EN DE
Check 35,000+ stocks against 26 valuation models and 37 quality factors
Data-driven stock valuation

General Mills, Inc (GRM) fair value: what the stock is really worth

As of Oct 2, 2026: fair value of General Mills, Inc €31.71, price €28.32, upside +12.0%, quality 54 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.

  1. Fair value above price? Yes
  2. Good quality? Yes
  3. Add to watchlist

Consumer Defensive · DE · ISIN US3703341046

GM Some data Oct 3, 2026

General Mills, Inc

GRM · XETRA

UndervaluedThe stock appears undervalued with acceptable quality.

✓Fair value €31.71 · Undervalued (+12.0%)
!Quality 54/100
!Weak Growth (revenue 5y +0.3 %/yr)
!Loss-making · -0.5% net margin (TTM)
!High debt · generates free cash flow
✓8.6% dividend yield · Cash covered
!Narrow moat 41/100
!Evidence only medium, so the estimate is less certain

What runs behind every stock

26 valuation models 8 families, DCF to NCAV 37 quality factors margins, balance sheet, cashflow, debt 6 AI factors moat, what no ratio measures 2,000+ data points verified, per stock, median

69 individual criteria per stock, every one traceable See the method →

Price vs Fair Value

€72.01 €27.09 Fair Value €31.71 Jul 2021 Oct 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Oct 3, 2026.

How to read this chart

60‑month range €27.09 – €72.01 · fair‑value band €17.64 – €51.35 · the €28.32 price screens below the €31.71 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Oct 3, 2026.

Which stocks are undervalued right now? Check free Discover now →

Company profile

General Mills, Inc. manufactures and markets branded consumer foods in the United States and internationally. The company operates through four segments: North America Retail; International; North America Pet; and North America Foodservice.

Show more

General Mills, Inc. manufactures and markets branded consumer foods in the United States and internationally. The company operates through four segments: North America Retail; International; North America Pet; and North America Foodservice. It offers grain, ready-to-eat cereals, refrigerated yogurt, soup, meal kits, refrigerated and frozen dough products, dessert and baking mixes, bakery flour, frozen pizza and pizza snacks, snack bars, fruit and savory snacks, ice cream and frozen desserts, unbaked and fully baked frozen dough products, frozen hot snacks, ethnic meals, side dish mixes, frozen breakfast and entrees, nutrition bars, and frozen and shelf-stable vegetables. The company also manufactures and markets pet food products, including dog and cat food; and operates ice cream parlors. It markets its products under the Annies, Betty Crocker, Bisquick, Blue Buffalo, Bugles, Cascadian Farm, Cheerios, Chex, Cinnamon Toast Crunch, Cocoa Puffs, Cookie Crisp, Dunkaroos, Edgard & Cooper, Fiber One, By The Foot, Gushers, Roll-Ups, Gardettos, Gold Medal, Golden Grahams, Häagen-Dazs, Kitano, Kix, Lärabar, Latina, Lucky Charms, As Well As Muir Glen, Nature Valley, Nudges, Oatmeal Crisp, Old El Paso, Pillsbury, Progresso, Tastefuls, Tiki Pets, Total, Totinos, Trix, True Chews, True Solutions, Wanchai Ferry, Wheaties, Wilderness, and Yoki brands. In addition, the company sells its products to grocery stores, mass merchandisers, membership stores, natural food chains, drug, dollar and discount chains, e-commerce retailers, commercial and noncommercial foodservice distributors and operators, restaurants, convenience stores, and pet specialty stores. The company was founded in 1866 and is headquartered in Minneapolis, Minnesota.

Stock analysis

General Mills, Inc (GRM) currently trades at €28.32, while our model-based Fair Value estimate is €31.71, implying the stock looks roughly 10.7% undervalued today.

Show more

Valuation

Bull case: the Multiples group reads highest at a median of €52.13 per share, and 9 of the 15 models we run sit above the €28.32 price.

Bear case: the Asset-Based group reads lowest at €8.21, and 6 of the 15 models stay below the price. Evidence for this calculation is medium.

Scenario range: €17.64 (bear) to €51.35 (bull), the price of €28.32 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 54/100 (solid quality), in the Consumer Defensive sector.

Weak Growth: Growth has flattened: the last year, three and five years all grew more slowly than the long-term average.

General Mills, Inc reported revenue of $18.4B in FY2026 versus $19.0B in FY2022, a compound −0.8%/yr. Reported net income was −$87.5M in FY2026.

Key figures

Market cap €18.0B · P/E ratio 8.3 · P/S ratio 0.98 · EPS (TTM) €−0.1400 · Dividend yield 8.6% · Net margin −0.5% · Return on equity −1.0% · Return on assets (EBIT) 10.4%.

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 50 out of 100 (low confidence).

What moves the price

The share trades about 31% below its 52-week high and 5% above its 52-week low, currently below its 200-day average.

For context, the median of 10 Consumer Defensive peers we cover trades at −14% fair-value upside, at 12%, GRM screens cheaper than that median.

Fair Value models

Bear €17.64 Fair Value €31.71 Bull €51.35
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds. Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Highest evidence
FCF DCF €16.47 €31.71 €53.08 78
Growth DCF €17.64 €31.98 €51.34 76
EPV €17.52 €23.75 €29.21 74
All 15 models by family
DCF Models
FCF DCF €16.47 €31.71 €53.08 78
5Y Revenue Exit €12.46 €27.92 €46.71 70
5Y EBITDA Exit €23.27 €46.92 €73.05 73
10Y Revenue Exit €12.74 €26.73 €43.57 64
10Y EBITDA Exit €20.37 €39.49 €62.55 66
Earnings-Based
EPV €17.52 €23.75 €29.21 74
Dividend Discount
Gordon GGM €20.08 €31.28 €43.54 68
DDM Multi-Stage €20.08 €28.95 €38.98 67
Multiples
EV/EBIT €38.98 €58.60 €78.23 65
EV/EBITDA €34.12 €52.13 €70.14 66
EV/Revenue €12.25 €26.03 €39.82 51
Asset-Based
NCAV (Graham) €6.12 €8.21 €12.25 54
Growth DCF
Growth DCF €17.64 €31.98 €51.34 76
Rev-Margin DCF €12.46 €28.41 €45.25 70
Economic Profit
ROIC Compounder €18.17 €26.53 €35.83 71

Open the full fair value analysis →

Notify me when GRM reaches fair value

Put GRM on your watchlist. We get in touch as soon as price and fair value meet or the trend turns.

Set up alert →

Quality Score breakdown

Overall quality 54/100

Of which business quality 50 · Market factors (momentum, volatility) 39

Profitability 24
Margins and returns on capital today
Quality Growth 26
Are margins and returns improving?
Cashflow 54
Earnings quality: real cash, not paper profit
Fin. Strength 27
Balance sheet, leverage, solvency risk
Investment 98
Disciplined investing over empire-building
Low Volatility 85
Calm price path (market factor)
Momentum 28
Price trend over the last 3–12 months (market factor)
52W Momentum 5
Distance to the 52-week high (market factor)
Net Issuance 100
Share count: buybacks or dilution?

Open the full quality analysis →

Revenue & earnings trend

Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 29/100
Growth has flattened: the last year, three and five years all grew more slowly than the long-term average.
Revenue growth 1 year
−5.6%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−2.9%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+0.3%
Start year 2021 (pandemic). Over 10 years: +1.1% a year
Revenue growth 42 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+3.6%
Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
17.3% (2021) → 15.1% (2026)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2026 is a loss year, no rate is defined from a loss
not computed

Growth Forecast

A lot of optimism in the price
The price assumes more growth than the company has delivered so far and more than analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+6.4%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
+0.2%
Yearly sales growth analysts expect, extended to five years.
After inflation (figures in USD, USA: IMF forecast 2.4% a year to 2030, 3.1% from 2016 to 2025) that is about +3.9% a year for the price and −2.1% for the forecasts.
Forecast 2027 (sales)−3.0%
Forecast 2028 (sales)+0.9%
Projected 2029 (sales)+1.0%
Projected 2030 (sales)+1.2%
Projected 2031 (sales)+1.3%

Watch GRM, get fair value alerts →

Compare General Mills, Inc with another stock

Price, fair value, quality and upside side by side.

Free, no sign-up

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

Similar stocks

10 more Packaged Foods stocks, each showing price versus our Fair Value estimate.

Stock Price Fair Value vs Fair Value
Nestlé S.A NESN CHF 74.63 CHF 59.51 −20%
Danone S.A BN €59.12 €50.65 −14%
Foshan Haitian Flavouring and Food Company 603288 ¥33.93 ¥37.32 +10%
The Kraft Heinz Company KHC $23.45 $29.20 +25%
Nestlé India Limited NESTLEIND ₹1,363 ₹724.74 −47%
Inner Mongolia Yili Industrial Group 600887 ¥26.90 ¥41.84 +56%
Yihai Kerry Arawana Holdings 300999 ¥24.55 ¥9.98 −59%
Wilmar International Limited F34 3.68 SGD 5.14 SGD +40%
Kerry Group KRZ €85.55 €59.96 −30%
The J. M. Smucker Company SJM $120.70 $101.25 −16%

Explore undervalued stocks

More undervalued Consumer Defensive stocks →

All undervalued stocks TechnologyFinancial ServicesHealthcareConsumer CyclicalConsumer DefensiveCommunication ServicesIndustrialsEnergyBasic MaterialsReal EstateUtilities Deeply Undervalued StocksUndervalued High-Quality StocksUndervalued Blue-Chip StocksUndervalued Small-Cap StocksUndervalued Dividend Stocks

Try a ready-made strategy

Pick a strategy and jump into the live analysis with that exact screen applied.

🥇 Backtested Best 🏆 Big Names ⭐ Top Rated 💎 Quality on Sale 🚀 Profitable Growth 🧊 Quality Compounders 💵 Dividend Stars 📈 Strong Momentum 📉 Fallen Angels ⚖️ Deeply Undervalued 🔍 Small-Cap Gems 🏰 Moat at a Fair Price 💼 Insider Buying 🎩 Buffett-Style Quality 📚 Peter Lynch GARP 🧮 Greenblatt Magic Formula 🛡️ Graham Defensive

Discover tools

Stock screenerFilter by region, size and sector Compare toolTwo stocks side by side Extrinsic Value Calculator…Calculator with industry benchmark Peter Lynch Fair Value Formula &…Calculator with industry benchmark
Run the numbers yourself: free valuation calculators
DCF CalculatorGraham NumberPeter Lynch FormulaDDM CalculatorFama-French ModelIntrinsic Value
For bloggers & editors: embed code + live data

For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.

General Mills, Inc · Fair Value
€31.71 +11%Fair Value
Calculator →

Cite: Fair Value Calculator (2026). "General Mills, Inc Fair Value". https://www.fairvalue-calculator.com/stock/GRM

Frequently asked questions

Is General Mills, Inc (GRM) overvalued or undervalued?
As of Oct 3, 2026, our model estimates a fair value of €31.71 versus a price of €28.32, about +12% upside (undervalued).
What is the fair value of GRM?
Our model-based fair value for General Mills, Inc is €31.71 (as of Oct 3, 2026), built from audited fundamentals. The current price: €28.32.
What is the quality score of GRM?
General Mills, Inc has a Quality Score of 54/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for General Mills, Inc (GRM)?
Our model-based price target is the fair value of €31.71 (as of Oct 3, 2026) from 15 valuation models. Cautious scenario €17.64, optimistic scenario €51.35. It is a calculation from audited fundamentals, not an analyst target.
What is the General Mills, Inc stock forecast for 2026?
Our models put fair value at €31.71, about +12% upside versus a price of €28.32 (undervalued). Cautious scenario €17.64, optimistic scenario €51.35. The calculation is refreshed regularly with new filings.
What is the revenue of General Mills, Inc (GRM)?
General Mills, Inc reported trailing-twelve-month revenue of about $18.4B (latest available figure, as of Oct 3, 2026).
Does General Mills, Inc pay a dividend?
General Mills, Inc currently shows a dividend yield of about 8.62% relative to its recent price (as of Oct 3, 2026).
What growth is priced into General Mills, Inc (GRM)?
For today's price to be fair in a discounted-cash-flow model, General Mills, Inc would have to grow free cash flow by +6.4 % per year for five years (discount rate 9.0 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +0.3 % per year. As of Oct 3, 2026.
What discount rate (WACC) does the fair value of GRM use?
Our models discount General Mills, Inc at 9.0 %: a base by market capitalisation (large), country premium for Germany. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For General Mills, Inc that is +6.4 % per year a year over ten years, using the same discount rate (9.0 %) and the same formula as our fair value.
How much growth has General Mills, Inc (GRM) delivered so far?
Over the past 5 years revenue at General Mills, Inc grew +0.3 % a year. The price currently implies +6.4 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of General Mills, Inc (GRM) growing?
The median revenue growth in the sector is +2.8 % a year. That is the yardstick for the growth priced into General Mills, Inc (+6.4 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of General Mills, Inc (GRM)?
The free-cash-flow yield on the price is 9.48 %: that much free cash flow General Mills, Inc produces per unit of market value. When it exceeds the discount rate of our models (9.0 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of General Mills, Inc (GRM)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For General Mills, Inc it is €31.71 per share (as of Oct 3, 2026), against a price of €28.32. It is the blended result of 15 valuation models (cash flow, earnings, asset, dividend).
Is General Mills, Inc stock overvalued or undervalued in 2026?
As of Oct 3, 2026, GRM trades below its calculated fair value: price €28.32, fair value €31.71, a gap of about +12% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of GRM?
No. The price is what the market pays today (€28.32); the fair value is what the company's own numbers justify (€31.71). For General Mills, Inc the two are €3.39 per share apart. That gap is exactly why we show both numbers side by side.
How much is General Mills, Inc worth?
The market values General Mills, Inc at about €18.0B (market capitalisation, as of Oct 3, 2026). Per share that is €28.32; our models calculate a fair value of €31.71 per share.
What do the bullish and bearish scenarios say about GRM?
Our models span a range for General Mills, Inc: cautious scenario €17.64, base €31.71, optimistic €51.35 per share (as of Oct 3, 2026, price €28.32). The range comes from different growth and margin assumptions, not from analyst opinions.
How far is GRM from its 52-week high?
General Mills, Inc trades at €28.32, about 31% below its 52-week high of €41.10 and 5% above the low of €27.09 (as of Oct 2, 2026). Distance from the high says nothing about value: that is what the fair value of €31.71 is for.
Which stocks are comparable to General Mills, Inc?
From the same area (Consumer Defensive) we also value Nestlé S.A, Danone S.A, Foshan Haitian Flavouring and Food Company, The Kraft Heinz Company, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is General Mills, Inc stock attractive at the current price?
The data as of Oct 3, 2026: price €28.32, calculated fair value €31.71 (+12%), Quality Score 54/100, from 15 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of GRM calculated?
We run General Mills, Inc through 15 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of €31.71, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.5 % above its aggregate fair value. General Mills, Inc currently trades 11 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of General Mills, Inc (GRM)?
The closing price on Oct 2, 2026 was €28.32. Our model-based fair value is €31.71, about +12% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with General Mills, Inc right now?
The model range is unusually wide (€17.64 to €51.35). The outcome hinges heavily on assumptions, so read the point estimate with caution. The price sits in the lower half of our model range, the side with the larger margin of safety. Read the verdict with care: some models are missing inputs, so the estimate scatters more than usual.
Where does the earnings growth of General Mills, Inc (GRM) come from?
Earnings per share at General Mills, Inc grew +6.3 % a year from 2015 to 2026. Broken into its drivers: revenue per share +2.8 %, EBIT margin +1.9 %, tax rate +1.7 %, residual (interest, one-offs) −0.3 %. The four rates multiply to the earnings growth rate, they do not add up. Start and end are three-year averages so a single exceptional year does not distort the result.

Key figures of General Mills, Inc

How large is the market capitalisation of General Mills, Inc (GRM)?
The market capitalisation of General Mills, Inc is €18.0B. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/E ratio of General Mills, Inc (GRM)?
The price-to-earnings ratio of General Mills, Inc is 8.3 (as of Jul 19, 2026). Price to earnings: how many years of current profit you pay for the stock. A P/E of 10 means ten years of profit.
What is the P/S ratio of General Mills, Inc (GRM)?
The price-to-sales ratio of General Mills, Inc is 0.98 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of General Mills, Inc (GRM)?
Earnings per share at General Mills, Inc are €−0.1400 (price ÷ EPS = P/E 8.3). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of General Mills, Inc (GRM)?
The dividend yield of General Mills, Inc is 8.6%. Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of General Mills, Inc (GRM)?
The net margin of General Mills, Inc is −0.5% (fiscal year 2026). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of General Mills, Inc (GRM)?
The return on equity (ROE) of General Mills, Inc is −1.0% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of General Mills, Inc (GRM)?
On an EBIT basis the return on assets of General Mills, Inc is 10.4% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of General Mills, Inc (GRM)?
The operating margin of General Mills, Inc is 19.2% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at General Mills, Inc (GRM)?
Revenue at General Mills, Inc is growing +2.2% versus a year earlier (3y avg −2.9%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at General Mills, Inc (GRM)?
Earnings per share at General Mills, Inc are growing −14.5% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does General Mills, Inc (GRM) carry?
The net debt of General Mills, Inc is $13.1B (fiscal year 2026, ≈ 8.0 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
Free · no account needed

Continue in the live analysis

Fair value and trend for 35,000+ stocks, watchlist, comparison and the diversification check. You can also try 14 days of Pro there, no card.

Open the live analysis →

Zero risk: nothing is ever charged. Your watchlist is yours, with or without an account.