Ogunsen AB Series B (OGUN-B) fair value: what the stock is really worth
As of Oct 19, 2026: fair value (intrinsic value) of Ogunsen AB Series B stock SEK 30.25, price SEK 21.30, upside +42.0%, quality 72 out of 100. Rating: undervalued. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
Ogunsen AB (publ) provides recruitment and consultancy services for specialists and managers in the economics and finance as well as related sectors in Sweden. It also offers executive search and consulting services.
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The company was formerly known as SJR in Scandinavia AB (publ) and changed its name to Ogunsen AB (publ) in November 2021. Ogunsen AB (publ) was incorporated in 1992 and is based in Stockholm, Sweden.
Stock analysis
Ogunsen AB Series B (OGUN-B) currently trades at kr 21.30, while our model-based Fair Value estimate is kr 30.25, implying the stock looks roughly 29.6% undervalued today.
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Valuation
Bull case: the DCF Models group reads highest at a median of kr 42.10 per share, and 19 of the 23 models we run sit above the kr 21.30 price.
Bear case: the Asset-Based group reads lowest at kr 4.26, and 4 of the 23 models stay below the price. Data coverage for this calculation is high.
Scenario range: kr 22.69 (bear) to kr 37.81 (bull), the price of kr 21.30 sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 72/100 (solid quality), in the Industrials sector.
Weak Growth: Revenue growth is inconsistent: the periods point in different directions, so there is no trend to rely on.
Ogunsen AB Series B reported revenue of 443M SEK in FY2025 versus 420M SEK in FY2021, a compound +1.3%/yr. Reported net income was 14.2M SEK in FY2025, compounding −21.1%/yr from FY2021.
Key figures
Market cap 229M SEK (≈ $23.1M) Micro · P/E ratio 14.4 · P/S ratio 0.52 · EPS (TTM) kr 1.49 · Dividend yield 7.0% · Net margin 3.7% · Return on equity 29.4% · Return on assets (EBIT) 24.0%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 53 out of 100 (low confidence).
What moves the price
The share trades about 33% below its 52-week high and 3% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Industrials peers we cover trades at 24% fair-value upside, at 42%, OGUN-B screens cheaper than that median.
Fair Value models
Bearkr 22.69Fair Value kr 30.25Bullkr 37.81
Price kr 21.30 · Upside +42.0%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.40/100
Revenue growth is inconsistent: the periods point in different directions, so there is no trend to rely on.
Revenue growth 1 year
−4.6%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−4.3%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+4.6%
Start year 2020 (pandemic). Over 10 years: +3.0% a year
Revenue growth 17 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+6.9%
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What shareholders gained per year (last 5 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate.
+1.9%
Earnings growth per share plus dividend.
Earnings per share, growth per year−5.1%
Dividend (yield on the price)7.0%
Pace: 5 vs 10 years ⓘTwo data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.−5.1% vs −6.5%, steady
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.4% → 4%
Pace: the 5-year rate starts in 2020 (pandemic)
Growth Forecast
Little optimism in the price
The price assumes less growth than the company has delivered so far.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
−13.1%
The company could shrink this much every year for the next five years and today's price would still be justified.
What forecasts expect
n/a
No analyst forecast available.
After inflation (Sweden: IMF forecast 2.0% a year to 2030, 2.9% from 2016 to 2025) that is about −14.8% a year for the price.
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Staffing & Employment Services · 81 stocks
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "Ogunsen AB Series B Fair Value". https://www.fairvalue-calculator.com/stock/OGUN-B
Frequently asked questions
Is Ogunsen AB Series B (OGUN-B) overvalued or undervalued?
As of Oct 3, 2026, our model estimates a fair value of kr 30.25 versus a price of kr 21.30, about +42% upside (undervalued).
What is the fair value of OGUN-B?
Our model-based fair value for Ogunsen AB Series B is kr 30.25 (as of Oct 3, 2026), built from audited fundamentals. The current price: kr 21.30.
What is the quality score of OGUN-B?
Ogunsen AB Series B has a Quality Score of 72/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Ogunsen AB Series B (OGUN-B)?
Our model-based price target is the fair value of kr 30.25 (as of Oct 3, 2026) from 23 valuation models. Cautious scenario kr 22.69, optimistic scenario kr 37.81. It is a calculation from audited fundamentals, not an analyst target.
What is the Ogunsen AB Series B stock forecast for 2026?
Our models put fair value at kr 30.25, about +42% upside versus a price of kr 21.30 (undervalued). Cautious scenario kr 22.69, optimistic scenario kr 37.81. The calculation is refreshed regularly with new filings.
What is the revenue of Ogunsen AB Series B (OGUN-B)?
Ogunsen AB Series B reported trailing-twelve-month revenue of about 437M SEK (latest available figure, as of Oct 3, 2026).
Does Ogunsen AB Series B pay a dividend?
Ogunsen AB Series B currently shows a dividend yield of 7.04% relative to its recent price (as of Oct 3, 2026).
What growth is priced into Ogunsen AB Series B (OGUN-B)?
For today's price to be fair in a discounted-cash-flow model, Ogunsen AB Series B would have to grow free cash flow by -13.1 % per year for five years (discount rate 8.3 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +4.6 % per year. As of Oct 3, 2026.
What discount rate (WACC) does the fair value of OGUN-B use?
Our models discount Ogunsen AB Series B at 8.3 %: a base by market capitalisation (nano), damped by beta 0.34, country premium for Sweden. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Ogunsen AB Series B that is -13.1 % per year a year over ten years, using the same discount rate (8.3 %) and the same formula as our fair value.
How much growth has Ogunsen AB Series B (OGUN-B) delivered so far?
Over the past 5 years revenue at Ogunsen AB Series B grew +4.6 % a year. The price currently implies -13.1 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Ogunsen AB Series B (OGUN-B) growing?
The median revenue growth in the sector is +7.5 % a year. That is the yardstick for the growth priced into Ogunsen AB Series B (-13.1 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Ogunsen AB Series B (OGUN-B)?
The free-cash-flow yield on the price is 12.52 %: that much free cash flow Ogunsen AB Series B produces per unit of market value. When it exceeds the discount rate of our models (8.3 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Ogunsen AB Series B (OGUN-B)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Ogunsen AB Series B it is kr 30.25 per share (as of Oct 3, 2026), against a price of kr 21.30. It is the blended result of 23 valuation models (cash flow, earnings, asset, dividend).
Is Ogunsen AB Series B stock overvalued or undervalued in 2026?
As of Oct 3, 2026, OGUN-B trades below its calculated fair value: price kr 21.30, fair value kr 30.25, a gap of about +42% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of OGUN-B?
No. The price is what the market pays today (kr 21.30); the fair value is what the company's own numbers justify (kr 30.25). For Ogunsen AB Series B the two are kr 8.95 per share apart. That gap is exactly why we show both numbers side by side.
How much is Ogunsen AB Series B worth?
The market values Ogunsen AB Series B at about 229M SEK (market capitalisation, as of Oct 3, 2026). Per share that is kr 21.30; our models calculate a fair value of kr 30.25 per share.
What do the bullish and bearish scenarios say about OGUN-B?
Our models span a range for Ogunsen AB Series B: cautious scenario kr 22.69, base kr 30.25, optimistic kr 37.81 per share (as of Oct 3, 2026, price kr 21.30). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of OGUN-B?
Ogunsen AB Series B trades at a price-to-earnings ratio of 14.4 (as of Oct 3, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of kr 30.25 is built from several models across several years. Other multiples: P/B 3.6, P/S 0.5, EV/EBITDA 8.8.
How solid is the balance sheet of Ogunsen AB Series B (OGUN-B)?
Balance-sheet figures for Ogunsen AB Series B (as of Oct 3, 2026): return on equity 29.4%. They feed the Quality Score of 72/100, which measures business quality independently of the share price.
How far is OGUN-B from its 52-week high?
Ogunsen AB Series B trades at kr 21.30, about 33% below its 52-week high of kr 31.68 and 3% above the low of kr 20.70 (as of Oct 19, 2026). Distance from the high says nothing about value: that is what the fair value of kr 30.25 is for.
Which stocks are comparable to Ogunsen AB Series B?
From the same area (Industrials) we also value Adecco Group, Korn Ferry,, Robert Half Inc, TriNet Group, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Ogunsen AB Series B stock attractive at the current price?
The data as of Oct 3, 2026: price kr 21.30, calculated fair value kr 30.25 (+42%), Quality Score 72/100, from 23 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of OGUN-B calculated?
We run Ogunsen AB Series B through 23 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of kr 30.25, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.9 % above its aggregate fair value. Ogunsen AB Series B currently trades 30 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Ogunsen AB Series B (OGUN-B)?
The closing price on Oct 19, 2026 was kr 21.30. Our model-based fair value is kr 30.25, about +42% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Ogunsen AB Series B right now?
The rarer combination: high quality (72/100) AND below fair value. That earns a closer look rather than a quick verdict. The price is below even our cautious bear case (kr 22.69). The market is more pessimistic than our downside scenario.
Where does the earnings growth of Ogunsen AB Series B (OGUN-B) come from?
Earnings per share at Ogunsen AB Series B grew −1.0 % a year from 2014 to 2025. Broken into its drivers: revenue per share +4.1 %, EBIT margin −5.2 %, tax rate +0.2 %, residual (interest, one-offs) +0.0 %. The four rates multiply to the earnings growth rate, they do not add up. Start and end are three-year averages so a single exceptional year does not distort the result.
Key figures of Ogunsen AB Series B
How large is the market capitalisation of Ogunsen AB Series B (OGUN-B)?
The market capitalisation of Ogunsen AB Series B is 229M SEK (≈ $23.1M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Ogunsen AB Series B (OGUN-B)?
The price-to-sales ratio of Ogunsen AB Series B is 0.52 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Ogunsen AB Series B (OGUN-B)?
Earnings per share at Ogunsen AB Series B are kr 1.49 (price ÷ EPS = P/E 14.4). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Ogunsen AB Series B (OGUN-B)?
The dividend yield of Ogunsen AB Series B is 7.0% (payout 101%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Ogunsen AB Series B (OGUN-B)?
The net margin of Ogunsen AB Series B is 3.7% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Ogunsen AB Series B (OGUN-B)?
The return on equity (ROE) of Ogunsen AB Series B is 29.4% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Ogunsen AB Series B (OGUN-B)?
On an EBIT basis the return on assets of Ogunsen AB Series B is 24.0% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Ogunsen AB Series B (OGUN-B)?
The operating margin of Ogunsen AB Series B is 2.6% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Ogunsen AB Series B (OGUN-B)?
Revenue at Ogunsen AB Series B is growing −3.2% versus a year earlier (3y avg −4.3%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Ogunsen AB Series B (OGUN-B)?
Earnings per share at Ogunsen AB Series B are growing +2.2% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net cash does Ogunsen AB Series B (OGUN-B) hold?
Ogunsen AB Series B holds more cash than debt, 26.0M SEK net (fiscal year 2025). The company holds more cash than debt, a safety cushion.
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Broad data
Oct 3, 2026