Hey-Song Corp (1234) fair value: what the stock is really worth
As of Sep 24, 2026: fair value of Hey-Song Corp TWD 33.13, price TWD 33.05, upside +0.2%, quality 50 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
- Fair value above price? Yes
- Good quality? Yes
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Hey-Song Corp
1234 · TWLow PriorityFair Value upside is limited and quality is weak.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 24, 2026.
How to read this chart
60‑month range 29.42 TWD – 45.20 TWD · fair‑value band 23.34 TWD – 33.13 TWD · the 33.05 TWD price screens below the 33.13 TWD fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 24, 2026.
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Company profile
Hey Song Corporation manufactures and sells beverages and alcoholic beverages under its own brands, provides OEM and sales services for other well-known brands in Taiwan.
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Hey Song Corporation manufactures and sells beverages and alcoholic beverages under its own brands, provides OEM and sales services for other well-known brands in Taiwan. The company offers carbonated drinks under the HeySong Sarsaparilla, C&C, and HeySong Soda brands; coffee under the Wincafe brand; tea under the HeySong Camellia Green Tea, and HeySong Tea brands; and sports drinks under the HeySong FIN brand. The company is also engaged in the production and sale of beverages bearing its own brand; property leasing services for commercial spaces and investment properties; and distribution and sale of domestic and imported liquors, such as Kinmen Kaoling"Chinese liquor, Macleod's whiskey, and St-Rémy-brandy. In addition, the company provides liqueur drinks under the CHOYA, and KIRIN fruit liqueur brands; sake under the Kuromatsu Hakushika Sake, Takashimizu, and KENBISHI brands; Chinese spirits under the Kinmen Kaoling brand; and wine under the Hardys, EVO, Kumala, Banrock Station, Bocopa, Sgarzi Luigi, KOALA FOREST, Vina Del Pedregal, Huat-Guiraud, Hugo Casanova, Raymond Huet, Petaluma, Grant Burge, Arras, ST. Hallett, and PPB brands. In addition, it offers juices under the HeySong Juice and Oasis Juice brands; and water and Rémy Cointreau products. Hey Song Corporation was founded in 1925 and is headquartered in Taipei, Taiwan.
Stock analysis
Hey-Song Corp (1234) currently trades at 33.05 TWD, while our model-based Fair Value estimate is 33.13 TWD, implying the stock looks roughly 0.2% fairly valued today.
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Valuation
Bull case: the Growth Earnings group reads highest at a median of 33.35 TWD per share, and 4 of the 14 models we run sit above the 33.05 TWD price.
Bear case: the Earnings-Based group reads lowest at 7.87 TWD, and 10 of the 14 models stay below the price. Evidence for this calculation is high.
Scenario range: 23.34 TWD (bear) to 33.13 TWD (bull), the price of 33.05 TWD sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 50/100 (solid quality), in the Consumer Defensive sector.
Weak Growth: Growth has flattened: the last year, three and five years all grew more slowly than the long-term average.
Hey-Song Corp reported revenue of 9.5B TWD in FY2025 versus 9.2B TWD in FY2021, a compound +0.8%/yr. Reported net income was 804M TWD in FY2025, compounding +0.2%/yr from FY2021.
Key figures
Market cap 13.3B TWD (≈ $417M) · P/E ratio 19.7 · P/S ratio 1.66 · EPS (TTM) 1.68 TWD · Dividend yield 5.0% · Net margin 8.5% · Return on equity 3.7% · Return on assets (EBIT) 3.4%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 42 out of 100 (low confidence).
What moves the price
The share trades about 14% below its 52-week high and at its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Defensive peers we cover trades at 10% fair-value upside, at 0%, 1234 screens richer than that median.
Fair Value models
All 14 models by family
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Set up alert →Quality Score breakdown
Of which business quality 48 · Market factors (momentum, volatility) 46
Revenue & earnings trend
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Compare Hey-Song Corp with another stock
Price, fair value, quality and upside side by side.
Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Beverages - Non-Alcoholic · 91 stocks
Valuation Multiplesvs Beverages - Non-Alcoholic median · lower = cheaper
Strength profile in five axes (Snowflake)
Context: sector, industry, market
- Is the Consumer Staples sector expensive or cheap?
- P/E, EV/EBITDA and margins by industry (reference tables)
- Undervalued stocks: Taiwanese Stocks
- Valuation of the Taiwan market
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Beverages - Non-Alcoholic stocks, each showing price versus our Fair Value estimate.
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| The Coca-Cola Company KO | $88.61 | $29.32 | −67% |
| PepsiCo, Inc PEP | $131.19 | $96.95 | −26% |
| Monster Beverage Corporation MNST | $44.27 | $56.09 | +27% |
| Nongfu Spring Co 9633 | HK$38.98 | HK$42.88 | +10% |
| Coca-Cola Europacific Partners PLC CCEP | $102.31 | $85.26 | −17% |
| Keurig Dr Pepper Inc KDP | $31.51 | $40.34 | +28% |
| Coca-Cola FEMSA, S.A. KOF | $111.89 | $108.97 | −3% |
| Varun Beverages Limited VBL | ₹430.20 | ₹187.49 | −56% |
| Eastroc Beverage (Group) Co 605499 | ¥115.45 | ¥173.16 | +50% |
| MIXUE Group 2097 | HK$189.20 | HK$431.36 | +128% |
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Key figures of Hey-Song Corp
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