NOW Inc. (0K9J) fair value: what the stock is really worth
As of Oct 2, 2026: fair value of NOW Inc. $18.57, price $15.70, upside +18.3%, quality 32 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
- Fair value above price? Yes
- Good quality? No
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NOW Inc.
0K9J · LSESpeculativeUpside exists, but weak quality makes the signal speculative.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 24, 2026.
How to read this chart
60‑month range $6.96 – $17.67 · fair‑value band $13.04 – $25.51 · the $15.70 price screens below the $18.57 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). 2 fiscal years are left out: there the valuation rested on only a fraction of the usual models. Dashed = 300-day average. As of Sep 24, 2026.
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Company profile
DNOW Inc. distributes pipe, valves, fittings, and pumps in the United States, Canada, and internationally.
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DNOW Inc. distributes pipe, valves, fittings, and pumps in the United States, Canada, and internationally. The company offers flanges, gaskets, fasteners, electrical, instrumentation, artificial lift, and pumping systems, process and production equipment, production measurement technology, maintenance, repair and operating consumables (MRO), and general and specialty products; personal protective equipment; and mill, tools, safety supplies, as well as vapor recovery systems under EcoVapo brand. It also offers original equipment manufacturer equipment, including pumps, generator sets, air compressors, dryers, blowers, mixers, and valves; modular oil and gas wellsite facility solutions; and application systems, work processes, parts integration, optimization solutions, and after-sales support services. In addition, the company provides supply chain and materials management; inventory planning; integrated supply; integrated supply; product quality programs; manufacturer assessments; multiple daily deliveries; volume purchasing; truck stocking; technical support; training; just-in-time delivery; and on-site commissioning; after-market field repair and rental mobile pumping units; inventory and zone store management; order consolidation; product tagging and system interfaces tailored; supplier specifications; engineering of control packages; valve inspection and repair; product expediting, tracking and tracing; documentation services; and pressure testing services. It serves customers in the upstream, midstream, and Gas Utilities sectors, as well as downstream and industrial including crude oil refining, petrochemical and chemical processing, general industrials, pharmaceutical, mining, water/wastewater treatment, data centers, liquefied natural gas, and terminals and renewable natural gas facilities. The company was formerly known as NOW Inc. and changed its name to DNOW Inc. in January 2024. DNOW Inc. was founded in 1862 and is headquartered in Houston, Texas.
Stock analysis
NOW Inc. (0K9J) currently trades at $15.70, while our model-based Fair Value estimate is $18.57, implying the stock looks roughly 15.5% undervalued today.
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Valuation
Bull case: the Growth DCF group reads highest at a median of $18.95 per share, and 6 of the 7 models we run sit above the $15.70 price.
Bear case: the Asset-Based group reads lowest at $13.80, and 1 of the 7 models stay below the price. Evidence for this calculation is medium.
Scenario range: $13.04 (bear) to $25.51 (bull), the price of $15.70 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 32/100 (below-average quality), in the Industrials sector.
Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.
NOW Inc. reported revenue of $2.8B in FY2025 versus $1.6B in FY2021, a compound +14.7%/yr. Reported net income was −$89.0M in FY2025.
Key figures
Market cap $1.9B · P/E ratio 0.4 · EPS (TTM) $0.4070 · Net margin −3.2% · Return on equity −9.4% · Return on assets (EBIT) 5.6% · Operating margin −0.3% · Revenue (TTM) $3.4B.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 38 out of 100 (low confidence).
What moves the price
The share trades about 7% below its 52-week high and 42% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Industrials peers we cover trades at −40% fair-value upside, at 18%, 0K9J screens cheaper than that median.
Fair Value models
All 7 models by family
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Set up alert →Quality Score breakdown
Of which business quality 37 · Market factors (momentum, volatility) 59
Revenue & earnings trend
Growth Forecast
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Compare NOW Inc. with another stock
Price, fair value, quality and upside side by side.
Peer GroupⓘHow this stock ranks against its sector: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median. (Industry “Trading Companies & Distributors” was too small, so the broader sector is used.)Industrials · 5298 stocks
Valuation Multiplesvs Industrials median · lower = cheaper
Strength profile in five axes (Snowflake)
Context: sector, industry, market
- Is the Industrials sector expensive or cheap?
- P/E, EV/EBITDA and margins by industry (reference tables)
- Undervalued stocks: Industrials
- Undervalued stocks: UK Stocks
- Valuation of the UK market
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
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Frequently asked questions
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Key figures of NOW Inc.
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