Merchants Financial Group (MFGI) Fair Value & Analysis
Financial Services · US · Market cap $317M
Fair value as of: Jun 26, 2026
Analysis
Merchants Financial Group (MFGI) currently trades at $39.00, while our model-based Fair Value estimate is $51.46 — implying the stock looks roughly 31.9% undervalued today. We read business quality at 95/100 (high quality), in the Financial Services sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high) — always confirm before acting.
About the company
Merchants Financial Group, Inc. operates as the bank holding company for Merchants Bank, National Association that provides various banking products and services to individuals and companies in the United States. The company offers deposit products, including checking, savings, money market, and individual retirement accounts, as well as certificates of deposit. It also provides loans, such as personal, home equity, commercial, agriculture, small business, mortgage, and construction loans, as well as floor plan financing and mortgage products, as well as debit, gift, travel, and credit cards. In addition, the company offers treasury management, investment, trust, and mobile and online banking services. It operates branches in Winona, Goodview, Rushford, Lanesboro, St. Charles, Rochester, La Crescent, Caledonia, Spring Grove, Cannon Falls, Red Wing, Hastings, Apple Valley, Lakeville, Cottage Grove, Rosemount, and Northfield in Minnesota; and Onalaska and Eau Claire, Wisconsin. Mercha…
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.
Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.