Pacific Online Limited (0543) Fair Value & Analysis
Communication Services · HK · Market cap HK$295M
Fair value as of: Aug 13, 2026
From 15 valuation models · updated 2 days ago
Share price +5.9% over the past month.
A solid business, currently priced close to our fair value.
What matters now
- The price sits above even our optimistic bull case (HK$0.2500). The favourable scenario is already priced in.
- The price sits close to our fair value, market and models broadly agree here, little valuation tension.
- The models converge in a tight band (HK$0.2400 to HK$0.2500), unusually little disagreement for a valuation.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Aug 13, 2026.
How to read this chart
60‑month range HK$0.2214 – HK$1.08 · fair‑value band HK$0.2400 – HK$0.2500 · the HK$0.2700 price screens above the HK$0.2500 fair value. Dashed = 300-day average. As of Aug 13, 2026.
Analysis
Pacific Online Limited (0543) currently trades at HK$0.2700, while our model-based Fair Value estimate is HK$0.2500, implying the stock looks roughly 7.4% fairly valued today. The Quality Score stands at 52/100 (solid quality), in the Communication Services sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: high).
Over the trailing twelve months, Pacific Online Limited generated revenue of HK$647M at a net margin of 0.8%. Revenue grew 4.3% year over year. It earns a return on equity of 0.7%. The balance sheet holds a net cash position of HK$202M. Fundamentals as of Aug 13, 2026
Our scenario range runs from HK$0.2400 (bear case) to HK$0.2500 (bull case); at HK$0.2700, the current price sits above that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 34% below its 52-week high and 13% above its 52-week low, currently below its 200-day average. For context, the median of 10 Communication Services peers we cover trades at -8% fair-value upside, at -7%, 0543 screens cheaper than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 15 models by family
Widest divergence: Asset-Based (HK$0.3800) versus Earnings-Based (HK$0.0400). Highest evidence: Residual Income (76).
Notify me when 0543 reaches fair value
Free. You confirm by email (double opt-in) and can unsubscribe anytime in one click.
Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Aug 13, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 52 · Market factors (momentum, volatility) 31
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Pacific Online Limited, an investment holding company, provides internet advertising services in the People's Republic of China.
Full company description
Pacific Online Limited, an investment holding company, provides internet advertising services in the People's Republic of China. It operates Internet portals, including PConline that offers professional IT information services for domestic IT enterprises and customers; PCauto, an automobile portal, which provides product information, brand review and testing, and after-sale information services; and PClady, which offers lifestyle-related services and product information to women's interests and needs. The company also provides PCbaby that offers personalized information and service of pregnancy and infant caring systematically and PChouse, which focuses on home improvement professional interpretation. In addition, it offers information technology and software development services; computer information consultancy services; computer technology services; and advertising services. The company was incorporated in 2007 and is based in Guangzhou, the People's Republic of China.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Pacific Online Limited reported revenue of HK$647M in FY2025 versus HK$852M in FY2021, a compound −6.7%/yr. Reported net income was HK$4.9M in FY2025, compounding −44.0%/yr from FY2021.
of which total revenue −4.8 pp · buybacks/dilution +0.0 pp
Absolute contributions in percentage points per year; they sum to the EPS growth rate. Start and end points are 3-year averages (details on hover).
Watch 0543: get an alert when its fair value changes →
Peer Group
Internet Content & Information · 155 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Internet Content & Information median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Internet Content & Information stocks, each showing price versus our Fair Value estimate (as of Aug 13, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Alphabet Inc GOOGL | $343.54 | $145.14 | -58% |
| Meta Platforms, Inc META | $578.85 | $534.91 | -8% |
| Tencent Holdings 0700 | HK$461.60 | HK$448.17 | -3% |
| Spotify Technology S.A SPOT | $489.60 | $210.99 | -57% |
| Reddit, Inc RDDT | $153.45 | $39.59 | -74% |
| Baidu, Inc BIDU | $104.84 | $66.96 | -36% |
| Kuaishou Technology, an investment holding company, 1024 | HK$41.54 | HK$84.61 | +104% |
| NAVER Corporation 035420 | 215,500 KRW | 231,585 KRW | +7% |
| Tencent Music Entertainment Group 1698 | HK$33.72 | HK$66.60 | +98% |
| Kakao Corp 035720 | 40,100 KRW | 24,536 KRW | -39% |
Compare Pacific Online Limited with another stock
Price, fair value, quality and upside side by side.
Explore undervalued stocks
More undervalued Communication Services stocks →
Frequently asked questions
Is Pacific Online Limited (0543) overvalued or undervalued?
What is the fair value of 0543?
What is the quality score of 0543?
What is the revenue of Pacific Online Limited (0543)?
What is the net profit margin of 0543?
Does Pacific Online Limited pay a dividend?
How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
Track Pacific Online Limited and try Pro for 14 days
One email gets you 14 days of full Pro (review alerts, the 35,000+ stock screener, the diversification check) plus the monthly Top-25 report of the most undervalued quality stocks. No card, cancel anytime.
Zero risk: nothing is ever charged. After 14 days you decide whether to stay.