StrongPoint ASA (STRO) Fair Value & Analysis

Industrials · NO · Market cap 457M NOK

A solid business, but screening 69% overvalued on our models.

What matters now

• The price sits above even our optimistic bull case (kr 4.12). The favourable scenario is already priced in.
• Solid but not exceptional quality (55/100) and above fair value, neither a clear bargain nor a standout compounder.
• A fairly wide model range (kr 2.06 to kr 4.12) leaves room in how you read the outcome.

Price vs Fair Value (5 years)

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 15, 2026.

How to read this chart

60‑month range kr 8.66 – kr 31.26 · fair‑value band kr 2.06 – kr 4.12 · the kr 10.05 price screens above the kr 3.09 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Jul 15, 2026.

Full chart & analysis →

Which stocks are undervalued right now? Check free Discover now →

Analysis

StrongPoint ASA (STRO) currently trades at kr 10.05, while our model-based Fair Value estimate is kr 3.09, implying the stock looks roughly 69.3% overvalued today. The Quality Score stands at 55/100 (solid quality), in the Industrials sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: medium).

Over the trailing twelve months, StrongPoint ASA generated revenue of 1.4B NOK at a net margin of -0.4%. Revenue declined 1.2% year over year. It earns a return on equity of -1.2%. Net debt stands at 46.6M NOK. Fundamentals as of Jul 15, 2026

Our scenario range runs from kr 2.06 (bear case) to kr 4.12 (bull case); at kr 10.05, the current price sits above that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 18% below its 52-week high and 10% above its 52-week low, currently below its 200-day average. For context, the median of 10 Industrials peers we cover trades at -32% fair-value upside, at -69%, STRO screens richer than that median.

Fair Value models

Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.

Widest divergence: Asset-Based (kr 7.25) versus Growth DCF (kr 3.47). Highest evidence: Growth DCF (80).

Key figures & financial health

Quality Score breakdown

About the company

StrongPoint ASA engages in the development, sale, and implementation of integrated technology solutions to retailers in Scandinavia and internationally.

Full company description

StrongPoint ASA engages in the development, sale, and implementation of integrated technology solutions to retailers in Scandinavia and internationally. The company offers e-commerce logistics solutions, including order picking, automated fulfillment, warehouse management, home delivery, and various click and collect pickup solutions; in-store productivity solutions comprising electronic shelf labels, digital shelf solutions, retail media, computer vision and AI, scales and wrapping systems, and ShopFlow Logistics, a cloud-based mobile logistics system for managing routines that include receiving goods, inventory, balance adjustments, label printing, and waste management; and payment solutions that include multiple CashGuard models. It also provides check out efficiency solutions, including self-checkout; Vensafe, which automates in-store sales of restricted and high-theft products, such as tobacco, pharmaceuticals, and other high-value items; self-scanning. In addition, the company offers POS systems; shop fitting solutions comprising installation of essential equipment, fixtures, and fittings within retail stores; and commerce management systems. The company was formerly known as PSI Group ASA and changed its name to StrongPoint ASA in September 2015. StrongPoint ASA was founded in 2000 and is headquartered in Oslo, Norway.

Company description, as reported by the company or data provider.

Revenue & earnings trend

FY2021 – FY2025 · reported fiscal years

StrongPoint ASA reported revenue of kr 1.4B in FY2025 versus kr 981M in FY2021, a compound +8.5%/yr. Reported net income was −kr 5.0M in FY2025.

STRO screens 69% overvalued. Compare with Ricoh Company →

Peer Group

Business Equipment & Supplies · 72 stocks

How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.

Valuation Multiples vs Business Equipment & Supplies median · lower = cheaper

Snowflake

Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.

VALUE 0: the price sits above our fair-value range.

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.

Similar stocks

10 more Business Equipment & Supplies stocks, each showing price versus our Fair Value estimate (as of Jul 15, 2026).

Explore undervalued stocks

More undervalued Industrials stocks →

Frequently asked questions

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.