EN DE
Watch Hurum Co. Ltd. for free: we tell you when fair value or trend changes.
Data-driven stock valuation

Hurum Co. Ltd. (353190) fair value: what the stock is really worth

As of Nov 6, 2026: fair value (intrinsic value) of Hurum Co. Ltd. stock KRW 3,019, price KRW 2,210, upside +36.6%, quality 44 out of 100. Rating: undervalued. Calculated from audited financials with 14 of our 26 valuation models and 37 quality factors, updated daily.

  1. Keep an eye on it?Free in your watchlist: 5 stocks without an account, 10 with one Yes, for free

Consumer Defensive KR

HC Hurum Co. Ltd. logo Thin data Nov 4, 2026

Hurum Co. Ltd.

353190 · KQ
Speculative

The stock costs 27% less than our calculation considers fair.

Fair value 3,019 KRW · Undervalued
Low debt
Even on cautious assumptions the value is 7% above the price (2,367 KRW).
Quality 44/100
Expensive Growth (revenue 5y +5.2 %/yr in KRW)
Loss over the last twelve months · -0.6% net margin (TTM) · fiscal year 2025 1.2%
Mixed vs. peers (5/12)
Negative free cash flow
18.1% dividend yield · Pays more than it earns
Narrow moat 17/100 · thin data
Thin data
Watch Hurum Co. Ltd. for free: we tell you when fair value or trend changes. Watch for free

What runs behind every stock

26 valuation models 8 families, DCF to NCAV 37 quality factors margins, balance sheet, cashflow, debt 6 AI factors moat, what no ratio measures 2,000+ data points verified, per stock, median

69 individual criteria per stock, every one traceable See the method →

Price vs Fair Value

16,282 KRW 1,999 KRW Fair Value 3,019 KRW May 2021 Nov 2026

White line = price, green steps = our fair value per fiscal year. As of Nov 4, 2026.

How to read this chart

60‑month range 1,999 KRW – 16,282 KRW · fair‑value band 2,367 KRW – 3,540 KRW · the 2,210 KRW price screens below the 3,019 KRW fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 4, 2026.

Follow Hurum Co. in your weekly email

Every Wednesday you see whether Hurum Co. is on track or worth a review, plus price against fair value. Free, up to 3 stocks.

We send you a confirmation link. Unsubscribe with one click.

Which stocks are undervalued right now? Check free Discover now →

Company profile

Hurum Co., Ltd. researches, develops, manufactures, and distributes health supplements in South Korea and internationally.

Show moreShow less

The company offers lactobacillus under the TrueLAC brand name; yogurt, yogurt maker, and seed probiotics under the Yogurberry brand; mandarin oranges under the Jeju Orange Factory brand name; raw materials and ingredients for cafes under the I'mYo brand; and health functional foods under the V:nergy brand name.

It also operates frozen yogurt franchise store under the Yogurberry name. In addition, the company offers various health supplements Joint Smile, Lutein Zeaxanthin, Real Sleep, Empress's Pu'er Tea Diet, Cissus Speed Diet, and Estriple brand names.

Further, it distributes products through various channels, such as large distribution, retailers, resorts, cafes, and online. The company was founded in 2005 and is headquartered in Seoul, South Korea.

Stock analysis

Hurum Co. Ltd. (353190) currently trades at 2,210 KRW, while our model-based Fair Value estimate is 3,019 KRW, implying the stock looks roughly 27% undervalued today.

Show more

Valuation

Bull case: the Economic Profit group reads highest at a median of 3,432 KRW per share, and 11 of the 14 models we run sit above the 2,210 KRW price.

Bear case: the Earnings-Based group reads lowest at 1,902 KRW, and 3 of the 14 models stay below the price. Data coverage for this calculation is low.

Scenario range: 2,367 KRW (bear) to 3,540 KRW (bull), the price of 2,210 KRW sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 44/100 (below-average quality), in the Consumer Defensive sector.

Expensive Growth: The company is growing, but growth may require heavy reinvestment or weak cash conversion.

Hurum Co. Ltd. reported revenue of 99.0B KRW in FY2025 versus 69.1B KRW in FY2021, a compound +9.4%/yr. Reported net income was 1.2B KRW in FY2025.

Key figures

Market cap 17.4B KRW (≈ $12.9M) Micro · P/S ratio 0.17 · EPS (TTM) −68.90 KRW · Net margin −0.6% · Return on equity −2.2% · Return on assets (EBIT) 1.5% (5-year average) · Operating margin −3.7% · Revenue (TTM) 94.9B KRW.

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 17 out of 100 (low confidence).

What moves the price

The share trades about 41% below its 52-week high and 11% above its 52-week low, currently below its 200-day average.

For context, the median of 10 Consumer Defensive peers we cover trades at −1% fair-value upside, at 37%, 353190 screens cheaper than that median.

Fair Value models

Bear 2,367 KRW Fair Value 3,019 KRW Bull 3,540 KRW
Price 2,210 KRW · Upside +36.6%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models. Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds. Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Best data coverage
EPV 2,662 KRW 3,019 KRW 3,331 KRW 74
ROIC Compounder 2,662 KRW 3,019 KRW 3,331 KRW 72
Residual Income 3,883 KRW 3,845 KRW 3,988 KRW 71
All 14 models by family
Earnings-Based
Graham-Dodd 1,022 KRW 2,939 KRW 3,877 KRW 65
Lynch FV 605.00 KRW 864.29 KRW 1,124 KRW 61
PEG = 1.0 605.00 KRW 864.29 KRW 1,124 KRW 57
EPV 2,662 KRW 3,019 KRW 3,331 KRW 74
Multiples
P/E Multiple 2,367 KRW 3,157 KRW 3,946 KRW 63
P/S Multiple 1,916 KRW 2,555 KRW 3,194 KRW 58
P/B Multiple 20,607 KRW 27,475 KRW 34,344 KRW 55
EV/EBIT 2,148 KRW 3,180 KRW 4,211 KRW 65
EV/EBITDA 4,808 KRW 6,726 KRW 8,645 KRW 67
EV/Revenue 1,262 KRW 2,209 KRW 3,156 KRW 52
Asset-Based
NCAV (Graham) 2,498 KRW 3,347 KRW 4,996 KRW 54
Economic Profit
Residual Income 3,883 KRW 3,845 KRW 3,988 KRW 71
ROIC Compounder 2,662 KRW 3,019 KRW 3,331 KRW 72
Growth Earnings
Growth-Adj P/E 1,906 KRW 2,723 KRW 3,540 KRW 67

Open the full fair value analysis →

Quality Score breakdown

Overall quality 44/100

It rates the business: profits, how they develop, real cash, balance sheet, investing and share count.

Profitability 42
How much profit the company makes from its sales and capital
Quality Growth 38
Are margins and returns getting better?
Cashflow 6
Do the profits arrive as real cash?
Financial strength 47
Debt, balance sheet and risk of trouble
Investment 55
Does it invest with discipline instead of growing at any price?
Low Volatility 69
How calm the share price moves, does not count
Price momentum 12
Price momentum of the last 3 to 12 months, does not count
Near the 52-week high 6
Distance to the 52-week high, does not count
New shares 100
Buys back shares or issues new ones?

Open the full quality analysis →

Revenue & earnings trend

Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 37/100
The company is growing, but growth may require heavy reinvestment or weak cash conversion.
Revenue growth 1 year
+0.9%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+14.0%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+5.2%
Start year 2020 (pandemic)
What shareholders gained per year (last 3 years), in KRW (mathematically smoothed) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 3 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Smoothed = median of all growth paths between the years of the window (trend line on the logarithm of earnings per share): a single extreme year cannot distort the rate. The reported figure stays in the tooltip. Measured in KRW: this currency has depreciated against the euro and dollar over the long run, so part of the nominal rate is currency erosion that never reaches a EUR/USD investor.
+33.3%
Earnings growth per share plus dividend.
Earnings per share, growth per year+33.3%
Dividend (yield on the price)0.0%
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.0% → 2%
2025 sits 131% above its own trend. The rate follows the median trend of the last 3 years, not that single year.

Watch 353190, get fair value alerts →

Compare Hurum Co. Ltd. with another stock

Price, fair value, quality and upside side by side.

Free, no sign-up

Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Packaged Foods · 625 stocks

Beats the industry median on 5/11 measures
A mixed picture versus its industry peers.
Valuation
Quality Score 44 · Bottom 25%
Fair Value upside +36.6% · Above median
Profitability
Return on assets 1.2% · Below median
Net margin (12 months) −0.6% · Bottom 25%
Operating margin (12 months) −3.7% · Bottom 25%
Growth and dividend
Revenue growth (quarter YoY) −8.2% · Bottom 25%
Dividend yield (12 months) 18.1% · Top 25%
Balance sheet
Debt / equity 0.37× · Highest 25%

Valuation Multiplesvs Packaged Foods median · lower = cheaper

P/B 0.41× · Cheapest 25%
P/S (12 months) 0.18× · Cheapest 25%
EV/EBITDA 4.7× · Cheapest 25%

Strength profile in five axes (Snowflake)

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE (fair-value potential)82 · sector 35
FUTURE (revenue growth)0 · sector 25
PAST (return on equity)0 · sector 31
HEALTH (low debt)82 · sector 96
DIVIDEND (yield)100 · sector 55

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

Similar stocks

10 more Packaged Foods stocks, each showing price versus our Fair Value estimate.

Stock Price Fair Value vs Fair Value Compare
Wilmar International Limited F34 2.97 SGD 4.93 SGD +66% vs 353190
Inner Mongolia Yili Industrial Group 600887 ¥31.45 ¥41.84 +33% vs 353190
The Kraft Heinz Company KHC $24.61 $29.20 +19% vs 353190
Foshan Haitian Flavouring and Food Company 603288 ¥35.78 ¥39.22 +10% vs 353190
General Mills, Inc GIS $35.51 $35.30 −1% vs 353190
Danone S.A BN €67.12 €50.65 −25% vs 353190
Nestlé S.A NESN CHF 85.85 CHF 59.51 −31% vs 353190
Kerry Group KRZ €98.00 €60.33 −38% vs 353190
Nestlé India Limited NESTLEIND ₹1,282 ₹724.74 −43% vs 353190
Yihai Kerry Arawana Holdings 300999 ¥26.21 ¥12.21 −53% vs 353190

Explore undervalued stocks

More undervalued Consumer Defensive stocks →

All undervalued stocks TechnologyFinancial ServicesHealthcareConsumer CyclicalConsumer DefensiveCommunication ServicesIndustrialsEnergyBasic MaterialsReal EstateUtilities Deeply Undervalued StocksUndervalued High-Quality StocksUndervalued Blue-Chip StocksUndervalued Small-Cap StocksUndervalued Dividend StocksUndervalued 52-Week Low Stocks

Try a ready-made strategy

Pick a strategy and jump into the live analysis with that exact screen applied.

🥇 Backtested Best 🏆 Big Names 💎 Quality on Sale 🚀 Profitable Growth 🧊 Quality Compounders 💵 Dividend Stars 📈 Strong Momentum 📉 Fallen Angels ⚖️ Deeply Undervalued 🔍 Small-Cap Gems 🏰 Moat at a Fair Price 💼 Insider Buying 🎩 Buffett-Style Quality 📚 Peter Lynch GARP 🧮 Greenblatt Magic Formula 🛡️ Graham Defensive

Discover tools

Stock screenerFilter by region, size and sector Compare toolTwo stocks side by side Extrinsic Value Calculator…Free calculator Peter Lynch Fair Value Formula &…Free calculator
Run the numbers yourself: free valuation calculators
DCF CalculatorP/E Ratio CalculatorPEG Ratio CalculatorGraham NumberPeter Lynch FormulaDDM CalculatorIntrinsic ValueIntrinsic vs Extrinsic ValueP/E Ratio by Sector
For bloggers & editors: embed code + live data

For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.

Hurum Co. Ltd.: fair value per Fair Value Calculator

Cite: Fair Value Calculator (2026). "Hurum Co. Ltd. Fair Value". https://www.fairvalue-calculator.com/stock/353190

Frequently asked questions

Is Hurum Co. Ltd. (353190) overvalued or undervalued?
As of Nov 4, 2026, our model estimates a fair value of 3,019 KRW versus a price of 2,210 KRW, about +37% upside (undervalued).
What is the fair value of 353190?
Our model-based fair value for Hurum Co. Ltd. is 3,019 KRW (as of Nov 4, 2026), built from audited fundamentals. The current price: 2,210 KRW.
What is the quality score of 353190?
Hurum Co. Ltd. has a Quality Score of 44/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Hurum Co. Ltd. (353190)?
Our model-based price target is the fair value of 3,019 KRW (as of Nov 4, 2026) from 14 valuation models. Cautious scenario 2,367 KRW, optimistic scenario 3,540 KRW. It is a calculation from audited fundamentals, not an analyst target.
What is the Hurum Co. Ltd. stock forecast for 2026?
Our models put fair value at 3,019 KRW, about +37% upside versus a price of 2,210 KRW (undervalued). Cautious scenario 2,367 KRW, optimistic scenario 3,540 KRW. The calculation is refreshed regularly with new filings.
What is the revenue of Hurum Co. Ltd. (353190)?
Hurum Co. Ltd. reported trailing-twelve-month revenue of about 94.9B KRW (latest available figure, as of Nov 4, 2026).
What is the intrinsic value of Hurum Co. Ltd. (353190)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Hurum Co. Ltd. it is 3,019 KRW per share (as of Nov 4, 2026), against a price of 2,210 KRW. It is the blended result of 14 valuation models in 5 families (Earnings-Based, Multiples, Asset-Based, Economic Profit, Growth Earnings).
Is Hurum Co. Ltd. stock overvalued or undervalued in 2026?
As of Nov 4, 2026, 353190 trades below its calculated fair value: price 2,210 KRW, fair value 3,019 KRW, a gap of about +37% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 353190?
No. The price is what the market pays today (2,210 KRW); the fair value is what the company's own numbers justify (3,019 KRW). For Hurum Co. Ltd. the two are 808.53 KRW per share apart. That gap is exactly why we show both numbers side by side.
How much is Hurum Co. Ltd. worth?
The market values Hurum Co. Ltd. at about 17.4B KRW (market capitalisation, as of Nov 4, 2026). Per share that is 2,210 KRW; our models calculate a fair value of 3,019 KRW per share.
What do the bullish and bearish scenarios say about 353190?
Our models span a range for Hurum Co. Ltd.: cautious scenario 2,367 KRW, base 3,019 KRW, optimistic 3,540 KRW per share (as of Nov 4, 2026, price 2,210 KRW). The range comes from different growth and margin assumptions, not from analyst opinions.
How solid is the balance sheet of Hurum Co. Ltd. (353190)?
Balance-sheet figures for Hurum Co. Ltd. (as of Nov 4, 2026): return on equity −2.2%, debt of 0.37 per unit of equity. They feed the Quality Score of 44/100, which measures business quality independently of the share price.
How far is 353190 from its 52-week high?
Hurum Co. Ltd. trades at 2,210 KRW, about 41% below its 52-week high of 3,725 KRW and 11% above the low of 1,999 KRW (as of Nov 6, 2026). Distance from the high says nothing about value: that is what the fair value of 3,019 KRW is for.
Which stocks are comparable to Hurum Co. Ltd.?
From the same area (Consumer Defensive) we also value Nestlé S.A, Danone S.A, Foshan Haitian Flavouring and Food Company, The Kraft Heinz Company, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Hurum Co. Ltd. stock attractive at the current price?
The data as of Nov 4, 2026: price 2,210 KRW, calculated fair value 3,019 KRW (+37%), Quality Score 44/100, from 14 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 353190 calculated?
We run Hurum Co. Ltd. through 14 models from 5 families: Earnings-Based, Multiples, Asset-Based, Economic Profit, Growth Earnings. Every model gets the same audited fundamentals; the fair value of 3,019 KRW builds on their evidence-weighted average, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.3% above its aggregate fair value. Hurum Co. Ltd. currently trades 27% below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Hurum Co. Ltd. (353190)?
The closing price on Nov 6, 2026 was 2,210 KRW. Our model-based fair value is 3,019 KRW, about +37% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Hurum Co. Ltd. right now?
The large discount to fair value meets weak quality (44/100). That raises the risk this is a value trap rather than a bargain. The price is below even our cautious bear case (2,367 KRW). The market is more pessimistic than our downside scenario. The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution.

Key figures of Hurum Co. Ltd.

How large is the market capitalisation of Hurum Co. Ltd. (353190)?
The market capitalisation of Hurum Co. Ltd. is 17.4B KRW (≈ $12.9M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Hurum Co. Ltd. (353190)?
The price-to-sales ratio of Hurum Co. Ltd. is 0.17 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Hurum Co. Ltd. (353190)?
Earnings per share at Hurum Co. Ltd. are −68.90 KRW. Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of Hurum Co. Ltd. (353190)?
The net margin of Hurum Co. Ltd. is −0.6% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Hurum Co. Ltd. (353190)?
The return on equity (ROE) of Hurum Co. Ltd. is −2.2% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Hurum Co. Ltd. (353190)?
On an EBIT basis the return on assets of Hurum Co. Ltd. is 1.5% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Hurum Co. Ltd. (353190)?
The operating margin of Hurum Co. Ltd. is −3.7% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Hurum Co. Ltd. (353190)?
Revenue at Hurum Co. Ltd. is growing −8.2% versus a year earlier (3y avg +14.0%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Hurum Co. Ltd. (353190)?
Earnings per share at Hurum Co. Ltd. are growing −99.0% versus a year earlier. How much earnings per share grew versus a year earlier.
How much free cash flow does Hurum Co. Ltd. (353190) generate?
The free cash flow of Hurum Co. Ltd. is −2.6B KRW (fiscal year 2025). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.
How much net debt does Hurum Co. Ltd. (353190) carry?
The net debt of Hurum Co. Ltd. is 7.3B KRW (fiscal year 2025). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
Free · no account needed

Watch Hurum Co. Ltd. in the live analysis

One click puts Hurum Co. Ltd. on your watchlist: fair value and trend at a glance, plus comparison, the diversification check and the 27,000+ stock screener.

Watch for free →

Zero risk: nothing is ever charged. Your watchlist is yours, with or without an account.