Maoyan Entertainment (1896) fair value: what the stock is really worth
As of Sep 30, 2026: fair value of Maoyan Entertainment HK$11.85, price HK$3.95, upside +200.0%, quality 75 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
- Fair value above price? Yes
- Good quality? Yes
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Maoyan Entertainment
1896 · HKStrongly undervaluedStrong Fair Value upside with high Quality.
What runs behind every stock
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 24, 2026.
How to read this chart
60‑month range HK$3.89 – HK$12.83 · fair‑value band HK$8.29 – HK$15.40 · the HK$3.95 price screens below the HK$11.85 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 24, 2026.
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Company profile
Maoyan Entertainment, an investment holding company, operates a platform in the entertainment industry in the People's Republic of China. The company offers online movie and entertainment event ticketing, entertainment content, advertising, and other services.
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Maoyan Entertainment, an investment holding company, operates a platform in the entertainment industry in the People's Republic of China. The company offers online movie and entertainment event ticketing, entertainment content, advertising, and other services. It also provides movie distribution and promotion, movie production and investment, and licensing of broadcasting rights of television series; and engages in the provision of online ordering of in-cinema food and beverage, and movie ticket membership subscriptions for cinemas, as well as sale of IP-centric movie merchandise. In addition, the company offers computer technology research, development, and advisory; film project technology advisory; e-business; network technology; strategic investment; and TV series investment and distribution; and economic and trade consultation services. It serves cinemas, entertainment content producers and distributors, and advertisers. Maoyan Entertainment was founded in 2012 and is headquartered in Beijing, the People's Republic of China.
Stock analysis
Maoyan Entertainment (1896) currently trades at HK$3.95, while our model-based Fair Value estimate is HK$11.85, implying the stock looks roughly 66.7% undervalued today.
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Valuation
Bull case: the DCF Models group reads highest at a median of HK$21.71 per share, and 24 of the 26 models we run sit above the HK$3.95 price.
Bear case: the Dividend Discount group reads lowest at HK$3.51, and 2 of the 26 models stay below the price. Evidence for this calculation is low.
Scenario range: HK$8.29 (bear) to HK$15.40 (bull), the price of HK$3.95 sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 75/100 (high quality), in the Communication Services sector.
Healthy Growth: Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Maoyan Entertainment reported revenue of 4.6B CNY in FY2025 versus 3.3B CNY in FY2021, a compound +8.7%/yr. Reported net income was 564M CNY in FY2025, compounding +11.2%/yr from FY2021.
Key figures
Market cap HK$5.1B (≈ $656M) · P/E ratio 8.0 · P/S ratio 0.98 · EPS (TTM) HK$0.1600 · Dividend yield 5.0% · Net margin 12.2% · Return on equity 6.1% · Return on assets (EBIT) 4.5%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 43 out of 100 (low confidence).
What moves the price
The last reported earnings sit well below what analysts expect (earnings in transition, for example after write-downs or an earnings dip); whether the stock is cheap or expensive hinges on the expected recovery actually arriving. Read the fair value with that caveat.
The share trades about 48% below its 52-week high and 2% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Communication Services peers we cover trades at 10% fair-value upside, at 200%, 1896 screens cheaper than that median.
Fair Value models
All 26 models by family
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Set up alert →Quality Score breakdown
Of which business quality 74 · Market factors (momentum, volatility) 23
Revenue & earnings trend
Growth Forecast
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Compare Maoyan Entertainment with another stock
Price, fair value, quality and upside side by side.
Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Internet Content & Information · 141 stocks
Valuation Multiplesvs Internet Content & Information median · lower = cheaper
Strength profile in five axes (Snowflake)
Context: sector, industry, market
- Is the Communication Services sector expensive or cheap?
- P/E, EV/EBITDA and margins by industry (reference tables)
- Undervalued stocks: Communication Services
- Undervalued stocks: Hong Kong Stocks
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Internet Content & Information stocks, each showing price versus our Fair Value estimate.
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Alphabet Inc GOOG | $341.08 | $334.16 | −2% |
| Meta Platforms, Inc META | $751.66 | $826.83 | +10% |
| Tencent Holdings 0700 | HK$436.60 | HK$707.60 | +62% |
| Spotify Technology S.A SPOT | $510.01 | $561.01 | +10% |
| Baidu, Inc BIDU | $86.71 | $67.13 | −23% |
| Reddit, Inc RDDT | $145.36 | $131.44 | −10% |
| NAVER Corporation 035420 | 194,700 KRW | 314,922 KRW | +62% |
| Kuaishou Technology, an investment holding company, 1024 | HK$30.02 | HK$101.50 | +238% |
| Tencent Music Entertainment Group 1698 | HK$32.38 | HK$71.46 | +121% |
| REA Group REA | A$157.50 | A$173.25 | +10% |
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Key figures of Maoyan Entertainment
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