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STOCK COMPARISON

Mr. Onion vs McDonald’s: Fair Value & Quality

Both stocks run through our valuation models. Here is how Mr. Onion (2740) and McDonald’s (MCD) compare, as of Sep 25, 2026.

As of Sep 25, 2026, Fair Value Calculator sees McDonald’s as the less overvalued of the two: Mr. Onion trades at TWD 30.70 versus a fair value of TWD 18.69 (-39%), while McDonald’s trades at $237 versus $163 (-31%).
Mr. Onion
2740.TWO · TWD · Consumer Discretionary
-39%
upside to fair value
overvalued
PriceTWD 30.70
Fair ValueTWD 18.69
Quality64/100
McDonald’s
MCD · USD · Consumer Discretionary
-31%
upside to fair value
overvalued
Price$237
Fair Value$163
Quality69/100
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Head-to-head numbers

Green is the better side of a row, red the weaker one (for valuation multiples: lower = cheaper). Grey rows are for reference only and are not scored.

betterweakerfor reference, not scored

Mr. OnionMcDonald’s
Valuation
n/aP/E (TTM)19.2×
0.18×P/S (TTM)6.11×
0.22×P/BNegative equity
n/aEV/EBITDA14.0×
n/aPEG2.06×
−39.1%Fair value upside−31.3%
n/aDividend yield3.1%
n/aDividend per share$7.35
Profitability
-75%Operating margin46%
n/aEBIT margin trend (5Y)1.21×
-50%Return on equityNegative equity
-14%Return on assets13%
Growth
-61%Revenue growth (YoY)4%
13.3%Avg. growth/yr (3Y)5.1%
-4.1%Avg. growth/yr (5Y)7.0%
n/aValue creation/yr+11.8%
Balance & size
n/aInterest coverage (EBIT/interest)7.8×
n/aDebt / equityNegative equity
$18MMarket cap$169B
weakGrowth qualityhealthy

McDonald’s leads: 2 to 5 metric wins.

n/a = not meaningfully computable, for example with negative equity.

Quality in detail

The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.

Mr. Onionof which business quality 70 · market factors 50 McDonald’sof which business quality 64 · market factors 40
ProfitabilityMargins and returns on capital today
32
64
Quality GrowthAre margins and returns improving?
32
46
CashflowEarnings quality: real cash, not paper profit
99
76
Fin. StrengthBalance sheet, leverage, solvency risk
100
53
InvestmentDisciplined investing over empire-building
100
57
Low VolatilityCalm price path (market factor)
53
95
MomentumPrice trend over the last 3–12 months (market factor)
48
23
52W MomentumDistance to the 52-week high (market factor)
50
6
Net IssuanceShare count: buybacks or dilution?
50
88

What the models say

How far the median fair value (base case) per model family sits from the current price, in percent. The amount in the currency of the trading venue is shown underneath.

above the price, more than 15% above close to the price, 85% to 115% of the price below the price, more than 15% below

Model familyMr. OnionPrice TWD 30.70McDonald’sPrice $237
DCF Models-30%below the priceTWD 21.51-42%below the price$138
Earnings-Basedn/a-57%below the price$103
Dividend Discountn/a-58%below the price$98.79
Multiples-57%below the priceTWD 13.23-5%close to the price$226
Asset-Based-90%below the priceTWD 3.20n/a
Growth DCF-16%below the priceTWD 25.84-68%below the price$76.46
Economic Profitn/a-52%below the price$114
Growth Earningsn/a-11%close to the price$210
Minimum-90%below the priceTWD 3.20-68%below the price$76.46
Maximum-16%below the priceTWD 25.84-5%close to the price$226
Median-43%below the priceTWD 17.37-52%below the price$114
Geometric mean-60%below the priceTWD 12.38-46%below the price$128

Minimum, maximum, median and geometric mean refer to the family values in this table. Geometric because deviations are ratios: half the price and twice the price average to 100%, not 125%.

Mr. Onion: 5 of 7 models see the stock below the current price.

McDonald’s: 19 of 21 models see the stock below the current price.

Scenario ranges

From our cautious bear scenario to the optimistic bull scenario. The white tick is the current price (value above it), the green tick the fair value (value below it): if the price sits left of the fair value, there is room to rise.

Mr. Onion
Price TWD 30.70
Fair Value TWD 18.69
Bear TWD 16.37Bull TWD 21.00
McDonald’s
Price $237
Fair Value $163
Bear $91.85Bull $252

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Ranked within their sector

Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.

Mr. Onion · Consumer Discretionary

Quality score64 · Top 25%
Fair value upside-39% · below median

McDonald’s · Consumer Discretionary

Quality score69 · Top 25%
Fair value upside-31% · below median

Bottom line

As of Sep 25, 2026, Fair Value Calculator sees McDonald’s as the less overvalued of the two: Mr. Onion trades at TWD 30.70 versus a fair value of TWD 18.69 (-39%), while McDonald’s trades at $237 versus $163 (-31%).

McDonald’s has the higher quality score (69/100).

Open McDonald’s live analysis →

More comparisons

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A model-based valuation snapshot from 26 models. Values change with price and fundamentals; the date shown above applies.