Sejoong Co (039310) Fair Value & Analysis
Consumer Cyclical · KR · Market cap 19.0B KRW
Fair value as of: Jul 6, 2026
From 7 valuation models · updated yesterday
Fair value updated Jul 6, 2026 — revised from 16,433 KRW to 1,758 KRW (−89.3%) since Jun 24, 2026. Share price −11.1% over the past month.
Price vs Fair Value (12 months)
12‑month range 871.00 KRW – 2,500 KRW · fair‑value band 1,318 KRW – 2,198 KRW · the 1,076 KRW price screens below the 1,758 KRW fair value. As of Jul 6, 2026.
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Sejoong Co (039310) currently trades at 1,076 KRW, while our model-based Fair Value estimate is 1,758 KRW — implying the stock looks roughly 63.4% undervalued today. We read business quality at 44/100 (below-average quality), in the Consumer Cyclical sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: low) — always confirm before acting.
Over the trailing twelve months, Sejoong Co generated revenue of 37.4B KRW at a net margin of 16.9%. Revenue declined 54.4% year over year. It earns a return on equity of 2.6%. Fundamentals as of Jul 6, 2026
Our scenario range runs from 1,318 KRW (bear case) to 2,198 KRW (bull case); at 1,076 KRW, the current price sits below that range. The share trades about 63% below its 52-week high and 9% above its 52-week low, currently below its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at -29% fair-value upside — at 63%, 039310 screens cheaper than that median.
Key figures & financial health
More key figures
Figures from reported company fundamentals (EODHD) · as of Jul 6, 2026. TTM = trailing twelve months.
About the company
Sejoong Co., Ltd. operates as a travel services and information technology company. It offers corporate travel process, expense management, support policy compliance, seat T/L management, TL ticketing, hotel/car rental, visa issuance, convenience, photo printing, pocket wifi, and roaming SIM chip services. Sejoong Co., Ltd. was formerly known as Namo Interactive Co., Ltd. and changed its name to Sejoong Co., Ltd. in July 2011. The company was founded in 1982 and is headquartered in Seoul, South Korea.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Sejoong Co reported revenue of 35.6B KRW in FY2025 versus 158B KRW in FY2021, a compound −31.1%/yr. Reported net income was −2.8B KRW in FY2025.
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10 more Travel Services stocks, each showing price versus our Fair Value estimate (as of Jul 6, 2026).
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|---|---|---|---|
| Booking Holdings BKNG | C$28.09 | C$16.76 | -40% |
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| Viking Holdings VIK | $103.05 | $61.24 | -41% |
| Carnival Corporation CCL | $25.99 | $18.38 | -29% |
| Trip.com Group CRIP34 | R$239.04 | R$616.35 | +158% |
| Expedia Group EXGR34 | R$589.26 | R$420.55 | -29% |
| Norwegian Cruise Line Holdings NCLH | $18.75 | $14.28 | -24% |
| Tongcheng Travel Holdings TNGCF | $2.80 | $3.26 | +16% |
| Global Business Travel Group GBTG | $9.39 | $4.19 | -55% |
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.
Not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.