SOBR Safe, Inc (SOBR) Fair Value & Analysis
Technology · US · Market cap $3.0M
SOBR Safe, Inc
SOBR · US
Strengths
Risks
Fair value as of: Aug 22, 2026
From 3 valuation models · updated today
Share price −9.9% over the past month.
Below-average quality, screening 27% undervalued on our models.
What runs behind every stock
69 individual criteria per stock, every one traceable See the method →
What matters now
- The model range is unusually wide ($0.3265 to $1.02). The outcome hinges heavily on assumptions, so read the point estimate with caution.
- Evidence is limited here (fewer models, shorter history), so the fair value is a rougher estimate than usual.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Aug 22, 2026.
How to read this chart
60‑month range $0.4340 – $19,800 · fair‑value band $0.3265 – $1.02 · the $0.5210 price screens below the $0.6607 fair value. Dashed = 300-day average. As of Aug 22, 2026.
Analysis
SOBR Safe, Inc (SOBR) currently trades at $0.5210, while our model-based Fair Value estimate is $0.6607, implying the stock looks roughly 26.8% undervalued today. The Quality Score stands at 31/100 (below-average quality), in the Technology sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: low), always confirm before acting.
Trailing-twelve-month revenue stands at $430K. Revenue declined 8.8% year over year. The balance sheet holds a net cash position of $4.5M. Fundamentals as of Aug 22, 2026
Our scenario range runs from $0.3265 (bear case) to $1.02 (bull case); at $0.5210, the current price sits within that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. For context, the median of 10 Technology peers we cover trades at -46% fair-value upside, at 27%, SOBR screens cheaper than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 3 models by family
Widest divergence: Dividend Discount ($3.17) versus Asset-Based ($0.6200). Highest evidence: Gordon GGM (70).
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Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Aug 22, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 33 · Market factors (momentum, volatility) 12
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
SOBR Safe, Inc. a hardware and software company, provides non-invasive technologies to monitor and identify the presence of alcohol in North America.
Full company description
SOBR Safe, Inc. a hardware and software company, provides non-invasive technologies to monitor and identify the presence of alcohol in North America. The company offers SOBRcheck and SOBRsure that enables non-invasive alcohol monitoring and detection, biometric identity verification, and qualified, real-time cloud-based informational alerts and reporting; and SOBRsafe, touch-based alcohol awareness tracking products. It sells its products directly through channel partners, sales agents or through enterprise and consumer digital channels. SOBR Safe, Inc. was founded in 2004 and is headquartered in Greenwood Village, Colorado.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
SOBR Safe, Inc reported revenue of $437K in FY2025 versus $0 in FY2021. Reported net income was −$9.0M in FY2025.
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Peer Group
Scientific & Technical Instruments · 169 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Scientific & Technical Instruments median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Scientific & Technical Instruments stocks, each showing price versus our Fair Value estimate (as of Aug 22, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Keysight Technologies, Inc KEYS | $354.50 | $107.22 | -70% |
| Garmin Ltd GRMN | $309.98 | $139.44 | -55% |
| Teledyne Technologies Incorporated TDY | $686.49 | $488.95 | -29% |
| Hexagon AB HEXAB | kr 99.00 | kr 74.09 | -25% |
| MKS Inc MKSI | $281.60 | $76.00 | -73% |
| AVIC Chengdu Aircraft Company 302132 | ¥57.89 | ¥34.47 | -40% |
| Fortive Corporation FTV | $61.54 | $33.48 | -46% |
| Trimble Inc TRMB | $56.99 | $34.12 | -40% |
| Cognex Corporation CGNX | $60.67 | $19.25 | -68% |
| Wuhan Guide Infrared Co 002414 | ¥13.99 | ¥4.50 | -68% |
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Frequently asked questions
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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