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USANA Health Sciences, Inc (USNA) Fair Value & Analysis

Consumer Defensive · US · Market cap $354M

Price$19.94
Fair Value$30.58
Upside+53.4%
Quality84/100
Evidence: Medium Range $19.74 – $46.04

Fair value as of: Jun 25, 2026

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Analysis

USANA Health Sciences, Inc (USNA) currently trades at $19.94, while our model-based Fair Value estimate is $30.58 — implying the stock looks roughly 53.4% undervalued today. We read business quality at 84/100 (high quality), in the Consumer Defensive sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: medium) — always confirm before acting.

About the company

USANA Health Sciences, Inc. develops, manufactures, and sells science-based nutritional, personal care, and skincare products in the Asia Pacific, the Americas, and Europe. It operates in two segments, Core nutritional and Hiya Direct-To-Consumer. The company offers USANA nutritional optimizers, including supplements for cardiovascular health, skeletal/structural health, and digestive health; Essentials/CellSentials, such as vitamin and mineral supplements for age group beginning with children 13 months of age; and food products that include meal replacement shakes, snack bars, and other related products for healthy weight management, digestive health, and energy and hydration. It offers Celavive, a skincare regimen for various skin care types and ethnicities; and all other products comprising materials and online tools for associates to build business and marketing of products The company sells its products through retail customers, a subscription model, and direct selling, as well…

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Frequently asked questions

Is USANA Health Sciences, Inc (USNA) undervalued?
As of Jun 25, 2026, our model estimates a fair value of $30.58 versus a price of $19.94 — about +53% (undervalued). Model-based estimate, not financial advice.
What is the fair value of USNA?
Our 21-model fair value for USANA Health Sciences, Inc is $30.58 (as of Jun 25, 2026), built from audited fundamentals. The current price is $19.94.
What is the quality score of USNA?
USANA Health Sciences, Inc has a Quality Score of 84/100, measuring profitability, growth and balance-sheet strength from non-valuation factors.

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.

Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.