Sejoong Co. Ltd (039310) Fair Value & Analysis
Consumer Cyclical · KR · Market cap 20.7B KRW
Strengths
Risks
Fair value as of: Aug 13, 2026
From 7 valuation models · updated 7 days ago
Share price +26.1% over the past month.
A solid business, screening 23% undervalued on our models.
What matters now
- Solid quality (54/100) at a price below fair value, the discount is the argument here, not the business quality.
- Evidence is limited here (fewer models, shorter history), so the fair value is a rougher estimate than usual.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Aug 13, 2026.
How to read this chart
60‑month range 871.00 KRW – 5,480 KRW · fair‑value band 1,318 KRW – 2,198 KRW · the 1,432 KRW price screens below the 1,758 KRW fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Aug 13, 2026.
Analysis
Sejoong Co. Ltd (039310) currently trades at 1,432 KRW, while our model-based Fair Value estimate is 1,758 KRW, implying the stock looks roughly 22.8% undervalued today. The Quality Score stands at 54/100 (solid quality), in the Consumer Cyclical sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: low), always confirm before acting.
Over the trailing twelve months, Sejoong Co. Ltd generated revenue of 37.4B KRW at a net margin of 16.9%. Revenue declined 54.4% year over year. It earns a return on equity of 2.6%. Fundamentals as of Aug 13, 2026
Our scenario range runs from 1,318 KRW (bear case) to 2,198 KRW (bull case); at 1,432 KRW, the current price sits within that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 51% below its 52-week high and 45% above its 52-week low, currently below its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at -28% fair-value upside, at 23%, 039310 screens cheaper than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 7 models by family
Widest divergence: Asset-Based (3,670 KRW) versus DCF Models (1,745 KRW). Highest evidence: Growth DCF (80).
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Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Aug 13, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 52 · Market factors (momentum, volatility) 36
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Sejoong Co., Ltd. operates as a travel services and information technology company. It offers corporate travel process, expense management, support policy compliance, seat T/L management, TL ticketing, hotel/car rental, visa issuance, convenience, photo printing, pocket wifi, and roaming SIM chip services. Sejoong Co., Ltd.
Full company description
Sejoong Co., Ltd. operates as a travel services and information technology company. It offers corporate travel process, expense management, support policy compliance, seat T/L management, TL ticketing, hotel/car rental, visa issuance, convenience, photo printing, pocket wifi, and roaming SIM chip services. Sejoong Co., Ltd. was formerly known as Namo Interactive Co., Ltd. and changed its name to Sejoong Co., Ltd. in July 2011. The company was founded in 1982 and is headquartered in Seoul, South Korea.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Sejoong Co. Ltd reported revenue of 35.6B KRW in FY2025 versus 158B KRW in FY2021, a compound −31.1%/yr. Reported net income was −2.8B KRW in FY2025.
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Peer Group
Travel Services · 94 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Travel Services median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Travel Services stocks, each showing price versus our Fair Value estimate (as of Aug 13, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Booking Holdings BKNG | $212.26 | $152.94 | -28% |
| Airbnb, Inc ABNB | $180.10 | $85.66 | -52% |
| Royal Caribbean Cruises Ltd RCL | $300.56 | $215.19 | -28% |
| Viking Holdings VIK | $104.19 | $43.68 | -58% |
| Carnival Corporation CCL | $27.67 | $31.36 | +13% |
| Expedia Group EXPE | $325.57 | $248.63 | -24% |
| Trip.com Group TCOM | $45.58 | $89.04 | +95% |
| Norwegian Cruise Line Holdings NCLH | $18.92 | $20.28 | +7% |
| Global Business Travel Group GBTG | $9.44 | $5.04 | -47% |
| Travel + Leisure Co TNL | $74.68 | $26.57 | -64% |
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Frequently asked questions
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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