Bread Financial Holdings (0HCR) fair value: what the stock is really worth
As of Oct 2, 2026: fair value of Bread Financial Holdings $151, price $98.50, upside +53.4%, quality 65 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 24, 2026.
How to read this chart
60‑month range $18.68 – $177.79 · fair‑value band $86.66 – $196.41 · the $98.50 price screens below the $151.05 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 24, 2026.
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Bread Financial Holdings, Inc. provides tech-forward payment and lending solutions to customers and consumer-based industries in North America.
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Bread Financial Holdings, Inc. provides tech-forward payment and lending solutions to customers and consumer-based industries in North America. It offers credit card and other loans financing services, including risk management solutions, underwriting, and funding services for private label and co-brand credit card programs, as well as through Bread Pay partnerships. The company also manages and services the loans it originates for private label, co-brand, and general-purpose credit card programs, and installment loans and split-pay products; and provides marketing, and data and analytics services. In addition, it offers an enhanced digital suite that includes a unified software development kit, which provides access to its suite of products, as well as promotes credit payment options earlier in the shopping experience. Further, the company through Bread Pay, a digital payments platform and robust suite of application programming interfaces allows merchants and partners to integrate online point-of-sale financing and other digital payment products. Additionally, it offers retail and deposit products, primarily in the form of certificates of deposit and high-yield savings accounts, including traditional and Roth Individual Retirement Accounts. The company offers its products under the Bread, Bread Financial, Bread Cashback, Bread Rewards, Bread Pay, and Bread Savings brands. The company was formerly known as Alliance Data Systems Corporation and changed its name to Bread Financial Holdings, Inc. in March 2022. Bread Financial Holdings, Inc. was incorporated in 1995 and is headquartered in Columbus, Ohio.
Stock analysis
Bread Financial Holdings (0HCR) currently trades at $98.50, while our model-based Fair Value estimate is $151.05, implying the stock looks roughly 34.8% undervalued today.
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Valuation
Bull case: the DCF Models group reads highest at a median of $163.29 per share, and 14 of the 19 models we run sit above the $98.50 price.
Bear case: the Asset-Based group reads lowest at $40.92, and 5 of the 19 models stay below the price. Evidence for this calculation is medium.
Scenario range: $86.66 (bear) to $196.41 (bull), the price of $98.50 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 65/100 (solid quality), in the Industrials sector.
Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.
Bread Financial Holdings reported revenue of $4.7B in FY2025 versus $3.7B in FY2021, a compound +6.5%/yr. Reported net income was $518M in FY2025, compounding −10.3%/yr from FY2021.
Key figures
Market cap $4.7B · P/E ratio 0.1 · EPS (TTM) $14.49 · Net margin 11.0% · Return on equity 17.5% · Return on assets (EBIT) 4.0% · Operating margin 34.0% · Revenue (TTM) $2.6B.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 48 out of 100 (low confidence).
What moves the price
The share trades about 13% below its 52-week high and 82% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Industrials peers we cover trades at −34% fair-value upside, at 53%, 0HCR screens cheaper than that median.
Fair Value models
Bear $86.66Fair Value $151.05Bull $196.41
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Based on fiscal year 2025 figures (about 9 months old). Earnings retained since then ($10.95 per share) are deliberately not added.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.71/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Revenue growth 1 year
−1.9%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+2.7%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+4.3%
Start year 2020 (pandemic). Over 10 years: −3.1% a year
Revenue growth 13 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+3.3%
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What shareholders gained per year (last 5 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Basis: EBIT basis.
≈ −2.8%
Earnings growth per share plus dividend.
Earnings per share, growth per year−2.8%
Dividend (yield on the price)0.0%
Pace: 5 vs 10 years ⓘTwo data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.1.2% vs 3.3%, steady
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.10% → 13%
Start year 2020 (pandemic)
⚠ Rate on operating basis: 2025 sits 98% above its own trend.
Growth Forecast
Little optimism in the price
The price assumes less growth than the company has delivered so far and less than analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
−6.3%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
−0.7%
Yearly sales growth analysts expect, extended to five years.
After inflation (figures in USD, USA: IMF forecast 2.4% a year to 2030, 3.1% from 2016 to 2025) that is about −8.5% a year for the price and −3.0% for the forecasts.
Compare Bread Financial Holdings with another stock
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its sector: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median. (Industry “Consumer Finance” was too small, so the broader sector is used.)Industrials · 5321 stocks
Beats the sector median on 6/10 measures
Overall it ranks above its sector peers.
Valuation
Quality Score65 · Top 25%
Fair Value upside+59.2% · Top 25%
Profitability
Return on equity (TTM)17.5% · Top 25%
Return on assets2.5% · Below median
Net margin (TTM)21.2% · Top 25%
Operating margin (TTM)34.0% · Top 25%
Growth and dividend
Revenue growth6.1% · Below median
Dividend yield (TTM)0.0% · Bottom 25%
Balance sheet
Debt / equity2.95× · Highest 25%
Valuation Multiplesvs Industrials median · lower = cheaper
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Is Bread Financial Holdings (0HCR) overvalued or undervalued?
As of Sep 24, 2026, our model estimates a fair value of $151.05 versus a price of $98.50, about +53% upside (undervalued).
What is the fair value of 0HCR?
Our model-based fair value for Bread Financial Holdings is $151.05 (as of Sep 24, 2026), built from audited fundamentals. The current price: $98.50.
What is the quality score of 0HCR?
Bread Financial Holdings has a Quality Score of 65/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Bread Financial Holdings (0HCR)?
Our model-based price target is the fair value of $151.05 (as of Sep 24, 2026) from 20 valuation models. Cautious scenario $86.66, optimistic scenario $196.41. It is a calculation from audited fundamentals, not an analyst target.
What is the Bread Financial Holdings stock forecast for 2026?
Our models put fair value at $151.05, about +53% upside versus a price of $98.50 (undervalued). Cautious scenario $86.66, optimistic scenario $196.41. The calculation is refreshed regularly with new filings.
What is the revenue of Bread Financial Holdings (0HCR)?
Bread Financial Holdings reported trailing-twelve-month revenue of about $2.6B (latest available figure, as of Sep 24, 2026).
What growth is priced into Bread Financial Holdings (0HCR)?
For today's price to be fair in a discounted-cash-flow model, Bread Financial Holdings would have to grow free cash flow by -6.3 % per year for five years (discount rate 10.6 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +4.3 % per year. As of Sep 24, 2026.
What discount rate (WACC) does the fair value of 0HCR use?
Our models discount Bread Financial Holdings at 10.6 %: a base by market capitalisation (unknown), damped by beta 1.13, country premium for United Kingdom. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Bread Financial Holdings that is -6.3 % per year a year over ten years, using the same discount rate (10.6 %) and the same formula as our fair value.
How much growth has Bread Financial Holdings (0HCR) delivered so far?
Over the past 5 years revenue at Bread Financial Holdings grew +4.3 % a year. The price currently implies -6.3 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Bread Financial Holdings (0HCR) growing?
The median revenue growth in the sector is +7.2 % a year. That is the yardstick for the growth priced into Bread Financial Holdings (-6.3 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Bread Financial Holdings (0HCR)?
The free-cash-flow yield on the price is 33.31 %: that much free cash flow Bread Financial Holdings produces per unit of market value. When it exceeds the discount rate of our models (10.6 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Bread Financial Holdings (0HCR)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Bread Financial Holdings it is $151.05 per share (as of Sep 24, 2026), against a price of $98.50. It is the blended result of 20 valuation models (cash flow, earnings, asset, dividend).
Is Bread Financial Holdings stock overvalued or undervalued in 2026?
As of Sep 24, 2026, 0HCR trades below its calculated fair value: price $98.50, fair value $151.05, a gap of about +53% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 0HCR?
No. The price is what the market pays today ($98.50); the fair value is what the company's own numbers justify ($151.05). For Bread Financial Holdings the two are $52.55 per share apart. That gap is exactly why we show both numbers side by side.
How much is Bread Financial Holdings worth?
The market values Bread Financial Holdings at about $4.7B (market capitalisation, as of Sep 24, 2026). Per share that is $98.50; our models calculate a fair value of $151.05 per share.
What do the bullish and bearish scenarios say about 0HCR?
Our models span a range for Bread Financial Holdings: cautious scenario $86.66, base $151.05, optimistic $196.41 per share (as of Sep 24, 2026, price $98.50). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of 0HCR?
Bread Financial Holdings trades at a price-to-earnings ratio of 0.1 (as of Sep 24, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of $151.05 is built from several models across several years.
How solid is the balance sheet of Bread Financial Holdings (0HCR)?
Balance-sheet figures for Bread Financial Holdings (as of Sep 24, 2026): return on equity 17.5%, debt of 2.95 per unit of equity. They feed the Quality Score of 65/100, which measures business quality independently of the share price.
How far is 0HCR from its 52-week high?
Bread Financial Holdings trades at $98.50, about 13% below its 52-week high of $113.29 and 82% above the low of $54.10 (as of Oct 2, 2026). Distance from the high says nothing about value: that is what the fair value of $151.05 is for.
Which stocks are comparable to Bread Financial Holdings?
From the same area (Industrials) we also value SAHLIBHFI, Ceejay Finance Limited, ANUPAM, HASTIFIN, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Bread Financial Holdings stock attractive at the current price?
The data as of Sep 24, 2026: price $98.50, calculated fair value $151.05 (+53%), Quality Score 65/100, from 20 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 0HCR calculated?
We run Bread Financial Holdings through 20 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of $151.05, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.5 % above its aggregate fair value. Bread Financial Holdings currently trades 35 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Bread Financial Holdings (0HCR)?
The closing price on Oct 2, 2026 was $98.50. Our model-based fair value is $151.05, about +53% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Bread Financial Holdings right now?
Solid quality (65/100) at a price below fair value, the discount is the argument here, not the business quality. A fairly wide model range ($86.66 to $196.41) leaves room in how you read the outcome.
Where does the earnings growth of Bread Financial Holdings (0HCR) come from?
Earnings per share at Bread Financial Holdings grew +2.7 % a year from 2014 to 2025. Broken into its drivers: revenue per share −1.7 %, EBIT margin +2.8 %, tax rate +2.9 %, residual (interest, one-offs) −1.2 %. The four rates multiply to the earnings growth rate, they do not add up. Start and end are three-year averages so a single exceptional year does not distort the result.
Key figures of Bread Financial Holdings
How large is the market capitalisation of Bread Financial Holdings (0HCR)?
The market capitalisation of Bread Financial Holdings is $4.7B. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What are the earnings per share of Bread Financial Holdings (0HCR)?
Earnings per share at Bread Financial Holdings are $14.49 (price ÷ EPS = P/E 0.1). Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of Bread Financial Holdings (0HCR)?
The net margin of Bread Financial Holdings is 11.0% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Bread Financial Holdings (0HCR)?
The return on equity (ROE) of Bread Financial Holdings is 17.5% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Bread Financial Holdings (0HCR)?
On an EBIT basis the return on assets of Bread Financial Holdings is 4.0% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Bread Financial Holdings (0HCR)?
The operating margin of Bread Financial Holdings is 34.0% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Bread Financial Holdings (0HCR)?
Revenue at Bread Financial Holdings is growing +6.1% versus a year earlier (3y avg +2.7%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Bread Financial Holdings (0HCR)?
Earnings per share at Bread Financial Holdings are growing +49.3% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does Bread Financial Holdings (0HCR) carry?
The net debt of Bread Financial Holdings is $4.0B (fiscal year 2025, ≈ 1.9 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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