Méliuz S.A (CASH3) Fair Value & Analysis
Communication Services · BR · Market cap R$521M
Fair value as of: Jul 16, 2026
From 16 valuation models · updated 25 days ago
Share price +6.3% over the past month.
A solid business, screening 77% undervalued on our models.
What matters now
- The price is below even our cautious bear case (R$5.96). The market is more pessimistic than our downside scenario.
- Solid quality (58/100) at a price below fair value, the discount is the argument here, not the business quality.
- A fairly wide model range (R$5.96 to R$11.07) leaves room in how you read the outcome.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 16, 2026.
How to read this chart
60‑month range R$2.52 – R$52.09 · fair‑value band R$5.96 – R$11.07 · the R$5.07 price screens below the R$8.96 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Jul 16, 2026.
Analysis
Méliuz S.A (CASH3) currently trades at R$5.07, while our model-based Fair Value estimate is R$8.96, implying the stock looks roughly 76.7% undervalued today. The Quality Score stands at 58/100 (solid quality), in the Communication Services sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high), always confirm before acting.
Over the trailing twelve months, Méliuz S.A generated revenue of R$478M at a net margin of -14.8%. Revenue grew 17.8% year over year. It earns a return on equity of -17.5%. The balance sheet holds a net cash position of R$72.9M. Fundamentals as of Jul 16, 2026
Our scenario range runs from R$5.96 (bear case) to R$11.07 (bull case); at R$5.07, the current price sits below that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 40% below its 52-week high and 58% above its 52-week low, currently above its 200-day average. For context, the median of 10 Communication Services peers we cover trades at -20% fair-value upside, at 77%, CASH3 screens cheaper than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 16 models by family
Widest divergence: DCF Models (R$11.58) versus Dividend Discount (R$0.0400). Highest evidence: Growth DCF (80).
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Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Jul 16, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 58 · Market factors (momentum, volatility) 50
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Méliuz S.A., together with its subsidiaries, operate a virtual portal for the placement and dissemination of brands, products, services, and other advertising and publicity materials. It operates through B2C (BusinesstoCustomers)National; and Other segments.
Full company description
Méliuz S.A., together with its subsidiaries, operate a virtual portal for the placement and dissemination of brands, products, services, and other advertising and publicity materials. It operates through B2C (BusinesstoCustomers)National; and Other segments. The company offers leasing of virtual advertising space for the insertion of texts, drawings, and other materials, as well as rental of space. The company was incorporated in 2011 and is based in São Bernardo do Campo, Brazil.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Méliuz S.A reported revenue of R$460M in FY2025 versus R$263M in FY2021, a compound +15.0%/yr. Reported net income was −R$621K in FY2025.
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Peer Group
Internet Content & Information · 151 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Internet Content & Information median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Internet Content & Information stocks, each showing price versus our Fair Value estimate (as of Jul 16, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Alphabet Inc GOOGL | $354.46 | $145.14 | -59% |
| Meta Platforms, Inc META | $669.21 | $534.91 | -20% |
| Tencent Holdings 0700 | HK$460.20 | HK$467.50 | +2% |
| Spotify Technology S.A SPOT | $485.38 | $209.56 | -57% |
| Reddit, Inc RDDT | $195.34 | $39.59 | -80% |
| Baidu, Inc BIDU | $109.50 | $66.96 | -39% |
| Kuaishou Technology, an investment holding company, 1024 | HK$44.70 | HK$101.03 | +126% |
| NAVER Corporation 035420 | 191,300 KRW | 231,585 KRW | +21% |
| Tencent Music Entertainment Group 1698 | HK$34.74 | HK$65.78 | +89% |
| REA Group REA | A$149.14 | A$88.53 | -41% |
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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