Helens Intl Hldg Co Ltd (9869) fair value: what the stock is really worth
As of Sep 30, 2026: fair value of Helens Intl Hldg Co Ltd HK$0.56, price HK$0.89, upside -37.1%, quality 70 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
- Fair value above price? No
- Good quality? Yes
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Helens Intl Hldg Co Ltd
9869 · HKStretched ValuationStrong overvaluation with only moderate quality.
What runs behind every stock
69 individual criteria per stock, every one traceable See the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 27, 2026.
How to read this chart
60‑month range HK$0.7543 – HK$15.62 · fair‑value band HK$0.5600 – HK$0.6700 · the HK$0.8900 price screens above the HK$0.5600 fair value. Dashed = 300-day average. As of Sep 27, 2026.
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Company profile
Helens International Holdings Company Limited, an investment holding company, engages in the bar operations and franchise business in the People's Republic of China and Hong Kong. It offers alcoholic drinks, such as spirituous drinks and beers, as well as snacks under the Helen's brand name, as well as third party brand alcoholic drinks and other products.
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Helens International Holdings Company Limited, an investment holding company, engages in the bar operations and franchise business in the People's Republic of China and Hong Kong. It offers alcoholic drinks, such as spirituous drinks and beers, as well as snacks under the Helen's brand name, as well as third party brand alcoholic drinks and other products. The company was founded in 2009 and is headquartered in Shenzhen, the People's Republic of China. Helens International Holdings Company Limited operates as a subsidiary of HHL International Limited.
Stock analysis
Helens Intl Hldg Co Ltd (9869) currently trades at HK$0.8900, while our model-based Fair Value estimate is HK$0.5600, 37.1% below the price, so the stock looks overvalued today.
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Valuation
Bull case: the Dividend Discount group reads highest at a median of HK$2.15 per share, and 11 of the 24 models we run sit above the HK$0.8900 price.
Bear case: the Earnings-Based group reads lowest at HK$0.2600, and 13 of the 24 models stay below the price. Evidence for this calculation is low.
Scenario range: HK$0.5600 (bear) to HK$0.6700 (bull), the price of HK$0.8900 sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 70/100 (solid quality), in the Consumer Cyclical sector.
Weak Growth: Revenue is shrinking: the last year, the last three and the last five years are all negative.
Helens Intl Hldg Co Ltd reported revenue of 539M CNY in FY2025 versus 1.8B CNY in FY2021, a compound −26.4%/yr. Reported net income was 34.0M CNY in FY2025.
Key figures
Market cap HK$2.4B (≈ $306M) · P/E ratio 63.3 · P/S ratio 3.99 · EPS (TTM) HK$0.0400 · Net margin 6.3% · Return on equity 3.4% · Return on assets (EBIT) 5.1% · Operating margin −5.0%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 50 out of 100 (low confidence).
What moves the price
The share trades about 56% below its 52-week high and 18% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at −19% fair-value upside, at −37%, 9869 screens richer than that median.
Fair Value models
All 24 models by family
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Set up alert →Quality Score breakdown
Of which business quality 71 · Market factors (momentum, volatility) 26
Revenue & earnings trend
Growth Forecast
9869 screens overvalued: fair value 37% below the price. Compare with McDonald's Corporation →
Compare Helens Intl Hldg Co Ltd with another stock
Price, fair value, quality and upside side by side.
Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Restaurants · 214 stocks
Valuation Multiplesvs Restaurants median · lower = cheaper
Strength profile in five axes (Snowflake)
VALUE 0: the price sits above our fair-value range.
Context: sector, industry, market
- Is the Consumer Discretionary sector expensive or cheap?
- P/E, EV/EBITDA and margins by industry (reference tables)
- Undervalued stocks: Hong Kong Stocks
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Restaurants stocks, each showing price versus our Fair Value estimate.
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| McDonald's Corporation MCD | $233.60 | $162.81 | −30% |
| Starbucks Corporation SBUX | $94.86 | $35.83 | −62% |
| Chipotle Mexican Grill, Inc CMG | $31.33 | $34.46 | +10% |
| Yum! Brands, Inc YUM | $138.28 | $76.78 | −44% |
| Restaurant Brands International Inc QSR | $71.48 | $73.34 | +3% |
| Darden Restaurants, Inc DRI | $199.75 | $175.20 | −12% |
| Yum China Holdings YUMC | $40.80 | $50.76 | +24% |
| Texas Roadhouse, Inc TXRH | $158.45 | $128.55 | −19% |
| Domino's Pizza, Inc DPZ | $301.81 | $233.22 | −23% |
| Dutch Bros Inc BROS | $37.89 | $10.27 | −73% |
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Key figures of Helens Intl Hldg Co Ltd
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