Mao Geping Cosmetics Co Ltd (1318) fair value: what the stock is really worth
As of Sep 29, 2026: fair value of Mao Geping Cosmetics Co Ltd HK$66.60, price HK$45.22, upside +47.3%, quality 76 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
- Fair value above price? Yes
- Good quality? Yes
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Mao Geping Cosmetics Co Ltd
1318 · HKUndervalued, solidFair Value upside is positive and quality is strong.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 29, 2026.
How to read this chart
22‑month range HK$43.98 – HK$123.56 · fair‑value band HK$41.06 – HK$97.49 · the HK$45.22 price screens below the HK$66.60 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 29, 2026.
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Company profile
Mao Geping Cosmetics Co., Ltd. provides color cosmetics and skincare products under the MAOGEPING and Love Keeps brands in China. It offers foundation, highlighting and contouring, eye and lip makeup products; and face creams, eye care, facial masks, serums, and cleansers, as well as fragrance products.
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Mao Geping Cosmetics Co., Ltd. provides color cosmetics and skincare products under the MAOGEPING and Love Keeps brands in China. It offers foundation, highlighting and contouring, eye and lip makeup products; and face creams, eye care, facial masks, serums, and cleansers, as well as fragrance products. The company also engages in the operation management of the makeup artistry training business. It sells its products through offline and online channels, including department and online stores. The company was incorporated in 2000 and is based in Hangzhou, China.
Stock analysis
Mao Geping Cosmetics Co Ltd (1318) currently trades at HK$45.22, while our model-based Fair Value estimate is HK$66.60, implying the stock looks roughly 32.1% undervalued today.
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Valuation
Bull case: the DCF Models group reads highest at a median of HK$78.15 per share, and 17 of the 26 models we run sit above the HK$45.22 price.
Bear case: the Asset-Based group reads lowest at HK$7.46, and 9 of the 26 models stay below the price. Evidence for this calculation is high.
Scenario range: HK$41.06 (bear) to HK$97.49 (bull), the price of HK$45.22 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 76/100 (high quality), in the Consumer Defensive sector.
Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.
Mao Geping Cosmetics Co Ltd reported revenue of 5.1B CNY in FY2025 versus 1.6B CNY in FY2021, a compound +33.8%/yr. Reported net income was 1.2B CNY in FY2025, compounding +38.1%/yr from FY2021.
Key figures
Market cap HK$22.2B (≈ $2.8B) · P/E ratio 15.7 · P/S ratio 3.75 · EPS (TTM) HK$2.87 · Dividend yield 2.2% · Net margin 23.8% · Return on equity 29.5% · Return on assets (EBIT) 33.4%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 50 out of 100 (low confidence).
What moves the price
The share trades about 57% below its 52-week high and 3% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Defensive peers we cover trades at −29% fair-value upside, at 47%, 1318 screens cheaper than that median.
Fair Value models
All 26 models by family
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Set up alert →Quality Score breakdown
Of which business quality 75 · Market factors (momentum, volatility) 13
Revenue & earnings trend
Growth Forecast
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Compare Mao Geping Cosmetics Co Ltd with another stock
Price, fair value, quality and upside side by side.
Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Household & Personal Products · 243 stocks
Valuation Multiplesvs Household & Personal Products median · lower = cheaper
Strength profile in five axes (Snowflake)
Context: sector, industry, market
- Is the Industrials sector expensive or cheap?
- P/E, EV/EBITDA and margins by industry (reference tables)
- Undervalued stocks: Industrials
- Undervalued stocks: Hong Kong Stocks
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Household & Personal Products stocks, each showing price versus our Fair Value estimate.
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Colgate-Palmolive Company CL | $86.52 | $56.16 | −35% |
| Hindustan Unilever Limited HINDUNILVR | ₹1,943 | ₹775.25 | −60% |
| Kenvue Inc KVUE | $17.80 | $12.72 | −29% |
| The Estée Lauder Companies Inc EL | $94.47 | $44.21 | −53% |
| Kimberly-Clark Corporation KMB | $98.77 | $83.77 | −15% |
| Henkel AG HEN | €68.10 | €82.61 | +21% |
| Church & Dwight Co CHD | $95.62 | $65.04 | −32% |
| Beiersdorf Aktiengesellschaft, BEI | €78.56 | €69.09 | −12% |
| Puig Brands, S.A PUIG | €17.84 | €24.28 | +36% |
| Marico Limited MARICO | ₹819.00 | ₹493.84 | −40% |
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Key figures of Mao Geping Cosmetics Co Ltd
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