Kakao Corp (035720) Fair Value & Analysis
Communication Services · KR · Market cap 15.8T KRW
Fair value as of: Jul 17, 2026
From 26 valuation models · updated 21 days ago
Share price +8.2% over the past month.
Below-average quality, and screening another 36% overvalued on our models.
What matters now
- The price sits above even our optimistic bull case (30,671 KRW). The favourable scenario is already priced in.
- Weak quality (42/100) and above fair value at the same time, the margin of safety is missing on both counts.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 17, 2026.
How to read this chart
60‑month range 32,705 KRW – 548,426 KRW · fair‑value band 19,239 KRW – 30,671 KRW · the 38,300 KRW price screens above the 24,536 KRW fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Jul 17, 2026.
Analysis
Kakao Corp (035720) currently trades at 38,300 KRW, while our model-based Fair Value estimate is 24,536 KRW, implying the stock looks roughly 35.9% overvalued today. We read business quality at 42/100 (below-average quality), in the Communication Services sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: medium).
Over the trailing twelve months, Kakao Corp generated revenue of 8.3T KRW at a net margin of 5.9%. Revenue grew 11.1% year over year. It earns a return on equity of 3.9%. Fundamentals as of Jul 17, 2026
Our scenario range runs from 19,239 KRW (bear case) to 30,671 KRW (bull case); at 38,300 KRW, the current price sits above that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 46% below its 52-week high, currently below its 200-day average. For context, the median of 10 Communication Services peers we cover trades at 2% fair-value upside, at -36%, 035720 screens richer than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 26 models by family
Widest divergence: DCF Models (55,898 KRW) versus Dividend Discount (1,520 KRW). Highest evidence: Growth DCF (80).
Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Jul 17, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 54 · Market factors (momentum, volatility) 17
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Kakao Corp. operates mobile and online platforms in South Korea. The company offers Kakao Pay, a financial service solution; Kakao Bank, a banking solution; Kakao Mobility for mobility services; Kakao Style, a lifestyle solution; Kakao Entertainment, a solution for entertainment industry; Kakao Games, a solution for the gaming industry; Kakao piccoma, a …
Full company description
Kakao Corp. operates mobile and online platforms in South Korea. The company offers Kakao Pay, a financial service solution; Kakao Bank, a banking solution; Kakao Mobility for mobility services; Kakao Style, a lifestyle solution; Kakao Entertainment, a solution for entertainment industry; Kakao Games, a solution for the gaming industry; Kakao piccoma, a content service platform; Kakao Brain, an artificial intelligence solution; Kakao Enterprise, a cloud service solution; and Kakao Healthcare, a mobile-based personal healthcare solution. It also provides Linkagelab, a workplace for individuals with disabilities; investment services in start-ups under the Kakao Investment name; and various solutions under the KakaoTalk, Kakao Business Service, Daum, Kakao Ventures, and Kakao Map names. The company was formerly known as Daum Kakao Corp. and changed its name to Kakao Corp. in October 2015. Kakao Corp. was founded in 1995 and is headquartered in Jeju-si, South Korea.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Kakao Corp reported revenue of 8.1T KRW in FY2025 versus 6.1T KRW in FY2021, a compound +7.2%/yr. Reported net income was 491B KRW in FY2025, compounding −22.9%/yr from FY2021.
035720 screens 36% overvalued. Compare with Alphabet Inc →
Peer Group
Internet Content & Information · 150 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Internet Content & Information median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
VALUE 0: the price sits above our fair-value range.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Internet Content & Information stocks, each showing price versus our Fair Value estimate (as of Jul 17, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Alphabet Inc GOOGL | $354.46 | $145.14 | -59% |
| Meta Platforms, Inc META | $669.21 | $534.91 | -20% |
| Tencent Holdings 0700 | HK$460.20 | HK$467.50 | +2% |
| Spotify Technology S.A SPOT | $485.38 | $209.56 | -57% |
| Baidu, Inc BIDU | $113.30 | $451.51 | +299% |
| Reddit, Inc RDDT | $195.34 | $39.59 | -80% |
| Kuaishou Technology, an investment holding company, 1024 | HK$44.70 | HK$101.03 | +126% |
| NAVER Corporation 035420 | 191,300 KRW | 231,585 KRW | +21% |
| Tencent Music Entertainment Group 1698 | HK$34.74 | HK$65.78 | +89% |
| REA Group REA | A$149.14 | A$88.53 | -41% |
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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