Prudential plc (PUKPF) fair value: what the stock is really worth
As of Oct 2, 2026: fair value of Prudential plc $14.30, price $12.17, upside +17.5%, quality 44 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Oct 3, 2026.
How to read this chart
60‑month range $7.13 – $22.96 · fair‑value band $10.70 – $18.55 · the $12.17 price screens below the $14.30 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Oct 3, 2026.
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Prudential plc, through its subsidiaries, provides life and health insurance, and asset management solutions to individuals in Asia and Africa. It offers savings and investments products; and wealth, health, and protection products. The company was founded in 1848 and is headquartered in Central, Hong Kong.
Stock analysis
Prudential plc (PUKPF) currently trades at $12.17, while our model-based Fair Value estimate is $14.30, implying the stock looks roughly 14.9% undervalued today.
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Valuation
Bull case: the Economic Profit group reads highest at a median of $14.32 per share, and 2 of the 4 models we run sit above the $12.17 price.
Bear case: the Asset-Based group reads lowest at $5.40, and 2 of the 4 models stay below the price. Evidence for this calculation is high.
Scenario range: $10.70 (bear) to $18.55 (bull), the price of $12.17 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 44/100 (below-average quality), in the Financial Services sector.
Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.
Prudential plc reported revenue of $27.4B in FY2025 versus $26.5B in FY2021, a compound +0.8%/yr. Reported net income was $4.1B in FY2025, compounding +16.4%/yr from FY2021.
Key figures
Market cap $42.3B · P/E ratio 8.0 · P/S ratio 1.18 · EPS (TTM) $1.53 · Dividend yield 2.2% · Net margin 14.8% · Return on equity 20.6% · Return on assets (EBIT) 0.8%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 52 out of 100 (low confidence).
What moves the price
The share trades about 24% below its 52-week high and 3% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Financial Services peers we cover trades at −35% fair-value upside, at 18%, PUKPF screens cheaper than that median.
Fair Value models
Bear $10.70Fair Value $14.30Bull $18.55
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Based on fiscal year 2025 figures (about 9 months old). Earnings retained since then ($0.9558 per share) are deliberately not added.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.82/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
What shareholders gained per year (last 5 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate.
−4.3%
Earnings growth per share plus dividend.
Earnings per share, growth per year−6.5%
Dividend (yield on the price)2.2%
Pace: 5 vs 10 years ⓘTwo data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.−6.5% vs −1.4%, slowing
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.9% → 19%
Start year 2020 (pandemic)
⚠ Revenue per share shrinking 4.6%/yr over ~10Y (margins eroding too) ⓘStructural-decline marker: revenue PER SHARE has fallen over the last decade (robust median trend, not a single year). Backtested across 2005 to 2017, such businesses trailed the market by about 2.5 percentage points per year. Display only: it does not change the fair value or the quality score.
Growth Forecast
A lot of optimism in the price
The price assumes more growth than the company has delivered so far.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+5.7%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect
n/a
No analyst forecast available.
After inflation (USA: IMF forecast 2.4% a year to 2030, 3.1% from 2016 to 2025) that is about +3.2% a year for the price.
News mood ⓘNews mood, the average tone of recent news (97 articles), rated against how stocks are usually covered. 🚀 Hype = unusually upbeat · 🙂 Positive = above average · 😐 Neutral = typical · 🙁 Negative = below average · 😨 Very negative = unusually downbeat. It reflects the tone of coverage, not our valuation.Positive
Recent news coverage is more positive than average.
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Insurance - Life · 88 stocks
Beats the industry median on 9/15 measures
Overall it ranks above its industry peers.
Valuation
Quality Score39 · Bottom 25%
Fair Value upside+19.1% · Above median
Profitability
Return on equity (TTM)20.6% · Top 25%
Return on assets1.9% · Above median
Net margin (TTM)27.6% · Top 25%
Operating margin (TTM)45.5% · Top 25%
Growth and dividend
Revenue growth18.8% · Above median
Dividend yield (TTM)2.2% · Below median
Balance sheet
Debt / equity0.22× · Below median
Valuation Multiplesvs Insurance - Life median · lower = cheaper
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "Prudential plc Fair Value". https://www.fairvalue-calculator.com/stock/PUKPF
Frequently asked questions
Is Prudential plc (PUKPF) overvalued or undervalued?
As of Oct 3, 2026, our model estimates a fair value of $14.30 versus a price of $12.17, about +18% upside (undervalued).
What is the fair value of PUKPF?
Our model-based fair value for Prudential plc is $14.30 (as of Oct 3, 2026), built from audited fundamentals. The current price: $12.17.
What is the quality score of PUKPF?
Prudential plc has a Quality Score of 44/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Prudential plc (PUKPF)?
Our model-based price target is the fair value of $14.30 (as of Oct 3, 2026) from 4 valuation models. Cautious scenario $10.70, optimistic scenario $18.55. It is a calculation from audited fundamentals, not an analyst target.
What is the Prudential plc stock forecast for 2026?
Our models put fair value at $14.30, about +18% upside versus a price of $12.17 (undervalued). Cautious scenario $10.70, optimistic scenario $18.55. The calculation is refreshed regularly with new filings.
What is the revenue of Prudential plc (PUKPF)?
Prudential plc reported trailing-twelve-month revenue of about $14.4B (latest available figure, as of Oct 3, 2026).
Does Prudential plc pay a dividend?
Prudential plc currently shows a dividend yield of about 2.19% relative to its recent price (as of Oct 3, 2026).
What growth is priced into Prudential plc (PUKPF)?
For today's price to be fair in a discounted-cash-flow model, Prudential plc would have to grow free cash flow by +5.7 % per year for five years (discount rate 9.0 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew -5.5 % per year. As of Oct 3, 2026.
What discount rate (WACC) does the fair value of PUKPF use?
Our models discount Prudential plc at 9.0 %: a base by market capitalisation (large), damped by beta 0.91, country premium for USA. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Prudential plc that is +5.7 % per year a year over ten years, using the same discount rate (9.0 %) and the same formula as our fair value.
How much growth has Prudential plc (PUKPF) delivered so far?
Over the past 5 years revenue at Prudential plc grew -5.5 % a year. The price currently implies +5.7 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Prudential plc (PUKPF) growing?
The median revenue growth in the sector is +9.2 % a year. That is the yardstick for the growth priced into Prudential plc (+5.7 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Prudential plc (PUKPF)?
The free-cash-flow yield on the price is 5.24 %: that much free cash flow Prudential plc produces per unit of market value. When it exceeds the discount rate of our models (9.0 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Prudential plc (PUKPF)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Prudential plc it is $14.30 per share (as of Oct 3, 2026), against a price of $12.17. It is the blended result of 4 valuation models (cash flow, earnings, asset, dividend).
Is Prudential plc stock overvalued or undervalued in 2026?
As of Oct 3, 2026, PUKPF trades below its calculated fair value: price $12.17, fair value $14.30, a gap of about +18% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of PUKPF?
No. The price is what the market pays today ($12.17); the fair value is what the company's own numbers justify ($14.30). For Prudential plc the two are $2.13 per share apart. That gap is exactly why we show both numbers side by side.
How much is Prudential plc worth?
The market values Prudential plc at about $42.3B (market capitalisation, as of Oct 3, 2026). Per share that is $12.17; our models calculate a fair value of $14.30 per share.
What do the bullish and bearish scenarios say about PUKPF?
Our models span a range for Prudential plc: cautious scenario $10.70, base $14.30, optimistic $18.55 per share (as of Oct 3, 2026, price $12.17). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of PUKPF?
Prudential plc trades at a price-to-earnings ratio of 8.0 (as of Oct 3, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of $14.30 is built from several models across several years. Other multiples: PEG 4.3, P/B 2.1, P/S 2.9, EV/EBITDA 6.0.
What is the PEG ratio of PUKPF?
The PEG ratio of Prudential plc is 4.27 (P/E divided by earnings growth, as of Oct 3, 2026). That is above 1, so the growth is already paid for in the price.
How solid is the balance sheet of Prudential plc (PUKPF)?
Balance-sheet figures for Prudential plc (as of Oct 3, 2026): return on equity 20.6%, debt of 0.22 per unit of equity. They feed the Quality Score of 44/100, which measures business quality independently of the share price.
How far is PUKPF from its 52-week high?
Prudential plc trades at $12.17, about 24% below its 52-week high of $16.10 and 3% above the low of $11.85 (as of Oct 2, 2026). Distance from the high says nothing about value: that is what the fair value of $14.30 is for.
Which stocks are comparable to Prudential plc?
From the same area (Financial Services) we also value China Life Insurance Company, Ping An Insurance (Group) Company, AIA Group, Manulife Financial Corporation, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Prudential plc stock attractive at the current price?
The data as of Oct 3, 2026: price $12.17, calculated fair value $14.30 (+18%), Quality Score 44/100, from 4 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of PUKPF calculated?
We run Prudential plc through 4 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of $14.30, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.5 % above its aggregate fair value. Prudential plc currently trades 15 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Prudential plc (PUKPF)?
The closing price on Oct 2, 2026 was $12.17. Our model-based fair value is $14.30, about +18% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Prudential plc right now?
For a financial, book-value and earnings-based methods matter more than a cash-flow DCF, which fits banks and insurers poorly. The price sits in the lower half of our model range, the side with the larger margin of safety. The data supports the verdict: every model runs on fully documented inputs.
Where does the earnings growth of Prudential plc (PUKPF) come from?
Earnings per share at Prudential plc grew −1.8 % a year from 2014 to 2025. Broken into its drivers: revenue per share −10.0 %, EBIT margin −1.6 %, tax rate −0.4 %, residual (interest, one-offs) +11.3 %. The four rates multiply to the earnings growth rate, they do not add up. Start and end are three-year averages so a single exceptional year does not distort the result.
Key figures of Prudential plc
How large is the market capitalisation of Prudential plc (PUKPF)?
The market capitalisation of Prudential plc is $42.3B. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Prudential plc (PUKPF)?
The price-to-sales ratio of Prudential plc is 1.18 (P/E × margin). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Prudential plc (PUKPF)?
Earnings per share at Prudential plc are $1.53 (price ÷ EPS = P/E 8.0). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Prudential plc (PUKPF)?
The dividend yield of Prudential plc is 2.2% (payout 17.4%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Prudential plc (PUKPF)?
The net margin of Prudential plc is 14.8% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Prudential plc (PUKPF)?
The return on equity (ROE) of Prudential plc is 20.6% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Prudential plc (PUKPF)?
On an EBIT basis the return on assets of Prudential plc is 0.8% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Prudential plc (PUKPF)?
The operating margin of Prudential plc is 45.5% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Prudential plc (PUKPF)?
Revenue at Prudential plc is growing +18.8% versus a year earlier. How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Prudential plc (PUKPF)?
Earnings per share at Prudential plc are growing +30.8% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net cash does Prudential plc (PUKPF) hold?
Prudential plc holds more cash than debt, $1.7B net (fiscal year 2025). The company holds more cash than debt, a safety cushion.
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Broad data
Oct 3, 2026