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Shanghai Sunmi Technology Co. Ltd (6810) fair value: what the stock is really worth

As of Sep 24, 2026: fair value of Shanghai Sunmi Technology Co. Ltd HK$14.08, price HK$57.00, upside -75.3%, quality 63 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.

  1. Fair value above price? No
  2. Good quality? Yes
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Technology · HK

SS Broad data Sep 24, 2026

Shanghai Sunmi Technology Co. Ltd

6810 · HK

Stretched ValuationStrong overvaluation with only moderate quality.

!Fair value HK$14.08 · Strongly overvalued (−75%)
!Quality 63/100
✓Healthy Growth (revenue YoY +10.3 %/yr)
!Thin margins · 5.8% net margin (TTM)
✓generates free cash flow
!Trails peers (5/13)
!Narrow moat 42/100
!Weak on dividend: 11 out of 100
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Price vs Fair Value

HK$84.80 HK$51.00 Fair Value HK$14.08 Apr 2026 Sep 2026

White line = price, green steps = our fair value per fiscal year. As of Sep 24, 2026.

How to read this chart

5‑month range HK$51.00 – HK$84.80 · fair‑value band HK$10.39 – HK$19.53 · the HK$57.00 price screens above the HK$14.08 fair value. As of Sep 24, 2026.

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Company profile

Shanghai Sunmi Technology Co., Ltd. operates as a Business Internet of Things (BIoT) solution provider internationally. The company's solutions integrate hardware, software, and data insights to offer digital transformation for business operations, such as payments, membership management, order fulfillment, inventory control, and workforce management.

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Shanghai Sunmi Technology Co., Ltd. operates as a Business Internet of Things (BIoT) solution provider internationally. The company's solutions integrate hardware, software, and data insights to offer digital transformation for business operations, such as payments, membership management, order fulfillment, inventory control, and workforce management. Its BIoT solutions mainly include smart devices and BIoT platform as a service platform. The company's smart devices use its proprietary operating system, namely SUNMI OS. Further, its BIoT PaaS platform offers a unified software infrastructure equipped with ready-to-use development tools that enable merchants and developers to develop, manage and upgrade vertical-specific software applications for use on smart devices. The company's smart devices are built on the SUNMI CBB hardware platform technology. Its flagship product, V Series, is a smart device designed for mobile internet application scenarios. The company's cloud-based architecture offers a comprehensive remote management suite comprising hundreds of microservices, such as device status monitoring, remote control and customizable desktop configurations. Additionally, its AI-driven low-code development tools tailored for commercial use and integrated AI algorithms into smart devices. The company was formerly known as Shanghai Woyou Information Technology Co., Ltd. The company was founded in 2013 and is based in Shanghai, China.

Stock analysis

Shanghai Sunmi Technology Co. Ltd (6810) currently trades at HK$57.00, while our model-based Fair Value estimate is HK$14.08, implying the stock looks roughly 304.9% overvalued today.

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Valuation

Bull case: the DCF Models group reads highest at a median of HK$17.63 per share, and 0 of the 24 models we run sit above the HK$57.00 price.

Bear case: the Asset-Based group reads lowest at HK$3.48, and 24 of the 24 models stay below the price. Evidence for this calculation is high.

Scenario range: HK$10.39 (bear) to HK$19.53 (bull), the price of HK$57.00 sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 63/100 (solid quality), in the Technology sector.

Healthy Growth: Revenue growth appears healthy and is supported by profitability and cash-flow quality.

Shanghai Sunmi Technology Co. Ltd reported revenue of 3.8B CNY in FY2025 versus 3.1B CNY in FY2023, a compound +11.4%/yr. Reported net income was 223M CNY in FY2025, compounding +48.3%/yr from FY2023.

Key figures

Market cap HK$22.9B (≈ $2.9B) · P/E ratio 92.8 · P/S ratio 5.42 · Dividend yield 0.6% · Net margin 5.8% · Return on equity 11.3% · Return on assets (EBIT) 3.5% · Operating margin 6.1%.

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 48 out of 100 (low confidence).

What moves the price

For context, the median of 10 Technology peers we cover trades at −33% fair-value upside, at −75%, 6810 screens richer than that median.

Fair Value models

Bear HK$10.39 Fair Value HK$14.08 Bull HK$19.53
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Highest evidence
FCF DCF HK$9.37 HK$13.45 HK$20.10 69
Growth DCF HK$9.34 HK$13.11 HK$19.04 67
Residual Income HK$4.57 HK$5.11 HK$8.31 67
All 24 models by family
DCF Models
FCF DCF HK$9.37 HK$13.45 HK$20.10 69
Owner Earnings HK$11.80 HK$17.63 HK$27.11 65
5Y Revenue Exit HK$9.63 HK$14.09 HK$20.09 62
5Y EBITDA Exit HK$12.59 HK$20.07 HK$29.40 64
5Y P/E Exit HK$12.59 HK$20.08 HK$28.55 60
10Y Revenue Exit HK$9.28 HK$13.39 HK$19.56 57
10Y EBITDA Exit HK$11.38 HK$17.63 HK$27.04 58
10Y P/E Exit HK$11.38 HK$17.63 HK$26.35 54
Earnings-Based
Graham-Dodd HK$3.76 HK$16.26 HK$22.23 55
Lynch FV HK$4.18 HK$5.97 HK$7.76 53
PEG = 1.0 HK$4.18 HK$5.97 HK$7.76 49
EPV HK$8.59 HK$9.37 HK$10.04 66
Multiples
P/E Multiple HK$11.61 HK$15.48 HK$19.35 61
P/S Multiple HK$7.05 HK$9.40 HK$11.75 56
P/B Multiple HK$7.05 HK$9.40 HK$11.75 53
EV/EBIT HK$16.02 HK$20.14 HK$24.27 61
EV/EBITDA HK$15.26 HK$19.13 HK$23.00 63
EV/Revenue HK$9.91 HK$12.59 HK$15.27 50
Asset-Based
NCAV (Graham) HK$2.60 HK$3.48 HK$5.20 50
Growth DCF
Growth DCF HK$9.34 HK$13.11 HK$19.04 67
Rev-Margin DCF HK$9.63 HK$13.99 HK$19.49 62
Economic Profit
Residual Income HK$4.57 HK$5.11 HK$8.31 67
ROIC Compounder HK$9.09 HK$10.58 HK$12.34 63
Growth Earnings
Growth-Adj P/E HK$8.28 HK$11.82 HK$15.37 60

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Quality Score breakdown

Overall quality 63/100

Of which business quality 61 · Market factors (momentum, volatility) 13

Profitability 41
Margins and returns on capital today
Quality Growth 47
Are margins and returns improving?
Cashflow 42
Earnings quality: real cash, not paper profit
Fin. Strength 75
Balance sheet, leverage, solvency risk
Investment 100
Disciplined investing over empire-building
Low Volatility 0
Calm price path (market factor)
Momentum 30
Price trend over the last 3–12 months (market factor)
52W Momentum 0
Distance to the 52-week high (market factor)
Net Issuance 80
Share count: buybacks or dilution?

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Revenue & earnings trend

Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 77/100
Revenue growth appears healthy and is supported by profitability and cash-flow quality.
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: only 3 usable fiscal years, at least 4 required
not computed

Growth Forecast

A lot of optimism in the price
The price assumes more growth than the company has delivered so far.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+46.2%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect
n/a
No analyst forecast available.
After inflation (figures in CNY, China: IMF forecast 1.7% a year to 2030, 1.4% from 2016 to 2025) that is about +43.8% a year for the price.

6810 screens 305% overvalued. Compare with Dell Technologies Inc →

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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Computer Hardware · 220 stocks

Beats the industry median on 5/13 measures
Overall it trails its industry peers.
Valuation
Quality Score 63 · Top 25%
Fair Value upside −76% · Bottom 25%
Profitability
Return on equity (TTM) 11% · Above median
Return on assets 3% · Above median
Net margin (TTM) 6% · Above median
Operating margin (TTM) 6% · Above median
Growth and dividend
Revenue growth 0% · Below median
Dividend yield (TTM) 0.6% · Bottom 25%

Valuation Multiplesvs Computer Hardware median · lower = cheaper

P/E (TTM) 92.8× · Priciest 25%
P/B 9.58× · Priciest 25%
P/S (TTM) 5.26× · Priciest 25%
P/FCF 17.8× · Priciest 25%
EV/EBITDA 70.0× · Priciest 25%

Strength profile in five axes (Snowflake)

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE (fair-value potential)0 · sector 0
FUTURE (revenue growth)0 · sector 59
PAST (return on equity)45 · sector 26
HEALTH (low debt)0 · sector 97
DIVIDEND (yield)11 · sector 40

VALUE 0: the price sits above our fair-value range.

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

Similar stocks

10 more Computer Hardware stocks, each showing price versus our Fair Value estimate.

Stock Price Fair Value vs Fair Value
Dell Technologies Inc DELL $548.92 $195.72 −64%
Arista Networks, Inc ANET $203.47 $161.72 −21%
Western Digital Corporation WDC $473.69 $53.53 −89%
Wiwynn Corporation 6669 2,115 TWD 1,065 TWD −50%
Hangzhou Hikvision Digital Technology Co 002415 ¥33.18 ¥46.76 +41%
Quanta Computer Inc 2382 338.50 TWD 228.14 TWD −33%
Lenovo Group 0992 HK$36.92 HK$33.70 −9%
Dawning Information Industry Co 603019 ¥84.67 ¥35.54 −58%
Everpure, Inc P $110.89 $51.46 −54%
HP Inc HPQ $32.16 $51.90 +61%

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Cite: Fair Value Calculator (2026). "Shanghai Sunmi Technology Co. Ltd Fair Value". https://www.fairvalue-calculator.com/stock/6810

Frequently asked questions

Is Shanghai Sunmi Technology Co. Ltd (6810) overvalued or undervalued?
As of Sep 24, 2026, our model estimates a fair value of HK$14.08 versus a price of HK$57.00, about −75% upside (overvalued).
What is the fair value of 6810?
Our model-based fair value for Shanghai Sunmi Technology Co. Ltd is HK$14.08 (as of Sep 24, 2026), built from audited fundamentals. The current price: HK$57.00.
What is the quality score of 6810?
Shanghai Sunmi Technology Co. Ltd has a Quality Score of 63/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Shanghai Sunmi Technology Co. Ltd (6810)?
Our model-based price target is the fair value of HK$14.08 (as of Sep 24, 2026) from 24 valuation models. Cautious scenario HK$10.39, optimistic scenario HK$19.53. It is a calculation from audited fundamentals, not an analyst target.
What is the Shanghai Sunmi Technology Co. Ltd stock forecast for 2026?
Our models put fair value at HK$14.08, about −75% upside versus a price of HK$57.00 (overvalued). Cautious scenario HK$10.39, optimistic scenario HK$19.53. The calculation is refreshed regularly with new filings.
What is the revenue of Shanghai Sunmi Technology Co. Ltd (6810)?
Shanghai Sunmi Technology Co. Ltd reported trailing-twelve-month revenue of about 3.8B CNY (latest available figure, as of Sep 24, 2026).
Does Shanghai Sunmi Technology Co. Ltd pay a dividend?
Shanghai Sunmi Technology Co. Ltd currently shows a dividend yield of about 0.55% relative to its recent price (as of Sep 24, 2026).
What growth is priced into Shanghai Sunmi Technology Co. Ltd (6810)?
For today's price to be fair in a discounted-cash-flow model, Shanghai Sunmi Technology Co. Ltd would have to grow free cash flow by +46.2 % per year for five years (discount rate 10.3 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 2 years revenue grew +11.4 % per year. As of Sep 24, 2026.
What discount rate (WACC) does the fair value of 6810 use?
Our models discount Shanghai Sunmi Technology Co. Ltd at 10.3 %: a base by market capitalisation (mid), country premium for Hong Kong. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Shanghai Sunmi Technology Co. Ltd that is +46.2 % per year a year over ten years, using the same discount rate (10.3 %) and the same formula as our fair value.
How much growth has Shanghai Sunmi Technology Co. Ltd (6810) delivered so far?
Over the past 2 years revenue at Shanghai Sunmi Technology Co. Ltd grew +11.4 % a year. The price currently implies +46.2 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Shanghai Sunmi Technology Co. Ltd (6810) growing?
The median revenue growth in the sector is +3.3 % a year. That is the yardstick for the growth priced into Shanghai Sunmi Technology Co. Ltd (+46.2 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Shanghai Sunmi Technology Co. Ltd (6810)?
The free-cash-flow yield on the price is 0.85 %: that much free cash flow Shanghai Sunmi Technology Co. Ltd produces per unit of market value. When it exceeds the discount rate of our models (10.3 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Shanghai Sunmi Technology Co. Ltd (6810)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Shanghai Sunmi Technology Co. Ltd it is HK$14.08 per share (as of Sep 24, 2026), against a price of HK$57.00. It is the blended result of 24 valuation models (cash flow, earnings, asset, dividend).
Is Shanghai Sunmi Technology Co. Ltd stock overvalued or undervalued in 2026?
As of Sep 24, 2026, 6810 trades above its calculated fair value: price HK$57.00, fair value HK$14.08, a gap of about −75% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 6810?
No. The price is what the market pays today (HK$57.00); the fair value is what the company's own numbers justify (HK$14.08). For Shanghai Sunmi Technology Co. Ltd the two are HK$42.92 per share apart. That gap is exactly why we show both numbers side by side.
How much is Shanghai Sunmi Technology Co. Ltd worth?
The market values Shanghai Sunmi Technology Co. Ltd at about HK$22.9B (market capitalisation, as of Sep 24, 2026). Per share that is HK$57.00; our models calculate a fair value of HK$14.08 per share.
What do the bullish and bearish scenarios say about 6810?
Our models span a range for Shanghai Sunmi Technology Co. Ltd: cautious scenario HK$10.39, base HK$14.08, optimistic HK$19.53 per share (as of Sep 24, 2026, price HK$57.00). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of 6810?
Shanghai Sunmi Technology Co. Ltd trades at a price-to-earnings ratio of 92.8 (as of Sep 24, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of HK$14.08 is built from several models across several years. Other multiples: P/B 9.6, P/S 5.3, EV/EBITDA 70.0.
How solid is the balance sheet of Shanghai Sunmi Technology Co. Ltd (6810)?
Balance-sheet figures for Shanghai Sunmi Technology Co. Ltd (as of Sep 24, 2026): return on equity 11.3%. They feed the Quality Score of 63/100, which measures business quality independently of the share price.
Which stocks are comparable to Shanghai Sunmi Technology Co. Ltd?
From the same area (Technology) we also value Dell Technologies Inc, Arista Networks, Inc, Western Digital Corporation, Wiwynn Corporation, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Shanghai Sunmi Technology Co. Ltd stock attractive at the current price?
The data as of Sep 24, 2026: price HK$57.00, calculated fair value HK$14.08 (−75%), Quality Score 63/100, from 24 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 6810 calculated?
We run Shanghai Sunmi Technology Co. Ltd through 24 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of HK$14.08, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.0 % above its aggregate fair value. Shanghai Sunmi Technology Co. Ltd itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Shanghai Sunmi Technology Co. Ltd (6810)?
The closing price on Sep 24, 2026 was HK$57.00. Our model-based fair value is HK$14.08, about −75% upside (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Shanghai Sunmi Technology Co. Ltd right now?
The price sits above even our optimistic bull case (HK$19.53). The favourable scenario is already priced in. Solid but not exceptional quality (63/100) and above fair value, neither a clear bargain nor a standout compounder. A fairly wide model range (HK$10.39 to HK$19.53) leaves room in how you read the outcome.

Key figures of Shanghai Sunmi Technology Co. Ltd

How large is the market capitalisation of Shanghai Sunmi Technology Co. Ltd (6810)?
The market capitalisation of Shanghai Sunmi Technology Co. Ltd is HK$22.9B (≈ $2.9B). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Shanghai Sunmi Technology Co. Ltd (6810)?
The price-to-sales ratio of Shanghai Sunmi Technology Co. Ltd is 5.42 (P/E × margin). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What is the dividend yield of Shanghai Sunmi Technology Co. Ltd (6810)?
The dividend yield of Shanghai Sunmi Technology Co. Ltd is 0.6%. Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Shanghai Sunmi Technology Co. Ltd (6810)?
The net margin of Shanghai Sunmi Technology Co. Ltd is 5.8% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Shanghai Sunmi Technology Co. Ltd (6810)?
The return on equity (ROE) of Shanghai Sunmi Technology Co. Ltd is 11.3% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Shanghai Sunmi Technology Co. Ltd (6810)?
On an EBIT basis the return on assets of Shanghai Sunmi Technology Co. Ltd is 3.5% (avg 3y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Shanghai Sunmi Technology Co. Ltd (6810)?
The operating margin of Shanghai Sunmi Technology Co. Ltd is 6.1% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
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