Grupo Herdez, S.A. (GUZOF) fair value: what the stock is really worth
As of Oct 2, 2026: fair value of Grupo Herdez, S.A. $8.45, price $2.90, upside +191.4%, quality 67 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
- Fair value above price? Yes
- Good quality? Yes
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Grupo Herdez, S.A.
GUZOF · USClearly undervaluedStrong Fair Value upside, but quality is only moderate.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 24, 2026.
How to read this chart
60‑month range $0.1322 – $4.12 · fair‑value band $5.02 – $12.05 · the $2.90 price screens below the $8.45 fair value. Dashed = 300-day average. As of Sep 24, 2026.
Company profile
Grupo Herdez, S.A.B. de C.V., a food company, provides processed food in Mexico and internationally. It operates through Momentum, Canned Food, and Export segments.
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Grupo Herdez, S.A.B. de C.V., a food company, provides processed food in Mexico and internationally. It operates through Momentum, Canned Food, and Export segments. The company offers organic food; pasta; pasta, spicy, ketchup-type, homemade, hot, Worcestershire, soy, teriyaki, cooking, refrigerated, and taco sauces; coffee and coffee capsules; olives; chilies, dips, salsas, seasonings, tortillas, and tortilla chips; prepared drinks; ground tomato; frozen Mexican dishes; moles; canned vegetables; goat and mozzarella cheese; mustard; frozen popsicles and ice cream; tuna, beans, dips, guacamole, and vegetable juice; and enchiladas. It also provides hummus, dry jocoque, and pita bread; salad dressings, spices, mayonnaise, jams, and teas; yogurt; healthy snacks and food supplements; processed avocado; nutrition bars, confectionery, and baking flour; tomato puree; legumes; honey; marmalade; and household packaging, such as aluminum foil, as well as plastic, waxed, and resealable bags. In addition, the company operates a Mexican restaurant. It sells its products under Aires de Campo, Barilla, Blasón, Bu´falo, Carlota, Del Fuerte, Doña María, Embasa, Flaveur, Frank's RedHot, French's, Herdez, Libanius, Liguria, McCormick, Helados Nestle´, Señor Cactus, Yemina, Chi-Chi's, Wholly Guacamole, Betty Crocker, Cinammon Toast Crunch Treats, Fiber One, Häagen-Dazs, Fruit by the Foot, Fruit Gushers, Fruit Roll-ups, Kikkoman, Larabar, Lucky Charms, Pillsbury, Nature Valley, Reynolds, General Mills, Nutrisa, Moyo, Chilim Balam, Cielito Querido Café, Onei, Don Miguel, La Victoria, and Golden Grahams brands. The company exports its products. The company was formerly known as Compañía Comercial herdez S.A. and changed its name to Grupo Herdez, S.A.B. de C.V. in 1991. The company was founded in 1910 and is headquartered in Mexico City, Mexico. Grupo Herdez, S.A.B. de C.V. is a subsidiary of Hechos Con Amor S.A. de C.V.
Stock analysis
Grupo Herdez, S.A. (GUZOF) currently trades at $2.90, while our model-based Fair Value estimate is $8.45, implying the stock looks roughly 65.7% undervalued today.
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Valuation
Bull case: the DCF Models group reads highest at a median of $7.03 per share, and 22 of the 26 models we run sit above the $2.90 price.
Bear case: the Economic Profit group reads lowest at $1.84, and 4 of the 26 models stay below the price. Evidence for this calculation is low.
Scenario range: $5.02 (bear) to $12.05 (bull), the price of $2.90 sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 67/100 (solid quality), in the Consumer Defensive sector.
Healthy Growth: Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Grupo Herdez, S.A. reported revenue of 38.6B MXN in FY2025 versus 26.2B MXN in FY2021, a compound +10.2%/yr. Reported net income was 1.8B MXN in FY2025, compounding +25.2%/yr from FY2021.
Key figures
Market cap $933M · P/E ratio 9.4 · P/S ratio 0.43 · EPS (TTM) $0.3100 · Net margin 4.6% · Return on equity 16.5% · Return on assets (EBIT) 12.1% · Operating margin 11.0%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 58 out of 100 (medium confidence).
What moves the price
The share trades about 30% below its 52-week high and 4% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Consumer Defensive peers we cover trades at 9% fair-value upside, at 191%, GUZOF screens cheaper than that median.
Fair Value models
All 26 models by family
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Set up alert →Quality Score breakdown
Of which business quality 60 · Market factors (momentum, volatility) 70
Revenue & earnings trend
Growth Forecast
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Compare Grupo Herdez, S.A. with another stock
Price, fair value, quality and upside side by side.
Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Packaged Foods · 639 stocks
Valuation Multiplesvs Packaged Foods median · lower = cheaper
Context: sector, industry, market
- Is the Consumer Staples sector expensive or cheap?
- P/E, EV/EBITDA and margins by industry (reference tables)
- Undervalued stocks: US Stocks
- Valuation of the USA market
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Packaged Foods stocks, each showing price versus our Fair Value estimate.
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Nestlé S.A NESN | CHF 74.63 | CHF 59.51 | −20% |
| Danone S.A BN | €59.12 | €50.65 | −14% |
| Foshan Haitian Flavouring and Food Company 603288 | ¥33.93 | ¥37.32 | +10% |
| The Kraft Heinz Company KHC | $23.45 | $29.20 | +25% |
| Nestlé India Limited NESTLEIND | ₹1,363 | ₹724.74 | −47% |
| Inner Mongolia Yili Industrial Group 600887 | ¥26.90 | ¥41.84 | +56% |
| Yihai Kerry Arawana Holdings 300999 | ¥24.55 | ¥9.98 | −59% |
| General Mills, Inc GIS | $31.67 | $34.59 | +9% |
| Wilmar International Limited F34 | 3.68 SGD | 5.14 SGD | +40% |
| Kerry Group KRZ | €85.55 | €59.96 | −30% |
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Key figures of Grupo Herdez, S.A.
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