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Sony Group (SONYN) fair value: what the stock is really worth

As of Oct 2, 2026: fair value of Sony Group MXN 355, price MXN 441, upside -19.6%, quality 63 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.

  1. Fair value above price? No
  2. Good quality? Yes
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Technology · MX · ISIN US8356993076

SG Some data Sep 29, 2026

Sony Group

SONYN · MX

Overvalued / MonitorQuality is not strong enough to offset the price risk.

!Fair value 354.94 MXN · Overvalued (−19.6%)
✓Quality 63/100
!Mixed Growth (revenue 3y +4.4 %/yr)
!Loss-making · -2.6% net margin (TTM)
✓Low debt · generates free cash flow
✓5.7% dividend yield · Cash covered
!Narrow moat 41/100
!Evidence only medium, so the estimate is less certain

What runs behind every stock

26 valuation models 8 families, DCF to NCAV 37 quality factors margins, balance sheet, cashflow, debt 6 AI factors moat, what no ratio measures 2,000+ data points verified, per stock, median

69 individual criteria per stock, every one traceable See the method →

Price vs Fair Value

2,662 MXN 340.00 MXN Fair Value 354.94 MXN May 2021 Oct 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 29, 2026.

How to read this chart

60‑month range 340.00 MXN – 2,662 MXN · fair‑value band 282.04 MXN – 478.66 MXN · the 441.32 MXN price screens above the 354.94 MXN fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 29, 2026.

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Company profile

Sony Group Corporation develops, designs, produces, manufactures, supplies, and sells electronic equipment, instruments, and devices for consumer, professional, and industrial use in Japan, the United States, Europe, China, the Asia-Pacific, and internationally.

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Sony Group Corporation develops, designs, produces, manufactures, supplies, and sells electronic equipment, instruments, and devices for consumer, professional, and industrial use in Japan, the United States, Europe, China, the Asia-Pacific, and internationally. The company operates through Game & Network Services, Music, Pictures, Entertainment Technology & Services, and Imaging & Sensing Solutions. It develops, designs, produces, manufactures, provides, and sells smartphones and image sensors; plans, produces, manufactures, and sells music software, performances and merchandise, song lyrics and music management, licensing, animation works, and game applications. The company is also involved in the production, acquisition, sale, and distribution of motion pictures and television programs; operates television networks and direct-to-consumer distribution services; insurance business, including life insurance and non-life insurance; internet banking; production and sale of digital software add-on content; manufacturing and sales of home video game consoles; and interchangeable lens, projectors, and medical equipment. It has a strategic partnership with TCL Electronics Holdings Limited in the home entertainment sector; and a non-binding memorandum of understanding with Taiwan Semiconductor Manufacturing Company Limited for a strategic partnership regarding the development and manufacturing of image sensors. The company was formerly known as Sony Corporation and changed its name to Sony Group Corporation in April 2021. Sony Group Corporation was incorporated in 1946 and is headquartered in Tokyo, Japan.

Stock analysis

Sony Group (SONYN) currently trades at 441.32 MXN, while our model-based Fair Value estimate is 354.94 MXN, 19.6% below the price, so the stock looks overvalued today.

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Valuation

Bull case: the Multiples group reads highest at a median of 574.69 MXN per share, and 5 of the 14 models we run sit above the 441.32 MXN price.

Bear case: the Asset-Based group reads lowest at 106.51 MXN, and 9 of the 14 models stay below the price. Evidence for this calculation is medium.

Scenario range: 282.04 MXN (bear) to 478.66 MXN (bull), the price of 441.32 MXN sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 63/100 (solid quality), in the Technology sector.

Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.

Sony Group reported revenue of ¥12.5T in FY2026 versus ¥9.9T in FY2022, a compound +5.9%/yr. Reported net income was −¥327B in FY2026.

Key figures

Market cap 2.6T MXN (≈ $144B) · P/E ratio 23.8 · P/S ratio 0.17 · EPS (TTM) 18.56 MXN · Dividend yield 5.7% · Net margin −2.6% · Return on equity 12.3% · Return on assets (EBIT) 5.0%.

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 48 out of 100 (low confidence).

What moves the price

The share trades about 20% below its 52-week high and 30% above its 52-week low, currently above its 200-day average.

For context, the median of 10 Technology peers we cover trades at −37% fair-value upside, at −20%, SONYN screens cheaper than that median.

Fair Value models

Bear 282.04 MXN Fair Value 354.94 MXN Bull 478.66 MXN
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds. Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Highest evidence
FCF DCF 328.27 MXN 437.24 MXN 638.59 MXN 77
Growth DCF 339.87 MXN 445.81 MXN 626.97 MXN 76
Owner Earnings 111.38 MXN 141.87 MXN 198.21 MXN 74
All 14 models by family
DCF Models
FCF DCF 328.27 MXN 437.24 MXN 638.59 MXN 77
Owner Earnings 111.38 MXN 141.87 MXN 198.21 MXN 74
5Y Revenue Exit 258.83 MXN 349.91 MXN 480.02 MXN 70
5Y EBITDA Exit 400.45 MXN 591.81 MXN 840.44 MXN 72
10Y Revenue Exit 277.32 MXN 361.13 MXN 455.86 MXN 65
10Y EBITDA Exit 370.09 MXN 521.26 MXN 695.07 MXN 66
Earnings-Based
EPV 255.99 MXN 294.14 MXN 327.52 MXN 71
Multiples
EV/EBIT 437.79 MXN 574.69 MXN 711.58 MXN 66
EV/EBITDA 508.95 MXN 669.56 MXN 830.18 MXN 67
EV/Revenue 232.36 MXN 320.33 MXN 408.29 MXN 54
Asset-Based
NCAV (Graham) 79.48 MXN 106.51 MXN 158.97 MXN 54
Growth DCF
Growth DCF 339.87 MXN 445.81 MXN 626.97 MXN 76
Rev-Margin DCF 258.83 MXN 355.50 MXN 475.63 MXN 70
Economic Profit
ROIC Compounder 260.46 MXN 306.35 MXN 354.42 MXN 69

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Quality Score breakdown

Overall quality 63/100

Of which business quality 61 · Market factors (momentum, volatility) 49

Profitability 24
Margins and returns on capital today
Quality Growth 45
Are margins and returns improving?
Cashflow 61
Earnings quality: real cash, not paper profit
Fin. Strength 71
Balance sheet, leverage, solvency risk
Investment 85
Disciplined investing over empire-building
Low Volatility 71
Calm price path (market factor)
Momentum 43
Price trend over the last 3–12 months (market factor)
52W Momentum 34
Distance to the 52-week high (market factor)
Net Issuance 99
Share count: buybacks or dilution?

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Revenue & earnings trend

Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 57/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Revenue growth 1 year
−3.7%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+4.4%
Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
11.2% (2022) → 12.4% (2026)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2026 is a loss year, no rate is defined from a loss
not computed

Growth Forecast

A lot of optimism in the price
The price assumes about as much growth as the company has delivered so far and more than analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+5.9%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
+1.2%
Yearly sales growth analysts expect, extended to five years.
After inflation (figures in JPY, Japan: IMF forecast 2.1% a year to 2030, 1.3% from 2016 to 2025) that is about +3.7% a year for the price and −0.9% for the forecasts.
Forecast 2027 (sales)+2.0%
Forecast 2028 (sales)+0.8%
Projected 2029 (sales)+0.9%
Projected 2030 (sales)+1.1%
Projected 2031 (sales)+1.2%

SONYN screens overvalued: fair value 20% below the price. Compare with Samsung Electronics Co →

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Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

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Sony Group · Fair Value
354.94 MXN −20%Fair Value
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Cite: Fair Value Calculator (2026). "Sony Group Fair Value". https://www.fairvalue-calculator.com/stock/SONYN

Frequently asked questions

Is Sony Group (SONYN) overvalued or undervalued?
As of Sep 29, 2026, our model estimates a fair value of 354.94 MXN versus a price of 441.32 MXN, about −20% upside (overvalued).
What is the fair value of SONYN?
Our model-based fair value for Sony Group is 354.94 MXN (as of Sep 29, 2026), built from audited fundamentals. The current price: 441.32 MXN.
What is the quality score of SONYN?
Sony Group has a Quality Score of 63/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Sony Group (SONYN)?
Our model-based price target is the fair value of 354.94 MXN (as of Sep 29, 2026) from 14 valuation models. Cautious scenario 282.04 MXN, optimistic scenario 478.66 MXN. It is a calculation from audited fundamentals, not an analyst target.
What is the Sony Group stock forecast for 2026?
Our models put fair value at 354.94 MXN, about −20% upside versus a price of 441.32 MXN (overvalued). Cautious scenario 282.04 MXN, optimistic scenario 478.66 MXN. The calculation is refreshed regularly with new filings.
What is the revenue of Sony Group (SONYN)?
Sony Group reported trailing-twelve-month revenue of about ¥12.5T (latest available figure, as of Sep 29, 2026).
Does Sony Group pay a dividend?
Sony Group currently shows a dividend yield of about 5.66% relative to its recent price (as of Sep 29, 2026).
What growth is priced into Sony Group (SONYN)?
For today's price to be fair in a discounted-cash-flow model, Sony Group would have to grow free cash flow by +5.9 % per year for five years (discount rate 10.7 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 4 years revenue grew +5.9 % per year. As of Sep 29, 2026.
What discount rate (WACC) does the fair value of SONYN use?
Our models discount Sony Group at 10.7 %: a base by market capitalisation (large), damped by beta 0.74, country premium for Mexico. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Sony Group that is +5.9 % per year a year over ten years, using the same discount rate (10.7 %) and the same formula as our fair value.
How much growth has Sony Group (SONYN) delivered so far?
Over the past 4 years revenue at Sony Group grew +5.9 % a year. The price currently implies +5.9 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Sony Group (SONYN) growing?
The median revenue growth in the sector is +15.4 % a year. That is the yardstick for the growth priced into Sony Group (+5.9 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Sony Group (SONYN)?
The free-cash-flow yield on the price is 6.58 %: that much free cash flow Sony Group produces per unit of market value. When it exceeds the discount rate of our models (10.7 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Sony Group (SONYN)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Sony Group it is 354.94 MXN per share (as of Sep 29, 2026), against a price of 441.32 MXN. It is the blended result of 14 valuation models (cash flow, earnings, asset, dividend).
Is Sony Group stock overvalued or undervalued in 2026?
As of Sep 29, 2026, SONYN trades above its calculated fair value: price 441.32 MXN, fair value 354.94 MXN, a gap of about −20% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of SONYN?
No. The price is what the market pays today (441.32 MXN); the fair value is what the company's own numbers justify (354.94 MXN). For Sony Group the two are 86.38 MXN per share apart. That gap is exactly why we show both numbers side by side.
How much is Sony Group worth?
The market values Sony Group at about 2.6T MXN (market capitalisation, as of Sep 29, 2026). Per share that is 441.32 MXN; our models calculate a fair value of 354.94 MXN per share.
What do the bullish and bearish scenarios say about SONYN?
Our models span a range for Sony Group: cautious scenario 282.04 MXN, base 354.94 MXN, optimistic 478.66 MXN per share (as of Sep 29, 2026, price 441.32 MXN). The range comes from different growth and margin assumptions, not from analyst opinions.
How far is SONYN from its 52-week high?
Sony Group trades at 441.32 MXN, about 20% below its 52-week high of 553.33 MXN and 30% above the low of 340.00 MXN (as of Oct 2, 2026). Distance from the high says nothing about value: that is what the fair value of 354.94 MXN is for.
Which stocks are comparable to Sony Group?
From the same area (Technology) we also value Samsung Electronics Co, Xiaomi Corporation, LG Electronics Inc, Huaqin Co, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Sony Group stock attractive at the current price?
The data as of Sep 29, 2026: price 441.32 MXN, calculated fair value 354.94 MXN (−20%), Quality Score 63/100, from 14 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of SONYN calculated?
We run Sony Group through 14 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of 354.94 MXN, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.5 % above its aggregate fair value. Sony Group itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Sony Group (SONYN)?
The closing price on Oct 2, 2026 was 441.32 MXN. Our model-based fair value is 354.94 MXN, about −20% upside (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Sony Group right now?
Solid but not exceptional quality (63/100) and above fair value, neither a clear bargain nor a standout compounder. The price sits in the upper half of our model range, so the margin of safety is thin. Read the verdict with care: some models are missing inputs, so the estimate scatters more than usual.

Key figures of Sony Group

How large is the market capitalisation of Sony Group (SONYN)?
The market capitalisation of Sony Group is 2.6T MXN (≈ $144B). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/E ratio of Sony Group (SONYN)?
The price-to-earnings ratio of Sony Group is 23.8. Price to earnings: how many years of current profit you pay for the stock. A P/E of 10 means ten years of profit.
What is the P/S ratio of Sony Group (SONYN)?
The price-to-sales ratio of Sony Group is 0.17 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Sony Group (SONYN)?
Earnings per share at Sony Group are 18.56 MXN (price ÷ EPS = P/E 23.8). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Sony Group (SONYN)?
The dividend yield of Sony Group is 5.7% (payout 135%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Sony Group (SONYN)?
The net margin of Sony Group is −2.6% (fiscal year 2026). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Sony Group (SONYN)?
The return on equity (ROE) of Sony Group is 12.3% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Sony Group (SONYN)?
On an EBIT basis the return on assets of Sony Group is 5.0% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Sony Group (SONYN)?
The operating margin of Sony Group is 10.7% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Sony Group (SONYN)?
Revenue at Sony Group is growing +8.3% versus a year earlier (3y avg +4.4%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Sony Group (SONYN)?
Earnings per share at Sony Group are growing −57.4% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does Sony Group (SONYN) carry?
The net debt of Sony Group is ¥1.2T (fiscal year 2025, ≈ 0.8 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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