Alphabet Inc Class C (GOOG) fair value: what the stock is really worth
As of Nov 2, 2026: fair value (intrinsic value) of Alphabet Inc Class C stock $306, price $278, upside +10.1%, quality 68 out of 100. Rating: fairly valued. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 3, 2026.
How to read this chart
60‑month range $82.76 – $398.80 · fair‑value band $191.30 – $585.97 · the $278.04 price screens below the $306.04 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 3, 2026.
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Alphabet Inc. offers various products and platforms in the United States, Europe, the Middle East, Africa, the Asia-Pacific, Canada, and Latin America. It operates through Google Services, Google Cloud, and Other Bets segments.
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The Google Services segment provides products and services, including ads, Android, Chrome, devices, Gmail, Google Drive, Google Maps, Google Photos, Google Play, Search, and YouTube.
It is also involved in the sale of apps and in-app purchases and digital content in Google Play and YouTube; and devices, as well as the provision of YouTube consumer subscription services, such as YouTube TV, YouTube Music and Premium, NFL Sunday Ticket, and Google One. The Google Cloud segment offers consumption-based fees and subscriptions for AI solutions, including AI infrastructure, Vertex AI platform, and Gemini enterprise.
It also provides cybersecurity, and data and analytics services; Google Workspace that include cloud-based communication and collaboration tools for enterprises, such as Calendar, Gmail, Docs, Drive, and Meet; and other enterprise services.
The Other Bets segment sells transportation and internet services. Alphabet Inc. was incorporated in 1998 and is headquartered in Mountain View, California.
Stock analysis
Alphabet Inc Class C (GOOG) currently trades at $278.04, while our model-based Fair Value estimate is $306.04, so the stock looks roughly fairly valued today (gap 9.1%).
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Valuation
Bull case: the Growth Earnings group reads highest at a median of $341.06 per share, and 4 of the 26 models we run sit above the $278.04 price.
Bear case: the Multiples group reads lowest at $114.58, and 22 of the 26 models stay below the price. Data coverage for this calculation is high.
Scenario range: $191.30 (bear) to $585.97 (bull), the price of $278.04 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 68/100 (solid quality), in the Communication Services sector.
Expensive Growth: The company is growing, but growth may require heavy reinvestment or weak cash conversion.
Alphabet Inc Class C reported revenue of $403B in FY2025 versus $258B in FY2021, a compound +11.8%/yr. Reported net income was $132B in FY2025, compounding +14.8%/yr from FY2021.
Key figures
Market cap $3.9T Mega · P/E ratio 16.8 · P/S ratio 8.83 · EPS (TTM) $19.15 · Dividend yield 0.3% · Net margin 54.8% · Return on equity 48.7% · Return on assets (EBIT) 22.0%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 98 out of 100 (high confidence).
What moves the price
Analysts expect earnings well below the last reported figure (earnings in transition, for example expiring patents or contracts); a fair value that looks fair on trailing earnings may then be too optimistic.
The share trades about 30% below its 52-week high and 2% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Communication Services peers we cover trades at 29% fair-value upside, at 10%, GOOG screens richer than that median.
Fair Value models
Bear$191.30Fair Value $306.04Bull$585.97
Price $278.04 · Upside +10.1%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models. Based on fiscal year 2025 figures (about 10 months old). Earnings retained since then ($15.39 per share) are deliberately not added.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.62/100
The company is growing, but growth may require heavy reinvestment or weak cash conversion.
Revenue growth 1 year
+15.1%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+12.5%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+17.2%
Start year 2020 (pandemic). Over 10 years: +18.3% a year
Revenue growth 25 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+48.9%
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What shareholders gained per year (last 5 years) (mathematically smoothed) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Smoothed = median of all growth paths between the years of the window (trend line on the logarithm of earnings per share): a single extreme year cannot distort the rate. The reported figure stays in the tooltip.
+29.0%
Earnings growth per share plus dividend.
Earnings per share, growth per year+28.7%
Dividend (yield on the price)0.3%
Pace: 5 vs 10 years ⓘTwo data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.29.8% vs 24.8%, picking up
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.23% → 32%
2025 sits 86% above its own trend. The rate follows the median trend of the last 5 years, not that single year.
Pace: the 5-year rate starts in 2020 (pandemic)
Growth Forecast
Price in line with expectations
The price assumes more growth than the company has delivered so far and about what analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+23.6%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
+21.7%
Yearly sales growth analysts expect, extended to five years.
After inflation (USA: IMF forecast 2.4% a year to 2030, 3.1% from 2016 to 2025) that is about +20.7% a year for the price and +18.8% for the forecasts.
AI conclusion: Strong search dominance provides data scale and pricing power as key strengths, while dual class governance and routine insider sales represent the primary weaknesses limiting accountability.
Main risk: Generative AI tools such as ChatGPT or Perplexity could deliver direct answers and reduce clicks on search results, lowering advertising revenue from traditional links.
Bull case: Alphabet could deepen Gemini integration across its platforms to capture new AI-driven queries and agentic tasks while maintaining search leadership through superior data and distribution.
Bear case: If AI alternatives and regulatory constraints erode default traffic and direct monetization, Alphabet's core search advertising model could face sustained pressure and slower growth in its primary revenue stream.
Alphabet's search business faces slower revenue growth as its own AI features reduce monetization per query, even while overall query volume rises. At the same time its cloud unit accelerates rapidly on AI demand. Will the expanding cloud contribution more than offset the pressure on the core advertising engine?
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Internet Content & Information · 126 stocks
Beats the industry median on 7/15 measures
A mixed picture versus its industry peers.
Valuation
Quality Score68 · Above median
Fair Value upside+10.1% · Below median
Profitability
Return on equity (12 months)48.7% · Top 25%
Return on assets22.2% · Top 25%
Net margin (12 months)54.8% · Top 25%
Operating margin (12 months)34.0% · Top 25%
Growth and dividend
Revenue growth (quarter YoY)24.2% · Top 25%
Dividend yield (12 months)0.3% · Bottom 25%
Balance sheet
Debt / equity0.11× · Above median
Valuation Multiplesvs Internet Content & Information median · lower = cheaper
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "Alphabet Inc Class C Fair Value". https://www.fairvalue-calculator.com/stock/GOOG
Frequently asked questions
Is Alphabet Inc Class C (GOOG) overvalued or undervalued?
As of Nov 3, 2026, our model estimates a fair value of $306.04 versus a price of $278.04, about +10% upside (fairly valued).
What is the fair value of GOOG?
Our model-based fair value for Alphabet Inc Class C is $306.04 (as of Nov 3, 2026), built from audited fundamentals. The current price: $278.04.
What is the quality score of GOOG?
Alphabet Inc Class C has a Quality Score of 68/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Alphabet Inc Class C (GOOG)?
Our model-based price target is the fair value of $306.04 (as of Nov 3, 2026) from 26 valuation models. Cautious scenario $191.30, optimistic scenario $585.97. It is a calculation from audited fundamentals, not an analyst target.
What is the Alphabet Inc Class C stock forecast for 2026?
Our models put fair value at $306.04, about +10% upside versus a price of $278.04 (fairly valued). Cautious scenario $191.30, optimistic scenario $585.97. The calculation is refreshed regularly with new filings.
What is the revenue of Alphabet Inc Class C (GOOG)?
Alphabet Inc Class C reported trailing-twelve-month revenue of about $446B (latest available figure, as of Nov 3, 2026).
Does Alphabet Inc Class C pay a dividend?
Alphabet Inc Class C currently shows a dividend yield of 0.31% relative to its recent price (as of Nov 3, 2026).
What growth is priced into Alphabet Inc Class C (GOOG)?
For today's price to be fair in a discounted-cash-flow model, Alphabet Inc Class C would have to grow free cash flow by +23.6 % per year for five years (discount rate 9.2 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +17.2 % per year. As of Nov 3, 2026.
What discount rate (WACC) does the fair value of GOOG use?
Our models discount Alphabet Inc Class C at 9.2 %: a base by market capitalisation (mega), damped by beta 1.21, country premium for USA. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Alphabet Inc Class C that is +23.6 % per year a year over ten years, using the same discount rate (9.2 %) and the same formula as our fair value.
How much growth has Alphabet Inc Class C (GOOG) delivered so far?
Over the past 5 years revenue at Alphabet Inc Class C grew +17.2 % a year. The price currently implies +23.6 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Alphabet Inc Class C (GOOG) growing?
The median revenue growth in the sector is +3.8 % a year. That is the yardstick for the growth priced into Alphabet Inc Class C (+23.6 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Alphabet Inc Class C (GOOG)?
The free-cash-flow yield on the price is 2.14 %: that much free cash flow Alphabet Inc Class C produces per unit of market value. When it exceeds the discount rate of our models (9.2 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Alphabet Inc Class C (GOOG)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Alphabet Inc Class C it is $306.04 per share (as of Nov 3, 2026), against a price of $278.04. It is the blended result of 26 valuation models (cash flow, earnings, asset, dividend).
Is Alphabet Inc Class C stock overvalued or undervalued in 2026?
As of Nov 3, 2026, GOOG trades below its calculated fair value: price $278.04, fair value $306.04, a gap of about +10% (fairly valued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of GOOG?
No. The price is what the market pays today ($278.04); the fair value is what the company's own numbers justify ($306.04). For Alphabet Inc Class C the two are $28.00 per share apart. That gap is exactly why we show both numbers side by side.
How much is Alphabet Inc Class C worth?
The market values Alphabet Inc Class C at about $3.9T (market capitalisation, as of Nov 3, 2026). Per share that is $278.04; our models calculate a fair value of $306.04 per share.
What do the bullish and bearish scenarios say about GOOG?
Our models span a range for Alphabet Inc Class C: cautious scenario $191.30, base $306.04, optimistic $585.97 per share (as of Nov 3, 2026, price $278.04). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of GOOG?
Alphabet Inc Class C trades at a price-to-earnings ratio of 16.8 (as of Nov 3, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of $306.04 is built from several models across several years. Other multiples: PEG 1.1, P/B 9.5, P/S 8.8, EV/EBITDA 22.8.
What is the PEG ratio of GOOG?
The PEG ratio of Alphabet Inc Class C is 1.10 (P/E divided by earnings growth, as of Nov 3, 2026). That is above 1, so the growth is already paid for in the price.
How solid is the balance sheet of Alphabet Inc Class C (GOOG)?
Balance-sheet figures for Alphabet Inc Class C (as of Nov 3, 2026): return on equity 48.7%, debt of 0.11 per unit of equity. They feed the Quality Score of 68/100, which measures business quality independently of the share price.
How far is GOOG from its 52-week high?
Alphabet Inc Class C trades at $278.04, about 30% below its 52-week high of $398.80 and 2% above the low of $272.98 (as of Nov 2, 2026). Distance from the high says nothing about value: that is what the fair value of $306.04 is for.
Which stocks are comparable to Alphabet Inc Class C?
From the same area (Communication Services) we also value Meta Platforms, Inc, Tencent Holdings, Spotify Technology S.A, Baidu, Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Alphabet Inc Class C stock attractive at the current price?
The data as of Nov 3, 2026: price $278.04, calculated fair value $306.04 (+10%), Quality Score 68/100, from 26 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of GOOG calculated?
We run Alphabet Inc Class C through 26 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of $306.04, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.5 % above its aggregate fair value. Alphabet Inc Class C currently trades 9 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Alphabet Inc Class C (GOOG)?
The closing price on Nov 2, 2026 was $278.04. Our model-based fair value is $306.04, about +10% upside (fairly valued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Alphabet Inc Class C right now?
The model range is unusually wide ($191.30 to $585.97). The outcome hinges heavily on assumptions, so read the point estimate with caution. The price sits close to our fair value, market and models broadly agree here, little valuation tension.
Where does the earnings growth of Alphabet Inc Class C (GOOG) come from?
Earnings per share at Alphabet Inc Class C grew +23.8 % a year from 2014 to 2025. Broken into its drivers: revenue per share +19.8 %, EBIT margin +2.0 %, tax rate +0.4 %, residual (interest, one-offs) +0.9 %. The four rates multiply to the earnings growth rate, they do not add up. Start and end are three-year averages so a single exceptional year does not distort the result.
Key figures of Alphabet Inc Class C
How large is the market capitalisation of Alphabet Inc Class C (GOOG)?
The market capitalisation of Alphabet Inc Class C is $3.9T. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Alphabet Inc Class C (GOOG)?
The price-to-sales ratio of Alphabet Inc Class C is 8.83 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Alphabet Inc Class C (GOOG)?
Earnings per share at Alphabet Inc Class C are $19.15 (price ÷ EPS = P/E 16.8). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Alphabet Inc Class C (GOOG)?
The dividend yield of Alphabet Inc Class C is 0.3% (payout 4.4%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Alphabet Inc Class C (GOOG)?
The net margin of Alphabet Inc Class C is 54.8% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Alphabet Inc Class C (GOOG)?
The return on equity (ROE) of Alphabet Inc Class C is 48.7% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Alphabet Inc Class C (GOOG)?
On an EBIT basis the return on assets of Alphabet Inc Class C is 22.0% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Alphabet Inc Class C (GOOG)?
The operating margin of Alphabet Inc Class C is 34.0% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Alphabet Inc Class C (GOOG)?
Revenue at Alphabet Inc Class C is growing +24.2% versus a year earlier (3y avg +12.5%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Alphabet Inc Class C (GOOG)?
Earnings per share at Alphabet Inc Class C are growing +294% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does Alphabet Inc Class C (GOOG) carry?
The net debt of Alphabet Inc Class C is $28.6B (fiscal year 2025, ≈ 0.4 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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Broad data
Nov 3, 2026