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Kimberly-Clark Corporation (KMB) Fair Value & Analysis

Consumer Defensive · US · Market cap $36.2B

KC Kimberly-Clark Corporation logo Kimberly-Clark Corporation KMB · US
Price$108.66
Fair Value$81.21
Upside-25.3%
Quality57/100
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Weak Growth
Solidly profitable · 12.8% net margin
High debt · generates free cash flow
4.75% dividend yield
Mixed vs. peers (7/15)
Wide moat 72/100
Evidence: High Range $51.15 – $123.00 Share as image

Fair value as of: Jul 17, 2026

From 24 valuation models · updated 21 days ago

Share price −5.3% over the past month.

A solid business, but screening 25% overvalued on our models.

What matters now

  • Solid but not exceptional quality (57/100) and above fair value, neither a clear bargain nor a standout compounder.
  • A fairly wide model range ($51.15 to $123.00) leaves room in how you read the outcome.
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Price vs Fair Value (5 years)

$139.21 $91.79 Fair Value $81.21 May 2021 Aug 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 17, 2026.

How to read this chart

60‑month range $91.79 – $139.21 · fair‑value band $51.15 – $123.00 · the $108.66 price screens above the $81.21 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Jul 17, 2026.

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Analysis

Kimberly-Clark Corporation (KMB) currently trades at $108.66, while our model-based Fair Value estimate is $81.21, implying the stock looks roughly 25.3% overvalued today. We read business quality at 57/100 (solid quality), in the Consumer Defensive sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: high).

Over the trailing twelve months, Kimberly-Clark Corporation generated revenue of $16.6B at a net margin of 12.8%. Revenue grew 2.7% year over year. It earns a return on equity of 111.7%. Net debt stands at $6.5B. Fundamentals as of Jul 17, 2026

Our scenario range runs from $51.15 (bear case) to $123.00 (bull case); at $108.66, the current price sits within that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 17% below its 52-week high and 19% above its 52-week low, currently above its 200-day average. For context, the median of 10 Consumer Defensive peers we cover trades at -32% fair-value upside, at -25%, KMB screens cheaper than that median.

Fair Value models

Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.

Model BearBaseBull Evidence
Highest evidence
Growth DCF $34.24 $51.22 $82.35 80
Residual Income $15.92 $19.17 $98.82 76
Rev-Margin DCF $40.60 $70.04 $107.13 74
All 24 models by family
DCF Models
FCF DCF $32.25 $49.57 $84.28 38
Owner Earnings $33.74 $51.57 $87.33 31
5Y Revenue Exit $40.60 $69.05 $111.71 39
5Y EBITDA Exit $53.32 $90.62 $141.44 41
5Y P/E Exit $50.40 $85.67 $128.93 38
10Y Revenue Exit $35.10 $59.47 $87.47 36
10Y EBITDA Exit $44.76 $73.71 $106.75 37
10Y P/E Exit $42.97 $70.44 $98.64 35
Earnings-Based
Graham-Dodd $41.40 $68.22 $82.70 54
EPV $38.86 $48.24 $56.45 59
Dividend Discount
Gordon GGM $45.92 $56.26 $67.28 70
DDM Multi-Stage $45.92 $61.37 $80.55 61
Multiples
P/E Multiple $91.33 $121.77 $152.21 63
P/S Multiple $77.63 $103.50 $129.38 58
P/B Multiple $10.18 $13.57 $16.97 55
EV/EBIT $83.80 $117.54 $151.28 53
EV/EBITDA $79.32 $111.57 $143.83 54
EV/Revenue $50.80 $80.05 $109.29 43
Asset-Based
NCAV (Graham) $2.26 $3.03 $4.52 50
Growth DCF
Growth DCF $34.24 $51.22 $82.35 80
Rev-Margin DCF $40.60 $70.04 $107.13 74
Economic Profit
Residual Income $15.92 $19.17 $98.82 76
ROIC Compounder $39.73 $50.49 $62.06 72
Growth Earnings
Growth-Adj P/E $64.61 $92.30 $119.99 68

Widest divergence: Multiples ($103.50) versus Asset-Based ($3.03). Highest evidence: Growth DCF (80).

Key figures & financial health

Revenue (TTM) $16.6B
Revenue growth (YoY) +2.7%
Net margin 12.8%
Return on equity 112%
Free cash flow $1.6B FY2025
P/E ratio 21.1
More key figures
Operating margin 19.7%
EPS (TTM) $5.17
Dividend yield 4.8%
EPS growth (YoY) +17.9%
Net debt $6.5B FY2025

Figures from reported company fundamentals · as of Jul 17, 2026. TTM = trailing twelve months.

Quality Score breakdown

Overall quality 57/100

Of which business quality 54 · Market factors (momentum, volatility) 55

Profitability 73
Margins and returns on capital today
Quality Growth 19
Are margins and returns improving?
Cashflow 52
Earnings quality: real cash, not paper profit
Fin. Strength 35
Balance sheet, leverage, solvency risk
Investment 58
Disciplined investing over empire-building
Low Volatility 86
Calm price path (market factor)
Momentum 48
Price trend over the last 3–12 months (market factor)
52W Momentum 32
Distance to the 52-week high (market factor)
Net Issuance 90
Buybacks instead of dilution

Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.

About the company

Kimberly-Clark Corporation, together with its subsidiaries, manufactures and markets personal care products in the United States. It operates in two segments, North America and International Personal Care.

Full company description

Kimberly-Clark Corporation, together with its subsidiaries, manufactures and markets personal care products in the United States. It operates in two segments, North America and International Personal Care. The North America segment offers disposable diapers, training and youth pants, swimpants, baby wipes, feminine and incontinence care products, reusable underwear, facial and bathroom tissue, paper towels, napkins, wipers, tissue, towels, soaps and sanitizers, and other related products under the Huggies, Pull-Ups, Goodnites, Kotex, Poise, Depend, Kleenex, Scott, Cottonelle, Viva, Wypall , and other brand names. Its International Personal Care segment provides baby and child care, adult care and feminine care, including disposable diapers, training and youth pants, swimpants, baby wipes, feminine and incontinence care products, reusable underwear, and other related products under the Huggies, Kotex, Goodfeel, Intimus, Depend, and other brand names. The company sells its household use products directly to supermarkets, mass merchandisers, drugstores, warehouse clubs, variety and department stores, and other retail outlets, as well as through other distributors and e-commerce. It also sells its professional use products through distributors, directly to manufacturing, lodging, office building, food service, and high-volume public facilities, and through e-commerce. Kimberly-Clark Corporation was founded in 1872 and is headquartered in Dallas, Texas.

Company description, as reported by the company or data provider.

Revenue & earnings trend

FY2021 – FY2025 · reported fiscal years

Kimberly-Clark Corporation reported revenue of $17.2B in FY2025 versus $19.4B in FY2021, a compound −3.0%/yr. Reported net income was $2.0B in FY2025, compounding +2.7%/yr from FY2021.

Growth Quality 40/100
Revenue growth is weak, negative or inconsistent.
Latest Revenue (FY 2025)
$17.2B
Latest YoY
−14.2%
Avg. growth/yr (3Y)
−5.1%
Avg. growth/yr (5Y)
−2.1%
Avg. growth/yr (40Y)
+3.7%
Revenue −3.0%/yr
FY21 $19.4B
FY22 $20.2B
FY23 $20.4B
FY24 $20.1B
FY25 $17.2B
Net income +2.7%/yr
FY21 $1.8B
FY22 $1.9B
FY23 $1.8B
FY24 $2.5B
FY25 $2.0B

KMB screens 25% overvalued. Compare with The Procter & Gamble Company →

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Cite: Fair Value Calculator (2026). "Kimberly-Clark Corporation Fair Value". https://www.fairvalue-calculator.com/stock/KMB

Recent news

External third-party headlines (Yahoo Finance, Reuters and others), not an editorial selection.

Peer Group

Household & Personal Products · 244 stocks

How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.

Quality Score 57 · Above median
Fair Value upside −25% · Below median
Return on equity (TTM) 112% · Top 25%
Return on assets 10% · Top 25%
Net margin (TTM) 13% · Top 25%
Operating margin (TTM) 20% · Top 25%
Revenue growth 3% · Above median
Dividend yield (TTM) 4.8% · Top 25%
Debt / equity 4.31× · Higher than 75% of peers

Valuation Multiples vs Household & Personal Products median · lower = cheaper

P/E (TTM) 21.1× · Pricier than median
P/B 24.09× · Pricier than 75% of peers
P/S (TTM) 2.19× · Pricier than median
P/FCF 22.1× · Pricier than 75% of peers
EV/EBITDA 12.5× · Pricier than median
PEG 2.15× · Pricier than median

Snowflake

Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.

VALUE 0 · sector 29
FUTURE 14 · sector 4
PAST 100 · sector 27
HEALTH 0 · sector 98
DIVIDEND 95 · sector 50

VALUE 0: the price sits above our fair-value range.

Insider activity: 46/100

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.

Similar stocks

10 more Household & Personal Products stocks, each showing price versus our Fair Value estimate (as of Jul 17, 2026).

Stock Price Fair Value vs Fair Value
The Procter & Gamble Company PG $146.80 $108.16 -26%
Unilever PLC ULN 1,080 MXN 1,273 MXN +18%
Hindustan Unilever Limited HINDUNILVR ₹2,144 ₹1,000 -53%
Essity AB ESSITYA kr 279.00 kr 250.02 -10%
Godrej Consumer Products Limited GODREJCP ₹1,088 ₹367.64 -66%
Marico Limited MARICO ₹846.75 ₹233.05 -72%
APR Co 278470 375,000 KRW 151,222 KRW -60%
Dabur India Limited DABUR ₹429.45 ₹181.60 -58%
PT Unilever Indonesia Tbk UNVR 1,730 IDR 1,934 IDR +12%
Amorepacific Corporation 090430 124,400 KRW 84,785 KRW -32%

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Frequently asked questions

Is Kimberly-Clark Corporation (KMB) overvalued or undervalued?
As of Jul 17, 2026, our model estimates a fair value of $81.21 versus a price of $108.66, about −25% (overvalued).
What is the fair value of KMB?
Our model-based fair value for Kimberly-Clark Corporation is $81.21 (as of Jul 17, 2026), built from audited fundamentals. The current price is $108.66.
What is the quality score of KMB?
Kimberly-Clark Corporation has a Quality Score of 57/100. It combines two groups: business quality (profitability, growth, cash flow, balance-sheet strength) and market factors (price momentum, distance to the 52-week high, volatility). Both subtotals are shown separately in the detail view.
What is the revenue of Kimberly-Clark Corporation (KMB)?
Kimberly-Clark Corporation reported trailing-twelve-month revenue of about $16.6B (latest available figure, as of Jul 17, 2026).
What is the net profit margin of KMB?
The net profit margin of Kimberly-Clark Corporation is about 12.8%, meaning it keeps roughly 12.8% of revenue as net income. Based on the latest reported figures.
Does Kimberly-Clark Corporation pay a dividend?
Kimberly-Clark Corporation currently shows a dividend yield of about 5.34% relative to its recent price (as of Jul 17, 2026).

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.

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