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Mavshack publ AB (MAV) fair value: what the stock is really worth

We calculate from audited financials what Mavshack publ AB is really worth. The fair value tells you whether the price is too high or too low, the quality score (0 to 100) how solid the business behind it is. 26 models, 37 quality factors, updated daily.

Valuation from Jun 23, 2026. With the latest figures (losses, negative cash flow), a fair value can no longer be calculated.
  1. Fair value above price? Yes
  2. Good quality? No
  3. Add to watchlist

Communication Services · SE · ISIN SE0005992419

MP Thin data Jun 23, 2026

Mavshack publ AB

MAV · ST

Cheap, value-trap riskThe stock looks deeply undervalued, but low quality raises value-trap risk.

✓Fair value kr 0.0085 · Strongly undervalued (+113%)
!Quality 22/100
!Weak Growth (revenue 5y −39.6 %/yr)
!Loss-making · -162.1% net margin (FY2025)
!Negative equity (buybacks among others) · negative free cash flow
!Trails peers (2/6)
!Narrow moat 23/100
!Evidence only low, so the estimate is less certain
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What runs behind every stock

26 valuation models 8 families, DCF to NCAV 37 quality factors margins, balance sheet, cashflow, debt 6 AI factors moat, what no ratio measures 2,000+ data points verified, per stock, median

69 individual criteria per stock, every one traceable See the method →

Price vs Fair Value

kr 18.70 kr 0.0030 Fair Value kr 0.0085 Jun 2021 Sep 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jun 23, 2026.

How to read this chart

60‑month range kr 0.0030 – kr 18.70 · fair‑value band kr 0.0085 – kr 0.0170 · the kr 0.0040 price screens below the kr 0.0085 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Jun 23, 2026.

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Company profile

Mavshack AB (publ), together with its subsidiaries, trades and distributes digital media and related activities in Sweden, the Middle East, and internationally.

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Mavshack AB (publ), together with its subsidiaries, trades and distributes digital media and related activities in Sweden, the Middle East, and internationally. The company operates Mavshack.com, which provides Filipino movies and TV series in the UAE to hollywood classics, as well as contemporary hits served up in Scandinavia; Youtube channel with free films under the name @mavshack; Mavshacklive.in, an e-commerce site listing products available to be delivered to customers in India. It also provides e-commerce listing and selling services to small and medium vendors. In addition, the company offers IT services. The company was formerly known as 24h Technologies AB and changed its name to Mavshack AB (publ) in April 2013. Mavshack AB (publ) was incorporated in 2007 and is headquartered in Stockholm, Sweden.

Stock analysis

Mavshack publ AB (MAV) currently trades at kr 0.0040, while our model-based Fair Value estimate is kr 0.0085, implying the stock looks roughly 52.9% undervalued today.

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Valuation

How firm this estimate is: it rests on 3 models at a data quality of 95/100, which puts the evidence level at low.

Scenario range: kr 0.0085 (bear) to kr 0.0170 (bull), the price of kr 0.0040 sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 22/100 (below-average quality), in the Communication Services sector.

Weak Growth: Revenue is shrinking: the last year, the last three and the last five years are all negative.

Mavshack publ AB reported revenue of 3.4M SEK in FY2025 versus 48.9M SEK in FY2021, a compound −48.8%/yr. Reported net income was −5.5M SEK in FY2025.

Key figures

Market cap 3.1M SEK (≈ $314K) · P/S ratio 1.13 · EPS (TTM) kr −0.0200 · Net margin −277% · Return on equity −666% · Return on assets (EBIT) −73.7% · Operating margin −1,145% · Revenue (TTM) 2.8M SEK.

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 28 out of 100 (low confidence).

What moves the price

The share trades about 86% below its 52-week high and 33% above its 52-week low, currently below its 200-day average.

For context, the median of 10 Communication Services peers we cover trades at −4% fair-value upside, at 113%, MAV screens cheaper than that median.

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Quality Score breakdown

Overall quality 22/100

Of which business quality 23 · Market factors (momentum, volatility) 21

Profitability 2
Margins and returns on capital today
Quality Growth 20
Are margins and returns improving?
Cashflow 33
Earnings quality: real cash, not paper profit
Fin. Strength 26
Balance sheet, leverage, solvency risk
Investment 67
Disciplined investing over empire-building
Low Volatility 29
Calm price path (market factor)
Momentum 25
Price trend over the last 3–12 months (market factor)
52W Momentum 2
Distance to the 52-week high (market factor)
Net Issuance 0
Share count: buybacks or dilution?

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Revenue & earnings trend

Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 0/100
Revenue is shrinking: the last year, the last three and the last five years are all negative.
Revenue growth 1 year
−70.6%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−56.1%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−39.6%
Start year 2020 (pandemic)
Revenue growth 15 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+12.1%
Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
−83.5% (2020) → −313.0% (2025)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
not computed

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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Entertainment · 261 stocks

Beats the industry median on 2/6 measures
Overall it trails its industry peers.
Valuation
Quality Score 19 · Bottom 25%
Fair Value upside +113% · Top 25%
Profitability
Return on equity (TTM) Negative equity ⓘThe company's equity is below zero, for example after large share buybacks. A ratio to negative equity has no meaning, so we show no number here and do not rank it against the peer group.
Return on assets −35% · Bottom 25%
Net margin (TTM) −162% · Bottom 25%
Growth and dividend
Revenue growth −72% · Bottom 25%
Balance sheet
Debt / equity Negative equity ⓘThe company's equity is below zero, for example after large share buybacks. A ratio to negative equity has no meaning, so we show no number here and do not rank it against the peer group.

Valuation Multiplesvs Entertainment median · lower = cheaper

P/B Negative equity ⓘThe company's equity is below zero, for example after large share buybacks. A ratio to negative equity has no meaning, so we show no number here and do not rank it against the peer group.
P/S (TTM) 0.11× · Cheapest 25%

Strength profile in five axes (Snowflake)

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE (fair-value potential)100 · sector 33
FUTURE (revenue growth)0 · sector 12
PAST (return on equity)0 · sector 5
HEALTH (low debt)0 · sector 97
DIVIDEND (yield)0 · sector 46

PAST 0: with negative equity (buybacks among others) return on equity is not meaningfully computable.

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

Similar stocks

10 more Entertainment stocks, each showing price versus our Fair Value estimate.

Stock Price Fair Value vs Fair Value
Netflix, Inc NFLX $71.72 $78.89 +10%
The Walt Disney Company DIS $105.56 $101.23 −4%
Warner Bros. Discovery, Inc WBD $30.83 $13.47 −56%
Live Nation Entertainment, Inc LYV $169.84 $64.71 −62%
Universal Music Group UMG €14.55 €16.00 +10%
TKO Group TKO $188.87 $95.50 −49%
Formula One Group FWONK $94.62 $104.08 +10%
Fox Corporation FOXA $63.96 $89.49 +40%
Roku, Inc ROKU $153.49 $42.88 −72%
News Corporation NWS A$45.40 A$29.85 −34%

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kr 0.0085 +53%Fair Value
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Cite: Fair Value Calculator (2026). "Mavshack publ AB Fair Value". https://www.fairvalue-calculator.com/stock/MAV

Frequently asked questions

Is Mavshack publ AB (MAV) overvalued or undervalued?
As of Jun 23, 2026, our model estimates a fair value of kr 0.0085 versus the last price from Sep 18, 2026 of kr 0.0040, about +113% upside (undervalued).
What is the fair value of MAV?
Our model-based fair value for Mavshack publ AB is kr 0.0085 (as of Jun 23, 2026), built from audited fundamentals. Last price (from Sep 18, 2026): kr 0.0040.
What is the quality score of MAV?
Mavshack publ AB has a Quality Score of 22/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Mavshack publ AB (MAV)?
Our model-based price target is the fair value of kr 0.0085 (as of Jun 23, 2026) from 3 valuation models. Cautious scenario kr 0.0085, optimistic scenario kr 0.0170. It is a calculation from audited fundamentals, not an analyst target.
What is the Mavshack publ AB stock forecast for 2026?
Our models put fair value at kr 0.0085, about +113% upside versus the last price from Sep 18, 2026 of kr 0.0040 (undervalued). Cautious scenario kr 0.0085, optimistic scenario kr 0.0170. The calculation is refreshed regularly with new filings.
What is the revenue of Mavshack publ AB (MAV)?
Mavshack publ AB reported trailing-twelve-month revenue of about 2.8M SEK (latest available figure, as of Jun 23, 2026).
What is the intrinsic value of Mavshack publ AB (MAV)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Mavshack publ AB it is kr 0.0085 per share (as of Jun 23, 2026), against a price of kr 0.0040. It is the blended result of 3 valuation models (cash flow, earnings, asset, dividend).
Is Mavshack publ AB stock overvalued or undervalued in 2026?
As of Jun 23, 2026, MAV trades below its calculated fair value: price kr 0.0040, fair value kr 0.0085, a gap of about +113% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of MAV?
No. The price is what the market pays today (kr 0.0040); the fair value is what the company's own numbers justify (kr 0.0085). For Mavshack publ AB the two are kr 0.0045 per share apart. That gap is exactly why we show both numbers side by side.
How much is Mavshack publ AB worth?
The market values Mavshack publ AB at about 3.1M SEK (market capitalisation, as of Jun 23, 2026). Per share that is kr 0.0040; our models calculate a fair value of kr 0.0085 per share.
What do the bullish and bearish scenarios say about MAV?
Our models span a range for Mavshack publ AB: cautious scenario kr 0.0085, base kr 0.0085, optimistic kr 0.0170 per share (as of Jun 23, 2026, price kr 0.0040). The range comes from different growth and margin assumptions, not from analyst opinions.
How solid is the balance sheet of Mavshack publ AB (MAV)?
Balance-sheet figures for Mavshack publ AB (as of Jun 23, 2026): negative equity, so no return on equity and no debt-to-equity ratio. They feed the Quality Score of 22/100, which measures business quality independently of the share price.
How far is MAV from its 52-week high?
Mavshack publ AB trades at kr 0.0040, about 86% below its 52-week high of kr 0.0288 and 33% above the low of kr 0.0030 (as of Sep 18, 2026). Distance from the high says nothing about value: that is what the fair value of kr 0.0085 is for.
Which stocks are comparable to Mavshack publ AB?
From the same area (Communication Services) we also value Netflix, Inc, The Walt Disney Company, Warner Bros. Discovery, Inc, Live Nation Entertainment, Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Mavshack publ AB stock attractive at the current price?
The data as of Jun 23, 2026: price kr 0.0040, calculated fair value kr 0.0085 (+113%), Quality Score 22/100, from 3 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of MAV calculated?
We run Mavshack publ AB through 3 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of kr 0.0085, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.0 % above its aggregate fair value. Mavshack publ AB currently trades 113 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Mavshack publ AB (MAV)?
The latest price we hold is from Sep 18, 2026 and stands at kr 0.0040. Our model-based fair value is kr 0.0085, about +113% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Mavshack publ AB right now?
The large discount to fair value meets weak quality (22/100). That raises the risk this is a value trap rather than a bargain. The price is below even our cautious bear case (kr 0.0085). The market is more pessimistic than our downside scenario. The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution. A fairly wide model range (kr 0.0085 to kr 0.0170) leaves room in how you read the outcome.

Key figures of Mavshack publ AB

How large is the market capitalisation of Mavshack publ AB (MAV)?
The market capitalisation of Mavshack publ AB is 3.1M SEK (≈ $314K). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Mavshack publ AB (MAV)?
The price-to-sales ratio of Mavshack publ AB is 1.13 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Mavshack publ AB (MAV)?
Earnings per share at Mavshack publ AB are kr −0.0200. Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of Mavshack publ AB (MAV)?
The net margin of Mavshack publ AB is −277% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Mavshack publ AB (MAV)?
The return on equity (ROE) of Mavshack publ AB is −666% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Mavshack publ AB (MAV)?
On an EBIT basis the return on assets of Mavshack publ AB is −73.7% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Mavshack publ AB (MAV)?
The operating margin of Mavshack publ AB is −1,145% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Mavshack publ AB (MAV)?
Revenue at Mavshack publ AB is growing −72.2% versus a year earlier (3y avg −56.1%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How much free cash flow does Mavshack publ AB (MAV) generate?
The free cash flow of Mavshack publ AB is −30.8M SEK (fiscal year 2025). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.
How much net cash does Mavshack publ AB (MAV) hold?
Mavshack publ AB holds more cash than debt, 214K SEK net (fiscal year 2025). The company holds more cash than debt, a safety cushion.
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