FitLife Brands, Inc. (FTLF) fair value: what the stock is really worth
As of Sep 23, 2026: fair value of FitLife Brands, Inc. $16.42, price $9.39, upside +74.9%, quality 42 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
Watch FitLife Brands, Inc. Common Stock for free, get notified when fair value or trend changes. Plus fair value for all 35,000+ stocks, 14 days of Pro free, no card.Watch for freePro now: $1 first month
69 individual criteria per stock, every one traceableSee the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 23, 2026.
How to read this chart
60‑month range $4.75 – $20.76 · fair‑value band $7.99 – $29.64 · the $9.39 price screens below the $16.42 fair value. Dashed = 300-day average. As of Sep 23, 2026.
Follow FitLife Brands, Inc. Common Stock in your weekly email
Every Wednesday you see whether FitLife Brands, Inc. Common Stock is on track or worth a review, plus price against fair value. Free, up to 3 stocks.
We send you a confirmation link. Unsubscribe with one click.
FitLife Brands, Inc. provides nutritional supplements and wellness products for health-conscious consumers in the United States and internationally.
Show more
FitLife Brands, Inc. provides nutritional supplements and wellness products for health-conscious consumers in the United States and internationally. The company provides weight loss, sports nutrition, and general health products; general wellness products with an emphasis on natural, vegan, and organic ingredients; male health and weight loss products; energy products; general health supplements; and natural skincare and beauty products; supplements focused on targeted nutrition; supplements for weight loss, cleansing and sexual health, and total body wellness. It markets its products under the brand names of NDS Nutrition, PMD Sports, SirenLabs, CoreActive, Nutrology, Metis Nutrition, iSatori, BioGenetic Laboratories, Energize, Dr. Tobias, All-Natural Advice, Maritime Naturals, MusclePharm, Irwin Naturals, Applied Nutrition, and Nature's Secret through franchised stores, as well as through retail locations, which include specialty, mass, and online, and e-commerce platform. The company was formerly known as Bond Laboratories, Inc. and changed its name to FitLife Brands, Inc. in September 2013. FitLife Brands, Inc. was incorporated in 2005 and is headquartered in Omaha, Nebraska.
Stock analysis
FitLife Brands, Inc. Common Stock (FTLF) currently trades at $9.39, while our model-based Fair Value estimate is $16.42, implying the stock looks roughly 42.8% undervalued today.
Show more
Valuation
Bull case: the Growth Earnings group reads highest at a median of $30.84 per share, and 19 of the 24 models we run sit above the $9.39 price.
Bear case: the Asset-Based group reads lowest at $3.11, and 5 of the 24 models stay below the price. Evidence for this calculation is medium.
Scenario range: $7.99 (bear) to $29.64 (bull), the price of $9.39 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 42/100 (below-average quality), in the Consumer Defensive sector.
Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.
FitLife Brands, Inc. Common Stock reported revenue of $81.5M in FY2025 versus $27.9M in FY2021, a compound +30.7%/yr. Reported net income was $6.3M in FY2025, compounding +4.0%/yr from FY2021.
Key figures
Market cap $106M · P/E ratio 15.7 · P/S ratio 1.22 · EPS (TTM) $0.6000 · Net margin 7.8% · Return on equity 14.3% · Return on assets (EBIT) 19.7% · Operating margin 12.1%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 50 out of 100 (medium confidence).
What moves the price
The share trades about 55% below its 52-week high and 6% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Defensive peers we cover trades at −3% fair-value upside, at 75%, FTLF screens cheaper than that median.
Fair Value models
Bear $7.99Fair Value $16.42Bull $29.64
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Based on fiscal year 2025 figures (about 9 months old). Earnings retained since then ($0.4405 per share) are deliberately not added.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.95/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Revenue growth 1 year
+26.4%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+41.4%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+30.2%
Start year 2020 (pandemic). Over 10 years: +16.3% a year
Revenue growth 19 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+61.1%
’14
’15
’16
’17
’18
’19
’20
’21
’22
’23
’24
’25
What shareholders gained per year (last 5 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Basis: adjusted.
−10.9%
Earnings growth per share plus dividend.
Earnings per share, growth per year−10.9%
Dividend (yield on the price)0.0%
Pace: 5 vs 10 years ⓘTwo data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.−20% vs 16%, slowing
Profit margin 2019 to 2024 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.13% → 20%
Start year 2020 (pandemic)
Growth Forecast
Little optimism in the price
The price assumes less growth than the company has delivered so far.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+11.7%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect
n/a
No analyst forecast available.
After inflation (USA: IMF forecast 2.4% a year to 2030, 3.1% from 2016 to 2025) that is about +9.1% a year for the price.
Compare FitLife Brands, Inc. Common Stock with another stock
Price, fair value, quality and upside side by side.
Free, no sign-up
Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Packaged Foods · 666 stocks
Beats the industry median on 7/12 measures
A mixed picture versus its industry peers.
Valuation
Quality Score42 · Bottom 25%
Fair Value upside+75% · Top 25%
Profitability
Return on equity (TTM)14% · Top 25%
Return on assets10% · Top 25%
Net margin (TTM)7% · Above median
Operating margin (TTM)12% · Top 25%
Growth and dividend
Revenue growth59% · Top 25%
Balance sheet
Debt / equity0.88× · Highest 25%
Valuation Multiplesvs Packaged Foods median · lower = cheaper
P/E (TTM)15.7× · Cheaper than median
P/B2.43× · book value is mostly goodwill ⓘGoodwill and other intangible assets are larger than the equity. The book value mainly reflects prices paid for past acquisitions, so we do not rank this P/B against the peer group.
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "FitLife Brands, Inc. Common Stock Fair Value". https://www.fairvalue-calculator.com/stock/FTLF
Frequently asked questions
Is FitLife Brands, Inc. (FTLF) overvalued or undervalued?
As of Sep 23, 2026, our model estimates a fair value of $16.42 versus a price of $9.39, about +75% upside (undervalued).
What is the fair value of FTLF?
Our model-based fair value for FitLife Brands, Inc. Common Stock is $16.42 (as of Sep 23, 2026), built from audited fundamentals. The current price: $9.39.
What is the quality score of FTLF?
FitLife Brands, Inc. Common Stock has a Quality Score of 42/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for FitLife Brands, Inc. (FTLF)?
Our model-based price target is the fair value of $16.42 (as of Sep 23, 2026) from 24 valuation models. Cautious scenario $7.99, optimistic scenario $29.64. It is a calculation from audited fundamentals, not an analyst target.
What is the FitLife Brands, Inc. Common Stock stock forecast for 2026?
Our models put fair value at $16.42, about +75% upside versus a price of $9.39 (undervalued). Cautious scenario $7.99, optimistic scenario $29.64. The calculation is refreshed regularly with new filings.
What is the revenue of FitLife Brands, Inc. (FTLF)?
FitLife Brands, Inc. Common Stock reported trailing-twelve-month revenue of about $90.8M (latest available figure, as of Sep 23, 2026).
What growth is priced into FitLife Brands, Inc. (FTLF)?
For today's price to be fair in a discounted-cash-flow model, FitLife Brands, Inc. Common Stock would have to grow free cash flow by +11.7 % per year for five years (discount rate 11.2 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +30.2 % per year. As of Sep 23, 2026.
What discount rate (WACC) does the fair value of FTLF use?
Our models discount FitLife Brands, Inc. Common Stock at 11.2 %: a base by market capitalisation (micro), damped by beta 0.02, country premium for USA. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For FitLife Brands, Inc. Common Stock that is +11.7 % per year a year over ten years, using the same discount rate (11.2 %) and the same formula as our fair value.
How much growth has FitLife Brands, Inc. (FTLF) delivered so far?
Over the past 5 years revenue at FitLife Brands, Inc. Common Stock grew +30.2 % a year. The price currently implies +11.7 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of FitLife Brands, Inc. (FTLF) growing?
The median revenue growth in the sector is +2.9 % a year. That is the yardstick for the growth priced into FitLife Brands, Inc. Common Stock (+11.7 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of FitLife Brands, Inc. (FTLF)?
The free-cash-flow yield on the price is 7.90 %: that much free cash flow FitLife Brands, Inc. Common Stock produces per unit of market value. When it exceeds the discount rate of our models (11.2 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of FitLife Brands, Inc. (FTLF)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For FitLife Brands, Inc. Common Stock it is $16.42 per share (as of Sep 23, 2026), against a price of $9.39. It is the blended result of 24 valuation models (cash flow, earnings, asset, dividend).
Is FitLife Brands, Inc. Common Stock stock overvalued or undervalued in 2026?
As of Sep 23, 2026, FTLF trades below its calculated fair value: price $9.39, fair value $16.42, a gap of about +75% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of FTLF?
No. The price is what the market pays today ($9.39); the fair value is what the company's own numbers justify ($16.42). For FitLife Brands, Inc. Common Stock the two are $7.03 per share apart. That gap is exactly why we show both numbers side by side.
How much is FitLife Brands, Inc. Common Stock worth?
The market values FitLife Brands, Inc. Common Stock at about $106M (market capitalisation, as of Sep 23, 2026). Per share that is $9.39; our models calculate a fair value of $16.42 per share.
What do the bullish and bearish scenarios say about FTLF?
Our models span a range for FitLife Brands, Inc. Common Stock: cautious scenario $7.99, base $16.42, optimistic $29.64 per share (as of Sep 23, 2026, price $9.39). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of FTLF?
FitLife Brands, Inc. Common Stock trades at a price-to-earnings ratio of 15.7 (as of Sep 23, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of $16.42 is built from several models across several years. Other multiples: P/B 2.4, P/S 1.2, EV/EBITDA 10.5.
How solid is the balance sheet of FitLife Brands, Inc. (FTLF)?
Balance-sheet figures for FitLife Brands, Inc. Common Stock (as of Sep 23, 2026): return on equity 14.3%, debt of 0.88 per unit of equity. They feed the Quality Score of 42/100, which measures business quality independently of the share price.
How far is FTLF from its 52-week high?
FitLife Brands, Inc. Common Stock trades at $9.39, about 55% below its 52-week high of $20.76 and 6% above the low of $8.88 (as of Sep 23, 2026). Distance from the high says nothing about value: that is what the fair value of $16.42 is for.
Which stocks are comparable to FitLife Brands, Inc. Common Stock?
From the same area (Consumer Defensive) we also value Nestlé S.A, Danone S.A, The Kraft Heinz Company, Foshan Haitian Flavouring and Food Company, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is FitLife Brands, Inc. Common Stock stock attractive at the current price?
The data as of Sep 23, 2026: price $9.39, calculated fair value $16.42 (+75%), Quality Score 42/100, from 24 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of FTLF calculated?
We run FitLife Brands, Inc. Common Stock through 24 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of $16.42, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.0 % above its aggregate fair value. FitLife Brands, Inc. Common Stock currently trades 75 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of FitLife Brands, Inc. (FTLF)?
The closing price on Sep 23, 2026 was $9.39. Our model-based fair value is $16.42, about +75% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with FitLife Brands, Inc. Common Stock right now?
The large discount to fair value meets weak quality (42/100). That raises the risk this is a value trap rather than a bargain. The model range is unusually wide ($7.99 to $29.64). The outcome hinges heavily on assumptions, so read the point estimate with caution.
Where does the earnings growth of FitLife Brands, Inc. (FTLF) come from?
Earnings per share at FitLife Brands, Inc. Common Stock grew +20.0 % a year from 2014 to 2025. Broken into its drivers: revenue per share +9.4 %, EBIT margin +13.9 %, tax rate −1.6 %, residual (interest, one-offs) −2.1 %. The four rates multiply to the earnings growth rate, they do not add up. Start and end are three-year averages so a single exceptional year does not distort the result.
Key figures of FitLife Brands, Inc. Common Stock
How large is the market capitalisation of FitLife Brands, Inc. (FTLF)?
The market capitalisation of FitLife Brands, Inc. Common Stock is $106M. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of FitLife Brands, Inc. (FTLF)?
The price-to-sales ratio of FitLife Brands, Inc. Common Stock is 1.22 (P/E × margin). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of FitLife Brands, Inc. (FTLF)?
Earnings per share at FitLife Brands, Inc. Common Stock are $0.6000 (price ÷ EPS = P/E 15.7). Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of FitLife Brands, Inc. (FTLF)?
The net margin of FitLife Brands, Inc. Common Stock is 7.8% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of FitLife Brands, Inc. (FTLF)?
The return on equity (ROE) of FitLife Brands, Inc. Common Stock is 14.3% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of FitLife Brands, Inc. (FTLF)?
On an EBIT basis the return on assets of FitLife Brands, Inc. Common Stock is 19.7% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of FitLife Brands, Inc. (FTLF)?
The operating margin of FitLife Brands, Inc. Common Stock is 12.1% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at FitLife Brands, Inc. (FTLF)?
Revenue at FitLife Brands, Inc. Common Stock is growing +58.9% versus a year earlier (3y avg +41.4%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at FitLife Brands, Inc. (FTLF)?
Earnings per share at FitLife Brands, Inc. Common Stock are growing −15.0% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does FitLife Brands, Inc. (FTLF) carry?
The net debt of FitLife Brands, Inc. Common Stock is $43.6M (fiscal year 2025, ≈ 5.9 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
Free · no account needed
Watch FitLife Brands, Inc. Common Stock in the live analysis
One click puts FitLife Brands, Inc. Common Stock on your watchlist: fair value and trend at a glance, plus comparison, the diversification check and the 35,000+ stock screener. You can also try 14 days of Pro there, no card.
Some data
Sep 23, 2026