Sony Group (SONYN) Fair Value & Analysis
Technology · MX · Market cap 2.1T MXN
Fair value as of: Aug 13, 2026
From 14 valuation models · updated yesterday
Fair value updated Aug 13, 2026, revised from 468.94 MXN to 303.26 MXN (−35.3%) since Jul 12, 2026. Share price −1.1% over the past month.
A solid business, but screening 17% overvalued on our models.
What matters now
- Solid but not exceptional quality (63/100) and above fair value, neither a clear bargain nor a standout compounder.
- Our model range runs from 241.97 MXN (bear) to 430.90 MXN (bull), base 303.26 MXN. The closer the price sits to the lower half, the larger the margin of safety.
- Quality 63/100 (solid quality) with medium evidence: read the verdict with care.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Aug 13, 2026.
How to read this chart
60‑month range 340.00 MXN – 2,662 MXN · fair‑value band 241.97 MXN – 430.90 MXN · the 366.00 MXN price screens above the 303.26 MXN fair value. Dashed = 300-day average. As of Aug 13, 2026.
Analysis
Sony Group (SONYN) currently trades at 366.00 MXN, while our model-based Fair Value estimate is 303.26 MXN, implying the stock looks roughly 17.1% overvalued today. The Quality Score stands at 63/100 (solid quality), in the Technology sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: medium).
Over the trailing twelve months, Sony Group generated revenue of 12.5T MXN at a net margin of -2.6%. Revenue grew 15.4% year over year. It earns a return on equity of 12.4%. Net debt stands at 1.2T MXN. Fundamentals as of Aug 13, 2026
Our scenario range runs from 241.97 MXN (bear case) to 430.90 MXN (bull case); at 366.00 MXN, the current price sits within that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 37% below its 52-week high and 7% above its 52-week low, currently below its 200-day average. For context, the median of 10 Technology peers we cover trades at -34% fair-value upside, at -17%, SONYN screens cheaper than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 14 models by family
Widest divergence: Multiples (4,999 MXN) versus Asset-Based (926.41 MXN). Highest evidence: Growth DCF (80).
Notify me when SONYN reaches fair value
Free. You confirm by email (double opt-in) and can unsubscribe anytime in one click.
Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Aug 13, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 61 · Market factors (momentum, volatility) 36
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Sony Group Corporation develops, designs, produces, manufactures, supplies, and sells electronic equipment, instruments, and devices for consumer, professional, and industrial use in Japan, the United States, Europe, China, the Asia-Pacific, and internationally.
Full company description
Sony Group Corporation develops, designs, produces, manufactures, supplies, and sells electronic equipment, instruments, and devices for consumer, professional, and industrial use in Japan, the United States, Europe, China, the Asia-Pacific, and internationally. The company operates through Game & Network Services, Music, Pictures, Entertainment Technology & Services, and Imaging & Sensing Solutions. It develops, designs, produces, manufactures, provides, and sells smartphones and image sensors; plans, produces, manufactures, and sells music software, performances and merchandise, song lyrics and music management, licensing, animation works, and game applications. The company is also involved in the production, acquisition, sale, and distribution of motion pictures and television programs; operates television networks and direct-to-consumer distribution services; insurance business, including life insurance and non-life insurance; internet banking; production and sale of digital software add-on content; manufacturing and sales of home video game consoles; and interchangeable lens, projectors, and medical equipment. It has a strategic partnership with TCL Electronics Holdings Limited in the home entertainment sector; and a non-binding memorandum of understanding with Taiwan Semiconductor Manufacturing Company Limited for a strategic partnership regarding the development and manufacturing of image sensors. The company was formerly known as Sony Corporation and changed its name to Sony Group Corporation in April 2021. Sony Group Corporation was incorporated in 1946 and is headquartered in Tokyo, Japan.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2022 – FY2026 · reported fiscal years
Sony Group reported revenue of 12.5T MXN in FY2026 versus 9.9T MXN in FY2022, a compound +5.9%/yr. Reported net income was −327B MXN in FY2026.
SONYN screens 17% overvalued. Compare with Apple Inc →
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Consumer Electronics stocks, each showing price versus our Fair Value estimate (as of Aug 13, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Apple Inc AAPL | $304.91 | $172.19 | -44% |
| Samsung Electronics Co 005930 | 255,500 KRW | 163,160 KRW | -36% |
| Xiaomi Corporation 1810 | HK$25.88 | HK$44.26 | +71% |
| LG Electronics Inc 066570 | 205,000 KRW | 98,149 KRW | -52% |
| Sharetronic Data Technology Co 300857 | ¥249.80 | ¥35.52 | -86% |
| Huaqin Co 603296 | ¥79.02 | ¥39.69 | -50% |
| Goertek Inc 002241 | ¥22.56 | ¥21.02 | -7% |
| LG Corp 003550 | 113,700 KRW | 89,984 KRW | -21% |
| Shenzhen Transsion Holdings 688036 | ¥56.29 | ¥56.82 | +1% |
| Anker Innovations Limited 300866 | ¥118.42 | ¥78.13 | -34% |
Compare Sony Group with another stock
Price, fair value, quality and upside side by side.
Explore undervalued stocks
More undervalued Technology stocks →
Frequently asked questions
Is Sony Group (SONYN) overvalued or undervalued?
What is the fair value of SONYN?
What is the quality score of SONYN?
What is the revenue of Sony Group (SONYN)?
What is the net profit margin of SONYN?
Does Sony Group pay a dividend?
How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
Track Sony Group and try Pro for 14 days
One email gets you 14 days of full Pro (review alerts, the 35,000+ stock screener, the diversification check) plus the monthly Top-25 report of the most undervalued quality stocks. No card, cancel anytime.
Zero risk: nothing is ever charged. After 14 days you decide whether to stay.