Hey Song Corporation (1234) Fair Value & Analysis
Consumer Defensive · TW · Market cap 14.1B TWD
Fair value as of: Jun 24, 2026
Analysis
Hey Song Corporation (1234) currently trades at 35.15 TWD, while our model-based Fair Value estimate is 34.03 TWD — implying the stock looks roughly 3.2% overvalued today. We read business quality at 95/100 (high quality), in the Consumer Defensive sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium — the entry price still matters most (evidence: medium).
About the company
Hey Song Corporation manufactures and sells beverages and alcoholic beverages under its own brands, provides OEM and sales services for other well-known brands in Taiwan. The company offers carbonated drinks under the HeySong Sarsaparilla, C&C, and HeySong Soda brands; coffee under the Wincafe brand; tea under the HeySong Camellia Green Tea, and HeySong Tea brands; and sports drinks under the HeySong FIN brand. The company is also engaged in the production and sale of beverages bearing its own brand; property leasing services for commercial spaces and investment properties; and distribution and sale of domestic and imported liquors, such as Kinmen Kaoling"Chinese liquor, Macleod's whiskey, and St-Rémy-brandy. In addition, the company provides liqueur drinks under the CHOYA, and KIRIN fruit liqueur brands; sake under the Kuromatsu Hakushika Sake, Takashimizu, and KENBISHI brands; Chinese spirits under the Kinmen Kaoling brand; and wine under the Hardys, EVO, Kumala, Banrock Station, …
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.
Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.