EN DE
STOCK COMPARISON

Helens Intl Hldg Co vs McDonald’s: Fair Value & Quality

Both stocks run through our valuation models. Here is how Helens Intl Hldg Co (9869) and McDonald’s (MCD) compare, as of Oct 1, 2026.

As of Oct 1, 2026, Fair Value Calculator sees McDonald’s as the less overvalued of the two: Helens Intl Hldg Co trades at HK$0.89 versus a fair value of HK$0.56 (−37.1%), while McDonald’s trades at $231 versus $163 (−29.5%).
Helens Intl Hldg Co
9869.HK · HKD · Consumer Discretionary
−37.1%
upside to fair value
overvalued
PriceHK$0.89
Fair ValueHK$0.56
Quality70/100
McDonald’s
MCD · USD · Consumer Discretionary
−29.5%
upside to fair value
overvalued
Price$231
Fair Value$163
Quality69/100
Get comparisons like this free by email every month: the most undervalued quality stocks.

Head-to-head numbers

Green is the better side of a row, red the weaker one (for valuation multiples: lower = cheaper). Grey rows are for reference only and are not scored.

betterweakerfor reference, not scored

Helens Intl Hldg CoMcDonald’s
Valuation
63.3×P/E (TTM)18.7×
n/aForward P/E (FY2027)16.7×
n/aMedian P/E at FY-end (10 FY, ex one-offs where documented)25.5×
3.80×P/S (TTM)5.95×
2.35×P/BNegative equity
29.7×EV/EBITDA13.7×
n/aPEG2.06×
−37.1%Fair value upside−29.5%
18.1%Dividend yield3.2%
HK$0.16Dividend per share$7.35
Profitability
-5.0%Operating margin46.5%
0.23×EBIT margin trend (5Y)1.21×
3.4%Return on equityNegative equity
1.4%Return on assets13.3%
Growth
-20.2%Revenue growth (YoY)3.7%
-29.8%Avg. growth/yr (3Y)5.1%
-8.0%Avg. growth/yr (5Y)7.0%
−14.7%Value creation/yr+11.9%
Balance & size
3.7×Interest coverage (EBIT/interest)7.8×
n/aDebt / equityNegative equity
$306MMarket cap$165B
weakGrowth qualityhealthy
McDonald’s, median P/E at fiscal year-end, 10 fiscal years (2016 to 2025), reported earnings, 5 of the years ex one-offs: 25.5.
Forward P/E: price divided by the analyst consensus for the first fiscal year that has not started yet. The current year carries special items from quarters already reported.

McDonald’s leads: 2 to 11 metric wins.

n/a = not meaningfully computable, for example with negative equity.

Quality in detail

The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.

Helens Intl Hldg Coof which business quality 71 · market factors 26 McDonald’sof which business quality 64 · market factors 39
ProfitabilityMargins and returns on capital today
31
64
Quality GrowthAre margins and returns improving?
58
46
CashflowEarnings quality: real cash, not paper profit
93
76
Fin. StrengthBalance sheet, leverage, solvency risk
71
53
InvestmentDisciplined investing over empire-building
98
57
Low VolatilityCalm price path (market factor)
34
95
MomentumPrice trend over the last 3–12 months (market factor)
33
21
52W MomentumDistance to the 52-week high (market factor)
8
5
Net IssuanceShare count: buybacks or dilution?
89
88

What the models say

How far the median fair value (base case) per model family sits from the current price, in percent. The amount in the currency of the trading venue is shown underneath.

above the price, more than 15% above close to the price, 85% to 115% of the price below the price, more than 15% below

Model familyHelens Intl Hldg CoPrice HK$0.89McDonald’sPrice $231
DCF Models+21.9%above the priceHK$1.09−40.4%below the price$138
Earnings-Based−66.9%below the priceHK$0.30−55.6%below the price$103
Dividend Discount+153.9%above the priceHK$2.26−57.2%below the price$98.79
Multiples−37.6%below the priceHK$0.56−2.2%close to the price$226
Asset-Based−39.3%below the priceHK$0.54n/a
Growth DCF+27.0%above the priceHK$1.13−66.9%below the price$76.46
Economic Profit−49.4%below the priceHK$0.45−50.7%below the price$114
Growth Earnings−41.6%below the priceHK$0.52−9.1%close to the price$210
Minimum−66.9%below the priceHK$0.30−66.9%below the price$76.46
Maximum+153.9%above the priceHK$2.26−2.2%close to the price$226
Median−38.5%below the priceHK$0.55−50.7%below the price$114
Geometric mean−21.4%below the priceHK$0.70−44.4%below the price$128

Minimum, maximum, median and geometric mean refer to the family values in this table. Geometric because deviations are ratios: half the price and twice the price average to 100%, not 125%.

Helens Intl Hldg Co: 13 of 24 models see the stock below the current price.

McDonald’s: 19 of 21 models see the stock below the current price.

Scenario ranges

From our cautious bear scenario to the optimistic bull scenario. The white tick is the current price (value above it), the green tick the fair value (value below it): if the price sits left of the fair value, there is room to rise.

Helens Intl Hldg Co
Price HK$0.89
Fair Value HK$0.56
Bear HK$0.56Bull HK$0.67
McDonald’s
Price $231
Fair Value $163
Bear $91.85Bull $252

Compare two other stocks

Tap a field and type again, ticker or company name.

Free, no sign-up

Ranked within their sector

Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.

Helens Intl Hldg Co · Consumer Discretionary

Quality score70 · Top 25%
Fair value upside−37.1% · below median

McDonald’s · Consumer Discretionary

Quality score69 · Top 25%
Fair value upside−29.5% · below median

Bottom line

As of Oct 1, 2026, Fair Value Calculator sees McDonald’s as the less overvalued of the two: Helens Intl Hldg Co trades at HK$0.89 versus a fair value of HK$0.56 (−37.1%), while McDonald’s trades at $231 versus $163 (−29.5%).

Helens Intl Hldg Co has the higher quality score (70/100).

Open McDonald’s live analysis →

More comparisons

Popular match-ups from the same sectors, all with fair value and quality score.

Free · Top-25 report

See the undervalued quality stocks every month

Just your email for the monthly Top-25 report of the most undervalued quality stocks, with fair value, quality and price target. Plus 14 days of Pro to try, no card.

Free. You confirm by email (double opt-in) and can unsubscribe anytime in one click. Not financial advice.

A model-based valuation snapshot from 26 models. Values change with price and fundamentals; the date shown above applies.