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Vitality Products Inc (VPI) Fair Value & Analysis

Consumer Defensive · CA · Market cap C$1.0M (≈ $748K) · ISIN CA92847D1050

What is Vitality Products Inc really worth?

VP Vitality Products Inc VPI · V
Price from Aug 25, 2026C$0.0200
Fair ValueC$0.0300
Upside+50.0%
Quality58/100

A solid business, trading 33% below our fair value of C$0.0300.

As of Jun 23, 2026, the fair value of Vitality Products Inc is C$0.0300 per share against a price of C$0.0200, so the fair value sits 50% above the price. A model estimate blended from multiple valuation models, recalculated regularly.

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Risks

!Weak Growth (revenue 5y +1.5 %/yr)
!Loss-making · -10.7% net margin
!Negative equity (buybacks among others) · negative free cash flow
!Trails peers (2/8)
!Narrow moat 6/100
!Evidence only low, so the estimate is less certain
Evidence: Low Range C$0.0200 – C$0.0400

Fair value as of: Jun 23, 2026

From 3 valuation models · updated 74 days ago

Share price −33.3% over the past month.

What runs behind every stock

69 individual criteria per stock, every one traceable See the method →

What matters now

  • The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution.
  • Solid quality (58/100) at a price below fair value, the discount is the argument here, not the business quality.
  • A fairly wide model range (C$0.0200 to C$0.0400) leaves room in how you read the outcome.

Price vs Fair Value (5 years)

C$0.2500 C$0.0200 Fair Value C$0.0300 May 2021 Aug 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jun 23, 2026.

How to read this chart

60‑month range C$0.0200 – C$0.2500 · fair‑value band C$0.0200 – C$0.0400 · the C$0.0200 price screens below the C$0.0300 fair value. Dashed = 300-day average. As of Jun 23, 2026.

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Analysis

Vitality Products Inc (VPI) currently trades at C$0.0200, while our model-based Fair Value estimate is C$0.0300, implying the stock looks roughly 33.3% undervalued today. The Quality Score stands at 58/100 (solid quality), in the Consumer Defensive sector. How firm this estimate is: it rests on 3 models at a data quality of 95/100, which puts the evidence level at low.

Over the trailing twelve months, Vitality Products Inc generated revenue of C$863K at a net margin of −5.6%. Revenue declined 3.1% year over year. Fundamentals as of Jun 23, 2026

Our scenario range runs from C$0.0200 (bear case) to C$0.0400 (bull case); at C$0.0200, the current price sits within that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 60% below its 52-week high and 100% above its 52-week low, currently below its 200-day average. For context, the median of 10 Consumer Defensive peers we cover trades at −26% fair-value upside, at 50%, VPI screens cheaper than that median.

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Key figures & financial health

P/S ratio 0.72 TTM
Net margin −5.6% FY2026
Return on assets (EBIT) −26.9% avg 5y
Operating margin −0.8% TTM
Revenue (TTM) C$863K TTM
Revenue growth (YoY) −3.1% 3y avg +1.4%
More key figures
Balance sheet & cash flow
Free cash flow −C$39.7K FY2026

Figures from reported company fundamentals · as of Jun 23, 2026. TTM = trailing twelve months.

Quality Score breakdown

Overall quality 58/100

Of which business quality 58 · Market factors (momentum, volatility) 30

Profitability 49
Margins and returns on capital today
Quality Growth 80
Are margins and returns improving?
Cashflow 31
Earnings quality: real cash, not paper profit
Fin. Strength 40
Balance sheet, leverage, solvency risk
Investment 100
Disciplined investing over empire-building
Low Volatility 50
Calm price path (market factor)
Momentum 28
Price trend over the last 3–12 months (market factor)
52W Momentum 13
Distance to the 52-week high (market factor)
Net Issuance 82
Buybacks instead of dilution

Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.

All values are scores from 0 to 100 (100 = best against fixed, research-based bands), not percentages. The three market factors (momentum, 52-week proximity, low volatility) are displayed but carry zero weight in the headline number: market sentiment is not a business property.

About the company

Vitality Products Inc. manufactures, markets, and distributes natural health products in Canada and the United States. The company offers vitamins, minerals, and nutritional supplements. It sells its products under the VITALITY name. The company offers its products through distributors, retailers, and in-store, as well as online. Vitality Products Inc.

Full company description

Vitality Products Inc. manufactures, markets, and distributes natural health products in Canada and the United States. The company offers vitamins, minerals, and nutritional supplements. It sells its products under the VITALITY name. The company offers its products through distributors, retailers, and in-store, as well as online. Vitality Products Inc. was founded in 1946 and is headquartered in Vancouver, Canada.

Company description, as reported by the company or data provider.

Revenue & earnings trend

FY2022 – FY2026 · reported fiscal years

Vitality Products Inc reported revenue of C$863K in FY2026 versus C$860K in FY2022, a compound +0.1%/yr. Reported net income was −C$48.5K in FY2026.

Growth Quality 14/100
Revenue growth is weak, negative or inconsistent.
Latest Revenue (FY 2026)
C$863K
Latest YoY
+8.9%
Avg. revenue growth/yr (3Y) Measures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump.
+1.4%
Avg. revenue growth/yr (5Y) Measures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump.
+1.5%
Avg. revenue growth/yr (12Y) Measures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump.
+52.9%
EBIT margin (trend) Operating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
−19.8% (2021) → −3.6% (2026)
Value creation/yr We only publish this rate when it is defensible. Reason: fiscal 2026 is a loss year, no rate is defined from a loss
not computed
Revenue +0.1%/yr
FY22 C$860K
FY23 C$827K
FY24 C$787K
FY25 C$793K
FY26 C$863K
Net income
FY22 −C$617K
FY23 −C$537K
FY24 −C$269K
FY25 −C$146K
FY26 −C$48.5K

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Cite: Fair Value Calculator (2026). "Vitality Products Inc Fair Value". https://www.fairvalue-calculator.com/stock/VPI.V

Peer Group

Packaged Foods · 648 stocks

How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.

Quality Score 58 · Above median
Fair Value upside +50% · Top 25%
Return on assets −5% · Bottom 25%
Net margin (TTM) −11% · Bottom 25%
Operating margin (TTM) −17% · Bottom 25%
Revenue growth −2% · Below median

Valuation Multiples vs Packaged Foods median · lower = cheaper

P/S (TTM) 0.87× · Pricier than median

Strength profile in five axes (Snowflake)

Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE100 · sector 25
FUTURE0 · sector 21
PAST0 · sector 29
HEALTH0 · sector 96
DIVIDEND0 · sector 54

PAST 0: with negative equity (buybacks among others) return on equity is not meaningfully computable.

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

Similar stocks

10 more Packaged Foods stocks, each showing price versus our Fair Value estimate (as of Jun 23, 2026).

Stock Price Fair Value vs Fair Value
Nestlé S.A NESN CHF 78.62 CHF 57.26 −27%
Danone S.A BN €64.28 €48.41 −25%
Nestlé India Limited NESTLEIND ₹1,478 ₹251.94 −83%
The Kraft Heinz Company KHC $24.85 $24.59 −1%
Foshan Haitian Flavouring and Food Company 603288 ¥35.05 ¥21.93 −37%
Inner Mongolia Yili Industrial Group 600887 ¥25.51 ¥32.50 +27%
Yihai Kerry Arawana Holdings 300999 ¥25.28 ¥9.89 −61%
General Mills, Inc GIS $38.29 $28.32 −26%
Wilmar International Limited F34 3.64 SGD 3.89 SGD +7%
Britannia Industries Limited BRITANNIA ₹5,511 ₹1,765 −68%

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Frequently asked questions

Is Vitality Products Inc (VPI) overvalued or undervalued?
As of Jun 23, 2026, our model estimates a fair value of C$0.0300 versus the last price from Aug 25, 2026 of C$0.0200, about +50% upside (undervalued).
What is the fair value of VPI?
Our model-based fair value for Vitality Products Inc is C$0.0300 (as of Jun 23, 2026), built from audited fundamentals. Last price (from Aug 25, 2026): C$0.0200.
What is the quality score of VPI?
Vitality Products Inc has a Quality Score of 58/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Vitality Products Inc (VPI)?
Our model-based price target is the fair value of C$0.0300 (as of Jun 23, 2026) from 3 valuation models. Cautious scenario C$0.0200, optimistic scenario C$0.0400. It is a calculation from audited fundamentals, not an analyst target.
What is the Vitality Products Inc stock forecast for 2026?
Our models put fair value at C$0.0300, about +50% upside versus the last price from Aug 25, 2026 of C$0.0200 (undervalued). Cautious scenario C$0.0200, optimistic scenario C$0.0400. The calculation is refreshed regularly with new filings.
What is the revenue of Vitality Products Inc (VPI)?
Vitality Products Inc reported trailing-twelve-month revenue of about C$863K (latest available figure, as of Jun 23, 2026).
What is the net profit margin of VPI?
The net profit margin of Vitality Products Inc is about −5.6%, meaning it is currently running at a net loss. Based on the latest reported figures.
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