Horus AG (HRU) fair value: what the stock is really worth
As of Sep 24, 2026: fair value of Horus AG €1.37, price €1.75, upside -21.7%, quality 58 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 27, 2026.
How to read this chart
60‑month range €0.9700 – €2.70 · fair‑value band €1.03 – €1.71 · the €1.75 price screens above the €1.37 fair value. Dashed = 300-day average. As of Sep 27, 2026.
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Horus AG engages in the value investments and business consulting business in Germany. The company also acquires and manages individual companies, including participating interests. Horus AG was founded in 2000 and is based in Cologne, Germany.
Stock analysis
Horus AG (HRU) currently trades at €1.75, while our model-based Fair Value estimate is €1.37, implying the stock looks roughly 27.7% overvalued today.
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Valuation
How firm this estimate is: it rests on 5 models at a data quality of 89/100, which puts the evidence level at low.
Scenario range: €1.03 (bear) to €1.71 (bull), the price of €1.75 sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 58/100 (solid quality), in the Financial Services sector.
Weak Growth: Revenue is shrinking: the last year, the last three and the last five years are all negative.
Horus AG reported revenue of −€106K in FY2025 versus €1.2M in FY2021. Reported net income was −€273K in FY2025.
Key figures
Market cap €4.7M · P/S ratio 49.3 · EPS (TTM) €−0.1000 · Net margin −289% · Return on equity −6.2% · Return on assets (EBIT) 6.7% · Operating margin 148% · Revenue (TTM) €94.4K.
What moves the price
The share trades about 30% below its 52-week high and 17% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Financial Services peers we cover trades at −15% fair-value upside, at −22%, HRU screens richer than that median.
Fair Value models
Bear €1.03Fair Value €1.37Bull €1.71
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.1/100
Revenue is shrinking: the last year, the last three and the last five years are all negative.
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−48.0%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−20.4%
Revenue growth 11 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−6.3%
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Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
30.1% (2013) → 44.1% (2018)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Asset Management · 653 stocks
Beats the industry median on 1/8 measures
Overall it trails its industry peers.
Valuation
Quality Score58 · Below median
Fair Value upside−21.7% · Below median
Profitability
Return on assets1.8% · Below median
Operating margin (TTM)148.0% · Top 25%
Growth and dividend
Revenue growth0.0% · Below median
Valuation Multiplesvs Asset Management median · lower = cheaper
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "Horus AG Fair Value". https://www.fairvalue-calculator.com/stock/HRU
Frequently asked questions
Is Horus AG (HRU) overvalued or undervalued?
As of Sep 27, 2026, our model estimates a fair value of €1.37 versus a price of €1.75, about −22% upside (overvalued).
What is the fair value of HRU?
Our model-based fair value for Horus AG is €1.37 (as of Sep 27, 2026), built from audited fundamentals. The current price: €1.75.
What is the quality score of HRU?
Horus AG has a Quality Score of 58/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Horus AG (HRU)?
Our model-based price target is the fair value of €1.37 (as of Sep 27, 2026) from 2 valuation models. Cautious scenario €1.03, optimistic scenario €1.71. It is a calculation from audited fundamentals, not an analyst target.
What is the Horus AG stock forecast for 2026?
Our models put fair value at €1.37, about −22% upside versus a price of €1.75 (overvalued). Cautious scenario €1.03, optimistic scenario €1.71. The calculation is refreshed regularly with new filings.
What is the revenue of Horus AG (HRU)?
Horus AG reported trailing-twelve-month revenue of about €94.4K (latest available figure, as of Sep 27, 2026).
What is the intrinsic value of Horus AG (HRU)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Horus AG it is €1.37 per share (as of Sep 27, 2026), against a price of €1.75. It is the blended result of 2 valuation models (cash flow, earnings, asset, dividend).
Is Horus AG stock overvalued or undervalued in 2026?
As of Sep 27, 2026, HRU trades above its calculated fair value: price €1.75, fair value €1.37, a gap of about −22% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of HRU?
No. The price is what the market pays today (€1.75); the fair value is what the company's own numbers justify (€1.37). For Horus AG the two are €0.3800 per share apart. That gap is exactly why we show both numbers side by side.
How much is Horus AG worth?
The market values Horus AG at about €4.7M (market capitalisation, as of Sep 27, 2026). Per share that is €1.75; our models calculate a fair value of €1.37 per share.
What do the bullish and bearish scenarios say about HRU?
Our models span a range for Horus AG: cautious scenario €1.03, base €1.37, optimistic €1.71 per share (as of Sep 27, 2026, price €1.75). The range comes from different growth and margin assumptions, not from analyst opinions.
How solid is the balance sheet of Horus AG (HRU)?
Balance-sheet figures for Horus AG (as of Sep 27, 2026): return on equity −6.2%. They feed the Quality Score of 58/100, which measures business quality independently of the share price.
How far is HRU from its 52-week high?
Horus AG trades at €1.75, about 30% below its 52-week high of €2.50 and 17% above the low of €1.50 (as of Sep 24, 2026). Distance from the high says nothing about value: that is what the fair value of €1.37 is for.
Which stocks are comparable to Horus AG?
From the same area (Financial Services) we also value Blackstone Inc, KKR & Co, Brookfield Corporation, Apollo Global Management, Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Horus AG stock attractive at the current price?
The data as of Sep 27, 2026: price €1.75, calculated fair value €1.37 (−22%), Quality Score 58/100, from 2 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of HRU calculated?
We run Horus AG through 2 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of €1.37, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.9 % above its aggregate fair value. Horus AG itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Horus AG (HRU)?
The closing price on Sep 24, 2026 was €1.75. Our model-based fair value is €1.37, about −22% upside (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Horus AG right now?
The price sits above even our optimistic bull case (€1.71). The favourable scenario is already priced in. Solid but not exceptional quality (58/100) and above fair value, neither a clear bargain nor a standout compounder. Evidence is limited here (fewer models, shorter history), so the fair value is a rougher estimate than usual. For a financial, book-value and earnings-based methods matter more than a cash-flow DCF, which fits banks and insurers poorly.
Key figures of Horus AG
How large is the market capitalisation of Horus AG (HRU)?
The market capitalisation of Horus AG is €4.7M. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Horus AG (HRU)?
The price-to-sales ratio of Horus AG is 49.3 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Horus AG (HRU)?
Earnings per share at Horus AG are €−0.1000. Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of Horus AG (HRU)?
The net margin of Horus AG is −289% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Horus AG (HRU)?
The return on equity (ROE) of Horus AG is −6.2% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Horus AG (HRU)?
On an EBIT basis the return on assets of Horus AG is 6.7% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Horus AG (HRU)?
The operating margin of Horus AG is 148% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
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