Apple Inc (AAPL) Fair Value & Analysis
Technology · US · Market cap $4.6T
Apple Inc
AAPL · US
Fair value as of: Jul 15, 2026
From 26 valuation models · updated yesterday
Share price +11.4% over the past month.
Price vs Fair Value (12 months)
12‑month range $201.58 – $333.26 · fair‑value band $87.90 – $191.60 · the $333.26 price screens above the $122.91 fair value. As of Jul 15, 2026.
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Apple Inc (AAPL) currently trades at $333.26, while our model-based Fair Value estimate is $122.91, implying the stock looks roughly 63.1% overvalued today. We read business quality at 83/100 (high quality), in the Technology sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: high).
Over the trailing twelve months, Apple Inc generated revenue of $451B at a net margin of 27.2%. Revenue grew 16.6% year over year. It earns a return on equity of 141.5%. Net debt stands at $76.4B. Fundamentals as of Jul 15, 2026
Our scenario range runs from $87.90 (bear case) to $191.60 (bull case); at $333.26, the current price sits above that range. The share trades near its 52-week high and 72% above its 52-week low, currently above its 200-day average. For context, the median of 10 Technology peers we cover trades at -32% fair-value upside, at -63%, AAPL screens richer than that median.
Key figures & financial health
More key figures
Figures from reported company fundamentals (EODHD) · as of Jul 15, 2026. TTM = trailing twelve months.
About the company
Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple Vision Pro, Apple TV, Apple Watch, Beats products, and HomePod, as well as Apple branded and third-party accessories. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts, as well as advertising services include third-party licensing arrangements and its own advertising platforms. In addition, the company offers various subscription-based services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated …
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Apple Inc reported revenue of $416B in FY2025 versus $366B in FY2021, a compound +3.3%/yr. Reported net income was $112B in FY2025, compounding +4.3%/yr from FY2021.
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External third-party headlines (Yahoo Finance, Reuters and others), not an editorial selection, not financial advice.
Similar stocks
10 more Consumer Electronics stocks, each showing price versus our Fair Value estimate (as of Jul 15, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Samsung Electronics Co 005930 | 317,000 KRW | 119,421 KRW | -62% |
| Sony Group SONYN | 373.00 MXN | 440.14 MXN | +18% |
| Xiaomi Corporation 1810 | HK$26.32 | HK$52.80 | +101% |
| Panasonic Holdings PCRHY | $27.30 | $8.36 | -69% |
| LG Electronics Inc 066570 | 224,000 KRW | 101,895 KRW | -55% |
| Sharetronic Data Technology Co 300857 | ¥316.81 | ¥35.89 | -89% |
| Huaqin Co 603296 | ¥79.36 | ¥95.93 | +21% |
| Goertek Inc 002241 | ¥23.72 | ¥10.84 | -54% |
| LG Corp 003550 | 109,900 KRW | 94,418 KRW | -14% |
| Anker Innovations Limited 300866 | ¥115.47 | ¥78.52 | -32% |
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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Not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.