Shanshan Brand Management Co Ltd (1749) Fair Value & Analysis
Consumer Cyclical · HK · Market cap HK$61.4M
Fair value as of: Aug 13, 2026
From 14 valuation models · updated 3 days ago
Share price −15.0% over the past month.
Below-average quality, screening 138% undervalued on our models.
What matters now
- The large discount to fair value meets weak quality (42/100). That raises the risk this is a value trap rather than a bargain.
- The price is below even our cautious bear case (HK$0.7500). The market is more pessimistic than our downside scenario.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Aug 13, 2026.
How to read this chart
60‑month range HK$0.2696 – HK$1.20 · fair‑value band HK$0.7500 – HK$1.26 · the HK$0.4250 price screens below the HK$1.01 fair value. Dashed = 300-day average. As of Aug 13, 2026.
Analysis
Shanshan Brand Management Co Ltd (1749) currently trades at HK$0.4250, while our model-based Fair Value estimate is HK$1.01, implying the stock looks roughly 137.7% undervalued today. The Quality Score stands at 42/100 (below-average quality), in the Consumer Cyclical sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: medium), always confirm before acting.
Over the trailing twelve months, Shanshan Brand Management Co Ltd generated revenue of HK$863M at a net margin of 0.9%. Revenue declined 17.6% year over year. It earns a return on equity of 2.9%. Net debt stands at HK$132M. Fundamentals as of Aug 13, 2026
Our scenario range runs from HK$0.7500 (bear case) to HK$1.26 (bull case); at HK$0.4250, the current price sits below that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 61% below its 52-week high, currently below its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at 27% fair-value upside, at 138%, 1749 screens cheaper than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 14 models by family
Widest divergence: Asset-Based (HK$1.37) versus Earnings-Based (HK$0.4900). Highest evidence: Residual Income (76).
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Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Aug 13, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 42 · Market factors (momentum, volatility) 14
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Shanshan Brand Management Co., Ltd., an investment holding company, designs, markets, and sells formal and casual business menswear in the People's Republic of China. The company offers its products under the FIRS and SHANSHAN brand names.
Full company description
Shanshan Brand Management Co., Ltd., an investment holding company, designs, markets, and sells formal and casual business menswear in the People's Republic of China. The company offers its products under the FIRS and SHANSHAN brand names. It is also involved in the sub-licensing of trademark; and distribution of casual and formal business menswear through retail and e-commerce platforms. The company was founded in 1989 and is headquartered in Ningbo, the People's Republic of China.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Shanshan Brand Management Co Ltd reported revenue of HK$863M in FY2025 versus HK$993M in FY2021, a compound −3.5%/yr. Reported net income was HK$7.9M in FY2025, compounding −10.6%/yr from FY2021.
of which total revenue +6.8 pp · buybacks/dilution +0.0 pp
Absolute contributions in percentage points per year; they sum to the EPS growth rate. Start and end points are 3-year averages (details on hover).
Watch 1749: get an alert when its fair value changes →
Peer Group
Apparel Manufacturing · 214 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Apparel Manufacturing median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Apparel Manufacturing stocks, each showing price versus our Fair Value estimate (as of Aug 13, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| H & M Hennes & Mauritz AB HMB | kr 174.25 | kr 165.47 | -5% |
| LPP SA LPP | 22,220 PLN | 17,754 PLN | -20% |
| Bosideng International Holdings 3998 | HK$4.65 | HK$5.92 | +27% |
| Youngor Fashion Co 600177 | ¥7.78 | ¥5.59 | -28% |
| Page Industries Limited PAGEIND | ₹38,295 | ₹12,395 | -68% |
| Hla Group 600398 | ¥6.07 | ¥9.92 | +63% |
| Youngone Corporation 111770 | 85,200 KRW | 188,736 KRW | +122% |
| F&F Co 383220 | 68,800 KRW | 179,500 KRW | +161% |
| Youngone Holdings 009970 | 188,300 KRW | 697,038 KRW | +270% |
| Wiselink Co 8932 | 105.00 TWD | 37.95 TWD | -64% |
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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