Brilliant Future AB (BRILL) Fair Value & Analysis
Industrials · SE · Market cap 53.2M SEK
Fair value as of: Jun 25, 2026
Analysis
Brilliant Future AB (BRILL) currently trades at kr 3.88, while our model-based Fair Value estimate is kr 6.18 — implying the stock looks roughly 59.3% undervalued today. We read business quality at 95/100 (high quality), in the Industrials sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: medium) — always confirm before acting.
About the company
Brilliant Future AB (publ), a software-as-a-service company, provides data-driven survey and action platforms for measuring customer and employee experience in Sweden. The company offers an employee experience platform, which includes flexible surveys, insights and strategic overview, and follow up and drive change services; a customer experience platform, which comprises an interactive dashboard, text and sentiment analysis, and close the loop services; and a customer service platform, which consists of AI dashboards, productivity, benchmarking, and coaching made easy services. Brilliant Future AB (publ) was incorporated in 1990 and is based in Stockholm, Sweden.
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.
Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.