 stocks

How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.

Valuation Multiples vs Electronic Components median · lower = cheaper

Snowflake

Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.

VALUE 0: the price sits above our fair-value range.

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.

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Frequently asked questions

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.