Maoyan Entertainment (1896) Fair Value & Analysis
Communication Services · HK · Market cap HK$5.1B
Fair value as of: Aug 13, 2026
From 26 valuation models · updated 3 days ago
Fair value updated Aug 13, 2026, revised from HK$12.22 to HK$12.23 (+0.1%) since Aug 5, 2026. Share price −13.2% over the past month.
A strong business, screening 164% undervalued on our models.
What matters now
- The rarer combination: high quality (75/100) AND below fair value. That earns a closer look rather than a quick verdict.
- The price is below even our cautious bear case (HK$9.62). The market is more pessimistic than our downside scenario.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Aug 13, 2026.
How to read this chart
60‑month range HK$4.17 – HK$14.29 · fair‑value band HK$9.62 – HK$14.82 · the HK$4.64 price screens below the HK$12.23 fair value. Dashed = 300-day average. As of Aug 13, 2026.
Analysis
Maoyan Entertainment (1896) currently trades at HK$4.64, while our model-based Fair Value estimate is HK$12.23, implying the stock looks roughly 163.9% undervalued today. The Quality Score stands at 75/100 (high quality), in the Communication Services sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high), always confirm before acting.
Over the trailing twelve months, Maoyan Entertainment generated revenue of HK$4.6B at a net margin of 12.2%. Revenue grew 13.0% year over year. It earns a return on equity of 6.1%. The balance sheet holds a net cash position of HK$2.1B. Fundamentals as of Aug 13, 2026
Our scenario range runs from HK$9.62 (bear case) to HK$14.82 (bull case); at HK$4.64, the current price sits below that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The last reported earnings sit well below what analysts expect (earnings in transition, for example after write-downs or an earnings dip); whether the stock is cheap or expensive hinges on the expected recovery actually arriving. Read the fair value with that caveat. The share trades about 44% below its 52-week high and 6% above its 52-week low, currently below its 200-day average. For context, the median of 10 Communication Services peers we cover trades at -8% fair-value upside, at 164%, 1896 screens cheaper than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 26 models by family
Widest divergence: DCF Models (HK$20.26) versus Dividend Discount (HK$3.54). Highest evidence: Residual Income (76).
Notify me when 1896 reaches fair value
Free. You confirm by email (double opt-in) and can unsubscribe anytime in one click.
Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Aug 13, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 74 · Market factors (momentum, volatility) 24
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Maoyan Entertainment, an investment holding company, operates a platform in the entertainment industry in the People's Republic of China. The company offers online movie and entertainment event ticketing, entertainment content, advertising, and other services.
Full company description
Maoyan Entertainment, an investment holding company, operates a platform in the entertainment industry in the People's Republic of China. The company offers online movie and entertainment event ticketing, entertainment content, advertising, and other services. It also provides movie distribution and promotion, movie production and investment, and licensing of broadcasting rights of television series; and engages in the provision of online ordering of in-cinema food and beverage, and movie ticket membership subscriptions for cinemas, as well as sale of IP-centric movie merchandise. In addition, the company offers computer technology research, development, and advisory; film project technology advisory; e-business; network technology; strategic investment; and TV series investment and distribution; and economic and trade consultation services. It serves cinemas, entertainment content producers and distributors, and advertisers. Maoyan Entertainment was founded in 2012 and is headquartered in Beijing, the People's Republic of China.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Maoyan Entertainment reported revenue of HK$4.6B in FY2025 versus HK$3.3B in FY2021, a compound +8.7%/yr. Reported net income was HK$564M in FY2025, compounding +11.2%/yr from FY2021.
Watch 1896: get an alert when its fair value changes →
Peer Group
Internet Content & Information · 153 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Internet Content & Information median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Internet Content & Information stocks, each showing price versus our Fair Value estimate (as of Aug 13, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Alphabet Inc GOOGL | $343.54 | $145.14 | -58% |
| Meta Platforms, Inc META | $578.85 | $534.91 | -8% |
| Tencent Holdings 0700 | HK$461.60 | HK$448.17 | -3% |
| Spotify Technology S.A SPOT | $489.60 | $210.99 | -57% |
| Reddit, Inc RDDT | $153.45 | $39.59 | -74% |
| Baidu, Inc BIDU | $104.84 | $66.96 | -36% |
| Kuaishou Technology, an investment holding company, 1024 | HK$41.54 | HK$84.61 | +104% |
| NAVER Corporation 035420 | 215,500 KRW | 231,585 KRW | +7% |
| Tencent Music Entertainment Group 1698 | HK$33.72 | HK$66.60 | +98% |
| Kakao Corp 035720 | 40,100 KRW | 24,536 KRW | -39% |
Compare Maoyan Entertainment with another stock
Price, fair value, quality and upside side by side.
Explore undervalued stocks
More undervalued Communication Services stocks →
Frequently asked questions
Is Maoyan Entertainment (1896) overvalued or undervalued?
What is the fair value of 1896?
What is the quality score of 1896?
What is the revenue of Maoyan Entertainment (1896)?
What is the net profit margin of 1896?
Does Maoyan Entertainment pay a dividend?
How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
Track Maoyan Entertainment and try Pro for 14 days
One email gets you 14 days of full Pro (review alerts, the 35,000+ stock screener, the diversification check) plus the monthly Top-25 report of the most undervalued quality stocks. No card, cancel anytime.
Zero risk: nothing is ever charged. After 14 days you decide whether to stay.