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Maoyan Entertainment (1896) fair value: what the stock is really worth

As of Sep 30, 2026: fair value of Maoyan Entertainment HK$11.85, price HK$3.95, upside +200.0%, quality 75 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.

  1. Fair value above price? Yes
  2. Good quality? Yes
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Communication Services · HK · ISIN KYG5804A1076

ME Thin data Sep 24, 2026

Maoyan Entertainment

1896 · HK

Strongly undervaluedStrong Fair Value upside with high Quality.

✓Fair value HK$11.85 · Strongly undervalued (+200.0%)
✓Quality 75/100
✓Healthy Growth (revenue 5y +27.7 %/yr)
✓Solidly profitable · 12.2% net margin (TTM)
✓generates free cash flow
✓5.0% dividend yield · Well covered
✓Ranks above peers (13/13)
!Moderate moat 50/100
!Evidence only low, so the estimate is less certain
!Weak on past: 25 out of 100

What runs behind every stock

69 individual criteria per stock, every one traceable See the method →

Price vs Fair Value

HK$12.83 HK$3.89 Fair Value HK$11.85 May 2021 Sep 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 24, 2026.

How to read this chart

60‑month range HK$3.89 – HK$12.83 · fair‑value band HK$8.29 – HK$15.40 · the HK$3.95 price screens below the HK$11.85 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 24, 2026.

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Company profile

Maoyan Entertainment, an investment holding company, operates a platform in the entertainment industry in the People's Republic of China. The company offers online movie and entertainment event ticketing, entertainment content, advertising, and other services.

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Maoyan Entertainment, an investment holding company, operates a platform in the entertainment industry in the People's Republic of China. The company offers online movie and entertainment event ticketing, entertainment content, advertising, and other services. It also provides movie distribution and promotion, movie production and investment, and licensing of broadcasting rights of television series; and engages in the provision of online ordering of in-cinema food and beverage, and movie ticket membership subscriptions for cinemas, as well as sale of IP-centric movie merchandise. In addition, the company offers computer technology research, development, and advisory; film project technology advisory; e-business; network technology; strategic investment; and TV series investment and distribution; and economic and trade consultation services. It serves cinemas, entertainment content producers and distributors, and advertisers. Maoyan Entertainment was founded in 2012 and is headquartered in Beijing, the People's Republic of China.

Stock analysis

Maoyan Entertainment (1896) currently trades at HK$3.95, while our model-based Fair Value estimate is HK$11.85, implying the stock looks roughly 66.7% undervalued today.

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Valuation

Bull case: the DCF Models group reads highest at a median of HK$21.71 per share, and 24 of the 26 models we run sit above the HK$3.95 price.

Bear case: the Dividend Discount group reads lowest at HK$3.51, and 2 of the 26 models stay below the price. Evidence for this calculation is low.

Scenario range: HK$8.29 (bear) to HK$15.40 (bull), the price of HK$3.95 sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 75/100 (high quality), in the Communication Services sector.

Healthy Growth: Revenue growth appears healthy and is supported by profitability and cash-flow quality.

Maoyan Entertainment reported revenue of 4.6B CNY in FY2025 versus 3.3B CNY in FY2021, a compound +8.7%/yr. Reported net income was 564M CNY in FY2025, compounding +11.2%/yr from FY2021.

Key figures

Market cap HK$5.1B (≈ $656M) · P/E ratio 8.0 · P/S ratio 0.98 · EPS (TTM) HK$0.1600 · Dividend yield 5.0% · Net margin 12.2% · Return on equity 6.1% · Return on assets (EBIT) 4.5%.

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 43 out of 100 (low confidence).

What moves the price

The last reported earnings sit well below what analysts expect (earnings in transition, for example after write-downs or an earnings dip); whether the stock is cheap or expensive hinges on the expected recovery actually arriving. Read the fair value with that caveat.

The share trades about 48% below its 52-week high and 2% above its 52-week low, currently below its 200-day average.

For context, the median of 10 Communication Services peers we cover trades at 10% fair-value upside, at 200%, 1896 screens cheaper than that median.

Fair Value models

Bear HK$8.29 Fair Value HK$11.85 Bull HK$15.40
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds. Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Highest evidence
Residual Income HK$7.21 HK$7.32 HK$7.77 76
FCF DCF HK$17.70 HK$27.07 HK$50.41 75
Growth DCF HK$17.01 HK$28.68 HK$47.99 73
All 26 models by family
DCF Models
FCF DCF HK$17.70 HK$27.07 HK$50.41 75
Owner Earnings HK$10.98 HK$19.69 HK$35.39 71
5Y Revenue Exit HK$12.10 HK$18.94 HK$30.23 69
5Y EBITDA Exit HK$12.40 HK$19.60 HK$30.77 71
5Y P/E Exit HK$13.57 HK$23.04 HK$34.70 67
10Y Revenue Exit HK$13.69 HK$21.71 HK$31.97 64
10Y EBITDA Exit HK$14.11 HK$22.21 HK$35.55 65
10Y P/E Exit HK$14.85 HK$24.15 HK$38.92 60
Earnings-Based
Graham-Dodd HK$3.99 HK$26.32 HK$36.85 63
Lynch FV HK$7.68 HK$10.97 HK$14.26 61
PEG = 1.0 HK$7.68 HK$10.97 HK$14.26 57
EPV HK$6.55 HK$7.13 HK$7.61 70
Dividend Discount
Gordon GGM HK$2.13 HK$3.84 HK$5.28 68
DDM Multi-Stage HK$2.13 HK$3.51 HK$4.10 67
Multiples
P/E Multiple HK$9.68 HK$12.91 HK$16.14 63
P/S Multiple HK$7.48 HK$9.97 HK$12.47 58
P/B Multiple HK$7.48 HK$9.97 HK$12.47 55
EV/EBIT HK$11.33 HK$14.34 HK$17.36 63
EV/EBITDA HK$10.11 HK$12.72 HK$15.32 64
EV/Revenue HK$9.14 HK$12.08 HK$15.02 52
Asset-Based
NCAV (Graham) HK$4.83 HK$6.48 HK$9.67 51
Growth DCF
Growth DCF HK$17.01 HK$28.68 HK$47.99 73
Rev-Margin DCF HK$12.10 HK$19.42 HK$30.04 69
Economic Profit
Residual Income HK$7.21 HK$7.32 HK$7.77 76
ROIC Compounder HK$6.55 HK$7.13 HK$7.61 70
Growth Earnings
Growth-Adj P/E HK$10.95 HK$15.65 HK$20.34 67

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Quality Score breakdown

Overall quality 75/100

Of which business quality 74 · Market factors (momentum, volatility) 23

Profitability 35
Margins and returns on capital today
Quality Growth 79
Are margins and returns improving?
Cashflow 97
Earnings quality: real cash, not paper profit
Fin. Strength 80
Balance sheet, leverage, solvency risk
Investment 80
Disciplined investing over empire-building
Low Volatility 60
Calm price path (market factor)
Momentum 11
Price trend over the last 3–12 months (market factor)
52W Momentum 1
Distance to the 52-week high (market factor)
Net Issuance 80
Share count: buybacks or dilution?

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Revenue & earnings trend

Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 95/100
Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Revenue growth 1 year
+13.5%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+25.9%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+27.7%
Start year 2020 (pandemic). Over 10 years: +22.7% a year
Revenue growth 10 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+22.7%
What shareholders gained per year (last 5 years) (mathematically smoothed) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Smoothed = median of all growth paths between the years of the window (trend line on the logarithm of earnings per share): a single extreme year cannot distort the rate. The reported figure stays in the tooltip.
+25.8%
Earnings growth per share plus dividend.
Earnings per share, growth per year+20.8%
Dividend (yield on the price)5.0%
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.−44% → 16%
2025 sits 209% above its own trend. The rate follows the median trend of the last 5 years, not that single year.

Growth Forecast

Little optimism in the price
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
less than -40 %
Yearly growth needed for the next five years to justify today's price.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
+4.5%
Yearly sales growth analysts expect, extended to five years.
After inflation (figures in CNY, China: IMF forecast 1.7% a year to 2030, 1.4% from 2016 to 2025) that is about +2.8% a year for the forecasts.
Forecast 2026 (sales)−8.4%
Forecast 2027 (sales)+9.4%
Projected 2028 (sales)+8.5%
Projected 2029 (sales)+7.5%
Projected 2030 (sales)+6.6%

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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Internet Content & Information · 141 stocks

Beats the industry median on 13/13 measures
Overall it ranks above its industry peers.
Valuation
Quality Score 75 · Top 25%
Fair Value upside +200.0% · Top 25%
Profitability
Return on equity (TTM) 6.1% · Above median
Return on assets 4.1% · Above median
Net margin (TTM) 12.2% · Above median
Operating margin (TTM) 21.6% · Above median
Growth and dividend
Revenue growth 13.0% · Above median
Dividend yield (TTM) 5.0% · Top 25%

Valuation Multiplesvs Internet Content & Information median · lower = cheaper

P/E (TTM) 8.0× · Cheapest 25%
P/B 0.47× · Cheapest 25%
P/S (TTM) 0.95× · Cheaper than median
P/FCF 3.7× · Cheapest 25%
EV/EBITDA 2.4× · Cheapest 25%

Strength profile in five axes (Snowflake)

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE (fair-value potential)100 · sector 47
FUTURE (revenue growth)65 · sector 31
PAST (return on equity)25 · sector 18
HEALTH (low debt)0 · sector 99
DIVIDEND (yield)100 · sector 39

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

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Meta Platforms, Inc META $751.66 $826.83 +10%
Tencent Holdings 0700 HK$436.60 HK$707.60 +62%
Spotify Technology S.A SPOT $510.01 $561.01 +10%
Baidu, Inc BIDU $86.71 $67.13 −23%
Reddit, Inc RDDT $145.36 $131.44 −10%
NAVER Corporation 035420 194,700 KRW 314,922 KRW +62%
Kuaishou Technology, an investment holding company, 1024 HK$30.02 HK$101.50 +238%
Tencent Music Entertainment Group 1698 HK$32.38 HK$71.46 +121%
REA Group REA A$157.50 A$173.25 +10%

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Cite: Fair Value Calculator (2026). "Maoyan Entertainment Fair Value". https://www.fairvalue-calculator.com/stock/1896

Frequently asked questions

Is Maoyan Entertainment (1896) overvalued or undervalued?
As of Sep 24, 2026, our model estimates a fair value of HK$11.85 versus a price of HK$3.95, about +200% upside (undervalued).
What is the fair value of 1896?
Our model-based fair value for Maoyan Entertainment is HK$11.85 (as of Sep 24, 2026), built from audited fundamentals. The current price: HK$3.95.
What is the quality score of 1896?
Maoyan Entertainment has a Quality Score of 75/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Maoyan Entertainment (1896)?
Our model-based price target is the fair value of HK$11.85 (as of Sep 24, 2026) from 26 valuation models. Cautious scenario HK$8.29, optimistic scenario HK$15.40. It is a calculation from audited fundamentals, not an analyst target.
What is the Maoyan Entertainment stock forecast for 2026?
Our models put fair value at HK$11.85, about +200% upside versus a price of HK$3.95 (undervalued). Cautious scenario HK$8.29, optimistic scenario HK$15.40. The calculation is refreshed regularly with new filings.
What is the revenue of Maoyan Entertainment (1896)?
Maoyan Entertainment reported trailing-twelve-month revenue of about 4.6B CNY (latest available figure, as of Sep 24, 2026).
Does Maoyan Entertainment pay a dividend?
Maoyan Entertainment currently shows a dividend yield of about 5.01% relative to its recent price (as of Sep 24, 2026).
What growth is priced into Maoyan Entertainment (1896)?
For today's price to be fair in a discounted-cash-flow model, Maoyan Entertainment would have to grow free cash flow by less than minus 40 % per year for five years (discount rate 11.3 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +27.7 % per year. As of Sep 24, 2026.
What discount rate (WACC) does the fair value of 1896 use?
Our models discount Maoyan Entertainment at 11.3 %: a base by market capitalisation (small), damped by beta 0.83, country premium for Hong Kong. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Maoyan Entertainment that is less than minus 40 % per year a year over ten years, using the same discount rate (11.3 %) and the same formula as our fair value.
How much growth has Maoyan Entertainment (1896) delivered so far?
Over the past 5 years revenue at Maoyan Entertainment grew +27.7 % a year. The price currently implies less than minus 40 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Maoyan Entertainment (1896) growing?
The median revenue growth in the sector is +2.6 % a year. That is the yardstick for the growth priced into Maoyan Entertainment (less than minus 40 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Maoyan Entertainment (1896)?
The free-cash-flow yield on the price is 30.65 %: that much free cash flow Maoyan Entertainment produces per unit of market value. When it exceeds the discount rate of our models (11.3 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Maoyan Entertainment (1896)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Maoyan Entertainment it is HK$11.85 per share (as of Sep 24, 2026), against a price of HK$3.95. It is the blended result of 26 valuation models (cash flow, earnings, asset, dividend).
Is Maoyan Entertainment stock overvalued or undervalued in 2026?
As of Sep 24, 2026, 1896 trades below its calculated fair value: price HK$3.95, fair value HK$11.85, a gap of about +200% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 1896?
No. The price is what the market pays today (HK$3.95); the fair value is what the company's own numbers justify (HK$11.85). For Maoyan Entertainment the two are HK$7.90 per share apart. That gap is exactly why we show both numbers side by side.
How much is Maoyan Entertainment worth?
The market values Maoyan Entertainment at about HK$5.1B (market capitalisation, as of Sep 24, 2026). Per share that is HK$3.95; our models calculate a fair value of HK$11.85 per share.
What do the bullish and bearish scenarios say about 1896?
Our models span a range for Maoyan Entertainment: cautious scenario HK$8.29, base HK$11.85, optimistic HK$15.40 per share (as of Sep 24, 2026, price HK$3.95). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of 1896?
Maoyan Entertainment trades at a price-to-earnings ratio of 8.0 (as of Sep 24, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of HK$11.85 is built from several models across several years. Other multiples: P/B 0.5, P/S 0.9, EV/EBITDA 2.4.
How solid is the balance sheet of Maoyan Entertainment (1896)?
Balance-sheet figures for Maoyan Entertainment (as of Sep 24, 2026): return on equity 6.1%. They feed the Quality Score of 75/100, which measures business quality independently of the share price.
How far is 1896 from its 52-week high?
Maoyan Entertainment trades at HK$3.95, about 48% below its 52-week high of HK$7.61 and 2% above the low of HK$3.89 (as of Sep 30, 2026). Distance from the high says nothing about value: that is what the fair value of HK$11.85 is for.
Which stocks are comparable to Maoyan Entertainment?
From the same area (Communication Services) we also value Alphabet Inc, Meta Platforms, Inc, Tencent Holdings, Spotify Technology S.A, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Maoyan Entertainment stock attractive at the current price?
The data as of Sep 24, 2026: price HK$3.95, calculated fair value HK$11.85 (+200%), Quality Score 75/100, from 26 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 1896 calculated?
We run Maoyan Entertainment through 26 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of HK$11.85, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.7 % above its aggregate fair value. Maoyan Entertainment currently trades 67 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Maoyan Entertainment (1896)?
The closing price on Sep 30, 2026 was HK$3.95. Our model-based fair value is HK$11.85, about +200% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Maoyan Entertainment right now?
The rarer combination: high quality (75/100) AND below fair value. That earns a closer look rather than a quick verdict. The price is below even our cautious bear case (HK$8.29). The market is more pessimistic than our downside scenario. The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution. A fairly wide model range (HK$8.29 to HK$15.40) leaves room in how you read the outcome.

Key figures of Maoyan Entertainment

How large is the market capitalisation of Maoyan Entertainment (1896)?
The market capitalisation of Maoyan Entertainment is HK$5.1B (≈ $656M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Maoyan Entertainment (1896)?
The price-to-sales ratio of Maoyan Entertainment is 0.98 (P/E × margin). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Maoyan Entertainment (1896)?
Earnings per share at Maoyan Entertainment are HK$0.1600 (price ÷ EPS = P/E 8.0). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Maoyan Entertainment (1896)?
The dividend yield of Maoyan Entertainment is 5.0% (payout 124%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Maoyan Entertainment (1896)?
The net margin of Maoyan Entertainment is 12.2% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Maoyan Entertainment (1896)?
The return on equity (ROE) of Maoyan Entertainment is 6.1% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Maoyan Entertainment (1896)?
On an EBIT basis the return on assets of Maoyan Entertainment is 4.5% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Maoyan Entertainment (1896)?
The operating margin of Maoyan Entertainment is 21.6% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Maoyan Entertainment (1896)?
Revenue at Maoyan Entertainment is growing +13.0% versus a year earlier (3y avg +25.9%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Maoyan Entertainment (1896)?
Earnings per share at Maoyan Entertainment are growing −37.1% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net cash does Maoyan Entertainment (1896) hold?
Maoyan Entertainment holds more cash than debt, 2.1B CNY net (fiscal year 2025). The company holds more cash than debt, a safety cushion.
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