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SOBR Safe, Inc (SOBR) fair value: what the stock is really worth

As of Oct 5, 2026: fair value of SOBR Safe, Inc $0.04, price $0.04, upside -4.0%, quality 33 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.

  1. Fair value above price? No
  2. Good quality? No
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Technology · US · ISIN US8335922071

SS SOBR Safe, Inc logo Thin data Oct 4, 2026

SOBR Safe, Inc

SOBR · US

Low PriorityFair Value upside is limited and quality is weak.

Low debt
Fair value $0.0384 · Fairly valued (−4.0%)
Mixed Growth (revenue 3y +131.4 %/yr in USD)
Quality 33/100
Negative free cash flow
Trails peers (3/8)
Narrow moat 5/100
Thin data
⚠ Dilution
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What runs behind every stock

26 valuation models 8 families, DCF to NCAV 37 quality factors margins, balance sheet, cashflow, debt 6 AI factors moat, what no ratio measures 2,000+ data points verified, per stock, median

69 individual criteria per stock, every one traceable See the method →

Price vs Fair Value

$13,200 $0.0400 Fair Value $0.0384 Feb 2021 Oct 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Oct 4, 2026.

How to read this chart

60‑month range $0.0400 – $13,200 · fair‑value band $0.0325 – $0.0425 · the $0.0400 price screens above the $0.0384 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Oct 4, 2026.

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Company profile

SOBR Safe, Inc. a hardware and software company, provides non-invasive technologies to monitor and identify the presence of alcohol in North America.

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SOBR Safe, Inc. a hardware and software company, provides non-invasive technologies to monitor and identify the presence of alcohol in North America. The company offers SOBRcheck and SOBRsure that enables non-invasive alcohol monitoring and detection, biometric identity verification, and qualified, real-time cloud-based informational alerts and reporting; and SOBRsafe, touch-based alcohol awareness tracking products. It sells its products directly through channel partners, sales agents or through enterprise and consumer digital channels. SOBR Safe, Inc. was founded in 2004 and is headquartered in Greenwood Village, Colorado.

Stock analysis

SOBR Safe, Inc (SOBR) currently trades at $0.0400, while our model-based Fair Value estimate is $0.0384, so the stock looks roughly fairly valued today (gap 4.2%).

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Valuation

How firm this estimate is: it rests on 1 models at a data quality of 95/100, which puts the evidence level at low.

Scenario range: $0.0325 (bear) to $0.0425 (bull), the price of $0.0400 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 33/100 (below-average quality), in the Technology sector.

Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.

SOBR Safe, Inc reported revenue of $437K in FY2025 versus $0 in FY2021. Reported net income was −$9.0M in FY2025.

Key figures

Market cap $267K · P/S ratio 0.75 · EPS (TTM) $−5.35 · Return on equity −270% · Return on assets (EBIT) −115% · Operating margin −6,747% · Revenue (TTM) $355K · Revenue growth (YoY) −72.1%.

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 22 out of 100 (medium confidence).

What moves the price

The share trades about 99% below its 52-week high and at its 52-week low.

For context, the median of 10 Technology peers we cover trades at −37% fair-value upside, at −4%, SOBR screens cheaper than that median.

Fair Value models

Bear $0.0325 Fair Value $0.0384 Bull $0.0425
Price $0.0400 · Upside -4.0%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds. Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Highest evidence
NCAV (Graham) $0.4600 $0.6200 $0.9200 54
All 1 models by family
Asset-Based
NCAV (Graham) $0.4600 $0.6200 $0.9200 54

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Quality Score breakdown

Overall quality 33/100

Of which business quality 33 · Market factors (momentum, volatility) 15

Profitability 0
Margins and returns on capital today
Quality Growth 55
Are margins and returns improving?
Cashflow 6
Earnings quality: real cash, not paper profit
Fin. Strength 69
Balance sheet, leverage, solvency risk
Investment 88
Disciplined investing over empire-building
Low Volatility 38
Calm price path (market factor)
Momentum 8
Price trend over the last 3–12 months (market factor)
52W Momentum 0
Distance to the 52-week high (market factor)
Net Issuance 0
Share count: buybacks or dilution?

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Revenue & earnings trend

Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 30/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Revenue growth 1 year
+105.6%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+131.4%
Revenue growth 18 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+4.0%
Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
−43.2% (2007) → −1,989.3% (2025)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
not computed

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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Scientific & Technical Instruments · 159 stocks

Beats the industry median on 3/7 measures
A mixed picture versus its industry peers.
Valuation
Quality Score 33 · Bottom 25%
Fair Value upside −4.0% · Above median
Profitability
Return on assets −97.7% · Bottom 25%
Growth and dividend
Revenue growth −72.1% · Bottom 25%
Balance sheet
Debt / equity 0.46× · Highest 25%

Valuation Multiplesvs Scientific & Technical Instruments median · lower = cheaper

P/B 0.05× · Cheapest 25%
P/S (TTM) 0.75× · Cheapest 25%

Strength profile in five axes (Snowflake)

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE (fair-value potential)28 · sector 0
FUTURE (revenue growth)0 · sector 37
PAST (return on equity)0 · sector 23
HEALTH (low debt)77 · sector 98
DIVIDEND (yield)0 · sector 18

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

Similar stocks

10 more Scientific & Technical Instruments stocks, each showing price versus our Fair Value estimate.

Stock Price Fair Value vs Fair Value
Keysight Technologies, Inc KEYS $362.15 $116.07 −68%
Coherent Corp COHR $337.04 $98.35 −71%
Garmin Ltd GRMN $294.14 $304.44 +4%
Teledyne Technologies Incorporated TDY $617.17 $678.89 +10%
AVIC Chengdu Aircraft Company 302132 ¥72.18 ¥19.61 −73%
MKS Inc MKSI $260.82 $199.90 −23%
Fortive Corporation FTV $56.09 $35.20 −37%
Trimble Inc TRMB $57.85 $29.24 −49%
Cognex Corporation CGNX $64.97 $38.10 −41%
Wuhan Guide Infrared Co 002414 ¥11.88 ¥9.52 −20%

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SOBR Safe, Inc · Fair Value
$0.0384 −4%Fair Value
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Cite: Fair Value Calculator (2026). "SOBR Safe, Inc Fair Value". https://www.fairvalue-calculator.com/stock/SOBR

Frequently asked questions

Is SOBR Safe, Inc (SOBR) overvalued or undervalued?
As of Oct 4, 2026, our model estimates a fair value of $0.0384 versus a price of $0.0400, about −4% upside (fairly valued).
What is the fair value of SOBR?
Our model-based fair value for SOBR Safe, Inc is $0.0384 (as of Oct 4, 2026), built from audited fundamentals. The current price: $0.0400.
What is the quality score of SOBR?
SOBR Safe, Inc has a Quality Score of 33/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for SOBR Safe, Inc (SOBR)?
Our model-based price target is the fair value of $0.0384 (as of Oct 4, 2026) from 1 valuation models. Cautious scenario $0.0325, optimistic scenario $0.0425. It is a calculation from audited fundamentals, not an analyst target.
What is the SOBR Safe, Inc stock forecast for 2026?
Our models put fair value at $0.0384, about −4% upside versus a price of $0.0400 (fairly valued). Cautious scenario $0.0325, optimistic scenario $0.0425. The calculation is refreshed regularly with new filings.
What is the revenue of SOBR Safe, Inc (SOBR)?
SOBR Safe, Inc reported trailing-twelve-month revenue of about $355K (latest available figure, as of Oct 4, 2026).
What is the intrinsic value of SOBR Safe, Inc (SOBR)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For SOBR Safe, Inc it is $0.0384 per share (as of Oct 4, 2026), against a price of $0.0400. It is the blended result of 1 valuation models (cash flow, earnings, asset, dividend).
Is SOBR Safe, Inc stock overvalued or undervalued in 2026?
As of Oct 4, 2026, SOBR trades above its calculated fair value: price $0.0400, fair value $0.0384, a gap of about −4% (fairly valued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of SOBR?
No. The price is what the market pays today ($0.0400); the fair value is what the company's own numbers justify ($0.0384). For SOBR Safe, Inc the two are $0.0016 per share apart. That gap is exactly why we show both numbers side by side.
How much is SOBR Safe, Inc worth?
The market values SOBR Safe, Inc at about $267K (market capitalisation, as of Oct 4, 2026). Per share that is $0.0400; our models calculate a fair value of $0.0384 per share.
What do the bullish and bearish scenarios say about SOBR?
Our models span a range for SOBR Safe, Inc: cautious scenario $0.0325, base $0.0384, optimistic $0.0425 per share (as of Oct 4, 2026, price $0.0400). The range comes from different growth and margin assumptions, not from analyst opinions.
How solid is the balance sheet of SOBR Safe, Inc (SOBR)?
Balance-sheet figures for SOBR Safe, Inc (as of Oct 4, 2026): return on equity −270.5%, debt of 0.46 per unit of equity. They feed the Quality Score of 33/100, which measures business quality independently of the share price.
How far is SOBR from its 52-week high?
SOBR Safe, Inc trades at $0.0400, about 99% below its 52-week high of $3.87 and at the low of $0.0400 (as of Oct 5, 2026). Distance from the high says nothing about value: that is what the fair value of $0.0384 is for.
Which stocks are comparable to SOBR Safe, Inc?
From the same area (Technology) we also value Keysight Technologies, Inc, Coherent Corp, Garmin Ltd, Teledyne Technologies Incorporated, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is SOBR Safe, Inc stock attractive at the current price?
The data as of Oct 4, 2026: price $0.0400, calculated fair value $0.0384 (−4%), Quality Score 33/100, from 1 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of SOBR calculated?
We run SOBR Safe, Inc through 1 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of $0.0384, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 15.0 % above its aggregate fair value. SOBR Safe, Inc itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of SOBR Safe, Inc (SOBR)?
The closing price on Oct 5, 2026 was $0.0400. Our model-based fair value is $0.0384, about −4% upside (fairly valued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with SOBR Safe, Inc right now?
The price sits close to our fair value, market and models broadly agree here, little valuation tension. Evidence is limited here (fewer models, shorter history), so the fair value is a rougher estimate than usual.

Key figures of SOBR Safe, Inc

How large is the market capitalisation of SOBR Safe, Inc (SOBR)?
The market capitalisation of SOBR Safe, Inc is $267K. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of SOBR Safe, Inc (SOBR)?
The price-to-sales ratio of SOBR Safe, Inc is 0.75 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of SOBR Safe, Inc (SOBR)?
Earnings per share at SOBR Safe, Inc are $−5.35. Earnings per share over the last twelve months: total profit spread across every single share.
What is the return on equity of SOBR Safe, Inc (SOBR)?
The return on equity (ROE) of SOBR Safe, Inc is −270% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of SOBR Safe, Inc (SOBR)?
On an EBIT basis the return on assets of SOBR Safe, Inc is −115% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of SOBR Safe, Inc (SOBR)?
The operating margin of SOBR Safe, Inc is −6,747% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at SOBR Safe, Inc (SOBR)?
Revenue at SOBR Safe, Inc is growing −72.1% versus a year earlier (3y avg +131%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How much free cash flow does SOBR Safe, Inc (SOBR) generate?
The free cash flow of SOBR Safe, Inc is −$7.0M (fiscal year 2025). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.
How much net cash does SOBR Safe, Inc (SOBR) hold?
SOBR Safe, Inc holds more cash than debt, $4.5M net (fiscal year 2025). The company holds more cash than debt, a safety cushion.
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