Aviva PLC (AV) fair value: what the stock is really worth
We calculate from audited financials what Aviva PLC is really worth. The fair value tells you whether the price is too high or too low, the quality score (0 to 100) how solid the business behind it is. 26 models, 37 quality factors, updated daily.
Watch Aviva PLC for free, get notified when fair value or trend changes. Plus fair value for all 35,000+ stocks, 14 days of Pro free, no card.Watch for freePro now: $1 first month
69 individual criteria per stock, every one traceableSee the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 18, 2026.
How to read this chart
60‑month range £2.62 – £7.37 · fair‑value band £2.93 – £5.11 · the £7.21 price screens above the £3.29 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 18, 2026.
Aviva plc provides various insurance, retirement, and wealth products in the United Kingdom, Ireland, Canada, India, and China. It operates through General Insurance; Insurance, Wealth & Retirement; Aviva Investors; and International Investments segments.
Show more
Aviva plc provides various insurance, retirement, and wealth products in the United Kingdom, Ireland, Canada, India, and China. It operates through General Insurance; Insurance, Wealth & Retirement; Aviva Investors; and International Investments segments. The company offers gadget, home, motor, pet, and health insurance, as well as commercial, specialty insurance and protection. It also provides life insurance, long-term health and accident insurance, savings, pension, and annuity products, as well as pension fund and lifetime mortgage products; insurance cover to individuals, small and medium-sized businesses for risks associated with motor vehicles and medical expenses, as well as property and liability, such as employers' and professional indemnity liabilities; and personal and commercial lines insurance products for risks associated motor, property, and liability. In addition, the company offers investment management services for institutional pension fund mandates; and manages various retail investment products, including fixed income, equities, multi-asset, real estate and infrastructure for third-party financial institutions, pension funds, public sector organizations, investment professionals, and private investors. It markets its products through a network of insurance brokers, affinity partners, and banks, as well as MyAviva platform price comparison websites. The company was formerly known as CGNU plc and changed its name to Aviva plc in July 2002. Aviva plc was founded in 1696 and is headquartered in London, the United Kingdom.
Stock analysis
Aviva PLC (AV) currently trades at £7.21, while our model-based Fair Value estimate is £3.29, implying the stock looks roughly 119.1% overvalued today.
Show more
Valuation
Bull case: the Dividend Discount group reads highest at a median of £6.71 per share, and 1 of the 6 models we run sit above the £7.21 price.
Bear case: the Asset-Based group reads lowest at £2.17, and 5 of the 6 models stay below the price. Evidence for this calculation is high.
Scenario range: £2.93 (bear) to £5.11 (bull), the price of £7.21 sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 49/100 (below-average quality), in the Financial Services sector.
Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.
Aviva PLC reported revenue of £58.5B in FY2025 versus £32.0B in FY2021, a compound +16.3%/yr. Reported net income was £1.0B in FY2025, compounding +25.5%/yr from FY2021.
Key figures
Market cap 20.9B GBX · P/E ratio 26.7 · P/S ratio 0.47 · EPS (TTM) £0.2700 · Dividend yield 5.5% · Net margin 1.8% · Return on equity 10.7% · Return on assets (EBIT) 0.1%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 48 out of 100 (low confidence).
What moves the price
For context, the median of 10 Financial Services peers we cover trades at −11% fair-value upside, at −54%, AV screens richer than that median.
Fair Value models
Bear £2.93Fair Value £3.29Bull £5.11
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.49/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Revenue growth 1 year
+43.2%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+36.3%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+13.9%
Revenue growth 21 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+1.8%
’14
’15
’16
’17
’18
’19
’20
’21
’22
’23
’24
’25
What shareholders gained per year (last 5 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate.
−4.1%
Earnings growth per share plus dividend.
Earnings per share, growth per year−9.6%
Dividend (yield on the price)5.5%
Pace: 5 vs 10 years ⓘTwo data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.−10% vs 3%, slowing
Profit margin 2019 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.8% → 3%
News mood ⓘNews mood, the average tone of recent news (96 articles), rated against how stocks are usually covered. 🚀 Hype = unusually upbeat · 🙂 Positive = above average · 😐 Neutral = typical · 🙁 Negative = below average · 😨 Very negative = unusually downbeat. It reflects the tone of coverage, not our valuation.Neutral
Recent news coverage is roughly neutral, about typical for how stocks are covered.
Price, fair value, quality and upside side by side.
Free, no sign-up
Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Insurance - Diversified · 82 stocks
Beats the industry median on 4/14 measures
Overall it trails its industry peers.
Valuation
Quality Score48 · Below median
Fair Value upside−58% · Bottom 25%
Profitability
Return on equity (TTM)11% · Below median
Return on assets1% · Bottom 25%
Net margin (TTM)3% · Bottom 25%
Operating margin (TTM)12% · Above median
Growth and dividend
Revenue growth37% · Top 25%
Dividend yield (TTM)5.5% · Top 25%
Balance sheet
Debt / equity0.57× · Highest 25%
Valuation Multiplesvs Insurance - Diversified median · lower = cheaper
P/E (TTM)26.7× · Priciest 25%
P/B2.79× · Priciest 25%
P/S (TTM)0.94× · Pricier than median
EV/EBITDA4.2× · Cheapest 25%
PEG1.71× · Pricier than median
Strength profile in five axes (Snowflake)
This stockSector peers
VALUE (fair-value potential)0· sector 5
FUTURE (revenue growth)100· sector 30
PAST (return on equity)43· sector 49
HEALTH (low debt)71· sector 89
DIVIDEND (yield)100· sector 72
VALUE 0: the price sits above our fair-value range.
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "Aviva PLC Fair Value". https://www.fairvalue-calculator.com/stock/AV
Frequently asked questions
Is Aviva PLC (AV) overvalued or undervalued?
As of Sep 18, 2026, our model estimates a fair value of £3.29 versus a price of £7.21, about −54% upside (overvalued).
What is the fair value of AV?
Our model-based fair value for Aviva PLC is £3.29 (as of Sep 18, 2026), built from audited fundamentals. The current price: £7.21.
What is the quality score of AV?
Aviva PLC has a Quality Score of 49/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Aviva PLC (AV)?
Our model-based price target is the fair value of £3.29 (as of Sep 18, 2026) from 6 valuation models. Cautious scenario £2.93, optimistic scenario £5.11. It is a calculation from audited fundamentals, not an analyst target.
What is the Aviva PLC stock forecast for 2026?
Our models put fair value at £3.29, about −54% upside versus a price of £7.21 (overvalued). Cautious scenario £2.93, optimistic scenario £5.11. The calculation is refreshed regularly with new filings.
What is the revenue of Aviva PLC (AV)?
Aviva PLC reported trailing-twelve-month revenue of about £28.7B (latest available figure, as of Sep 18, 2026).
Does Aviva PLC pay a dividend?
Aviva PLC currently shows a dividend yield of about 5.45% relative to its recent price (as of Sep 18, 2026).
What is the intrinsic value of Aviva PLC (AV)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Aviva PLC it is £3.29 per share (as of Sep 18, 2026), against a price of £7.21. It is the blended result of 6 valuation models (cash flow, earnings, asset, dividend).
Is Aviva PLC stock overvalued or undervalued in 2026?
As of Sep 18, 2026, AV trades above its calculated fair value: price £7.21, fair value £3.29, a gap of about −54% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of AV?
No. The price is what the market pays today (£7.21); the fair value is what the company's own numbers justify (£3.29). For Aviva PLC the two are £3.92 per share apart. That gap is exactly why we show both numbers side by side.
How much is Aviva PLC worth?
The market values Aviva PLC at about 20.9B GBX (market capitalisation, as of Sep 18, 2026). Per share that is £7.21; our models calculate a fair value of £3.29 per share.
What do the bullish and bearish scenarios say about AV?
Our models span a range for Aviva PLC: cautious scenario £2.93, base £3.29, optimistic £5.11 per share (as of Sep 18, 2026, price £7.21). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of AV?
Aviva PLC trades at a price-to-earnings ratio of 26.7 (as of Sep 18, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of £3.29 is built from several models across several years. Other multiples: PEG 1.7, P/B 2.8, P/S 0.9, EV/EBITDA 4.2.
What is the PEG ratio of AV?
The PEG ratio of Aviva PLC is 1.71 (P/E divided by earnings growth, as of Sep 18, 2026). That is above 1, so the growth is already paid for in the price.
How solid is the balance sheet of Aviva PLC (AV)?
Balance-sheet figures for Aviva PLC (as of Sep 18, 2026): return on equity 10.7%, debt of 0.57 per unit of equity. They feed the Quality Score of 49/100, which measures business quality independently of the share price.
Which stocks are comparable to Aviva PLC?
From the same area (Financial Services) we also value Berkshire Hathaway Inc, Allianz SE, Zurich Insurance Group, AXA SA, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Aviva PLC stock attractive at the current price?
The data as of Sep 18, 2026: price £7.21, calculated fair value £3.29 (−54%), Quality Score 49/100, from 6 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of AV calculated?
We run Aviva PLC through 6 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of £3.29, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 16.1 % above its aggregate fair value. Aviva PLC itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Aviva PLC (AV)?
The closing price on Sep 21, 2026 was £7.21. Our model-based fair value is £3.29, about −54% upside (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Aviva PLC right now?
The price sits above even our optimistic bull case (£5.11). The favourable scenario is already priced in. Solid but not exceptional quality (49/100) and above fair value, neither a clear bargain nor a standout compounder. For a financial, book-value and earnings-based methods matter more than a cash-flow DCF, which fits banks and insurers poorly.
Where does the earnings growth of Aviva PLC (AV) come from?
Earnings per share at Aviva PLC grew −0.5 % a year from 2014 to 2025. Broken into its drivers: revenue per share +5.5 %, EBIT margin −4.1 %, tax rate −0.9 %, residual (interest, one-offs) −0.8 %. The four rates multiply to the earnings growth rate, they do not add up. Start and end are three-year averages so a single exceptional year does not distort the result.
Key figures of Aviva PLC
How large is the market capitalisation of Aviva PLC (AV)?
The market capitalisation of Aviva PLC is 20.9B GBX. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Aviva PLC (AV)?
The price-to-sales ratio of Aviva PLC is 0.47 (P/E × margin). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Aviva PLC (AV)?
Earnings per share at Aviva PLC are £0.2700 (price ÷ EPS = P/E 26.7). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Aviva PLC (AV)?
The dividend yield of Aviva PLC is 5.5% (payout 146%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Aviva PLC (AV)?
The net margin of Aviva PLC is 1.8% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Aviva PLC (AV)?
The return on equity (ROE) of Aviva PLC is 10.7% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Aviva PLC (AV)?
On an EBIT basis the return on assets of Aviva PLC is 0.1% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Aviva PLC (AV)?
The operating margin of Aviva PLC is 11.5% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Aviva PLC (AV)?
Revenue at Aviva PLC is growing +37.1% versus a year earlier (3y avg +36.3%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Aviva PLC (AV)?
Earnings per share at Aviva PLC are growing +980% versus a year earlier. How much earnings per share grew versus a year earlier.
How much free cash flow does Aviva PLC (AV) generate?
The free cash flow of Aviva PLC is −3.0B GBX (fiscal year 2025). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.
How much net cash does Aviva PLC (AV) hold?
Aviva PLC holds more cash than debt, 10.0B GBX net (fiscal year 2025). The company holds more cash than debt, a safety cushion.
Free · no account needed
Watch Aviva PLC in the live analysis
One click puts Aviva PLC on your watchlist: fair value and trend at a glance, plus comparison, the diversification check and the 35,000+ stock screener. You can also try 14 days of Pro there, no card.
Broad data
Sep 18, 2026