APR LTD (278470) fair value: what the stock is really worth
As of Nov 5, 2026: fair value (intrinsic value) of APR LTD stock KRW 279,400, price KRW 269,000, upside +3.9%, quality 81 out of 100. Rating: fairly valued. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 5, 2026.
How to read this chart
32‑month range 39,652 KRW – 464,500 KRW · fair‑value band 165,736 KRW – 457,747 KRW · the 269,000 KRW price screens below the 279,400 KRW fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 5, 2026.
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APR Co., Ltd. manufactures and sells cosmetic products for men and women. The company also offers medical cosmetics and diet products. In addition, it provides electronic beauty products; and clothes through its online store. Additionally, the company operates an instant photo booth.
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It sells its products under the APRILSKIN, medicube, GLAM.D Bio, Forment, and NDY brand names. APR Co., Ltd. was founded in 2014 and is based in Seoul, South Korea.
Stock analysis
APR LTD (278470) currently trades at 269,000 KRW, while our model-based Fair Value estimate is 279,400 KRW, so the stock looks roughly fairly valued today (gap 3.7%).
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Valuation
Bull case: the Growth Earnings group reads highest at a median of 354,195 KRW per share, and 5 of the 26 models we run sit above the 269,000 KRW price.
Bear case: the Dividend Discount group reads lowest at 45,031 KRW, and 21 of the 26 models stay below the price. Data coverage for this calculation is high.
Scenario range: 165,736 KRW (bear) to 457,747 KRW (bull), the price of 269,000 KRW sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 81/100 (high quality), in the Consumer Defensive sector.
Healthy Growth: Revenue growth appears healthy and is supported by profitability and cash-flow quality.
APR LTD reported revenue of 1.5T KRW in FY2025 versus 259B KRW in FY2021, a compound +55.8%/yr. Reported net income was 290B KRW in FY2025, compounding +124.5%/yr from FY2021. FY2021 was a trough year, so the rate overstates the trend.
Key figures
Market cap 10.1T KRW (≈ $7.4B) Mid · P/E ratio 22.0 · P/S ratio 4.39 · EPS (TTM) 11,544 KRW · Dividend yield 1.5% · Net margin 18.8% · Return on equity 81.8% · Return on assets (EBIT) 27.6%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 86 out of 100 (low confidence).
What moves the price
The share trades about 42% below its 52-week high and 29% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Defensive peers we cover trades at −25% fair-value upside, at 4%, 278470 screens cheaper than that median.
Fair Value models
Bear165,736 KRWFair Value 279,400 KRWBull457,747 KRW
Price 269,000 KRW · Upside +3.9%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models. Based on fiscal year 2025 figures (about 10 months old). Earnings retained since then (6,408 KRW per share) are deliberately not added.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.100/100
Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Revenue growth 1 year
+111.3%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+56.6%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+47.3%
Start year 2020 (pandemic)
’20
’21
’22
’23
’24
’25
What shareholders gained per year (last 5 years), in KRW ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Measured in KRW: this currency has depreciated against the euro and dollar over the long run, so part of the nominal rate is currency erosion that never reaches a EUR/USD investor.
≈ +63.2%
Earnings growth per share plus dividend.
Earnings per share, growth per year+61.7%
Dividend (yield on the price)1.5%
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.7% → 24%
⚠ Approximate: the rate leans on 2025, which sits 168% above its own trend.
Growth Forecast
Little optimism in the price
The price assumes less growth than the company has delivered so far and less than analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+21.5%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
+40.5%
Yearly sales growth analysts expect, extended to five years.
After inflation (South Korea: IMF forecast 2.1% a year to 2030, 2.1% from 2016 to 2025) that is about +19.0% a year for the price and +37.6% for the forecasts.
AI conclusion: Robust revenue growth from the global Medicube rollout forms the main strength, while currency appreciation and higher European logistics costs create the key risk of margin pressure.
Main risk: Currency appreciation and higher European logistics costs threaten to compress operating margins in the household and personal products segment.
A high-quality company in household and personal products sees robust revenue growth from its global Medicube rollout. Currency appreciation and higher European logistics costs, however, are trimming expected operating margins in the third quarter. Does this temporary pressure from the won outweigh the underlying demand strength, or does it point to lasting margin compression?
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Household & Personal Products · 234 stocks
Beats the industry median on 7/13 measures
A mixed picture versus its industry peers.
Valuation
Quality Score81 · Top 25%
Fair Value upside+3.9% · Above median
Profitability
Return on equity (12 months)81.8% · Top 25%
Return on assets37.5% · Top 25%
Net margin (12 months)18.8% · Top 25%
Operating margin (12 months)24.2% · Top 25%
Growth and dividend
Revenue growth (quarter YoY)134.2% · Top 25%
Dividend yield (12 months)1.5% · Below median
Valuation Multiplesvs Household & Personal Products median · lower = cheaper
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Cite: Fair Value Calculator (2026). "APR LTD Fair Value". https://www.fairvalue-calculator.com/stock/278470
Frequently asked questions
Is APR LTD (278470) overvalued or undervalued?
As of Nov 5, 2026, our model estimates a fair value of 279,400 KRW versus a price of 269,000 KRW, about +4% upside (fairly valued).
What is the fair value of 278470?
Our model-based fair value for APR LTD is 279,400 KRW (as of Nov 5, 2026), built from audited fundamentals. The current price: 269,000 KRW.
What is the quality score of 278470?
APR LTD has a Quality Score of 81/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for APR LTD (278470)?
Our model-based price target is the fair value of 279,400 KRW (as of Nov 5, 2026) from 26 valuation models. Cautious scenario 165,736 KRW, optimistic scenario 457,747 KRW. It is a calculation from audited fundamentals, not an analyst target.
What is the APR LTD stock forecast for 2026?
Our models put fair value at 279,400 KRW, about +4% upside versus a price of 269,000 KRW (fairly valued). Cautious scenario 165,736 KRW, optimistic scenario 457,747 KRW. The calculation is refreshed regularly with new filings.
What is the revenue of APR LTD (278470)?
APR LTD reported trailing-twelve-month revenue of about 2.3T KRW (latest available figure, as of Nov 5, 2026).
Does APR LTD pay a dividend?
APR LTD currently shows a dividend yield of 1.49% relative to its recent price (as of Nov 5, 2026).
What growth is priced into APR LTD (278470)?
For today's price to be fair in a discounted-cash-flow model, APR LTD would have to grow free cash flow by +21.5 % per year for five years (discount rate 11.2 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +47.3 % per year. As of Nov 5, 2026.
What discount rate (WACC) does the fair value of 278470 use?
Our models discount APR LTD at 11.2 %: a base by market capitalisation (mid), damped by beta 1.41, country premium for South Korea. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For APR LTD that is +21.5 % per year a year over ten years, using the same discount rate (11.2 %) and the same formula as our fair value.
How much growth has APR LTD (278470) delivered so far?
Over the past 5 years revenue at APR LTD grew +47.3 % a year. The price currently implies +21.5 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of APR LTD (278470) growing?
The median revenue growth in the sector is +2.0 % a year. That is the yardstick for the growth priced into APR LTD (+21.5 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of APR LTD (278470)?
The free-cash-flow yield on the price is 3.21 %: that much free cash flow APR LTD produces per unit of market value. When it exceeds the discount rate of our models (11.2 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of APR LTD (278470)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For APR LTD it is 279,400 KRW per share (as of Nov 5, 2026), against a price of 269,000 KRW. It is the blended result of 26 valuation models (cash flow, earnings, asset, dividend).
Is APR LTD stock overvalued or undervalued in 2026?
As of Nov 5, 2026, 278470 trades below its calculated fair value: price 269,000 KRW, fair value 279,400 KRW, a gap of about +4% (fairly valued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 278470?
No. The price is what the market pays today (269,000 KRW); the fair value is what the company's own numbers justify (279,400 KRW). For APR LTD the two are 10,400 KRW per share apart. That gap is exactly why we show both numbers side by side.
How much is APR LTD worth?
The market values APR LTD at about 10.1T KRW (market capitalisation, as of Nov 5, 2026). Per share that is 269,000 KRW; our models calculate a fair value of 279,400 KRW per share.
What do the bullish and bearish scenarios say about 278470?
Our models span a range for APR LTD: cautious scenario 165,736 KRW, base 279,400 KRW, optimistic 457,747 KRW per share (as of Nov 5, 2026, price 269,000 KRW). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of 278470?
APR LTD trades at a price-to-earnings ratio of 22.0 (as of Nov 5, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of 279,400 KRW is built from several models across several years. Other multiples: P/B 22.6, P/S 4.4, EV/EBITDA 16.8.
How solid is the balance sheet of APR LTD (278470)?
Balance-sheet figures for APR LTD (as of Nov 5, 2026): return on equity 81.8%. They feed the Quality Score of 81/100, which measures business quality independently of the share price.
How far is 278470 from its 52-week high?
APR LTD trades at 269,000 KRW, about 42% below its 52-week high of 464,500 KRW and 29% above the low of 208,365 KRW (as of Nov 5, 2026). Distance from the high says nothing about value: that is what the fair value of 279,400 KRW is for.
Which stocks are comparable to APR LTD?
From the same area (Consumer Defensive) we also value Colgate-Palmolive Company, Hindustan Unilever Limited, The Estée Lauder Companies Inc, Kimberly-Clark Corporation, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is APR LTD stock attractive at the current price?
The data as of Nov 5, 2026: price 269,000 KRW, calculated fair value 279,400 KRW (+4%), Quality Score 81/100, from 26 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 278470 calculated?
We run APR LTD through 26 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of 279,400 KRW, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 15.5% above its aggregate fair value. APR LTD currently trades 4% below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of APR LTD (278470)?
The closing price on Nov 5, 2026 was 269,000 KRW. Our model-based fair value is 279,400 KRW, about +4% upside (fairly valued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with APR LTD right now?
The model range is unusually wide (165,736 KRW to 457,747 KRW). The outcome hinges heavily on assumptions, so read the point estimate with caution. The price sits close to our fair value, market and models broadly agree here, little valuation tension.
Key figures of APR LTD
How large is the market capitalisation of APR LTD (278470)?
The market capitalisation of APR LTD is 10.1T KRW (≈ $7.4B). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of APR LTD (278470)?
The price-to-sales ratio of APR LTD is 4.39 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of APR LTD (278470)?
Earnings per share at APR LTD are 11,544 KRW (price ÷ EPS = P/E 22.0). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of APR LTD (278470)?
The dividend yield of APR LTD is 1.5% (payout 34.6%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of APR LTD (278470)?
The net margin of APR LTD is 18.8% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of APR LTD (278470)?
The return on equity (ROE) of APR LTD is 81.8% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of APR LTD (278470)?
On an EBIT basis the return on assets of APR LTD is 27.6% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of APR LTD (278470)?
The operating margin of APR LTD is 24.2% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at APR LTD (278470)?
Revenue at APR LTD is growing +134% versus a year earlier (3y avg +56.6%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at APR LTD (278470)?
Earnings per share at APR LTD are growing +109% versus a year earlier. How much earnings per share grew versus a year earlier.
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Broad data
Nov 5, 2026