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Strongpoint ASA (STRO) fair value: what the stock is really worth

As of Sep 24, 2026: fair value of Strongpoint ASA NOK 6.43, price NOK 9.92, upside -35.2%, quality 55 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.

  1. Fair value above price? No
  2. Good quality? Yes
  3. Add to watchlist

Industrials · NO · ISIN NO0010098247

SA Thin data Sep 24, 2026

Strongpoint ASA

STRO · OL

Stretched ValuationStrong overvaluation with only moderate quality.

!Fair value kr 6.43 · Strongly overvalued (−35%)
!Quality 55/100
!Mixed Growth (revenue 5y +3.8 %/yr)
!Loss-making · -0.8% net margin (TTM)
✓Low debt · generates free cash flow
!Trails peers (3/12)
!Narrow moat 19/100
!Evidence only low, so the estimate is less certain
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What runs behind every stock

26 valuation models 8 families, DCF to NCAV 37 quality factors margins, balance sheet, cashflow, debt 6 AI factors moat, what no ratio measures 2,000+ data points verified, per stock, median

69 individual criteria per stock, every one traceable See the method →

Price vs Fair Value

kr 31.26 kr 8.66 Fair Value kr 6.43 Jun 2021 Sep 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 24, 2026.

How to read this chart

60‑month range kr 8.66 – kr 31.26 · fair‑value band kr 4.76 – kr 8.48 · the kr 9.92 price screens above the kr 6.43 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 24, 2026.

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Company profile

StrongPoint ASA engages in the development, sale, and implementation of integrated technology solutions to retailers in Scandinavia and internationally.

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StrongPoint ASA engages in the development, sale, and implementation of integrated technology solutions to retailers in Scandinavia and internationally. The company offers e-commerce logistics solutions, including order picking, automated fulfillment, warehouse management, home delivery, and various click and collect pickup solutions; in-store productivity solutions comprising electronic shelf labels, digital shelf solutions, retail media, computer vision and AI, scales and wrapping systems, and ShopFlow Logistics, a cloud-based mobile logistics system for managing routines that include receiving goods, inventory, balance adjustments, label printing, and waste management; and payment solutions that include multiple CashGuard models. It also provides check out efficiency solutions, including self-checkout; Vensafe, which automates in-store sales of restricted and high-theft products, such as tobacco, pharmaceuticals, and other high-value items; self-scanning. In addition, the company offers POS systems; shop fitting solutions comprising installation of essential equipment, fixtures, and fittings within retail stores; and commerce management systems. The company was formerly known as PSI Group ASA and changed its name to StrongPoint ASA in September 2015. StrongPoint ASA was founded in 2000 and is headquartered in Oslo, Norway.

Stock analysis

Strongpoint ASA (STRO) currently trades at kr 9.92, while our model-based Fair Value estimate is kr 6.43, implying the stock looks roughly 54.3% overvalued today.

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Valuation

Bull case: the Growth DCF group reads highest at a median of kr 8.97 per share, and 0 of the 9 models we run sit above the kr 9.92 price.

Bear case: the Multiples group reads lowest at kr 3.57, and 9 of the 9 models stay below the price. Evidence for this calculation is low.

Scenario range: kr 4.76 (bear) to kr 8.48 (bull), the price of kr 9.92 sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 55/100 (solid quality), in the Industrials sector.

Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.

Strongpoint ASA reported revenue of 1.4B NOK in FY2025 versus 981M NOK in FY2021, a compound +8.5%/yr. Reported net income was −5.0M NOK in FY2025.

Key figures

Market cap 444M NOK (≈ $46.6M) · P/S ratio 0.34 · EPS (TTM) kr −0.2300 · Net margin −0.4% · Return on equity −2.3% · Return on assets (EBIT) −0.5% · Operating margin −1.8% · Revenue (TTM) 1.3B NOK.

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 43 out of 100 (low confidence).

What moves the price

The share trades about 10% below its 52-week high and 8% above its 52-week low, currently below its 200-day average.

For context, the median of 10 Industrials peers we cover trades at −50% fair-value upside, at −35%, STRO screens cheaper than that median.

Fair Value models

Bear kr 4.76 Fair Value kr 6.43 Bull kr 8.48
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Highest evidence
FCF DCF kr 6.17 kr 9.18 kr 13.47 80
Growth DCF kr 6.28 kr 8.97 kr 12.60 79
5Y EBITDA Exit kr 3.98 kr 5.67 kr 7.56 76
All 9 models by family
DCF Models
FCF DCF kr 6.17 kr 9.18 kr 13.47 80
5Y Revenue Exit kr 3.76 kr 5.27 kr 7.10 73
5Y EBITDA Exit kr 3.98 kr 5.67 kr 7.56 76
10Y Revenue Exit kr 4.54 kr 6.09 kr 8.00 68
10Y EBITDA Exit kr 4.75 kr 6.36 kr 8.34 69
Multiples
EV/EBITDA kr 3.07 kr 4.10 kr 5.13 67
EV/Revenue kr 2.49 kr 3.57 kr 4.66 53
Asset-Based
NCAV (Graham) kr 5.41 kr 7.25 kr 10.82 54
Growth DCF
Growth DCF kr 6.28 kr 8.97 kr 12.60 79

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Quality Score breakdown

Overall quality 55/100

Of which business quality 54 · Market factors (momentum, volatility) 47

Profitability 48
Margins and returns on capital today
Quality Growth 54
Are margins and returns improving?
Cashflow 15
Earnings quality: real cash, not paper profit
Fin. Strength 58
Balance sheet, leverage, solvency risk
Investment 97
Disciplined investing over empire-building
Low Volatility 83
Calm price path (market factor)
Momentum 33
Price trend over the last 3–12 months (market factor)
52W Momentum 31
Distance to the 52-week high (market factor)
Net Issuance 79
Share count: buybacks or dilution?

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Revenue & earnings trend

Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 38/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Revenue growth 1 year
+3.8%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−0.3%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+3.8%
Start year 2020 (pandemic). Over 10 years: +1.7% a year
Revenue growth 22 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+9.6%
Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
7.9% (2020) → −1.2% (2025)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
not computed

Growth Forecast

A lot of optimism in the price
The price assumes more growth than the company has delivered so far.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+20.8%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect
n/a
No analyst forecast available.
After inflation (Norway: IMF forecast 2.4% a year to 2030, 3.3% from 2016 to 2025) that is about +18.0% a year for the price.

STRO screens 54% overvalued. Compare with GRG Banking Equipment Co →

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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Business Equipment & Supplies · 74 stocks

Beats the industry median on 3/11 measures
Overall it trails its industry peers.
Valuation
Quality Score 55 · Above median
Fair Value upside −35% · Below median
Profitability
Return on assets −1% · Bottom 25%
Net margin (TTM) −1% · Below median
Operating margin (TTM) −2% · Bottom 25%
Growth and dividend
Revenue growth −2% · Below median
Balance sheet
Debt / equity 0.21× · Highest 25%

Valuation Multiplesvs Business Equipment & Supplies median · lower = cheaper

P/B 0.10× · Cheapest 25%
P/S (TTM) 0.04× · Cheapest 25%
P/FCF 3.7× · Pricier than median
PEG 2.83× · Priciest 25%

Strength profile in five axes (Snowflake)

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE (fair-value potential)0 · sector 29
FUTURE (revenue growth)0 · sector 18
PAST (return on equity)0 · sector 21
HEALTH (low debt)90 · sector 98
DIVIDEND (yield)0 · sector 52

VALUE 0: the price sits above our fair-value range.

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

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Strongpoint ASA · Fair Value
kr 6.43 −54%Fair Value
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Cite: Fair Value Calculator (2026). "Strongpoint ASA Fair Value". https://www.fairvalue-calculator.com/stock/STRO

Frequently asked questions

Is Strongpoint ASA (STRO) overvalued or undervalued?
As of Sep 24, 2026, our model estimates a fair value of kr 6.43 versus a price of kr 9.92, about −35% upside (overvalued).
What is the fair value of STRO?
Our model-based fair value for Strongpoint ASA is kr 6.43 (as of Sep 24, 2026), built from audited fundamentals. The current price: kr 9.92.
What is the quality score of STRO?
Strongpoint ASA has a Quality Score of 55/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Strongpoint ASA (STRO)?
Our model-based price target is the fair value of kr 6.43 (as of Sep 24, 2026) from 9 valuation models. Cautious scenario kr 4.76, optimistic scenario kr 8.48. It is a calculation from audited fundamentals, not an analyst target.
What is the Strongpoint ASA stock forecast for 2026?
Our models put fair value at kr 6.43, about −35% upside versus a price of kr 9.92 (overvalued). Cautious scenario kr 4.76, optimistic scenario kr 8.48. The calculation is refreshed regularly with new filings.
What is the revenue of Strongpoint ASA (STRO)?
Strongpoint ASA reported trailing-twelve-month revenue of about 1.3B NOK (latest available figure, as of Sep 24, 2026).
What growth is priced into Strongpoint ASA (STRO)?
For today's price to be fair in a discounted-cash-flow model, Strongpoint ASA would have to grow free cash flow by +20.8 % per year for five years (discount rate 8.6 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +3.8 % per year. As of Sep 24, 2026.
What discount rate (WACC) does the fair value of STRO use?
Our models discount Strongpoint ASA at 8.6 %: a base by market capitalisation (nano), damped by beta 0.62, country premium for Norway. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Strongpoint ASA that is +20.8 % per year a year over ten years, using the same discount rate (8.6 %) and the same formula as our fair value.
How much growth has Strongpoint ASA (STRO) delivered so far?
Over the past 5 years revenue at Strongpoint ASA grew +3.8 % a year. The price currently implies +20.8 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Strongpoint ASA (STRO) growing?
The median revenue growth in the sector is +4.7 % a year. That is the yardstick for the growth priced into Strongpoint ASA (+20.8 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Strongpoint ASA (STRO)?
The free-cash-flow yield on the price is 2.80 %: that much free cash flow Strongpoint ASA produces per unit of market value. When it exceeds the discount rate of our models (8.6 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Strongpoint ASA (STRO)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Strongpoint ASA it is kr 6.43 per share (as of Sep 24, 2026), against a price of kr 9.92. It is the blended result of 9 valuation models (cash flow, earnings, asset, dividend).
Is Strongpoint ASA stock overvalued or undervalued in 2026?
As of Sep 24, 2026, STRO trades above its calculated fair value: price kr 9.92, fair value kr 6.43, a gap of about −35% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of STRO?
No. The price is what the market pays today (kr 9.92); the fair value is what the company's own numbers justify (kr 6.43). For Strongpoint ASA the two are kr 3.49 per share apart. That gap is exactly why we show both numbers side by side.
How much is Strongpoint ASA worth?
The market values Strongpoint ASA at about 444M NOK (market capitalisation, as of Sep 24, 2026). Per share that is kr 9.92; our models calculate a fair value of kr 6.43 per share.
What do the bullish and bearish scenarios say about STRO?
Our models span a range for Strongpoint ASA: cautious scenario kr 4.76, base kr 6.43, optimistic kr 8.48 per share (as of Sep 24, 2026, price kr 9.92). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the PEG ratio of STRO?
The PEG ratio of Strongpoint ASA is 2.83 (P/E divided by earnings growth, as of Sep 24, 2026). That is above 1, so the growth is already paid for in the price.
How solid is the balance sheet of Strongpoint ASA (STRO)?
Balance-sheet figures for Strongpoint ASA (as of Sep 24, 2026): return on equity −2.3%, debt of 0.21 per unit of equity. They feed the Quality Score of 55/100, which measures business quality independently of the share price.
How far is STRO from its 52-week high?
Strongpoint ASA trades at kr 9.92, about 10% below its 52-week high of kr 11.05 and 8% above the low of kr 9.22 (as of Sep 24, 2026). Distance from the high says nothing about value: that is what the fair value of kr 6.43 is for.
Which stocks are comparable to Strongpoint ASA?
From the same area (Industrials) we also value GRG Banking Equipment Co, Shanghai M&G Stationery Inc, XGD Inc, DOMS Industries Limited, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Strongpoint ASA stock attractive at the current price?
The data as of Sep 24, 2026: price kr 9.92, calculated fair value kr 6.43 (−35%), Quality Score 55/100, from 9 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of STRO calculated?
We run Strongpoint ASA through 9 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of kr 6.43, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.0 % above its aggregate fair value. Strongpoint ASA itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Strongpoint ASA (STRO)?
The closing price on Sep 24, 2026 was kr 9.92. Our model-based fair value is kr 6.43, about −35% upside (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Strongpoint ASA right now?
The price sits above even our optimistic bull case (kr 8.48). The favourable scenario is already priced in. The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution. Solid but not exceptional quality (55/100) and above fair value, neither a clear bargain nor a standout compounder.

Key figures of Strongpoint ASA

How large is the market capitalisation of Strongpoint ASA (STRO)?
The market capitalisation of Strongpoint ASA is 444M NOK (≈ $46.6M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Strongpoint ASA (STRO)?
The price-to-sales ratio of Strongpoint ASA is 0.34 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Strongpoint ASA (STRO)?
Earnings per share at Strongpoint ASA are kr −0.2300. Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of Strongpoint ASA (STRO)?
The net margin of Strongpoint ASA is −0.4% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Strongpoint ASA (STRO)?
The return on equity (ROE) of Strongpoint ASA is −2.3% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Strongpoint ASA (STRO)?
On an EBIT basis the return on assets of Strongpoint ASA is −0.5% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Strongpoint ASA (STRO)?
The operating margin of Strongpoint ASA is −1.8% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Strongpoint ASA (STRO)?
Revenue at Strongpoint ASA is growing −2.3% versus a year earlier (3y avg −0.3%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Strongpoint ASA (STRO)?
Earnings per share at Strongpoint ASA are growing +600% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does Strongpoint ASA (STRO) carry?
The net debt of Strongpoint ASA is 46.6M NOK (fiscal year 2025, ≈ 3.7 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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