Shanghai Sunmi Technology Co. Ltd (6810) fair value: what the stock is really worth
As of Sep 24, 2026: fair value of Shanghai Sunmi Technology Co. Ltd HK$14.08, price HK$57.00, upside -75.3%, quality 63 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
- Fair value above price? No
- Good quality? Yes
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Shanghai Sunmi Technology Co. Ltd
6810 · HKStretched ValuationStrong overvaluation with only moderate quality.
What runs behind every stock
69 individual criteria per stock, every one traceable See the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Sep 24, 2026.
How to read this chart
5‑month range HK$51.00 – HK$84.80 · fair‑value band HK$10.39 – HK$19.53 · the HK$57.00 price screens above the HK$14.08 fair value. As of Sep 24, 2026.
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Company profile
Shanghai Sunmi Technology Co., Ltd. operates as a Business Internet of Things (BIoT) solution provider internationally. The company's solutions integrate hardware, software, and data insights to offer digital transformation for business operations, such as payments, membership management, order fulfillment, inventory control, and workforce management.
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Shanghai Sunmi Technology Co., Ltd. operates as a Business Internet of Things (BIoT) solution provider internationally. The company's solutions integrate hardware, software, and data insights to offer digital transformation for business operations, such as payments, membership management, order fulfillment, inventory control, and workforce management. Its BIoT solutions mainly include smart devices and BIoT platform as a service platform. The company's smart devices use its proprietary operating system, namely SUNMI OS. Further, its BIoT PaaS platform offers a unified software infrastructure equipped with ready-to-use development tools that enable merchants and developers to develop, manage and upgrade vertical-specific software applications for use on smart devices. The company's smart devices are built on the SUNMI CBB hardware platform technology. Its flagship product, V Series, is a smart device designed for mobile internet application scenarios. The company's cloud-based architecture offers a comprehensive remote management suite comprising hundreds of microservices, such as device status monitoring, remote control and customizable desktop configurations. Additionally, its AI-driven low-code development tools tailored for commercial use and integrated AI algorithms into smart devices. The company was formerly known as Shanghai Woyou Information Technology Co., Ltd. The company was founded in 2013 and is based in Shanghai, China.
Stock analysis
Shanghai Sunmi Technology Co. Ltd (6810) currently trades at HK$57.00, while our model-based Fair Value estimate is HK$14.08, implying the stock looks roughly 304.9% overvalued today.
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Valuation
Bull case: the DCF Models group reads highest at a median of HK$17.63 per share, and 0 of the 24 models we run sit above the HK$57.00 price.
Bear case: the Asset-Based group reads lowest at HK$3.48, and 24 of the 24 models stay below the price. Evidence for this calculation is high.
Scenario range: HK$10.39 (bear) to HK$19.53 (bull), the price of HK$57.00 sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 63/100 (solid quality), in the Technology sector.
Healthy Growth: Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Shanghai Sunmi Technology Co. Ltd reported revenue of 3.8B CNY in FY2025 versus 3.1B CNY in FY2023, a compound +11.4%/yr. Reported net income was 223M CNY in FY2025, compounding +48.3%/yr from FY2023.
Key figures
Market cap HK$22.9B (≈ $2.9B) · P/E ratio 92.8 · P/S ratio 5.42 · Dividend yield 0.6% · Net margin 5.8% · Return on equity 11.3% · Return on assets (EBIT) 3.5% · Operating margin 6.1%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 48 out of 100 (low confidence).
What moves the price
For context, the median of 10 Technology peers we cover trades at −33% fair-value upside, at −75%, 6810 screens richer than that median.
Fair Value models
All 24 models by family
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Set up alert →Quality Score breakdown
Of which business quality 61 · Market factors (momentum, volatility) 13
Revenue & earnings trend
Growth Forecast
6810 screens 305% overvalued. Compare with Dell Technologies Inc →
Compare Shanghai Sunmi Technology Co. Ltd with another stock
Price, fair value, quality and upside side by side.
Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Computer Hardware · 220 stocks
Valuation Multiplesvs Computer Hardware median · lower = cheaper
Strength profile in five axes (Snowflake)
VALUE 0: the price sits above our fair-value range.
Context: sector, industry, market
- Is the Information Technology sector expensive or cheap?
- P/E, EV/EBITDA and margins by industry (reference tables)
- Undervalued stocks: Hong Kong Stocks
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Computer Hardware stocks, each showing price versus our Fair Value estimate.
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Dell Technologies Inc DELL | $548.92 | $195.72 | −64% |
| Arista Networks, Inc ANET | $203.47 | $161.72 | −21% |
| Western Digital Corporation WDC | $473.69 | $53.53 | −89% |
| Wiwynn Corporation 6669 | 2,115 TWD | 1,065 TWD | −50% |
| Hangzhou Hikvision Digital Technology Co 002415 | ¥33.18 | ¥46.76 | +41% |
| Quanta Computer Inc 2382 | 338.50 TWD | 228.14 TWD | −33% |
| Lenovo Group 0992 | HK$36.92 | HK$33.70 | −9% |
| Dawning Information Industry Co 603019 | ¥84.67 | ¥35.54 | −58% |
| Everpure, Inc P | $110.89 | $51.46 | −54% |
| HP Inc HPQ | $32.16 | $51.90 | +61% |
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Key figures of Shanghai Sunmi Technology Co. Ltd
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