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FitLife Brands, Inc (FTLF) Fair Value & Analysis

Consumer Defensive · US · Market cap $106M

Price$11.85
Fair Value$14.15
Upside+19.4%
Quality95/100
Evidence: High Range $6.85 – $17.68

Fair value as of: Jun 24, 2026

Analysis

FitLife Brands, Inc (FTLF) currently trades at $11.85, while our model-based Fair Value estimate is $14.15 — implying the stock looks roughly 19.4% undervalued today. We read business quality at 95/100 (high quality), in the Consumer Defensive sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high) — always confirm before acting.

About the company

FitLife Brands, Inc. provides nutritional supplements and wellness products for health-conscious consumers in the United States and internationally. The company provides weight loss, sports nutrition, and general health products; general wellness products with an emphasis on natural, vegan, and organic ingredients; male health and weight loss products; energy products; general health supplements; and natural skincare and beauty products; supplements focused on targeted nutrition; supplements for weight loss, cleansing and sexual health, and total body wellness. It markets its products under the brand names of NDS Nutrition, PMD Sports, SirenLabs, CoreActive, Nutrology, Metis Nutrition, iSatori, BioGenetic Laboratories, Energize, Dr. Tobias, All-Natural Advice, Maritime Naturals, MusclePharm, Irwin Naturals, Applied Nutrition, and Nature's Secret through franchised stores, as well as through retail locations, which include specialty, mass, and online, and e-commerce platform. The com…

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Frequently asked questions

Is FitLife Brands, Inc (FTLF) undervalued?
As of Jun 24, 2026, our model estimates a fair value of $14.15 versus a price of $11.85 — about +19% (undervalued). Model-based estimate, not financial advice.
What is the fair value of FTLF?
Our 21-model fair value for FitLife Brands, Inc is $14.15 (as of Jun 24, 2026), built from audited fundamentals. The current price is $11.85.
What is the quality score of FTLF?
FitLife Brands, Inc has a Quality Score of 95/100, measuring profitability, growth and balance-sheet strength from non-valuation factors.

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.

Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.