Brilliant Future AB (BRILL) Fair Value & Analysis
Industrials · SE · Market cap 51.9M SEK
Fair value as of: Jul 14, 2026
From 13 valuation models · updated 27 days ago
Share price −5.3% over the past month.
Below-average quality, screening 74% undervalued on our models.
What matters now
- The large discount to fair value meets weak quality (43/100). That raises the risk this is a value trap rather than a bargain.
- The price is below even our cautious bear case (kr 4.90). The market is more pessimistic than our downside scenario.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 14, 2026.
How to read this chart
60‑month range kr 3.56 – kr 18.30 · fair‑value band kr 4.90 – kr 7.47 · the kr 3.56 price screens below the kr 6.18 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Jul 14, 2026.
Analysis
Brilliant Future AB (BRILL) currently trades at kr 3.56, while our model-based Fair Value estimate is kr 6.18, implying the stock looks roughly 73.6% undervalued today. The Quality Score stands at 43/100 (below-average quality), in the Industrials sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: medium), always confirm before acting.
Over the trailing twelve months, Brilliant Future AB generated revenue of 98.4M SEK at a net margin of -6.2%. Revenue grew 0.7% year over year. It earns a return on equity of -20.9%. The balance sheet holds a net cash position of 14.4M SEK. Fundamentals as of Jul 14, 2026
Our scenario range runs from kr 4.90 (bear case) to kr 7.47 (bull case); at kr 3.56, the current price sits below that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 39% below its 52-week high, currently below its 200-day average. For context, the median of 10 Industrials peers we cover trades at -15% fair-value upside, at 74%, BRILL screens cheaper than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 13 models by family
Widest divergence: Growth DCF (kr 7.34) versus Dividend Discount (kr 0.7700). Highest evidence: Growth DCF (72).
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Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Jul 14, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 46 · Market factors (momentum, volatility) 32
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Brilliant Future AB (publ), a software-as-a-service company, provides data-driven survey and action platforms for measuring customer and employee experience in Sweden.
Full company description
Brilliant Future AB (publ), a software-as-a-service company, provides data-driven survey and action platforms for measuring customer and employee experience in Sweden. The company offers an employee experience platform, which includes flexible surveys, insights and strategic overview, and follow up and drive change services; a customer experience platform, which comprises an interactive dashboard, text and sentiment analysis, and close the loop services; and a customer service platform, which consists of AI dashboards, productivity, benchmarking, and coaching made easy services. Brilliant Future AB (publ) was incorporated in 1990 and is based in Stockholm, Sweden.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Brilliant Future AB reported revenue of kr 85.9M in FY2025 versus kr 98.9M in FY2021, a compound −3.5%/yr. Reported net income was −kr 6.1M in FY2025.
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Peer Group
Consulting Services · 82 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Consulting Services median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Consulting Services stocks, each showing price versus our Fair Value estimate (as of Jul 14, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Verisk Analytics, Inc VRSK | $201.49 | $145.58 | -28% |
| SGS SA SGSN | CHF 94.68 | CHF 68.96 | -27% |
| Equifax Inc EFX | $177.08 | $101.34 | -43% |
| Bureau Veritas SA BVI | €27.20 | €27.81 | +2% |
| ALS Limited ALQ | A$21.96 | A$11.02 | -50% |
| Booz Allen Hamilton Holding BAH | $63.94 | $120.62 | +89% |
| DKSH Holding DKSH | CHF 67.60 | CHF 64.81 | -4% |
| FTI Consulting, Inc FCN | $156.86 | $171.64 | +9% |
| Centre Testing International Group 300012 | ¥14.06 | ¥11.90 | -15% |
| GRG Metrology & Test Group 002967 | ¥16.56 | ¥11.69 | -29% |
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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