Hurum Co (353190) Fair Value & Analysis
Consumer Defensive · KR · Market cap 21.7B KRW
Fair value as of: Jul 21, 2026
From 15 valuation models · updated 20 days ago
Share price +5.1% over the past month.
Below-average quality, and screening another 14% overvalued on our models.
What matters now
- A fairly wide model range (1,677 KRW to 3,133 KRW) leaves room in how you read the outcome.
- Our model range runs from 1,677 KRW (bear) to 3,133 KRW (bull), base 2,506 KRW. The closer the price sits to the lower half, the larger the margin of safety.
- Quality 44/100 (below-average quality) with medium evidence: read the verdict with care.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 21, 2026.
How to read this chart
60‑month range 2,600 KRW – 16,282 KRW · fair‑value band 1,677 KRW – 3,133 KRW · the 2,910 KRW price screens above the 2,506 KRW fair value. Dashed = 300-day average. As of Jul 21, 2026.
Analysis
Hurum Co (353190) currently trades at 2,910 KRW, while our model-based Fair Value estimate is 2,506 KRW, implying the stock looks roughly 13.9% overvalued today. The Quality Score stands at 44/100 (below-average quality), in the Consumer Defensive sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: medium).
Over the trailing twelve months, Hurum Co generated revenue of 96.9B KRW at a net margin of 1.1%. Revenue declined 8.6% year over year. It earns a return on equity of 1.2%. Net debt stands at 7.3B KRW. Fundamentals as of Jul 21, 2026
Our scenario range runs from 1,677 KRW (bear case) to 3,133 KRW (bull case); at 2,910 KRW, the current price sits within that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 23% below its 52-week high and 23% above its 52-week low, currently below its 200-day average. For context, the median of 10 Consumer Defensive peers we cover trades at -3% fair-value upside, at -14%, 353190 screens richer than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 15 models by family
Widest divergence: Asset-Based (3,631 KRW) versus Earnings-Based (847.72 KRW). Highest evidence: ROIC Compounder (72).
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Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Jul 21, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 44 · Market factors (momentum, volatility) 43
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Hurum Co., Ltd. researches, develops, manufactures, and distributes health supplements in South Korea and internationally.
Full company description
Hurum Co., Ltd. researches, develops, manufactures, and distributes health supplements in South Korea and internationally. The company offers lactobacillus under the TrueLAC brand name; yogurt, yogurt maker, and seed probiotics under the Yogurberry brand; mandarin oranges under the Jeju Orange Factory brand name; raw materials and ingredients for cafes under the I'mYo brand; and health functional foods under the V:nergy brand name. It also operates frozen yogurt franchise store under the Yogurberry name. In addition, the company offers various health supplements Joint Smile, Lutein Zeaxanthin, Real Sleep, Empress's Pu'er Tea Diet, Cissus Speed Diet, and Estriple brand names. Further, it distributes products through various channels, such as large distribution, retailers, resorts, cafes, and online. The company was founded in 2005 and is headquartered in Seoul, South Korea.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Hurum Co reported revenue of 99.0B KRW in FY2025 versus 69.1B KRW in FY2021, a compound +9.4%/yr. Reported net income was 1.2B KRW in FY2025.
353190 screens 14% overvalued. Compare with Nestlé India Limited →
Peer Group
Packaged Foods · 649 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Packaged Foods stocks, each showing price versus our Fair Value estimate (as of Jul 21, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Nestlé India Limited NESTLEIND | ₹1,427 | ₹362.37 | -75% |
| Britannia Industries Limited BRITANNIA | ₹5,413 | ₹1,870 | -65% |
| Tata Consumer Products Limited TATACONSUM | ₹1,089 | ₹327.27 | -70% |
| PT Indofood CBP Sukses Makmur Tbk ICBP | 6,650 IDR | 15,757 IDR | +137% |
| Samyang Foods Co 003230 | 1,139,000 KRW | 1,010,543 KRW | -11% |
| Patanjali Foods Limited PATANJALI | ₹413.80 | ₹157.04 | -62% |
| Vietnam Dairy Products Joint Stock Company VNM | 58,500 VND | 68,259 VND | +17% |
| PT Mayora Indah Tbk, MYOR | 1,750 IDR | 2,699 IDR | +54% |
| PT Cisarua Mountain Dairy Tbk CMRY | 4,490 IDR | 4,355 IDR | -3% |
| Nongshim Co 004370 | 348,500 KRW | 530,619 KRW | +52% |
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Frequently asked questions
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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