Shanghai Sunmi Technology Co (6810) Fair Value & Analysis
Technology · HK · Market cap HK$23.9B
Fair value as of: Jul 7, 2026
From 24 valuation models · updated 34 days ago
Fair value updated Jul 7, 2026, revised from HK$23.68 to HK$17.88 (−24.5%) since Jul 2, 2026. Share price +1.9% over the past month.
A solid business, but screening 73% overvalued on our models.
What matters now
- The price sits above even our optimistic bull case (HK$22.35). The favourable scenario is already priced in.
- Solid but not exceptional quality (63/100) and above fair value, neither a clear bargain nor a standout compounder.
Price vs Fair Value (3 months)
White line = price, green steps = our fair value per fiscal year. As of Jul 7, 2026.
How to read this chart
3‑month range HK$55.65 – HK$84.80 · fair‑value band HK$12.97 – HK$22.35 · the HK$65.80 price screens above the HK$17.88 fair value. As of Jul 7, 2026.
Analysis
Shanghai Sunmi Technology Co (6810) currently trades at HK$65.80, while our model-based Fair Value estimate is HK$17.88, implying the stock looks roughly 72.8% overvalued today. The Quality Score stands at 63/100 (solid quality), in the Technology sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: medium).
Over the trailing twelve months, Shanghai Sunmi Technology Co generated revenue of HK$3.8B at a net margin of 5.8%. It earns a return on equity of 11.3%. The stock trades on a trailing P/E of 92.8. Fundamentals as of Jul 7, 2026
Our scenario range runs from HK$12.97 (bear case) to HK$22.35 (bull case); at HK$65.80, the current price sits above that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 34% below its 52-week high and 15% above its 52-week low, currently below its 200-day average. For context, the median of 10 Technology peers we cover trades at -67% fair-value upside, at -73%, 6810 screens richer than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 24 models by family
Widest divergence: DCF Models (HK$14.17) versus Asset-Based (HK$3.48). Highest evidence: Residual Income (76).
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Key figures & financial health
Figures from reported company fundamentals · as of Jul 7, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 61 · Market factors (momentum, volatility) 19
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Shanghai Sunmi Technology Co., Ltd. operates as a Business Internet of Things (BIoT) solution provider internationally. The company's solutions integrate hardware, software, and data insights to offer digital transformation for business operations, such as payments, membership management, order fulfillment, inventory control, and workforce management.
Full company description
Shanghai Sunmi Technology Co., Ltd. operates as a Business Internet of Things (BIoT) solution provider internationally. The company's solutions integrate hardware, software, and data insights to offer digital transformation for business operations, such as payments, membership management, order fulfillment, inventory control, and workforce management. Its BIoT solutions mainly include smart devices and BIoT platform as a service platform. The company's smart devices use its proprietary operating system, namely SUNMI OS. Further, its BIoT PaaS platform offers a unified software infrastructure equipped with ready-to-use development tools that enable merchants and developers to develop, manage and upgrade vertical-specific software applications for use on smart devices. The company's smart devices are built on the SUNMI CBB hardware platform technology. Its flagship product, V Series, is a smart device designed for mobile internet application scenarios. The company's cloud-based architecture offers a comprehensive remote management suite comprising hundreds of microservices, such as device status monitoring, remote control and customizable desktop configurations. Additionally, its AI-driven low-code development tools tailored for commercial use and integrated AI algorithms into smart devices. The company was formerly known as Shanghai Woyou Information Technology Co., Ltd. The company was founded in 2013 and is based in Shanghai, China.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2023 – FY2025 · reported fiscal years
Shanghai Sunmi Technology Co reported revenue of HK$3.8B in FY2025 versus HK$3.1B in FY2023, a compound +11.4%/yr. Reported net income was HK$223M in FY2025, compounding +48.3%/yr from FY2023.
6810 screens 73% overvalued. Compare with Compal Electronics, Inc →
Peer Group
Computer Hardware · 215 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Computer Hardware median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
VALUE 0: the price sits above our fair-value range.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Computer Hardware stocks, each showing price versus our Fair Value estimate (as of Jul 7, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Compal Electronics, Inc CEIR | $0.0310 | $0.0276 | -11% |
| Dell Technologies Inc DELL | $434.97 | $163.87 | -62% |
| Arista Networks, Inc ANET | $168.56 | $43.74 | -74% |
| Western Digital Corporation WDC | $513.84 | $74.05 | -86% |
| Wiwynn Corporation 6669 | 4,685 TWD | 1,559 TWD | -67% |
| Hangzhou Hikvision Digital Technology Co 002415 | ¥34.12 | ¥30.11 | -12% |
| Quanta Computer Inc 2382 | 373.50 TWD | 297.22 TWD | -20% |
| Shenzhen Longsys Electronics Co 301308 | ¥587.60 | ¥60.86 | -90% |
| Lenovo Group 0992 | HK$23.16 | HK$3.07 | -87% |
| Dawning Information Industry Co 603019 | ¥106.13 | ¥28.88 | -73% |
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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