Beiersdorf Aktiengesellschaft (BEI) fair value: what the stock is really worth
As of Nov 6, 2026: fair value (intrinsic value) of Beiersdorf Aktiengesellschaft stock €69.09, price €85.26, that is 19.0% below the price, quality 66 out of 100. Rating: overvalued. Calculated from audited financials with 25 of our 26 valuation models and 37 quality factors, updated daily.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 6, 2026.
How to read this chart
60‑month range €67.30 – €144.04 · fair‑value band €43.11 – €95.72 · the €85.26 price screens above the €69.09 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 6, 2026.
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Beiersdorf, together with its subsidiaries, manufactures and distributes consumer goods in Europe, the United States, Africa, Asia, and Australia. The company operates through two segments: Consumer Business and Tesa Business. The Consumer Business Segment offers skin and body care products.
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The Tesa Business segment provides adhesive tapes and self-adhesive solutions for industries, craft businesses, and consumers. This segment also offers its system solutions to the automotive, consumer electronics, printing and packaging, and electrical systems sectors. It operates an online store.
The company offers its products under the NIVEA, Eucerin, Hansaplast, La Prairie, Chantecaille, Coppertone, Labello / NIVEA Lip / Liposan, ATRIX, 8x4, HIDROFUGAL, tesa, SKIN STORIES, GAMMON, Aquaphor, Elastoplast, and CURITAS brand names, as well as regionally focused brands.
Beiersdorf was founded in 1882 and is headquartered in Hamburg, Germany. Beiersdorf is a subsidiary of maxingvest ag. Beiersdorf operates as a subsidiary of Maxingvest GmbH & Co. KGaA.
Stock analysis
Beiersdorf Aktiengesellschaft (BEI) currently trades at €85.26, while our model-based Fair Value estimate is €69.09, 19% below the price, so the stock looks overvalued today.
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Valuation
Bull case: the Multiples group reads highest at a median of €90.42 per share, and 5 of the 25 models we run sit above the €85.26 price.
Bear case: the Asset-Based group reads lowest at €11.08, and 20 of the 25 models stay below the price. Data coverage for this calculation is high.
Scenario range: €43.11 (bear) to €95.72 (bull), the price of €85.26 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 66/100 (solid quality), in the Consumer Defensive sector.
Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.
Beiersdorf Aktiengesellschaft reported revenue of €9.9B in FY2025 versus €7.6B in FY2021, a compound +6.6%/yr. Reported net income was €939M in FY2025, compounding +10.1%/yr from FY2021.
Key figures
Market cap €18.6B Large · P/E ratio 19.8 · P/S ratio 1.94 · EPS (TTM) €4.30 · Dividend yield 1.2% · Net margin 9.8% · Return on equity 10.9% · Return on assets (EBIT) 9.6%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 55 out of 100 (low confidence).
What moves the price
The share trades about 21% below its 52-week high and 27% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Consumer Defensive peers we cover trades at −25% fair-value upside, at −19%, BEI screens cheaper than that median.
Fair Value models
Bear€43.11Fair Value €69.09Bull€95.72
Price €85.26 · Downside -19.0%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models. Based on fiscal year 2025 figures (about 10 months old). Earnings retained since then (€2.80 per share) are deliberately not added.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.60/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Revenue growth 1 year
+0.0%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+3.8%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+7.0%
Start year 2020 (pandemic). Over 10 years: +4.0% a year
Revenue growth 23 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+3.2%
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What shareholders gained per year (last 5 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate.
+9.8%
Earnings growth per share plus dividend.
Earnings per share, growth per year+8.6%
Dividend (yield on the price)1.2%
Pace: 5 vs 10 years ⓘTwo data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.8.6% vs 3.9%, picking up
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.13% → 14%
Pace: the 5-year rate starts in 2020 (pandemic)
Growth Forecast
A lot of optimism in the price
The price assumes more growth than the company has delivered so far and more than analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+18.4%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
+2.1%
Yearly sales growth analysts expect, extended to five years.
After inflation (euro area: IMF forecast 2.2% a year to 2030, 2.6% from 2016 to 2025) that is about +15.9% a year for the price and −0.1% for the forecasts.
News mood ⓘNews mood, the average tone of recent news (92 articles), rated against how stocks are usually covered. 🚀 Hype = unusually upbeat · 🙂 Positive = above average · 😐 Neutral = typical · 🙁 Negative = below average · 😨 Very negative = unusually downbeat. It reflects the tone of coverage, not our valuation.Positive
Recent news coverage is more positive than average.
AI conclusion: The business shows moderate advantage through a major new production site for European growth, yet its main weakness is sharper competition and sales pressure on the dominant Nivea brand.
Main risk: Cheaper private labels such as Balea and Korean brands could erode Nivea market share and force lower prices or margins in the mass skincare segment.
Bull case: By accelerating innovation and reinforcing Nivea’s value-for-money positioning Beiersdorf could regain share from private labels and Korean brands.
Bear case: If private labels and K-beauty continue gaining ground, Nivea sales could decline further and pressure overall margins and portfolio balance.
Beiersdorf is committing its largest single-site investment ever to a new Leipzig cosmetics plant with capacity for up to 450 million units annually once fully ramped. This expansion targets long-term European growth even as Nivea, representing the majority of consumer sales, faces sharper competition and sales pressure. Our models currently see the shares as overvalued. Will the added capacity help rebalance the portfolio before further investment weighs on near-term results?
Compare Beiersdorf Aktiengesellschaft with another stock
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Household & Personal Products · 229 stocks
Beats the industry median on 6/15 measures
A mixed picture versus its industry peers.
Valuation
Quality Score66 · Above median
Fair Value upside−19.0% · Below median
Profitability
Return on equity (12 months)10.9% · Above median
Return on assets7.3% · Above median
Net margin (12 months)9.8% · Above median
Operating margin (12 months)15.5% · Top 25%
Growth and dividend
Revenue growth (quarter YoY)−4.5% · Bottom 25%
Dividend yield (12 months)1.2% · Bottom 25%
Balance sheet
Debt / equity0.01× · Below median
Valuation Multiplesvs Household & Personal Products median · lower = cheaper
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "Beiersdorf Aktiengesellschaft Fair Value". https://www.fairvalue-calculator.com/stock/BEI
Frequently asked questions
Is Beiersdorf Aktiengesellschaft (BEI) overvalued or undervalued?
As of Nov 6, 2026, our model estimates a fair value of €69.09 versus a price of €85.26, about 19% lower (overvalued).
What is the fair value of BEI?
Our model-based fair value for Beiersdorf Aktiengesellschaft is €69.09 (as of Nov 6, 2026), built from audited fundamentals. The current price: €85.26.
What is the quality score of BEI?
Beiersdorf Aktiengesellschaft has a Quality Score of 66/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Beiersdorf Aktiengesellschaft (BEI)?
Our model-based price target is the fair value of €69.09 (as of Nov 6, 2026) from 25 valuation models. Cautious scenario €43.11, optimistic scenario €95.72. It is a calculation from audited fundamentals, not an analyst target.
What is the Beiersdorf Aktiengesellschaft stock forecast for 2026?
Our models put fair value at €69.09, about 19% lower versus a price of €85.26 (overvalued). Cautious scenario €43.11, optimistic scenario €95.72. The calculation is refreshed regularly with new filings.
What is the revenue of Beiersdorf Aktiengesellschaft (BEI)?
Beiersdorf Aktiengesellschaft reported trailing-twelve-month revenue of about €9.6B (latest available figure, as of Nov 6, 2026).
Does Beiersdorf Aktiengesellschaft pay a dividend?
Beiersdorf Aktiengesellschaft currently shows a dividend yield of 1.17% relative to its recent price (as of Nov 6, 2026).
What growth is priced into Beiersdorf Aktiengesellschaft (BEI)?
For today's price to be fair in a discounted-cash-flow model, Beiersdorf Aktiengesellschaft would have to grow free cash flow by +18.4 % per year for five years (discount rate 7.9 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +7.0 % per year. As of Nov 6, 2026.
What discount rate (WACC) does the fair value of BEI use?
Our models discount Beiersdorf Aktiengesellschaft at 7.9 %: a base by market capitalisation (large), damped by beta 0.46, country premium for Germany. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Beiersdorf Aktiengesellschaft that is +18.4 % per year a year over ten years, using the same discount rate (7.9 %) and the same formula as our fair value.
How much growth has Beiersdorf Aktiengesellschaft (BEI) delivered so far?
Over the past 5 years revenue at Beiersdorf Aktiengesellschaft grew +7.0 % a year. The price currently implies +18.4 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Beiersdorf Aktiengesellschaft (BEI) growing?
The median revenue growth in the sector is +3.6 % a year. That is the yardstick for the growth priced into Beiersdorf Aktiengesellschaft (+18.4 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Beiersdorf Aktiengesellschaft (BEI)?
The free-cash-flow yield on the price is 2.00 %: that much free cash flow Beiersdorf Aktiengesellschaft produces per unit of market value. When it exceeds the discount rate of our models (7.9 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Beiersdorf Aktiengesellschaft (BEI)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Beiersdorf Aktiengesellschaft it is €69.09 per share (as of Nov 6, 2026), against a price of €85.26. It is the blended result of 25 valuation models (cash flow, earnings, asset, dividend).
Is Beiersdorf Aktiengesellschaft stock overvalued or undervalued in 2026?
As of Nov 6, 2026, BEI trades above its calculated fair value: price €85.26, fair value €69.09, a gap of about −19% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of BEI?
No. The price is what the market pays today (€85.26); the fair value is what the company's own numbers justify (€69.09). For Beiersdorf Aktiengesellschaft the two are €16.17 per share apart. That gap is exactly why we show both numbers side by side.
How much is Beiersdorf Aktiengesellschaft worth?
The market values Beiersdorf Aktiengesellschaft at about €18.6B (market capitalisation, as of Nov 6, 2026). Per share that is €85.26; our models calculate a fair value of €69.09 per share.
What do the bullish and bearish scenarios say about BEI?
Our models span a range for Beiersdorf Aktiengesellschaft: cautious scenario €43.11, base €69.09, optimistic €95.72 per share (as of Nov 6, 2026, price €85.26). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of BEI?
Beiersdorf Aktiengesellschaft trades at a price-to-earnings ratio of 19.8 (as of Nov 6, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of €69.09 is built from several models across several years. Median P/E at fiscal year-end, 10 fiscal years (2016 to 2025), reported earnings: 32.2. Other multiples: PEG 5.6, P/B 2.2, P/S 1.9, EV/EBITDA 11.1.
What is the PEG ratio of BEI?
The PEG ratio of Beiersdorf Aktiengesellschaft is 5.57 (P/E divided by earnings growth, as of Nov 6, 2026). That is above 1, so the growth is already paid for in the price.
How solid is the balance sheet of Beiersdorf Aktiengesellschaft (BEI)?
Balance-sheet figures for Beiersdorf Aktiengesellschaft (as of Nov 6, 2026): return on equity 10.9%, debt of 0.01 per unit of equity. They feed the Quality Score of 66/100, which measures business quality independently of the share price.
How far is BEI from its 52-week high?
Beiersdorf Aktiengesellschaft trades at €85.26, about 21% below its 52-week high of €108.22 and 27% above the low of €67.30 (as of Nov 6, 2026). Distance from the high says nothing about value: that is what the fair value of €69.09 is for.
Which stocks are comparable to Beiersdorf Aktiengesellschaft?
From the same area (Consumer Defensive) we also value Colgate-Palmolive Company, Hindustan Unilever Limited, The Estée Lauder Companies Inc, Henkel AG, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Beiersdorf Aktiengesellschaft stock attractive at the current price?
The data as of Nov 6, 2026: price €85.26, calculated fair value €69.09 (−19%), Quality Score 66/100, from 25 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of BEI calculated?
We run Beiersdorf Aktiengesellschaft through 25 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of €69.09, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 12.4% above its aggregate fair value. Beiersdorf Aktiengesellschaft itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Beiersdorf Aktiengesellschaft (BEI)?
The closing price on Nov 6, 2026 was €85.26. Our model-based fair value is €69.09, about 19% lower (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Beiersdorf Aktiengesellschaft right now?
Solid but not exceptional quality (66/100) and above fair value, neither a clear bargain nor a standout compounder. A fairly wide model range (€43.11 to €95.72) leaves room in how you read the outcome.
Where does the earnings growth of Beiersdorf Aktiengesellschaft (BEI) come from?
Earnings per share at Beiersdorf Aktiengesellschaft grew +3.6 % a year from 2014 to 2025. Broken into its drivers: revenue per share +4.6 %, EBIT margin −1.3 %, tax rate +0.2 %, residual (interest, one-offs) +0.3 %. The four rates multiply to the earnings growth rate, they do not add up. Start and end are three-year averages so a single exceptional year does not distort the result.
Key figures of Beiersdorf Aktiengesellschaft
How large is the market capitalisation of Beiersdorf Aktiengesellschaft (BEI)?
The market capitalisation of Beiersdorf Aktiengesellschaft is €18.6B. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Beiersdorf Aktiengesellschaft (BEI)?
The price-to-sales ratio of Beiersdorf Aktiengesellschaft is 1.94 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Beiersdorf Aktiengesellschaft (BEI)?
Earnings per share at Beiersdorf Aktiengesellschaft are €4.30 (price ÷ EPS = P/E 19.8). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Beiersdorf Aktiengesellschaft (BEI)?
The dividend yield of Beiersdorf Aktiengesellschaft is 1.2% (payout 23.3%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Beiersdorf Aktiengesellschaft (BEI)?
The net margin of Beiersdorf Aktiengesellschaft is 9.8% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Beiersdorf Aktiengesellschaft (BEI)?
The return on equity (ROE) of Beiersdorf Aktiengesellschaft is 10.9% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Beiersdorf Aktiengesellschaft (BEI)?
On an EBIT basis the return on assets of Beiersdorf Aktiengesellschaft is 9.6% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Beiersdorf Aktiengesellschaft (BEI)?
The operating margin of Beiersdorf Aktiengesellschaft is 15.5% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Beiersdorf Aktiengesellschaft (BEI)?
Revenue at Beiersdorf Aktiengesellschaft is growing −4.5% versus a year earlier (3y avg +3.8%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Beiersdorf Aktiengesellschaft (BEI)?
Earnings per share at Beiersdorf Aktiengesellschaft are growing +1.9% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net cash does Beiersdorf Aktiengesellschaft (BEI) hold?
Beiersdorf Aktiengesellschaft holds more cash than debt, €983M net (fiscal year 2025). The company holds more cash than debt, a safety cushion.
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Broad data
Nov 6, 2026