Shanshan Brand Management Co Ltd (1749) fair value: what the stock is really worth
As of Sep 30, 2026: fair value of Shanshan Brand Management Co Ltd HK$1.01, price HK$0.48, upside +110.4%, quality 42 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 27, 2026.
How to read this chart
60‑month range HK$0.2696 – HK$1.20 · fair‑value band HK$0.7500 – HK$1.26 · the HK$0.4800 price screens below the HK$1.01 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). 1 fiscal year is left out: there the valuation rested on only a fraction of the usual models. Dashed = 300-day average. As of Sep 27, 2026.
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Shanshan Brand Management Co., Ltd., an investment holding company, designs, markets, and sells formal and casual business menswear in the People's Republic of China. The company offers its products under the FIRS and SHANSHAN brand names.
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Shanshan Brand Management Co., Ltd., an investment holding company, designs, markets, and sells formal and casual business menswear in the People's Republic of China. The company offers its products under the FIRS and SHANSHAN brand names. It is also involved in the sub-licensing of trademark; and distribution of casual and formal business menswear through retail and e-commerce platforms. The company was founded in 1989 and is headquartered in Ningbo, the People's Republic of China.
Stock analysis
Shanshan Brand Management Co Ltd (1749) currently trades at HK$0.4800, while our model-based Fair Value estimate is HK$1.01, implying the stock looks roughly 52.5% undervalued today.
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Valuation
Bull case: the Asset-Based group reads highest at a median of HK$1.37 per share, and 14 of the 14 models we run sit above the HK$0.4800 price.
Bear case: the Earnings-Based group reads lowest at HK$0.4900, and 0 of the 14 models stay below the price. Evidence for this calculation is low.
Scenario range: HK$0.7500 (bear) to HK$1.26 (bull), the price of HK$0.4800 sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 42/100 (below-average quality), in the Consumer Cyclical sector.
Weak Growth: Revenue is shrinking: the last year, the last three and the last five years are all negative.
Shanshan Brand Management Co Ltd reported revenue of HK$863M in FY2025 versus HK$993M in FY2021, a compound −3.5%/yr. Reported net income was HK$7.9M in FY2025, compounding −10.6%/yr from FY2021.
Key figures
Market cap HK$64.0M (≈ $8.2M) · P/E ratio 6.6 · P/S ratio 0.06 · EPS (TTM) HK$0.0900 · Net margin 0.9% · Return on equity 2.9% · Return on assets (EBIT) 4.3% · Operating margin −0.8%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 50 out of 100 (low confidence).
What moves the price
The share trades about 54% below its 52-week high and 19% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at −18% fair-value upside, at 110%, 1749 screens cheaper than that median.
Fair Value models
Bear HK$0.7500Fair Value HK$1.01Bull HK$1.26
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Based on fiscal year 2025 figures (about 9 months old). Earnings retained since then (HK$0.0676 per share) are deliberately not added.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.17/100
Revenue is shrinking: the last year, the last three and the last five years are all negative.
Revenue growth 1 year
−14.3%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−0.7%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−0.6%
Start year 2020 (pandemic). Over 10 years: +5.1% a year
Revenue growth 10 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+5.1%
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What shareholders gained per year (last 5 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate.
−8.6%
Earnings growth per share plus dividend.
Earnings per share, growth per year−8.6%
Dividend (yield on the price)0.0%
Pace: 5 vs 10 years ⓘTwo data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.−8.6% vs −15.8%, picking up
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.−7% → 2%
Compare Shanshan Brand Management Co Ltd with another stock
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Apparel Manufacturing · 216 stocks
Beats the industry median on 5/12 measures
A mixed picture versus its industry peers.
Valuation
Quality Score42 · Bottom 25%
Fair Value upside+110.4% · Top 25%
Profitability
Return on equity (TTM)2.9% · Below median
Return on assets1.0% · Below median
Net margin (TTM)0.9% · Below median
Operating margin (TTM)−0.8% · Below median
Growth and dividend
Revenue growth−17.6% · Bottom 25%
Dividend yield (TTM)16.9% · Top 25%
Balance sheet
Debt / equity0.19× · Highest 25%
Valuation Multiplesvs Apparel Manufacturing median · lower = cheaper
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "Shanshan Brand Management Co Ltd Fair Value". https://www.fairvalue-calculator.com/stock/1749
Frequently asked questions
Is Shanshan Brand Management Co Ltd (1749) overvalued or undervalued?
As of Sep 27, 2026, our model estimates a fair value of HK$1.01 versus a price of HK$0.4800, about +110% upside (undervalued).
What is the fair value of 1749?
Our model-based fair value for Shanshan Brand Management Co Ltd is HK$1.01 (as of Sep 27, 2026), built from audited fundamentals. The current price: HK$0.4800.
What is the quality score of 1749?
Shanshan Brand Management Co Ltd has a Quality Score of 42/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Shanshan Brand Management Co Ltd (1749)?
Our model-based price target is the fair value of HK$1.01 (as of Sep 27, 2026) from 14 valuation models. Cautious scenario HK$0.7500, optimistic scenario HK$1.26. It is a calculation from audited fundamentals, not an analyst target.
What is the Shanshan Brand Management Co Ltd stock forecast for 2026?
Our models put fair value at HK$1.01, about +110% upside versus a price of HK$0.4800 (undervalued). Cautious scenario HK$0.7500, optimistic scenario HK$1.26. The calculation is refreshed regularly with new filings.
What is the revenue of Shanshan Brand Management Co Ltd (1749)?
Shanshan Brand Management Co Ltd reported trailing-twelve-month revenue of about HK$863M (latest available figure, as of Sep 27, 2026).
What is the intrinsic value of Shanshan Brand Management Co Ltd (1749)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Shanshan Brand Management Co Ltd it is HK$1.01 per share (as of Sep 27, 2026), against a price of HK$0.4800. It is the blended result of 14 valuation models (cash flow, earnings, asset, dividend).
Is Shanshan Brand Management Co Ltd stock overvalued or undervalued in 2026?
As of Sep 27, 2026, 1749 trades below its calculated fair value: price HK$0.4800, fair value HK$1.01, a gap of about +110% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 1749?
No. The price is what the market pays today (HK$0.4800); the fair value is what the company's own numbers justify (HK$1.01). For Shanshan Brand Management Co Ltd the two are HK$0.5300 per share apart. That gap is exactly why we show both numbers side by side.
How much is Shanshan Brand Management Co Ltd worth?
The market values Shanshan Brand Management Co Ltd at about HK$64.0M (market capitalisation, as of Sep 27, 2026). Per share that is HK$0.4800; our models calculate a fair value of HK$1.01 per share.
What do the bullish and bearish scenarios say about 1749?
Our models span a range for Shanshan Brand Management Co Ltd: cautious scenario HK$0.7500, base HK$1.01, optimistic HK$1.26 per share (as of Sep 27, 2026, price HK$0.4800). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of 1749?
Shanshan Brand Management Co Ltd trades at a price-to-earnings ratio of 6.6 (as of Sep 27, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of HK$1.01 is built from several models across several years. Other multiples: P/B 0.2, P/S 0.1.
How solid is the balance sheet of Shanshan Brand Management Co Ltd (1749)?
Balance-sheet figures for Shanshan Brand Management Co Ltd (as of Sep 27, 2026): return on equity 2.9%, debt of 0.19 per unit of equity. They feed the Quality Score of 42/100, which measures business quality independently of the share price.
How far is 1749 from its 52-week high?
Shanshan Brand Management Co Ltd trades at HK$0.4800, about 54% below its 52-week high of HK$1.05 and 19% above the low of HK$0.4050 (as of Sep 30, 2026). Distance from the high says nothing about value: that is what the fair value of HK$1.01 is for.
Which stocks are comparable to Shanshan Brand Management Co Ltd?
From the same area (Consumer Cyclical) we also value Ralph Lauren Corporation, Moncler S.p.A, LPP SA, Levi Strauss & Co, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Shanshan Brand Management Co Ltd stock attractive at the current price?
The data as of Sep 27, 2026: price HK$0.4800, calculated fair value HK$1.01 (+110%), Quality Score 42/100, from 14 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 1749 calculated?
We run Shanshan Brand Management Co Ltd through 14 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of HK$1.01, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.7 % above its aggregate fair value. Shanshan Brand Management Co Ltd currently trades 52 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Shanshan Brand Management Co Ltd (1749)?
The closing price on Sep 30, 2026 was HK$0.4800. Our model-based fair value is HK$1.01, about +110% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Shanshan Brand Management Co Ltd right now?
The large discount to fair value meets weak quality (42/100). That raises the risk this is a value trap rather than a bargain. The price is below even our cautious bear case (HK$0.7500). The market is more pessimistic than our downside scenario. The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution.
Where does the earnings growth of Shanshan Brand Management Co Ltd (1749) come from?
Earnings per share at Shanshan Brand Management Co Ltd grew −6.8 % a year from 2015 to 2025. Broken into its drivers: revenue per share +6.8 %, EBIT margin −12.3 %, tax rate −0.1 %, residual (interest, one-offs) −0.3 %. The four rates multiply to the earnings growth rate, they do not add up. Start and end are three-year averages so a single exceptional year does not distort the result.
Key figures of Shanshan Brand Management Co Ltd
How large is the market capitalisation of Shanshan Brand Management Co Ltd (1749)?
The market capitalisation of Shanshan Brand Management Co Ltd is HK$64.0M (≈ $8.2M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Shanshan Brand Management Co Ltd (1749)?
The price-to-sales ratio of Shanshan Brand Management Co Ltd is 0.06 (P/E × margin). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Shanshan Brand Management Co Ltd (1749)?
Earnings per share at Shanshan Brand Management Co Ltd are HK$0.0900 (price ÷ EPS = P/E 6.6). Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of Shanshan Brand Management Co Ltd (1749)?
The net margin of Shanshan Brand Management Co Ltd is 0.9% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Shanshan Brand Management Co Ltd (1749)?
The return on equity (ROE) of Shanshan Brand Management Co Ltd is 2.9% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Shanshan Brand Management Co Ltd (1749)?
On an EBIT basis the return on assets of Shanshan Brand Management Co Ltd is 4.3% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Shanshan Brand Management Co Ltd (1749)?
The operating margin of Shanshan Brand Management Co Ltd is −0.8% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Shanshan Brand Management Co Ltd (1749)?
Revenue at Shanshan Brand Management Co Ltd is growing −17.6% versus a year earlier (3y avg −0.7%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Shanshan Brand Management Co Ltd (1749)?
Earnings per share at Shanshan Brand Management Co Ltd are growing −8.6% versus a year earlier. How much earnings per share grew versus a year earlier.
How much free cash flow does Shanshan Brand Management Co Ltd (1749) generate?
The free cash flow of Shanshan Brand Management Co Ltd is −HK$47.7M (fiscal year 2025). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.
How much net debt does Shanshan Brand Management Co Ltd (1749) carry?
The net debt of Shanshan Brand Management Co Ltd is HK$132M (fiscal year 2025). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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