BHG Group AB Series B (0SOM) fair value: what the stock is really worth
As of Oct 2, 2026: fair value of BHG Group AB Series B SEK 36.99, price SEK 19.39, upside +90.8%, quality 55 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 24, 2026.
How to read this chart
60‑month range kr 8.44 – kr 170.42 · fair‑value band kr 25.89 – kr 48.08 · the kr 19.39 price screens below the kr 36.99 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 24, 2026.
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BHG Group AB (publ) operates as a consumer e-commerce company in Sweden, Finland, Denmark, Norway, rest of Europe, and internationally. It operates in three segments: Home Improvement, Value Home, and Premium Living.
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BHG Group AB (publ) operates as a consumer e-commerce company in Sweden, Finland, Denmark, Norway, rest of Europe, and internationally. It operates in three segments: Home Improvement, Value Home, and Premium Living. The Home Improvement segment operates as a drop shipping model for Do-It-Yourself (DIY) product categories, such as garden, construction, and renovation products. Its Value Home segment offers furniture and leisure products. The Premium Living segment provides furniture, home furnishing, and interior design products. It sells its products under the Bygghemma, Taloon, Golvpoolen, Nordiska Fönster, Outlet1, Hafa, Hylte Jakt & Trädgård, Trademax, Chilli, Furniture 1, Furniturebox, Outlet1, Arc E-Commerce, Trendrum, Hemfint, Nordic Nest, Svenssons, Sleepo, KitchenTime, and Svenssons i Lammhult brands through e-commerce platforms and showrooms. The company was formerly known as Bygghemma Group First AB (publ) and changed its name to BHG Group AB (publ) in May 2020. BHG Group AB (publ) was founded in 2006 and is headquartered in Malmö, Sweden.
Stock analysis
BHG Group AB Series B (0SOM) currently trades at kr 19.39, while our model-based Fair Value estimate is kr 36.99, implying the stock looks roughly 47.6% undervalued today.
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Valuation
Bull case: the DCF Models group reads highest at a median of kr 49.44 per share, and 21 of the 22 models we run sit above the kr 19.39 price.
Bear case: the Multiples group reads lowest at kr 23.01, and 1 of the 22 models stay below the price. Evidence for this calculation is medium.
Scenario range: kr 25.89 (bear) to kr 48.08 (bull), the price of kr 19.39 sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 55/100 (solid quality), in the Industrials sector.
Weak Growth: Revenue growth is inconsistent: the periods point in different directions, so there is no trend to rely on.
BHG Group AB Series B reported revenue of 10.6B SEK in FY2025 versus 12.7B SEK in FY2021, a compound −4.4%/yr. Reported net income was 145M SEK in FY2025, compounding −25.9%/yr from FY2021.
Key figures
Market cap 3.5B SEK (≈ $347M) · P/E ratio 0.1 · EPS (TTM) kr 3.86 · Net margin 1.4% · Return on equity 2.5% · Return on assets (EBIT) 0.2% · Operating margin 3.5% · Revenue (TTM) 10.9B SEK.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 42 out of 100 (low confidence).
What moves the price
The share trades about 42% below its 52-week high and 5% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Industrials peers we cover trades at −40% fair-value upside, at 91%, 0SOM screens cheaper than that median.
Fair Value models
Bear kr 25.89Fair Value kr 36.99Bull kr 48.08
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Based on fiscal year 2025 figures (about 9 months old). Earnings retained since then (kr 2.92 per share) are deliberately not added.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.40/100
Revenue growth is inconsistent: the periods point in different directions, so there is no trend to rely on.
Revenue growth 1 year
+6.2%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−7.6%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+3.4%
Start year 2020 (pandemic). Over 10 years: +18.8% a year
Revenue growth 10 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+18.8%
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What shareholders gained per year (last 5 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate.
−26.6%
Earnings growth per share plus dividend.
Earnings per share, growth per year−26.6%
Dividend (yield on the price)0.0%
Pace: 5 vs 10 years ⓘTwo data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.−26.6% vs −15.5%, slowing
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.7% → 3%
Start year 2020 (pandemic)
⚠ Revenue per share shrinking 2.3%/yr over ~8Y (margins eroding too) ⓘStructural-decline marker: revenue PER SHARE has fallen over the last decade (robust median trend, not a single year). Backtested across 2005 to 2017, such businesses trailed the market by about 2.5 percentage points per year. Display only: it does not change the fair value or the quality score.
Growth Forecast
A lot of optimism in the price
The price assumes more growth than the company has delivered so far and more than analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+63.2%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
+6.1%
Yearly sales growth analysts expect, extended to five years.
After inflation (figures in SEK, Sweden: IMF forecast 2.0% a year to 2030, 2.9% from 2016 to 2025) that is about +60.0% a year for the price and +4.1% for the forecasts.
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its sector: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median. (Industry “Trading Companies & Distributors” was too small, so the broader sector is used.)Industrials · 5305 stocks
Beats the sector median on 4/9 measures
A mixed picture versus its sector peers.
Valuation
Quality Score55 · Above median
Fair Value upside+90.8% · Top 25%
Profitability
Return on equity (TTM)2.5% · Below median
Return on assets1.9% · Below median
Net margin (TTM)0.8% · Below median
Operating margin (TTM)3.5% · Below median
Growth and dividend
Revenue growth10.2% · Above median
Balance sheet
Debt / equity0.43× · Above median
Valuation Multiplesvs Industrials median · lower = cheaper
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "BHG Group AB Series B Fair Value". https://www.fairvalue-calculator.com/stock/0SOM
Frequently asked questions
Is BHG Group AB Series B (0SOM) overvalued or undervalued?
As of Sep 24, 2026, our model estimates a fair value of kr 36.99 versus a price of kr 19.39, about +91% upside (undervalued).
What is the fair value of 0SOM?
Our model-based fair value for BHG Group AB Series B is kr 36.99 (as of Sep 24, 2026), built from audited fundamentals. The current price: kr 19.39.
What is the quality score of 0SOM?
BHG Group AB Series B has a Quality Score of 55/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for BHG Group AB Series B (0SOM)?
Our model-based price target is the fair value of kr 36.99 (as of Sep 24, 2026) from 22 valuation models. Cautious scenario kr 25.89, optimistic scenario kr 48.08. It is a calculation from audited fundamentals, not an analyst target.
What is the BHG Group AB Series B stock forecast for 2026?
Our models put fair value at kr 36.99, about +91% upside versus a price of kr 19.39 (undervalued). Cautious scenario kr 25.89, optimistic scenario kr 48.08. The calculation is refreshed regularly with new filings.
What is the revenue of BHG Group AB Series B (0SOM)?
BHG Group AB Series B reported trailing-twelve-month revenue of about 10.9B SEK (latest available figure, as of Sep 24, 2026).
What growth is priced into BHG Group AB Series B (0SOM)?
For today's price to be fair in a discounted-cash-flow model, BHG Group AB Series B would have to grow free cash flow by +63.2 % per year for five years (discount rate 15.8 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +3.4 % per year. As of Sep 24, 2026.
What discount rate (WACC) does the fair value of 0SOM use?
Our models discount BHG Group AB Series B at 15.8 %: a base by market capitalisation (micro), damped by beta 1.80, country premium for United Kingdom. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For BHG Group AB Series B that is +63.2 % per year a year over ten years, using the same discount rate (15.8 %) and the same formula as our fair value.
How much growth has BHG Group AB Series B (0SOM) delivered so far?
Over the past 5 years revenue at BHG Group AB Series B grew +3.4 % a year. The price currently implies +63.2 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of BHG Group AB Series B (0SOM) growing?
The median revenue growth in the sector is +7.2 % a year. That is the yardstick for the growth priced into BHG Group AB Series B (+63.2 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of BHG Group AB Series B (0SOM)?
The free-cash-flow yield on the price is 0.87 %: that much free cash flow BHG Group AB Series B produces per unit of market value. When it exceeds the discount rate of our models (15.8 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of BHG Group AB Series B (0SOM)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For BHG Group AB Series B it is kr 36.99 per share (as of Sep 24, 2026), against a price of kr 19.39. It is the blended result of 22 valuation models (cash flow, earnings, asset, dividend).
Is BHG Group AB Series B stock overvalued or undervalued in 2026?
As of Sep 24, 2026, 0SOM trades below its calculated fair value: price kr 19.39, fair value kr 36.99, a gap of about +91% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 0SOM?
No. The price is what the market pays today (kr 19.39); the fair value is what the company's own numbers justify (kr 36.99). For BHG Group AB Series B the two are kr 17.60 per share apart. That gap is exactly why we show both numbers side by side.
How much is BHG Group AB Series B worth?
The market values BHG Group AB Series B at about 3.5B SEK (market capitalisation, as of Sep 24, 2026). Per share that is kr 19.39; our models calculate a fair value of kr 36.99 per share.
What do the bullish and bearish scenarios say about 0SOM?
Our models span a range for BHG Group AB Series B: cautious scenario kr 25.89, base kr 36.99, optimistic kr 48.08 per share (as of Sep 24, 2026, price kr 19.39). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of 0SOM?
BHG Group AB Series B trades at a price-to-earnings ratio of 0.1 (as of Sep 24, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of kr 36.99 is built from several models across several years.
How solid is the balance sheet of BHG Group AB Series B (0SOM)?
Balance-sheet figures for BHG Group AB Series B (as of Sep 24, 2026): return on equity 2.5%, debt of 0.43 per unit of equity. They feed the Quality Score of 55/100, which measures business quality independently of the share price.
How far is 0SOM from its 52-week high?
BHG Group AB Series B trades at kr 19.39, about 42% below its 52-week high of kr 33.48 and 5% above the low of kr 18.48 (as of Oct 2, 2026). Distance from the high says nothing about value: that is what the fair value of kr 36.99 is for.
Which stocks are comparable to BHG Group AB Series B?
From the same area (Industrials) we also value 534755, SCTL, Contemporary Amperex Technology Co, Delta Electronics (Thailand) Public Company, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is BHG Group AB Series B stock attractive at the current price?
The data as of Sep 24, 2026: price kr 19.39, calculated fair value kr 36.99 (+91%), Quality Score 55/100, from 22 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 0SOM calculated?
We run BHG Group AB Series B through 22 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of kr 36.99, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.5 % above its aggregate fair value. BHG Group AB Series B currently trades 48 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of BHG Group AB Series B (0SOM)?
The closing price on Oct 2, 2026 was kr 19.39. Our model-based fair value is kr 36.99, about +91% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with BHG Group AB Series B right now?
The price is below even our cautious bear case (kr 25.89). The market is more pessimistic than our downside scenario. Solid quality (55/100) at a price below fair value, the discount is the argument here, not the business quality. A fairly wide model range (kr 25.89 to kr 48.08) leaves room in how you read the outcome.
Key figures of BHG Group AB Series B
How large is the market capitalisation of BHG Group AB Series B (0SOM)?
The market capitalisation of BHG Group AB Series B is 3.5B SEK (≈ $347M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What are the earnings per share of BHG Group AB Series B (0SOM)?
Earnings per share at BHG Group AB Series B are kr 3.86 (price ÷ EPS = P/E 0.1). Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of BHG Group AB Series B (0SOM)?
The net margin of BHG Group AB Series B is 1.4% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of BHG Group AB Series B (0SOM)?
The return on equity (ROE) of BHG Group AB Series B is 2.5% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of BHG Group AB Series B (0SOM)?
On an EBIT basis the return on assets of BHG Group AB Series B is 0.2% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of BHG Group AB Series B (0SOM)?
The operating margin of BHG Group AB Series B is 3.5% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at BHG Group AB Series B (0SOM)?
Revenue at BHG Group AB Series B is growing +10.2% versus a year earlier (3y avg −7.6%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at BHG Group AB Series B (0SOM)?
Earnings per share at BHG Group AB Series B are growing −26.3% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does BHG Group AB Series B (0SOM) carry?
The net debt of BHG Group AB Series B is 2.4B SEK (fiscal year 2025, ≈ 6.0 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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