Kewpie Corporation (QPJ) fair value: what the stock is really worth
As of Oct 1, 2026: fair value of Kewpie Corporation €19.17, price €24.20, upside -20.8%, quality 61 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
In Frankfurt, only 4 of the last 21 trading days (30 days) had any turnover. On the other days the price is an indicative quote without trading, so we do not list this stock in the radar. It stays reachable through search.
KCBroad dataSep 30, 2026
Kewpie Corporation
QPJ · F
Overvalued / MonitorQuality is not strong enough to offset the price risk.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 30, 2026.
How to read this chart
60‑month range €13.91 – €26.00 · fair‑value band €13.22 – €25.93 · the €24.20 price screens above the €19.17 fair value. Dashed = 300-day average. As of Sep 30, 2026.
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Kewpie Corporation, through its subsidiaries, manufactures and sales food products in Japan and internationally.
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Kewpie Corporation, through its subsidiaries, manufactures and sales food products in Japan and internationally. The company offers mayonnaise, salad dressings, pasta sauces, side dishes, and other condiments; baby food, childcare food, and nursing care food products; packaged salads, delicatessen food, and other household products; vinegar, liquid and frozen eggs, dried eggs, and egg processed food products; and jam orange marmalade, frozen fruit, and other processed products. It also provides fine chemicals, including hyaluronic acid, egg yolk lecithin, and other materials. In addition, the company is involved in the processing and sale of fresh vegetables; planning, production, and services for sales promotion; production and sale of condiment, bottled and canned food, and retort pouch food products; manufacture and sale of feed and fertilizer; manufacturing equipment for food articles and medical drugs, and other various machines and equipment, and engineering; provision of agency service for advertising, publicity, and exhibitions, as well as warehousing and transportation services; and planning, development, sale, maintenance, and operations support of computer systems. Further, it engages in the plumbing work, machinery and equipment installation work, construction work and electrical work; and building designing, construction, supervisory and consulting businesses. Kewpie Corporation was incorporated in 1919 and is headquartered in Shibuya, Japan.
Stock analysis
Kewpie Corporation (QPJ) currently trades at €24.20, while our model-based Fair Value estimate is €19.17, 20.8% below the price, so the stock looks overvalued today.
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Valuation
Bull case: the Multiples group reads highest at a median of €21.58 per share, and 4 of the 24 models we run sit above the €24.20 price.
Bear case: the Dividend Discount group reads lowest at €4.17, and 20 of the 24 models stay below the price. Evidence for this calculation is high.
Scenario range: €13.22 (bear) to €25.93 (bull), the price of €24.20 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 61/100 (solid quality), in the Consumer Defensive sector.
Weak Growth: Revenue growth is weak: less than 2 % a year.
Kewpie Corporation reported revenue of ¥513B in FY2025 versus ¥407B in FY2021, a compound +6.0%/yr. Reported net income was ¥30.5B in FY2025, compounding +14.1%/yr from FY2021.
Key figures
Market cap €3.4B · P/E ratio 24.2 · P/S ratio 1.44 · EPS (TTM) €1.00 · Dividend yield 1.4% · Net margin 5.9% · Return on equity 8.2% · Return on assets (EBIT) 6.6%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 52 out of 100 (low confidence).
What moves the price
The share trades about 7% below its 52-week high and 18% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Consumer Defensive peers we cover trades at 9% fair-value upside, at −21%, QPJ screens richer than that median.
Fair Value models
Bear €13.22Fair Value €19.17Bull €25.93
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.40/100
Revenue growth is weak: less than 2 % a year.
Revenue growth 1 year
+6.1%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+6.1%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−0.7%
Start year 2020 (pandemic). Over 10 years: −1.2% a year
Revenue growth 11 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−0.7%
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What shareholders gained per year (last 5 years), in JPY (mathematically smoothed) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Smoothed = median of all growth paths between the years of the window (trend line on the logarithm of earnings per share): a single extreme year cannot distort the rate. The reported figure stays in the tooltip. Measured in JPY: this currency has depreciated against the euro and dollar over the long run, so part of the nominal rate is currency erosion that never reaches a EUR/USD investor.
+19.4%
Earnings growth per share plus dividend.
Earnings per share, growth per year+18.0%
Dividend (yield on the price)1.4%
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.5% → 7%
2025 sits 90% above its own trend. The rate follows the median trend of the last 5 years, not that single year.
⚠ Revenue per share shrinking 1.5%/yr over ~6Y (margins intact) ⓘStructural-decline marker: revenue PER SHARE has fallen over the last decade (robust median trend, not a single year). Backtested across 2005 to 2017, such businesses trailed the market by about 2.5 percentage points per year. Display only: it does not change the fair value or the quality score.
Growth Forecast
A lot of optimism in the price
The price assumes more growth than the company has delivered so far and more than analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+16.3%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
+3.8%
Yearly sales growth analysts expect, extended to five years.
After inflation (figures in JPY, Japan: IMF forecast 2.1% a year to 2030, 1.3% from 2016 to 2025) that is about +13.9% a year for the price and +1.7% for the forecasts.
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Packaged Foods · 635 stocks
Beats the industry median on 6/13 measures
A mixed picture versus its industry peers.
Valuation
Quality Score61 · Above median
Fair Value upside−21.4% · Below median
Profitability
Return on equity (TTM)8.2% · Above median
Return on assets5.0% · Above median
Net margin (TTM)4.8% · Above median
Operating margin (TTM)8.9% · Above median
Growth and dividend
Revenue growth3.9% · Above median
Dividend yield (TTM)1.4% · Below median
Valuation Multiplesvs Packaged Foods median · lower = cheaper
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Cite: Fair Value Calculator (2026). "Kewpie Corporation Fair Value". https://www.fairvalue-calculator.com/stock/QPJ
Frequently asked questions
Is Kewpie Corporation (QPJ) overvalued or undervalued?
As of Sep 30, 2026, our model estimates a fair value of €19.17 versus a price of €24.20, about −21% upside (overvalued).
What is the fair value of QPJ?
Our model-based fair value for Kewpie Corporation is €19.17 (as of Sep 30, 2026), built from audited fundamentals. The current price: €24.20.
What is the quality score of QPJ?
Kewpie Corporation has a Quality Score of 61/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Kewpie Corporation (QPJ)?
Our model-based price target is the fair value of €19.17 (as of Sep 30, 2026) from 24 valuation models. Cautious scenario €13.22, optimistic scenario €25.93. It is a calculation from audited fundamentals, not an analyst target.
What is the Kewpie Corporation stock forecast for 2026?
Our models put fair value at €19.17, about −21% upside versus a price of €24.20 (overvalued). Cautious scenario €13.22, optimistic scenario €25.93. The calculation is refreshed regularly with new filings.
What is the revenue of Kewpie Corporation (QPJ)?
Kewpie Corporation reported trailing-twelve-month revenue of about ¥523B (latest available figure, as of Sep 30, 2026).
Does Kewpie Corporation pay a dividend?
Kewpie Corporation currently shows a dividend yield of about 1.44% relative to its recent price (as of Sep 30, 2026).
What growth is priced into Kewpie Corporation (QPJ)?
For today's price to be fair in a discounted-cash-flow model, Kewpie Corporation would have to grow free cash flow by +16.3 % per year for five years (discount rate 8.3 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew -0.7 % per year. As of Sep 30, 2026.
What discount rate (WACC) does the fair value of QPJ use?
Our models discount Kewpie Corporation at 8.3 %: a base by market capitalisation (mid), damped by beta 0.05, country premium for Germany. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Kewpie Corporation that is +16.3 % per year a year over ten years, using the same discount rate (8.3 %) and the same formula as our fair value.
How much growth has Kewpie Corporation (QPJ) delivered so far?
Over the past 5 years revenue at Kewpie Corporation grew -0.7 % a year. The price currently implies +16.3 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Kewpie Corporation (QPJ) growing?
The median revenue growth in the sector is +2.8 % a year. That is the yardstick for the growth priced into Kewpie Corporation (+16.3 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Kewpie Corporation (QPJ)?
The free-cash-flow yield on the price is 2.56 %: that much free cash flow Kewpie Corporation produces per unit of market value. When it exceeds the discount rate of our models (8.3 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Kewpie Corporation (QPJ)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Kewpie Corporation it is €19.17 per share (as of Sep 30, 2026), against a price of €24.20. It is the blended result of 24 valuation models (cash flow, earnings, asset, dividend).
Is Kewpie Corporation stock overvalued or undervalued in 2026?
As of Sep 30, 2026, QPJ trades above its calculated fair value: price €24.20, fair value €19.17, a gap of about −21% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of QPJ?
No. The price is what the market pays today (€24.20); the fair value is what the company's own numbers justify (€19.17). For Kewpie Corporation the two are €5.03 per share apart. That gap is exactly why we show both numbers side by side.
How much is Kewpie Corporation worth?
The market values Kewpie Corporation at about €3.4B (market capitalisation, as of Sep 30, 2026). Per share that is €24.20; our models calculate a fair value of €19.17 per share.
What do the bullish and bearish scenarios say about QPJ?
Our models span a range for Kewpie Corporation: cautious scenario €13.22, base €19.17, optimistic €25.93 per share (as of Sep 30, 2026, price €24.20). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of QPJ?
Kewpie Corporation trades at a price-to-earnings ratio of 24.2 (as of Sep 30, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of €19.17 is built from several models across several years. Other multiples: P/B 1.9, P/S 1.2, EV/EBITDA 9.4.
How solid is the balance sheet of Kewpie Corporation (QPJ)?
Balance-sheet figures for Kewpie Corporation (as of Sep 30, 2026): return on equity 8.2%. They feed the Quality Score of 61/100, which measures business quality independently of the share price.
How far is QPJ from its 52-week high?
Kewpie Corporation trades at €24.20, about 7% below its 52-week high of €26.00 and 18% above the low of €20.44 (as of Oct 1, 2026). Distance from the high says nothing about value: that is what the fair value of €19.17 is for.
Which stocks are comparable to Kewpie Corporation?
From the same area (Consumer Defensive) we also value Nestlé S.A, Danone S.A, Foshan Haitian Flavouring and Food Company, The Kraft Heinz Company, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Kewpie Corporation stock attractive at the current price?
The data as of Sep 30, 2026: price €24.20, calculated fair value €19.17 (−21%), Quality Score 61/100, from 24 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of QPJ calculated?
We run Kewpie Corporation through 24 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of €19.17, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.5 % above its aggregate fair value. Kewpie Corporation itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Kewpie Corporation (QPJ)?
The closing price on Oct 1, 2026 was €24.20. Our model-based fair value is €19.17, about −21% upside (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Kewpie Corporation right now?
Solid but not exceptional quality (61/100) and above fair value, neither a clear bargain nor a standout compounder. A fairly wide model range (€13.22 to €25.93) leaves room in how you read the outcome.
Key figures of Kewpie Corporation
How large is the market capitalisation of Kewpie Corporation (QPJ)?
The market capitalisation of Kewpie Corporation is €3.4B. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Kewpie Corporation (QPJ)?
The price-to-sales ratio of Kewpie Corporation is 1.44 (P/E × margin). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Kewpie Corporation (QPJ)?
Earnings per share at Kewpie Corporation are €1.00 (price ÷ EPS = P/E 24.2). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Kewpie Corporation (QPJ)?
The dividend yield of Kewpie Corporation is 1.4% (payout 34.8%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Kewpie Corporation (QPJ)?
The net margin of Kewpie Corporation is 5.9% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Kewpie Corporation (QPJ)?
The return on equity (ROE) of Kewpie Corporation is 8.2% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Kewpie Corporation (QPJ)?
On an EBIT basis the return on assets of Kewpie Corporation is 6.6% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Kewpie Corporation (QPJ)?
The operating margin of Kewpie Corporation is 8.9% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Kewpie Corporation (QPJ)?
Revenue at Kewpie Corporation is growing +3.9% versus a year earlier (3y avg +6.1%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Kewpie Corporation (QPJ)?
Earnings per share at Kewpie Corporation are growing +31.7% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does Kewpie Corporation (QPJ) carry?
The net debt of Kewpie Corporation is ¥17.2B (fiscal year 2020, ≈ 1.1 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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