Pacific Online Ltd (0543) fair value: what the stock is really worth
As of Nov 13, 2026: fair value (intrinsic value) of Pacific Online Ltd stock HK$0.40, price HK$0.19, upside +110.5%, quality 51 out of 100. Rating: strongly undervalued. Calculated from audited financials with 15 of our 26 valuation models and 37 quality factors, updated daily.
69 individual criteria per stock, every one traceableSee the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 13, 2026.
How to read this chart
60‑month range HK$0.1900 – HK$1.08 · fair‑value band HK$0.2800 – HK$0.4600 · the HK$0.1900 price screens below the HK$0.4000 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 13, 2026.
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Pacific Online Limited, an investment holding company, provides internet advertising services in the People's Republic of China.
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It operates Internet portals, including PConline that offers professional IT information services for domestic IT enterprises and customers; PCauto, an automobile portal, which provides product information, brand review and testing, and after-sale information services; and PClady, which offers lifestyle-related services and product information to women's interests and needs.
The company also provides PCbaby that offers personalized information and service of pregnancy and infant caring systematically and PChouse, which focuses on home improvement professional interpretation.
In addition, it offers information technology and software development services; computer information consultancy services; computer technology services; and advertising services. The company was incorporated in 2007 and is based in Guangzhou, the People's Republic of China.
Stock analysis
Pacific Online Ltd (0543) currently trades at HK$0.1900, while our model-based Fair Value estimate is HK$0.4000, implying the stock looks roughly 52% undervalued today.
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Valuation
Bull case: the Dividend Discount group reads highest at a median of HK$0.5650 per share, and 11 of the 15 models we run sit above the HK$0.1900 price.
Bear case: the Growth Earnings group reads lowest at HK$0.0800, and 4 of the 15 models stay below the price. Data coverage for this calculation is low.
Scenario range: HK$0.2800 (bear) to HK$0.4600 (bull), the price of HK$0.1900 sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 51/100 (solid quality), in the Communication Services sector.
Weak Growth: Growth has flattened: the last year, three and five years all grew more slowly than the long-term average.
Pacific Online Ltd reported revenue of 647M CNY in FY2025 versus 852M CNY in FY2021, a compound −6.7%/yr. Reported net income was 4.9M CNY in FY2025, compounding −44.0%/yr from FY2021.
Key figures
Market cap HK$216M (≈ $27.5M) Micro · P/S ratio 0.37 · Net margin 0.8% · Return on equity −3.8% · Return on assets (EBIT) 1.7% (5-year average) · Operating margin −15.6% · Revenue (TTM) 639M CNY · Revenue growth (YoY) −3.0%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 12 out of 100 (low confidence).
What moves the price
The share trades about 41% below its 52-week high and at its 52-week low, currently below its 200-day average.
For context, the median of 10 Communication Services peers we cover trades at 37% fair-value upside, at 111%, 0543 screens cheaper than that median.
Fair Value models
BearHK$0.2800Fair Value HK$0.4000BullHK$0.4600
Price HK$0.1900 · Upside +110.5%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.20/100
Growth has flattened: the last year, three and five years all grew more slowly than the long-term average.
Revenue growth 1 year
+1.9%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−7.4%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−7.7%
Start year 2020 (pandemic). Over 10 years: −5.1% a year
Revenue growth 21 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+10.4%
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What shareholders gained per year (last 5 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate.
−49.8%
Earnings growth per share plus dividend.
Earnings per share, growth per year−49.8%
Dividend (yield on the price)0.0%
Pace: 5 vs 10 years ⓘTwo data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.−49.8% vs −30.2%, slowing
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.19% → 2%
Pace: the 5-year rate starts in 2020 (pandemic)
⚠ Revenue per share shrinking 4.2%/yr over ~10Y (margins eroding too) ⓘStructural-decline marker: revenue PER SHARE has fallen over the last decade (robust median trend, not a single year). Backtested across 2005 to 2017, such businesses trailed the market by about 2.5 percentage points per year. Display only: it does not change the fair value or the quality score.
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Internet Content & Information · 141 stocks
Beats the industry median on 5/10 measures
A mixed picture versus its industry peers.
Valuation
Quality Score51 · Below median
Fair Value upside+110.5% · Top 25%
Profitability
Return on assets0.6% · Below median
Net margin (12 months)−3.6% · Below median
Operating margin (12 months)−15.6% · Bottom 25%
Growth and dividend
Revenue growth (quarter YoY)−3.0% · Bottom 25%
Dividend yield (12 months)21.7% · Top 25%
Valuation Multiplesvs Internet Content & Information median · lower = cheaper
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Is Pacific Online Ltd (0543) overvalued or undervalued?
As of Nov 13, 2026, our model estimates a fair value of HK$0.4000 versus a price of HK$0.1900, about +111% upside (undervalued).
What is the fair value of 0543?
Our model-based fair value for Pacific Online Ltd is HK$0.4000 (as of Nov 13, 2026), built from audited fundamentals. The current price: HK$0.1900.
What is the quality score of 0543?
Pacific Online Ltd has a Quality Score of 51/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Pacific Online Ltd (0543)?
Our model-based price target is the fair value of HK$0.4000 (as of Nov 13, 2026) from 15 valuation models. Cautious scenario HK$0.2800, optimistic scenario HK$0.4600. It is a calculation from audited fundamentals, not an analyst target.
What is the Pacific Online Ltd stock forecast for 2026?
Our models put fair value at HK$0.4000, about +111% upside versus a price of HK$0.1900 (undervalued). Cautious scenario HK$0.2800, optimistic scenario HK$0.4600. The calculation is refreshed regularly with new filings.
What is the revenue of Pacific Online Ltd (0543)?
Pacific Online Ltd reported trailing-twelve-month revenue of about 639M CNY (latest available figure, as of Nov 13, 2026).
What is the intrinsic value of Pacific Online Ltd (0543)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Pacific Online Ltd it is HK$0.4000 per share (as of Nov 13, 2026), against a price of HK$0.1900. It is the blended result of 15 valuation models in 7 families (DCF Models, Earnings-Based, Dividend Discount, Multiples, Asset-Based, Economic Profit, Growth Earnings).
Is Pacific Online Ltd stock overvalued or undervalued in 2026?
As of Nov 13, 2026, 0543 trades below its calculated fair value: price HK$0.1900, fair value HK$0.4000, a gap of about +111% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 0543?
No. The price is what the market pays today (HK$0.1900); the fair value is what the company's own numbers justify (HK$0.4000). For Pacific Online Ltd the two are HK$0.2100 per share apart. That gap is exactly why we show both numbers side by side.
How much is Pacific Online Ltd worth?
The market values Pacific Online Ltd at about HK$216M (market capitalisation, as of Nov 13, 2026). Per share that is HK$0.1900; our models calculate a fair value of HK$0.4000 per share.
What do the bullish and bearish scenarios say about 0543?
Our models span a range for Pacific Online Ltd: cautious scenario HK$0.2800, base HK$0.4000, optimistic HK$0.4600 per share (as of Nov 13, 2026, price HK$0.1900). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the PEG ratio of 0543?
The PEG ratio of Pacific Online Ltd is 0.19 (P/E divided by earnings growth, as of Nov 13, 2026). That is below 1, so growth is priced more cheaply than the earnings multiple alone suggests.
How solid is the balance sheet of Pacific Online Ltd (0543)?
Balance-sheet figures for Pacific Online Ltd (as of Nov 13, 2026): return on equity −3.8%. They feed the Quality Score of 51/100, which measures business quality independently of the share price.
How far is 0543 from its 52-week high?
Pacific Online Ltd trades at HK$0.1900, about 41% below its 52-week high of HK$0.3221 and at the low of HK$0.1900 (as of Nov 13, 2026). Distance from the high says nothing about value: that is what the fair value of HK$0.4000 is for.
Which stocks are comparable to Pacific Online Ltd?
From the same area (Communication Services) we also value Alphabet Inc, Meta Platforms, Inc, Tencent Holdings, Spotify Technology S.A, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Pacific Online Ltd stock attractive at the current price?
The data as of Nov 13, 2026: price HK$0.1900, calculated fair value HK$0.4000 (+111%), Quality Score 51/100, from 15 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 0543 calculated?
We run Pacific Online Ltd through 15 models from 7 families: DCF Models, Earnings-Based, Dividend Discount, Multiples, Asset-Based, Economic Profit, Growth Earnings. Every model gets the same audited fundamentals; the fair value of HK$0.4000 builds on their evidence-weighted average, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.9% above its aggregate fair value. Pacific Online Ltd currently trades 52% below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Pacific Online Ltd (0543)?
The closing price on Nov 13, 2026 was HK$0.1900. Our model-based fair value is HK$0.4000, about +111% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Pacific Online Ltd right now?
The price is below even our cautious bear case (HK$0.2800). The market is more pessimistic than our downside scenario. The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution. Solid quality (51/100) at a price below fair value, the discount is the argument here, not the business quality.
Where does the earnings growth of Pacific Online Ltd (0543) come from?
Earnings per share at Pacific Online Ltd grew −19.2 % a year from 2014 to 2025. Broken into its drivers: revenue per share −4.8 %, EBIT margin −15.0 %, tax rate −0.7 %, residual (interest, one-offs) +0.6 %. The four rates multiply to the earnings growth rate, they do not add up. Start and end are three-year averages so a single exceptional year does not distort the result.
Key figures of Pacific Online Ltd
How large is the market capitalisation of Pacific Online Ltd (0543)?
The market capitalisation of Pacific Online Ltd is HK$216M (≈ $27.5M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Pacific Online Ltd (0543)?
The price-to-sales ratio of Pacific Online Ltd is 0.37 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What is the net margin of Pacific Online Ltd (0543)?
The net margin of Pacific Online Ltd is 0.8% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Pacific Online Ltd (0543)?
The return on equity (ROE) of Pacific Online Ltd is −3.8% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Pacific Online Ltd (0543)?
On an EBIT basis the return on assets of Pacific Online Ltd is 1.7% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Pacific Online Ltd (0543)?
The operating margin of Pacific Online Ltd is −15.6% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Pacific Online Ltd (0543)?
Revenue at Pacific Online Ltd is growing −3.0% versus a year earlier (3y avg −7.4%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Pacific Online Ltd (0543)?
Earnings per share at Pacific Online Ltd are growing −59.9% versus a year earlier. How much earnings per share grew versus a year earlier.
How much free cash flow does Pacific Online Ltd (0543) generate?
The free cash flow of Pacific Online Ltd is −8.7M CNY (fiscal year 2025). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.
How much net cash does Pacific Online Ltd (0543) hold?
Pacific Online Ltd holds more cash than debt, 202M CNY net (fiscal year 2025). The company holds more cash than debt, a safety cushion.
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Thin data
Nov 13, 2026