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Hurum Co. Ltd. (353190) fair value: what the stock is really worth

As of Sep 23, 2026: fair value of Hurum Co. Ltd. KRW 2,961, price KRW 2,520, upside +17.5%, quality 44 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.

  1. Fair value above price? Yes
  2. Good quality? No
  3. Add to watchlist

Consumer Defensive · KR

HC Some data Sep 24, 2026

Hurum Co. Ltd.

353190 · KQ

SpeculativeUpside exists, but weak quality makes the signal speculative.

✓Fair value 2,961 KRW · Undervalued (+17%)
!Quality 44/100
!Expensive Growth (revenue 5y +5.2 %/yr)
!Thin margins · 1.1% net margin (TTM)
!Low debt · negative free cash flow
·15.87% dividend yield
!Trails peers (2/9)
!Narrow moat 22/100
!Evidence only medium, so the estimate is less certain
!Weak on past: 5 out of 100
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What runs behind every stock

26 valuation models 8 families, DCF to NCAV 37 quality factors margins, balance sheet, cashflow, debt 6 AI factors moat, what no ratio measures 2,000+ data points verified, per stock, median

69 individual criteria per stock, every one traceable See the method →

Price vs Fair Value

16,282 KRW 2,520 KRW Fair Value 2,961 KRW Jan 2021 Sep 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 24, 2026.

How to read this chart

60‑month range 2,520 KRW – 16,282 KRW · fair‑value band 2,107 KRW – 3,472 KRW · the 2,520 KRW price screens below the 2,961 KRW fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 24, 2026.

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Company profile

Hurum Co., Ltd. researches, develops, manufactures, and distributes health supplements in South Korea and internationally.

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Hurum Co., Ltd. researches, develops, manufactures, and distributes health supplements in South Korea and internationally. The company offers lactobacillus under the TrueLAC brand name; yogurt, yogurt maker, and seed probiotics under the Yogurberry brand; mandarin oranges under the Jeju Orange Factory brand name; raw materials and ingredients for cafes under the I'mYo brand; and health functional foods under the V:nergy brand name. It also operates frozen yogurt franchise store under the Yogurberry name. In addition, the company offers various health supplements Joint Smile, Lutein Zeaxanthin, Real Sleep, Empress's Pu'er Tea Diet, Cissus Speed Diet, and Estriple brand names. Further, it distributes products through various channels, such as large distribution, retailers, resorts, cafes, and online. The company was founded in 2005 and is headquartered in Seoul, South Korea.

Stock analysis

Hurum Co. Ltd. (353190) currently trades at 2,520 KRW, while our model-based Fair Value estimate is 2,961 KRW, implying the stock looks roughly 14.9% undervalued today.

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Valuation

Bull case: the DCF Models group reads highest at a median of 6,621 KRW per share, and 11 of the 15 models we run sit above the 2,520 KRW price.

Bear case: the Earnings-Based group reads lowest at 847.72 KRW, and 4 of the 15 models stay below the price. Evidence for this calculation is medium.

Scenario range: 2,107 KRW (bear) to 3,472 KRW (bull), the price of 2,520 KRW sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 44/100 (below-average quality), in the Consumer Defensive sector.

Expensive Growth: The company is growing, but growth may require heavy reinvestment or weak cash conversion.

Hurum Co. Ltd. reported revenue of 99.0B KRW in FY2025 versus 69.1B KRW in FY2021, a compound +9.4%/yr. Reported net income was 1.2B KRW in FY2025.

Key figures

Market cap 21.7B KRW (≈ $15.9M) · P/S ratio 0.22 · Net margin 1.2% · Return on equity 1.2% · Return on assets (EBIT) 1.5% · Operating margin −1.0% · Revenue (TTM) 96.9B KRW · Revenue growth (YoY) −8.6%.

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 38 out of 100 (low confidence).

What moves the price

The share trades about 32% below its 52-week high and at its 52-week low, currently below its 200-day average.

For context, the median of 10 Consumer Defensive peers we cover trades at −3% fair-value upside, at 17%, 353190 screens cheaper than that median.

Fair Value models

Bear 2,107 KRW Fair Value 2,961 KRW Bull 3,472 KRW
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Highest evidence
Owner Earnings 4,625 KRW 6,621 KRW 9,483 KRW 77
EPV 2,494 KRW 2,801 KRW 3,066 KRW 74
ROIC Compounder 2,494 KRW 2,801 KRW 3,066 KRW 72
All 15 models by family
DCF Models
Owner Earnings 4,625 KRW 6,621 KRW 9,483 KRW 77
Earnings-Based
Graham-Dodd 1,003 KRW 2,883 KRW 3,803 KRW 65
Lynch FV 593.40 KRW 847.72 KRW 1,102 KRW 61
PEG = 1.0 593.40 KRW 847.72 KRW 1,102 KRW 57
EPV 2,494 KRW 2,801 KRW 3,066 KRW 74
Multiples
P/E Multiple 2,322 KRW 3,096 KRW 3,870 KRW 63
P/S Multiple 1,880 KRW 2,506 KRW 3,133 KRW 58
P/B Multiple 1,880 KRW 2,506 KRW 3,133 KRW 55
EV/EBIT 3,581 KRW 4,593 KRW 5,605 KRW 66
EV/EBITDA 6,190 KRW 8,071 KRW 9,953 KRW 67
EV/Revenue 2,712 KRW 3,641 KRW 4,569 KRW 54
Asset-Based
NCAV (Graham) 2,710 KRW 3,631 KRW 5,419 KRW 54
Economic Profit
Residual Income 3,831 KRW 3,668 KRW 2,974 KRW 71
ROIC Compounder 2,494 KRW 2,801 KRW 3,066 KRW 72
Growth Earnings
Growth-Adj P/E 1,870 KRW 2,671 KRW 3,472 KRW 67

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Quality Score breakdown

Overall quality 44/100

Of which business quality 44 · Market factors (momentum, volatility) 34

Profitability 42
Margins and returns on capital today
Quality Growth 36
Are margins and returns improving?
Cashflow 6
Earnings quality: real cash, not paper profit
Fin. Strength 48
Balance sheet, leverage, solvency risk
Investment 55
Disciplined investing over empire-building
Low Volatility 75
Calm price path (market factor)
Momentum 22
Price trend over the last 3–12 months (market factor)
52W Momentum 6
Distance to the 52-week high (market factor)
Net Issuance 100
Share count: buybacks or dilution?

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Revenue & earnings trend

Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 37/100
The company is growing, but growth may require heavy reinvestment or weak cash conversion.
Revenue growth 1 year
+0.9%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+14.0%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+5.2%
Start year 2020 (pandemic)
What shareholders gained per year (last 3 years), in KRW (mathematically smoothed) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 3 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Smoothed = median of all growth paths between the years of the window (trend line on the logarithm of earnings per share): a single extreme year cannot distort the rate. The reported figure stays in the tooltip. Measured in KRW: this currency has depreciated against the euro and dollar over the long run, so part of the nominal rate is currency erosion that never reaches a EUR/USD investor.
+33.3%
Earnings growth per share plus dividend.
Earnings per share, growth per year+33.3%
Dividend (yield on the price)0.0%
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.0% → 2%
2025 sits 131% above its own trend. The rate follows the median trend of the last 3 years, not that single year.

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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Packaged Foods · 667 stocks

Beats the industry median on 2/9 measures
Overall it trails its industry peers.
Valuation
Quality Score 44 · Below median
Fair Value upside +18% · Above median
Profitability
Return on equity (TTM) 1% · Bottom 25%
Return on assets 1% · Bottom 25%
Net margin (TTM) 1% · Below median
Operating margin (TTM) −1% · Bottom 25%
Growth and dividend
Revenue growth −9% · Bottom 25%
Dividend yield (TTM) 15.9% · Top 25%
Balance sheet
Debt / equity 0.37× · Highest 25%

Strength profile in five axes (Snowflake)

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE (fair-value potential)57 · sector 30
FUTURE (revenue growth)0 · sector 20
PAST (return on equity)5 · sector 29
HEALTH (low debt)82 · sector 96
DIVIDEND (yield)100 · sector 58

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

Similar stocks

10 more Packaged Foods stocks, each showing price versus our Fair Value estimate.

Stock Price Fair Value vs Fair Value
Nestlé S.A NESN CHF 77.94 CHF 59.51 −24%
Danone S.A BN €60.14 €50.81 −16%
The Kraft Heinz Company KHC $23.79 $29.20 +23%
Foshan Haitian Flavouring and Food Company 603288 ¥34.29 ¥37.72 +10%
Nestlé India Limited NESTLEIND ₹1,387 ₹724.74 −48%
Inner Mongolia Yili Industrial Group 600887 ¥26.77 ¥41.84 +56%
Yihai Kerry Arawana Holdings 300999 ¥25.12 ¥9.98 −60%
General Mills, Inc GIS $35.82 $34.66 −3%
Uni-President Enterprises Corp 1216 74.50 TWD 68.72 TWD −8%
McCormick & Company MKC $49.09 $51.01 +4%

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Hurum Co. Ltd. · Fair Value
2,961 KRW +15%Fair Value
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Cite: Fair Value Calculator (2026). "Hurum Co. Ltd. Fair Value". https://www.fairvalue-calculator.com/stock/353190

Frequently asked questions

Is Hurum Co. Ltd. (353190) overvalued or undervalued?
As of Sep 24, 2026, our model estimates a fair value of 2,961 KRW versus a price of 2,520 KRW, about +17% upside (undervalued).
What is the fair value of 353190?
Our model-based fair value for Hurum Co. Ltd. is 2,961 KRW (as of Sep 24, 2026), built from audited fundamentals. The current price: 2,520 KRW.
What is the quality score of 353190?
Hurum Co. Ltd. has a Quality Score of 44/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Hurum Co. Ltd. (353190)?
Our model-based price target is the fair value of 2,961 KRW (as of Sep 24, 2026) from 15 valuation models. Cautious scenario 2,107 KRW, optimistic scenario 3,472 KRW. It is a calculation from audited fundamentals, not an analyst target.
What is the Hurum Co. Ltd. stock forecast for 2026?
Our models put fair value at 2,961 KRW, about +17% upside versus a price of 2,520 KRW (undervalued). Cautious scenario 2,107 KRW, optimistic scenario 3,472 KRW. The calculation is refreshed regularly with new filings.
What is the revenue of Hurum Co. Ltd. (353190)?
Hurum Co. Ltd. reported trailing-twelve-month revenue of about 96.9B KRW (latest available figure, as of Sep 24, 2026).
What is the intrinsic value of Hurum Co. Ltd. (353190)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Hurum Co. Ltd. it is 2,961 KRW per share (as of Sep 24, 2026), against a price of 2,520 KRW. It is the blended result of 15 valuation models (cash flow, earnings, asset, dividend).
Is Hurum Co. Ltd. stock overvalued or undervalued in 2026?
As of Sep 24, 2026, 353190 trades below its calculated fair value: price 2,520 KRW, fair value 2,961 KRW, a gap of about +17% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 353190?
No. The price is what the market pays today (2,520 KRW); the fair value is what the company's own numbers justify (2,961 KRW). For Hurum Co. Ltd. the two are 440.66 KRW per share apart. That gap is exactly why we show both numbers side by side.
How much is Hurum Co. Ltd. worth?
The market values Hurum Co. Ltd. at about 21.7B KRW (market capitalisation, as of Sep 24, 2026). Per share that is 2,520 KRW; our models calculate a fair value of 2,961 KRW per share.
What do the bullish and bearish scenarios say about 353190?
Our models span a range for Hurum Co. Ltd.: cautious scenario 2,107 KRW, base 2,961 KRW, optimistic 3,472 KRW per share (as of Sep 24, 2026, price 2,520 KRW). The range comes from different growth and margin assumptions, not from analyst opinions.
How solid is the balance sheet of Hurum Co. Ltd. (353190)?
Balance-sheet figures for Hurum Co. Ltd. (as of Sep 24, 2026): return on equity 1.2%, debt of 0.37 per unit of equity. They feed the Quality Score of 44/100, which measures business quality independently of the share price.
How far is 353190 from its 52-week high?
Hurum Co. Ltd. trades at 2,520 KRW, about 32% below its 52-week high of 3,725 KRW and at the low of 2,520 KRW (as of Sep 23, 2026). Distance from the high says nothing about value: that is what the fair value of 2,961 KRW is for.
Which stocks are comparable to Hurum Co. Ltd.?
From the same area (Consumer Defensive) we also value Nestlé S.A, Danone S.A, The Kraft Heinz Company, Foshan Haitian Flavouring and Food Company, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Hurum Co. Ltd. stock attractive at the current price?
The data as of Sep 24, 2026: price 2,520 KRW, calculated fair value 2,961 KRW (+17%), Quality Score 44/100, from 15 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 353190 calculated?
We run Hurum Co. Ltd. through 15 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of 2,961 KRW, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.0 % above its aggregate fair value. Hurum Co. Ltd. currently trades 17 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Hurum Co. Ltd. (353190)?
The closing price on Sep 23, 2026 was 2,520 KRW. Our model-based fair value is 2,961 KRW, about +17% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Hurum Co. Ltd. right now?
The price sits in the lower half of our model range, the side with the larger margin of safety. Read the verdict with care: some models are missing inputs, so the estimate scatters more than usual.

Key figures of Hurum Co. Ltd.

How large is the market capitalisation of Hurum Co. Ltd. (353190)?
The market capitalisation of Hurum Co. Ltd. is 21.7B KRW (≈ $15.9M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Hurum Co. Ltd. (353190)?
The price-to-sales ratio of Hurum Co. Ltd. is 0.22 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What is the net margin of Hurum Co. Ltd. (353190)?
The net margin of Hurum Co. Ltd. is 1.2% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Hurum Co. Ltd. (353190)?
The return on equity (ROE) of Hurum Co. Ltd. is 1.2% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Hurum Co. Ltd. (353190)?
On an EBIT basis the return on assets of Hurum Co. Ltd. is 1.5% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Hurum Co. Ltd. (353190)?
The operating margin of Hurum Co. Ltd. is −1.0% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Hurum Co. Ltd. (353190)?
Revenue at Hurum Co. Ltd. is growing −8.6% versus a year earlier (3y avg +14.0%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Hurum Co. Ltd. (353190)?
Earnings per share at Hurum Co. Ltd. are growing −84.9% versus a year earlier. How much earnings per share grew versus a year earlier.
How much free cash flow does Hurum Co. Ltd. (353190) generate?
The free cash flow of Hurum Co. Ltd. is −2.6B KRW (fiscal year 2025). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.
How much net debt does Hurum Co. Ltd. (353190) carry?
The net debt of Hurum Co. Ltd. is 7.3B KRW (fiscal year 2025). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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