1669 (1669) Fair Value & Analysis

Financial Services · Market cap HK$516M

1 1669 1669 · HK

PriceHK$1.27

Fair ValueHK$1.70

Upside+33.9%

Quality81/100

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Evidence: High Range HK$1.27 – HK$2.12

Fair value as of: Jul 2, 2026

From 23 valuation models · updated today

Share price +14.5% over the past month.

Price vs Fair Value (12 months)

12‑month range HK$0.6625 – HK$1.38 · fair‑value band HK$1.27 – HK$2.12 · the HK$1.27 price screens below the HK$1.70 fair value. As of Jul 2, 2026.

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Analysis

1669 (1669) currently trades at HK$1.27, while our model-based Fair Value estimate is HK$1.70 — implying the stock looks roughly 33.9% undervalued today. We read business quality at 81/100 (high quality), in the Financial Services sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high) — always confirm before acting.

Over the trailing twelve months, 1669 generated revenue of HK$86.0M at a net margin of 60.8%. Revenue grew 1.7% year over year. It earns a return on equity of 5.5%. The balance sheet holds a net cash position of HK$399M. Fundamentals as of Jul 2, 2026

Key figures & financial health

Revenue (TTM) HK$86.0M

Revenue growth (YoY) +1.7%

Net margin 60.8%

Return on equity 5.5%

Free cash flow HK$286M FY2025

P/E ratio 9.9

More key figures

Operating margin 76.9%

EPS (TTM) HK$0.0700

Dividend yield 4.1%

EPS growth (YoY) +15.6%

Net cash HK$399M FY2025

Figures from reported company fundamentals (EODHD) · as of Jul 2, 2026. TTM = trailing twelve months.

Revenue & earnings trend

FY2021 – FY2025 · reported fiscal years

1669 reported revenue of HK$84.6M in FY2025 versus HK$85.6M in FY2021, a compound −0.3%/yr. Reported net income was HK$52.2M in FY2025, compounding −0.1%/yr from FY2021.

Revenue −0.3%/yr

FY21 HK$85.6M

FY22 HK$90.5M

FY23 HK$84.8M

FY24 HK$83.3M

FY25 HK$84.6M

Net income −0.1%/yr

FY21 HK$52.5M

FY22 HK$51.0M

FY23 HK$50.3M

FY24 HK$45.8M

FY25 HK$52.2M

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Similar stocks

6 more Credit Services stocks, each showing price versus our Fair Value estimate (as of Jul 2, 2026).

Stock	Price	Fair Value	vs Fair Value
Visa Inc V	5,663 MXN	229.36 MXN	-96%
Mastercard Incorporated MA	C$29.95	C$10.05	-66%
M4I M4I	€430.50	€368.29	-14%
American Express Company AXP	C$28.87	C$23.85	-17%
Capital One Financial Corporation COF	$177.63	$125.08	-30%
Bajaj Finance Limited BAJFINANCE	₹889.40	₹559.13	-37%

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Frequently asked questions

Is 1669 (1669) undervalued?

As of Jul 2, 2026, our model estimates a fair value of HK$1.70 versus a price of HK$1.27 — about +34% (undervalued). Model-based estimate, not financial advice.

What is the fair value of 1669?

Our model-based fair value for 1669 is HK$1.70 (as of Jul 2, 2026), built from audited fundamentals. The current price is HK$1.27.

What is the quality score of 1669?

1669 has a Quality Score of 81/100, measuring profitability, growth and balance-sheet strength from non-valuation factors.

What is the revenue of 1669 (1669)?

1669 reported trailing-twelve-month revenue of about HK$86.0M (latest available figure, as of Jul 2, 2026).

What is the net profit margin of 1669?

The net profit margin of 1669 is about 60.8%, meaning it keeps roughly 60.8% of revenue as net income. Based on the latest reported figures.

Does 1669 pay a dividend?

1669 currently shows a dividend yield of about 4.09% relative to its recent price (as of Jul 2, 2026).

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.

Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.