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YouGov plc (YUGVF) Fair Value & Analysis

Industrials · US · Market cap $334M

Price$2.85
Fair Value$3.29
Upside+15.4%
Quality95/100
Evidence: High Range $2.47 – $4.11

Fair value as of: Jun 25, 2026

Analysis

YouGov plc (YUGVF) currently trades at $2.85, while our model-based Fair Value estimate is $3.29 — implying the stock looks roughly 15.4% undervalued today. We read business quality at 95/100 (high quality), in the Industrials sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high) — always confirm before acting.

About the company

YouGov plc provides online market research services in the United Kingdom, the Americas, the Middle East, Mainland Europe, India, and the Asia Pacific. It operates through three divisions: Data Products, Research, and Shopper. The Data Products division offers syndicated data products, which are available to clients on a subscription basis such as YouGov BrandIndex, that allows users to continuously monitor 16 fundamental metrics; YouGov Profiles, offers the detailed and real-time portrait of consumer segments. The Research division provides a range of quantitative and qualitative services, including YouGov RealTime Omnibus, a fast-turnaround, multi-client omnibus survey service; YouGov Surveys, a panel-powered and self-service survey building platform; and Custom Research, that provides full end-to-end service, including sample framing, questionnaire design, analysis, presentations and more. The CPS division offers household consumer purchasing data, such as Shopper Consumer Tracki…

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Frequently asked questions

Is YouGov plc (YUGVF) undervalued?
As of Jun 25, 2026, our model estimates a fair value of $3.29 versus a price of $2.85 — about +15% (undervalued). Model-based estimate, not financial advice.
What is the fair value of YUGVF?
Our 21-model fair value for YouGov plc is $3.29 (as of Jun 25, 2026), built from audited fundamentals. The current price is $2.85.
What is the quality score of YUGVF?
YouGov plc has a Quality Score of 95/100, measuring profitability, growth and balance-sheet strength from non-valuation factors.

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.

Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.