Sejoong Co. Ltd (039310) fair value: what the stock is really worth
As of Oct 2, 2026: fair value of Sejoong Co. Ltd KRW 1,758, price KRW 1,210, upside +45.3%, quality 53 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
69 individual criteria per stock, every one traceableSee the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Oct 3, 2026.
How to read this chart
60‑month range 871.00 KRW – 5,480 KRW · fair‑value band 1,318 KRW – 2,414 KRW · the 1,210 KRW price screens below the 1,758 KRW fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Oct 3, 2026.
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Sejoong Co., Ltd. operates as a travel services and information technology company. It offers corporate travel process, expense management, support policy compliance, seat T/L management, TL ticketing, hotel/car rental, visa issuance, convenience, photo printing, pocket wifi, and roaming SIM chip services. Sejoong Co., Ltd.
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Sejoong Co., Ltd. operates as a travel services and information technology company. It offers corporate travel process, expense management, support policy compliance, seat T/L management, TL ticketing, hotel/car rental, visa issuance, convenience, photo printing, pocket wifi, and roaming SIM chip services. Sejoong Co., Ltd. was formerly known as Namo Interactive Co., Ltd. and changed its name to Sejoong Co., Ltd. in July 2011. The company was founded in 1982 and is headquartered in Seoul, South Korea.
Stock analysis
Sejoong Co. Ltd (039310) currently trades at 1,210 KRW, while our model-based Fair Value estimate is 1,758 KRW, implying the stock looks roughly 31.2% undervalued today.
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Valuation
Bull case: the Asset-Based group reads highest at a median of 3,670 KRW per share, and 7 of the 7 models we run sit above the 1,210 KRW price.
Bear case: the DCF Models group reads lowest at 1,717 KRW, and 0 of the 7 models stay below the price. Evidence for this calculation is low.
Scenario range: 1,318 KRW (bear) to 2,414 KRW (bull), the price of 1,210 KRW sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 53/100 (solid quality), in the Consumer Cyclical sector.
Weak Growth: Revenue is shrinking: the last year, the last three and the last five years are all negative.
Sejoong Co. Ltd reported revenue of 35.6B KRW in FY2025 versus 158B KRW in FY2021, a compound −31.1%/yr. Reported net income was −2.8B KRW in FY2025.
Key figures
Market cap 21.9B KRW (≈ $16.3M) · P/S ratio 0.59 · Net margin −7.7% · Return on equity 2.6% · Return on assets (EBIT) 0.5% · Operating margin −6.0% · Revenue (TTM) 37.4B KRW · Revenue growth (YoY) −54.4%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 42 out of 100 (low confidence).
What moves the price
The share trades about 52% below its 52-week high and 39% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at 10% fair-value upside, at 45%, 039310 screens cheaper than that median.
Fair Value models
Bear 1,318 KRWFair Value 1,758 KRWBull 2,414 KRW
Price 1,210 KRW · Upside +45.3%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.29/100
Revenue is shrinking: the last year, the last three and the last five years are all negative.
Revenue growth 1 year
−4.5%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−5.4%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−23.0%
Start year 2020 (pandemic). Over 10 years: −17.1% a year
Revenue growth 21 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+6.1%
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Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
1.8% (2020) → −2.9% (2025)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
not computed
Growth Forecast
Little optimism in the price
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
less than -40 %
Yearly growth needed for the next five years to justify today's price.
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Travel Services · 86 stocks
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Is Sejoong Co. Ltd (039310) overvalued or undervalued?
As of Oct 3, 2026, our model estimates a fair value of 1,758 KRW versus a price of 1,210 KRW, about +45% upside (undervalued).
What is the fair value of 039310?
Our model-based fair value for Sejoong Co. Ltd is 1,758 KRW (as of Oct 3, 2026), built from audited fundamentals. The current price: 1,210 KRW.
What is the quality score of 039310?
Sejoong Co. Ltd has a Quality Score of 53/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Sejoong Co. Ltd (039310)?
Our model-based price target is the fair value of 1,758 KRW (as of Oct 3, 2026) from 7 valuation models. Cautious scenario 1,318 KRW, optimistic scenario 2,414 KRW. It is a calculation from audited fundamentals, not an analyst target.
What is the Sejoong Co. Ltd stock forecast for 2026?
Our models put fair value at 1,758 KRW, about +45% upside versus a price of 1,210 KRW (undervalued). Cautious scenario 1,318 KRW, optimistic scenario 2,414 KRW. The calculation is refreshed regularly with new filings.
What is the revenue of Sejoong Co. Ltd (039310)?
Sejoong Co. Ltd reported trailing-twelve-month revenue of about 37.4B KRW (latest available figure, as of Oct 3, 2026).
What growth is priced into Sejoong Co. Ltd (039310)?
For today's price to be fair in a discounted-cash-flow model, Sejoong Co. Ltd would have to grow free cash flow by less than minus 40 % per year for five years (discount rate 8.9 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew -23.0 % per year. As of Oct 3, 2026.
What discount rate (WACC) does the fair value of 039310 use?
Our models discount Sejoong Co. Ltd at 8.9 %: a base by market capitalisation (nano), damped by beta 0.01, country premium for South Korea. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Sejoong Co. Ltd that is less than minus 40 % per year a year over ten years, using the same discount rate (8.9 %) and the same formula as our fair value.
How much growth has Sejoong Co. Ltd (039310) delivered so far?
Over the past 5 years revenue at Sejoong Co. Ltd grew -23.0 % a year. The price currently implies less than minus 40 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Sejoong Co. Ltd (039310) growing?
The median revenue growth in the sector is +10.3 % a year. That is the yardstick for the growth priced into Sejoong Co. Ltd (less than minus 40 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Sejoong Co. Ltd (039310)?
The free-cash-flow yield on the price is 9.32 %: that much free cash flow Sejoong Co. Ltd produces per unit of market value. When it exceeds the discount rate of our models (8.9 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Sejoong Co. Ltd (039310)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Sejoong Co. Ltd it is 1,758 KRW per share (as of Oct 3, 2026), against a price of 1,210 KRW. It is the blended result of 7 valuation models (cash flow, earnings, asset, dividend).
Is Sejoong Co. Ltd stock overvalued or undervalued in 2026?
As of Oct 3, 2026, 039310 trades below its calculated fair value: price 1,210 KRW, fair value 1,758 KRW, a gap of about +45% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 039310?
No. The price is what the market pays today (1,210 KRW); the fair value is what the company's own numbers justify (1,758 KRW). For Sejoong Co. Ltd the two are 548.10 KRW per share apart. That gap is exactly why we show both numbers side by side.
How much is Sejoong Co. Ltd worth?
The market values Sejoong Co. Ltd at about 21.9B KRW (market capitalisation, as of Oct 3, 2026). Per share that is 1,210 KRW; our models calculate a fair value of 1,758 KRW per share.
What do the bullish and bearish scenarios say about 039310?
Our models span a range for Sejoong Co. Ltd: cautious scenario 1,318 KRW, base 1,758 KRW, optimistic 2,414 KRW per share (as of Oct 3, 2026, price 1,210 KRW). The range comes from different growth and margin assumptions, not from analyst opinions.
How solid is the balance sheet of Sejoong Co. Ltd (039310)?
Balance-sheet figures for Sejoong Co. Ltd (as of Oct 3, 2026): return on equity 2.6%. They feed the Quality Score of 53/100, which measures business quality independently of the share price.
How far is 039310 from its 52-week high?
Sejoong Co. Ltd trades at 1,210 KRW, about 52% below its 52-week high of 2,500 KRW and 39% above the low of 871.00 KRW (as of Oct 2, 2026). Distance from the high says nothing about value: that is what the fair value of 1,758 KRW is for.
Which stocks are comparable to Sejoong Co. Ltd?
From the same area (Consumer Cyclical) we also value Booking Holdings, Airbnb, Inc, Royal Caribbean Cruises Ltd, Viking Holdings, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Sejoong Co. Ltd stock attractive at the current price?
The data as of Oct 3, 2026: price 1,210 KRW, calculated fair value 1,758 KRW (+45%), Quality Score 53/100, from 7 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 039310 calculated?
We run Sejoong Co. Ltd through 7 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of 1,758 KRW, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 15.0 % above its aggregate fair value. Sejoong Co. Ltd currently trades 31 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Sejoong Co. Ltd (039310)?
The closing price on Oct 2, 2026 was 1,210 KRW. Our model-based fair value is 1,758 KRW, about +45% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Sejoong Co. Ltd right now?
The price is below even our cautious bear case (1,318 KRW). The market is more pessimistic than our downside scenario. The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution. Solid quality (53/100) at a price below fair value, the discount is the argument here, not the business quality. A fairly wide model range (1,318 KRW to 2,414 KRW) leaves room in how you read the outcome.
Key figures of Sejoong Co. Ltd
How large is the market capitalisation of Sejoong Co. Ltd (039310)?
The market capitalisation of Sejoong Co. Ltd is 21.9B KRW (≈ $16.3M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Sejoong Co. Ltd (039310)?
The price-to-sales ratio of Sejoong Co. Ltd is 0.59 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What is the net margin of Sejoong Co. Ltd (039310)?
The net margin of Sejoong Co. Ltd is −7.7% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Sejoong Co. Ltd (039310)?
The return on equity (ROE) of Sejoong Co. Ltd is 2.6% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Sejoong Co. Ltd (039310)?
On an EBIT basis the return on assets of Sejoong Co. Ltd is 0.5% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Sejoong Co. Ltd (039310)?
The operating margin of Sejoong Co. Ltd is −6.0% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Sejoong Co. Ltd (039310)?
Revenue at Sejoong Co. Ltd is growing −54.4% versus a year earlier (3y avg −5.4%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Sejoong Co. Ltd (039310)?
Earnings per share at Sejoong Co. Ltd are growing −92.7% versus a year earlier. How much earnings per share grew versus a year earlier.
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