Sanoma Oyj (0JLQ) fair value: what the stock is really worth
As of Oct 2, 2026: fair value of Sanoma Oyj €12.03, price €9.71, upside +23.9%, quality 59 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 24, 2026.
How to read this chart
60‑month range €5.28 – €12.79 · fair‑value band €7.87 – €16.53 · the €9.71 price screens below the €12.03 fair value. Dashed = 300-day average. As of Sep 24, 2026.
Sanoma Oyj operates as a media and learning company in Finland, the Netherlands, Poland, Spain, Belgium, Italy, and internationally. It operates in two segments: Sanoma Learning and Sanoma Media Finland.
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Sanoma Oyj operates as a media and learning company in Finland, the Netherlands, Poland, Spain, Belgium, Italy, and internationally. It operates in two segments: Sanoma Learning and Sanoma Media Finland. The Sanoma Learning segment offers printed and digital learning content, as well as digital learning and teaching platforms for K12, such as primary, secondary, and vocational education. The Sanoma Media Finland segment provides information, experiences, inspiration, and entertainment services through multiple media platforms, such as newspapers, TV, radio, events, and magazines, online, and mobile channels. This segment offers its products under the Helsingin Sanomat, Ilta-Sanomat, Aamulehti, Me Naiset, Aku Ankka, Nelonen, Ruutu, Supla, and Radio Suomipop brand names. It provides festivals and events, marketing, event marketing, digital subscription services, video and audio-on-demand, custom publishing, books, film distribution, and printing services. The company was founded in 1889 and is headquartered in Helsinki, Finland.
Stock analysis
Sanoma Oyj (0JLQ) currently trades at €9.71, while our model-based Fair Value estimate is €12.03, implying the stock looks roughly 19.3% undervalued today.
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Valuation
Bull case: the Growth Earnings group reads highest at a median of €18.60 per share, and 15 of the 23 models we run sit above the €9.71 price.
Bear case: the Asset-Based group reads lowest at €2.10, and 8 of the 23 models stay below the price. Evidence for this calculation is low.
Scenario range: €7.87 (bear) to €16.53 (bull), the price of €9.71 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 59/100 (solid quality), in the Consumer Defensive sector.
Weak Growth: Revenue growth is inconsistent: the periods point in different directions, so there is no trend to rely on.
Sanoma Oyj reported revenue of €1.1B in FY2020 versus €1.6B in FY2016, a compound −9.1%/yr. Reported net income was €247M in FY2020, compounding +22.1%/yr from FY2016.
Key figures
Market cap €2.1B · P/S ratio 1.64 · Dividend yield 4.3% · Net margin 23.2% · Return on equity 3.8% · Return on assets (EBIT) 3.6% · Operating margin −13.2% · Revenue (TTM) €1.3B.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 48 out of 100 (medium confidence).
What moves the price
The share trades about 10% below its 52-week high and 15% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Consumer Defensive peers we cover trades at 26% fair-value upside, at 24%, 0JLQ screens richer than that median.
Fair Value models
Bear €7.87Fair Value €12.03Bull €16.53
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.40/100
Revenue growth is inconsistent: the periods point in different directions, so there is no trend to rely on.
Revenue growth 1 year
+16.3%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−9.5%
’16
’17
’18
’19
’20
Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
13.3% (2016) → 25.4% (2020)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: no share-count history
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Education & Training Services · 119 stocks
Beats the industry median on 4/12 measures
Overall it trails its industry peers.
Valuation
Quality Score59 · Above median
Fair Value upside+30.3% · Above median
Profitability
Return on equity (TTM)3.8% · Below median
Return on assets4.3% · Above median
Net margin (TTM)1.9% · Below median
Operating margin (TTM)−13.2% · Bottom 25%
Growth and dividend
Revenue growth0.0% · Below median
Dividend yield (TTM)4.3% · Above median
Balance sheet
Debt / equity0.46× · Highest 25%
Valuation Multiplesvs Education & Training Services median · lower = cheaper
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Cite: Fair Value Calculator (2026). "Sanoma Oyj Fair Value". https://www.fairvalue-calculator.com/stock/0JLQ
Frequently asked questions
Is Sanoma Oyj (0JLQ) overvalued or undervalued?
As of Sep 24, 2026, our model estimates a fair value of €12.03 versus a price of €9.71, about +24% upside (undervalued).
What is the fair value of 0JLQ?
Our model-based fair value for Sanoma Oyj is €12.03 (as of Sep 24, 2026), built from audited fundamentals. The current price: €9.71.
What is the quality score of 0JLQ?
Sanoma Oyj has a Quality Score of 59/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Sanoma Oyj (0JLQ)?
Our model-based price target is the fair value of €12.03 (as of Sep 24, 2026) from 23 valuation models. Cautious scenario €7.87, optimistic scenario €16.53. It is a calculation from audited fundamentals, not an analyst target.
What is the Sanoma Oyj stock forecast for 2026?
Our models put fair value at €12.03, about +24% upside versus a price of €9.71 (undervalued). Cautious scenario €7.87, optimistic scenario €16.53. The calculation is refreshed regularly with new filings.
What is the revenue of Sanoma Oyj (0JLQ)?
Sanoma Oyj reported trailing-twelve-month revenue of about €1.3B (latest available figure, as of Sep 24, 2026).
Does Sanoma Oyj pay a dividend?
Sanoma Oyj currently shows a dividend yield of about 4.33% relative to its recent price (as of Sep 24, 2026).
What is the intrinsic value of Sanoma Oyj (0JLQ)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Sanoma Oyj it is €12.03 per share (as of Sep 24, 2026), against a price of €9.71. It is the blended result of 23 valuation models (cash flow, earnings, asset, dividend).
Is Sanoma Oyj stock overvalued or undervalued in 2026?
As of Sep 24, 2026, 0JLQ trades below its calculated fair value: price €9.71, fair value €12.03, a gap of about +24% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 0JLQ?
No. The price is what the market pays today (€9.71); the fair value is what the company's own numbers justify (€12.03). For Sanoma Oyj the two are €2.32 per share apart. That gap is exactly why we show both numbers side by side.
How much is Sanoma Oyj worth?
The market values Sanoma Oyj at about €2.1B (market capitalisation, as of Sep 24, 2026). Per share that is €9.71; our models calculate a fair value of €12.03 per share.
What do the bullish and bearish scenarios say about 0JLQ?
Our models span a range for Sanoma Oyj: cautious scenario €7.87, base €12.03, optimistic €16.53 per share (as of Sep 24, 2026, price €9.71). The range comes from different growth and margin assumptions, not from analyst opinions.
How solid is the balance sheet of Sanoma Oyj (0JLQ)?
Balance-sheet figures for Sanoma Oyj (as of Sep 24, 2026): return on equity 3.8%, debt of 0.46 per unit of equity. They feed the Quality Score of 59/100, which measures business quality independently of the share price.
How far is 0JLQ from its 52-week high?
Sanoma Oyj trades at €9.71, about 10% below its 52-week high of €10.78 and 15% above the low of €8.43 (as of Oct 2, 2026). Distance from the high says nothing about value: that is what the fair value of €12.03 is for.
Which stocks are comparable to Sanoma Oyj?
From the same area (Consumer Defensive) we also value New Oriental Education & Technology Group, TAL Education Group, Laureate Education, Inc, Covista Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Sanoma Oyj stock attractive at the current price?
The data as of Sep 24, 2026: price €9.71, calculated fair value €12.03 (+24%), Quality Score 59/100, from 23 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 0JLQ calculated?
We run Sanoma Oyj through 23 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of €12.03, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.5 % above its aggregate fair value. Sanoma Oyj currently trades 19 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Sanoma Oyj (0JLQ)?
The closing price on Oct 2, 2026 was €9.71. Our model-based fair value is €12.03, about +24% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Sanoma Oyj right now?
Solid quality (59/100) at a price below fair value, the discount is the argument here, not the business quality. A fairly wide model range (€7.87 to €16.53) leaves room in how you read the outcome. Evidence is limited here (fewer models, shorter history), so the fair value is a rougher estimate than usual.
Key figures of Sanoma Oyj
How large is the market capitalisation of Sanoma Oyj (0JLQ)?
The market capitalisation of Sanoma Oyj is €2.1B. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Sanoma Oyj (0JLQ)?
The price-to-sales ratio of Sanoma Oyj is 1.64 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What is the dividend yield of Sanoma Oyj (0JLQ)?
The dividend yield of Sanoma Oyj is 4.3%. Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Sanoma Oyj (0JLQ)?
The net margin of Sanoma Oyj is 23.2% (fiscal year 2020). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Sanoma Oyj (0JLQ)?
The return on equity (ROE) of Sanoma Oyj is 3.8% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Sanoma Oyj (0JLQ)?
On an EBIT basis the return on assets of Sanoma Oyj is 3.6% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Sanoma Oyj (0JLQ)?
The operating margin of Sanoma Oyj is −13.2% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast are earnings growing at Sanoma Oyj (0JLQ)?
Earnings per share at Sanoma Oyj are growing −32.1% versus a year earlier. How much earnings per share grew versus a year earlier.
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